Digital twins are everywhere, whether you realize it or not. They’ve been around for a long time in the industrial arena where digital representations of a plane or car in aerospace and automotive help engineers model and test systems without having to build a real prototype.

无论您是否意识到，数字孪生无处不在。 它们在工业领域已经存在了很长时间，在该领域中，航空航天和汽车中飞机或汽车的数字表示可帮助工程师建模和测试系统，而无需构建真实的原型。

Instead, imagine if a digital twin was an accurate digital representation of you? What possibilities would be opened up? Imagine a digital simulation that looked, thought, felt, and acted just like you. We’re already starting to see companies build their own digital representations of you in health and fitness, shopping, and anytime you fill out a profile. But are you in control of your twin, and can we envision a future that harnesses this potential more fully and seamlessly?

而是想像一下，数字双胞胎是否是您的准确数字表示？ 会有什么可能性？ 想象一下一个数字模拟，它看起来，思想，感觉和行为都像您一样。 我们已经开始看到公司在健康和健身，购物以及您随时填写个人资料时为您建立自己的数字代表。 但是，您是否可以控制双胞胎，我们可以设想一个可以更充分，更无缝地利用这一潜力的未来吗？

Working in silos vs centralized digital twin Most apps collecting information about you to personalize the experience are working in silos. An airline app that knows what seat and food you like most, where and when you’ve flown, creates a partial twin. But this information isn’t shared, so the digital twin they build will only be as complete as the information you share, and they collect. Apple HealthKit is different, however. It collects data inputs from other external apps such as Strava and MapMyRide to know even more about you but still lacks global functionality to bidirectionally communicate with all apps people might use on a daily basis.

在筒仓中工作vs集中式数字化双胞胎大多数收集有关您的信息以个性化体验的应用程序都在筒仓中工作。 知道您最喜欢哪个座位和食物，何时何地飞行的航空公司应用程序会创建一个局部双胞胎。 但是，这些信息不会共享，因此它们构建的数字孪生子将仅与您共享并收集的信息一样完整。 但是，Apple HealthKit有所不同。 它从Strava和MapMyRide等其他外部应用程序收集数据输入，以进一步了解您，但仍缺乏全局功能，无法与人们日常使用的所有应用程序进行双向通信。

But what if, like Apple HealthKit does in fitness, there was a broader ecosystem that is able to work with decentralized and tailored services from airlines, health apps, browsing, and shopping, etc, but in such a way these apps all pulled data from a unified digital twin? One that was able to access a more complete representation of you to provide a much greater level of intelligence and personalization? If your digital twin knew more about you, many of the mundane tasks such as product recommendations, and decisions would be better and more tailored to your needs. Every app you might use would have this heightened level of intelligence.

但是，如果像Apple HealthKit那样在适应性方面有一个更广阔的生态系统，它能够与航空公司，健康应用程序，浏览和购物等服务​​的去中心化和量身定制的服务一起工作，但是以这种方式，这些应用程序都可以从统一数字双胞胎？ 能够访问您更完整的代表以提供更高水平的智能和个性化服务的人？ 如果您的双胞胎对您了解更多，那么许多平凡的任务(例如产品推荐和决策)将更好，更适合您的需求。 您可能使用的每个应用程序都将具有更高的智能水平。

The role of a digital personal coach With this centralized and more complete digital twin, we have the ability to create a system that can anticipate your needs. It would be like having a digital assistant, or digital personal coach, that knows you inside out and can anticipate what’s right for you across your entire life. Not only does your personal coach know you better than any app, it serves as the digital guardian of your valuable digital twin. Your personal coach becomes both your digital assistant and digital protector, only granting digital and data access to apps on a ‘need-to-know’ basis. Let’s explore some of the possible ways in which your digital twin can impact your life, and how your new personal coach can support you in the digital, and physical world.

