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It can be worrying when you put lots of time and effort getting visitors to your website only to find that they don’t hang around for very long. Poor ‘time on site’ figures can have a big impact on the success of your venture as it means people are leaving rather than buying. If this is happening to your website, you’ll need to do more to keep visitors engaged. Here, we’ll give six proven tips to improve audience engagement.

当您花费大量时间和精力吸引访问者访问您的网站时，却发现访问者不会长时间徘徊，这可能会令人担忧。 糟糕的“现场停留时间”数据可能会对您的企业成功产生重大影响，因为这意味着人们要离开而不是购买。 如果您的网站发生这种情况，您将需要做更多的工作来保持访问者的参与度。 在这里，我们将提供六个经过验证的技巧来提高受众的参与度。

1.了解你的听众 (1. Know your audience)

The starting point for any exercise in increasing engagement is understanding who you are engaging with. The better you know your audience, the more you can do to relate to them and put things in place that they want to engage with.

增强参与度的任何练习的起点都是了解您与之交往的人。 您越了解您的听众，您就越能与他们建立联系，并将他们想要参与的事情放在适当的位置。

Start by analysing your visitors. Why are they coming to your website? What are they looking for? What kind of people are they? You can start finding your answers by looking at the search queries they use, the pages they visit, the amount of time they spend on those pages. You can then look at demographic data to determine other factors which can make a difference to how you make your website engaging – such as their ages, gender and socio-economic status. Beyond this, you can interact directly with your audience by asking them to complete questionnaires that relate specifically to their needs.

首先分析您的访客。 他们为什么来到您的网站？ 他们在找什么？ 他们是什么样的人？ 您可以通过查看他们使用的搜索查询，他们访问的页面以及在这些页面上花费的时间来开始找到答案。 然后，您可以查看人口统计数据，以确定其他因素(例如年龄，性别和社会经济地位)，这些因素可能会影响网站的吸引力。 除此之外，您可以通过要求听众填写与他们的需求特别相关的问卷来直接与听众互动。

2. 注重质量 (2. Focus on quality)

Google rewards high-quality content with higher rankings which can be fantastic for boosting traffic. However, it only does so for one reason – because quality is what users are looking for. No matter what kind of website you run, at the end of the day, every webmaster is a publisher of content. If that content is mediocre, people are going to leave. If you want them to stick around, it has to be good – and that goes for every type of content you publish, whether it’s a product description, blog post, infographic, image or a video. Hand in hand with this is the quality of the blank canvas – the website itself.

Google会以较高的排名来奖励高质量的内容，这对于增加访问量而言可能是绝佳的选择。 但是，这样做仅出于一个原因-因为质量是用户想要的。 无论您经营哪种网站，最终，每个网站站长都是内容的发布者。 如果内容平庸，人们将离开。 如果您希望他们坚持下去，那么它必须很棒–并且适用于您发布的每种内容，无论是产品说明，博客文章，信息图，图像还是视频。 与之并行的是空白画布的质量–网站本身。

How do you create high-quality content? The answer is to create something that is perceived as valuable by the audience you serve. You need to provide your users with the information, advice and solutions that they are looking for and present these in a format which best suits them. By doing this, users will see you as a quality site.

您如何创建高质量的内容？ 答案是创造一种您所服务的受众认为有价值的东西。 您需要向用户提供他们正在寻找的信息，建议和解决方案，并以最适合他们的格式提供这些信息，建议和解决方案。 这样，用户将您视为优质站点。

3. 保持一致 (3. Be consistent)

An essential ingredient of a high-quality website is consistency. Ever had a favourite takeaway that you stopped using because they once sent you a poor meal? People have the same attitude towards websites. If they go from page to page and then find one which drops in quality, this will probably be their exit page. This doesn’t just apply to the content; it is also important for the layout and design of each of the pages.

高质量网站的基本要素是一致性。 曾经有过您喜欢的外卖店，因为他们曾经给您送去一顿糟糕的饭菜而被您停止使用吗？ 人们对网站的态度相同。 如果他们一页一页地走，然后发现质量下降的页面，则可能是他们的退出页面。 这不仅适用于内容。 这对于每个页面的布局和设计也很重要。

Make sure your web pages have a consistent design in terms of colour, use of fonts and font sizes and the types of images you display. With content, look to ensure the standard of writing is high on every page and that you use the same voice and tone when communicating.