数字私人教练的作用有了这个集中的，更完整的数字孪生兄弟，我们能够创建可以预测您的需求的系统。 就像拥有一位数字助理或数字私人教练一样，它可以使您内心深处了解您，并可以一生预见适合您的情况。 您的私人教练不仅比任何应用程序更了解您，它还可以作为您宝贵的数字孪生的数字监护人。 您的私人教练将同时成为您的数字助理和数字保护者，仅在“需要了解”的基础上授予对应用程序的数字和数据访问权限。 让我们探讨一下数字孪生可能影响您生活的一些可能方式，以及新任私人教练如何在数字和物理世界中为您提供支持。

Sports and athletics Elite sports coaching is becoming more readily available, and more mainstream. By bringing together data from every aspect of a given athlete’s life, it’s possible to personalize and optimize the advice and coaching that the athlete is given to maximize performance. That always includes obvious things like physiological data and nutrition, but it often includes subtler things such as sleep patterns and travel history. Gatorade worked with Cambridge Consultants to develop a bottle that would monitor the hydration of the Brazilian soccer players and report it to coaches as they prepared for the World Cup in 2014. Fast-forwarding to today, can we take coaches out of the loop? Whoop, for example, monitors daily activity and sleep to provide real-time coaching guidance without a live coach. There are many apps that collect bits of data, but, as yet, there is no system to date that is leveraging all the data available to create a more complete digital twin.

体育和竞技精英体育教练正变得越来越容易获得，并且越来越主流。 通过收集来自给定运动员生活各个方面的数据，可以个性化和优化为运动员提供的建议和指导，以最大程度地提高表现。 这通常包括诸如生理数据和营养之类的明显事物，但通常包括诸如睡眠模式和旅行历史之类的微妙事物。 佳得乐(Gatorade)与剑桥顾问(Cambridge Consultants)合作开发了一种瓶，该瓶可以监测巴西足球运动员的水合作用，并在教练为2014年世界杯足球赛准备时向教练汇报。快进到今天，我们可以让教练脱离循环吗？ 例如，Whoop会监控日常活动和睡眠情况，以提供实时教练指导，而无需现场教练。 有许多应用程序可以收集数据位，但是迄今为止，还没有任何系统可以利用所有可用数据来创建更完整的数字孪生。

Work and productivity In the workplace, the digital twin might assemble data that underpins your efficiency and productivity at work. Did you sleep well last night? Did you eat breakfast? Did you drive two hundred miles this morning? Do you look stressed? Onto your next Zoom call, the system might notify everyone that you’re running a minute late and put your image in soft focus in case those tired eyes detract from how people perceive you. If you’ve too much gone on, your personal coach will schedule a few minutes of quiet time in your calendar for a quick walk or coffee break. Your coach knows you and helps you stay more focused and productive even when you’re too busy to think about it. Your coach knows you and can help you find a better work-life balance.

工作和生产力在工作场所，数字孪生可能会收集数据，这些数据将增强您的工作效率和生产力。 你昨晚睡的好吗？ 你有没有吃早餐？ 你今天早上开车走了200英里吗？ 你看起来有压力吗？ 在您的下一个Zoom通话中，系统可能会通知所有人您要迟到一分钟，并将您的图像置于柔焦状态，以防疲倦的眼睛影响人们对您的看法。 如果您进行了太多的事情，您的私人教练会在您的日历中安排几分钟的安静时间，以便您快速散步或喝咖啡休息时间。 您的教练会认识您，即使您太忙而无法思考，也可以帮助您保持专注和高效。 您的教练会认识您，可以帮助您找到更好的工作与生活平衡。

Travel and leisure It’s perfectly possible for existing digital assistants to take a lot of time and effort out of booking a vacation. Based on profile information, it can be quick and simple to set up flights, hotels, and rental cars. But although the assistant is efficient, you still need to give it specific orders. By comparison, a digital personal coach knows you so well, it doesn’t need detailed orders or any orders at all. Picture being able to ask your phone to ‘set me up with a vacation in July’ and for the coach to come back in seconds with a recommended destination, travel plans, provisional restaurant bookings, attraction tickets, and arrangements to look after your dog while you’re away. It can do all that because it’s talking to your digital twin who knows that you enjoyed Mexico in October but not July (too hot) but that Barbados will be comfortable for you. Who knows that you have a key meeting in the second week of July (when you can’t travel). And who knows where the best vegan (not veggie) food is at the destination.