确保您的网页在颜色，字体使用和字体大小以及显示的图像类型方面具有一致的设计。 对于内容，要确保每一页的写作水平都很高，并且在交流时使用相同的声音和语调。

4. 鼓励参与 (4. Encourage engagement)

A website doesn’t need to be restricted to one-way communication. Where users are given opportunities to interact with the content, they are much more likely to stay on the site and come back in the future.

网站不必局限于单向通信。 在给用户提供与内容交互的机会的地方，他们更有可能留在网站上并在将来回来。

Today, there are a plethora of ways this can be done. If you have an eCommerce site, for example, one of the best solutions is to offer live chat. This lets potential customers ask questions about products, delivery and aftersales that can be crucial in securing a sale. Additionally, enabling them to leave ratings and reviews not only allows them to engage with the site, it also provides highly useful information that other users find engaging and helpful too.

今天，有许多方法可以完成。 例如，如果您有一个电子商务网站，最好的解决方案之一就是提供实时聊天。 这使潜在客户可以询问有关产品，交付和售后的问题，这对于确保销售至关重要。 此外，使他们能够留下评分和评论不仅使他们能够参与该网站，而且还提供了非常有用的信息，其他用户也发现了这些信息并对其有所帮助。

For sites with blogs, enabling comments can be a great way to establish relationships with your visitors, as does providing them with the means to like and share your content on social media.

对于拥有博客的网站，启用评论可能是与访问者建立关系的一种好方法，就像为访问者提供在社交媒体上喜欢和共享您的内容的方法一样。

5. 使您的网站易于使用 (5. Make your site user-friendly)

If your site is user-friendly, there is much more chance that visitors will hang around. User-friendliness covers a wide range of points and there are a lot of things you can do to improve the site for your users.

如果您的网站对用户友好，则访问者有更多的机会流连忘返。 用户友好性涵盖了广泛的要点，您可以做很多事情来为用户改善网站。

Today’s essential user-friendly features include being mobile-friendly, having easy to use navigation and providing content that is easy to read both in how it is presented and how it is written. For eCommerce companies, it is also important that you make the process of buying easy, with as few steps as possible.

当今最基本的用户友好功能包括：移动友好，易于使用的导航以及提供易于阅读的内容(无论如何呈现和编写)。 对于电子商务公司，同样重要的是，您应以尽可能少的步骤简化购买过程。

6. 加载速度快 (6. Fast loading speeds)

Improved technology means we have increasing expectations about how quickly websites load on our devices. It doesn’t matter if someone is using high-speed broadband or 3G on an old phone, the expectation will be the same. If your site loads slowly, the response will be the same too – the user won’t hang around.

改进的技术意味着我们对网站在设备上加载的速度越来越抱有期望。 有人在旧手机上使用高速宽带或3G都没关系，期望是一样的。 如果您的网站加载缓慢，则响应也将相同–用户不会闲逛。

There are numerous techniques you can use to speed up your website, these include caching, compression and the use of Content Delivery Networks. Equally important is the quality of hosting you use, as this can have a dramatic impact on your site’s performance.

您可以使用多种技术来加快网站速度，其中包括缓存，压缩和使用Content Delivery Networks。 同样重要的是您使用的托管质量，因为这可能会对您的网站性能产生巨大影响。

结论 (Conclusion)

There is a clear link between user engagement and sales success. Websites that are user-friendly, provide valuable content for their target audience and which give visitors the opportunity to interact are more able to keep those visitors engaged. Such engagement establishes trust in the company and increases the chances of your calls to action being followed.

用户参与度和销售成功之间有明确的联系。 用户友好的网站为目标受众提供了有价值的内容，并为访问者提供了互动的机会，这些网站更能使这些访问者保持参与。 这种参与建立了对公司的信任，并增加了您遵循行动号召的机会。

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如果您正在为网站寻找高性能的托管服务，请访问我们的主页以查看我们的托管解决方案范围。

翻译自: https://www.eukhost.com/blog/webhosting/6-tips-to-keep-visitors-engaged-and-on-your-website/

手机访问网站提示拒绝访问