旅行和休闲现有的数字助理完全可以花很多时间和精力来预订假期。 根据配置文件信息，可以轻松快捷地设置航班，酒店和租车。 但是，尽管助手很高效，但是您仍然需要为其指定特定的命令。 相比之下，数字私人教练非常了解您，它不需要详细的订单或任何订单。 可以要求您的手机“让我在7月放假”，并让教练在几秒钟内回来，并提供建议的目的地，旅行计划，临时餐厅预订，景点门票以及安排照看狗的安排的图片你走了。 之所以能做到这一点，是因为它正在与您的数字双胞胎聊天，他知道您在十月份喜欢墨西哥，但在七月份却不喜欢墨西哥(太热了)，但是巴巴多斯会让您感到舒适。 谁知道您在7月的第二周(无法旅行时)要召开一次重要会议。 谁知道最好的纯素食(不是素食)在哪里。

Shopping and commerce In 2011, Katrina Lake started Stitch Fix, and in 2017 went public with revenues of $1billion. Stich Fix represented a new way for consumers to find and buy clothing. Using a sophisticated AI engine and human personal stylist, shoppers create an online profile to more easily find clothing and outfits that fit their lifestyle. Each interaction helps the AI engine better understand the consumer and make better clothing recommendations with each subsequent interaction. Your digital twin is constantly refined.

购物和贸易 2011年，卡特里娜湖(Katrina Lake)创立了Stitch Fix，并于2017年上市，收入达10亿美元。 Stich Fix为消费者提供了一种寻找和购买服装的新方式。 购物者使用先进的AI引擎和个人风格设计师，创建在线个人资料，以更轻松地找到适合自己生活方式的服装。 每次交互都有助于AI引擎更好地了解消费者，并在以后的每次交互中提出更好的服装建议。 您的数字双胞胎不断完善。

As your twin grows, fed by various applications, it matures with you. Finding products that best suit your needs will be easier. Brands, services, and products can be automatically curated for you. This concept goes well beyond the two-dimensional Amazon recommendations, and factors in many aspects of your life to find products right for you, based on your current needs, location, preferences, and desires — all defined by an advanced digital twin and personal coach looking out for your very best interests.

随着双胞胎的成长，在各种应用程序的共同作用下，它会随着您的成长而成熟。 寻找最适合您需求的产品将更加容易。 品牌，服务和产品可以自动为您策划。 这个概念远远超出了亚马逊的二维建议，并且根据您当前的需求，位置，喜好和愿望，在生活的许多方面为您找到适合您的产品的因素-所有这些都是由高级数字孪生和私人教练定义的寻找您最大的利益。

Health and wellbeing Creating a digital twin can help us stay healthier and assist us when we’re sick. New technologies like those from Omron or Qardio are being developed that allow people to measure heart rate, brain waves, glucose levels, and blood pressure with simple devices you can now purchase online. Each one of these signals is either direct measurement or a proxy for a biological function. The Apple Watch is adding more and more biosensors and features making health monitoring and data collection even easier.

健康与福祉建立数字双胞胎可以帮助我们保持健康，并在生病时为我们提供帮助。 正在开发诸如欧姆龙或Qardio的新技术，使人们能够使用简单的设备来测量心率，脑电波，血糖水平和血压，您现在可以在线购买这些设备。 这些信号中的每个信号都是直接测量的信号，或者是生物学功能的代理信号。 Apple Watch正在添加越来越多的生物传感器和功能，从而使健康监控和数据收集变得更加容易。

Imagine, however, if we had the ability to monitor our bodies so close that we could detect oncoming issues before they become health problems. In its simplest terms, if we pre-emptively monitored our bodies and took immediate action, we would remain healthier and could avoid complications. For example, if we knew we had the cold virus before we were symptomatic, could we intervene sooner and stave off the cold. We can think of hundreds of conditions for which early detection and intervention could increase the propensity for better health.

但是，请想象一下，如果我们能够如此密切地监视身体，从而能够在即将到来的问题成为健康问题之前就对其进行检测。 用最简单的话说，如果我们预先监测身体并立即采取行动，我们将保持健康，并避免并发症。 例如，如果我们在症状出现之前就知道自己感染了感冒病毒，是否可以早日干预并预防感冒。 我们可以想到数百种疾病，尽早发现和采取干预措施，可能会增加健康状况。

Our digital twin can track our health over time to predict patterns or triggers that might make us sick. Our twin sees what we eat, where we go, and what we do, and can make personalized recommendations for food, exercise, and mental health to keep us healthy. While there are thousands of specific apps for individual issues, nothing exists that ties this all together and looks out for your best interests as a complete individual.

我们的数字双胞胎可以随着时间的推移跟踪我们的健康状况，以预测可能使我们生病的模式或触发因素。 我们的双胞胎可以看到我们的饮食，所到之处以及所做的事情，并可以针对饮食，运动和心理健康提出个性化建议，以保持健康。 尽管有成千上万个针对个别问题的特定应用程序，但没有任何东西可以将这些问题联系在一起，并且可以作为一个完整的个体来满足您的最大利益。

Where do we go from here? The personal coach would take personalization to a whole new frontier where distributed applications feed real-time data to a centralized digital twin for which you have absolute control. Technologies exist to create digital representations. Affectiva has EmotionAI to characterize your emotions in real-time. The AppleWatch is collecting GPS, vital signs, and knows whether you’re walking, running, or sitting. Amazon and Google know what you buy and what content you consume. But no one is tying this, and terabytes of other data about you, together. It’s decentralized, and it’s not under your control. This model needs to change.

我们从这里去哪里？ 私人教练将把个性化带入一个全新的领域，在该领域中，分布式应用程序将实时数据提供给您绝对控制的集中式数字孪生系统。 存在用于创建数字表示的技术。 Affectiva具有EmotionAI可以实时刻画您的情绪。 AppleWatch正在收集GPS，生命体征，并知道您是走路，跑步还是坐下。 亚马逊和谷歌知道您购买了什么以及消费了什么内容。 但是，没有人将这一点与数TB的有关您的其他数据捆绑在一起。 它是分散的，不受您的控制。 此模型需要更改。

Building a digital twin is no small challenge. It requires information feeds from many disparate applications. The more that brands can feed data into your digital twin, the richer the digital picture becomes. Artificial Intelligence models will give the personal coach the ability to synthesize various inputs into something valuable. Aggregating this data is paramount and requires cooperation and standards.

建立数字双胞胎并非易事。 它需要来自许多不同应用程序的信息提要。 品牌可以向您的数字双胞胎中馈送数据的越多，数字图像就变得越丰富。 人工智能模型将使个人教练能够将各种输入综合为有价值的东西。 汇总这些数据至关重要，需要合作和标准。

Your single digital twin would be managed by your personal coach who keeps you healthy, safe, and more productive. Your personal coach also controls access to your digital twin, sharing relevant information to apps and services on a need-to-know basis. And there’s clearly big security and privacy challenges. It will take some innovative thinking and collaboration to make the system work.

您的单身双胞胎将由您的私人教练管理，让您保持健康，安全和多产。 您的私人教练还可以控制对数字孪生的访问，并根据需要将相关信息共享给应用和服务。 而且显然存在巨大的安全和隐私挑战。 要使该系统正常运行，需要进行一些创新的思考和协作。

Your digital twin will grow and mature with you as you use more goods and services — whether you’re taking a trip, going to work, or going for a run, data is being collected. While it might take time for your personal coach to know you better than your mother, one day soon it might just be the friend who knows you best.

当您使用更多的商品和服务时，您的数字双胞胎将随着您的成长和成熟-无论您是旅行，上班还是奔跑，都将在收集数据。 虽然您的私人教练要比您的母亲更了解您，但可能很快就会有一位最了解您的朋友。

If you’d like to explore these themes in more detail, don’t hesitate to drop me an email. I’d be delighted to talk further.

如果您想更详细地探讨这些主题，请随时给我发送电子邮件。 我很乐意进一步谈论。