《乔布斯传》英文原著重点词汇笔记（十三）【 chapter twelve】
The Design：Real Artists Simplify 之 A Bauhaus Aesthetic
1. apart adj. 意见不一致的，有分歧的；分开的；与众不同的 adv. (空间或时间)相隔，相距；拆开，成碎片；解体，崩溃；分开，分离；与众不同地，独特地；除了……外；远远地
So from the beginning at Apple, he believed that great industrial design — a colorfully simple logo, a sleek case for the Apple II — would set the company apart and make its products distinctive.
2. recede v.逐渐退去，衰退【想起 recession：(经济的)衰退(期)；经济大萧条：Great Depression】
His fondness for the dark, industrial look of Sony receded around June 1981, …
3. leverage v.充分利用(资源、观点等) n. 影响力，手段；杠杆力，杠杆作用
… we can leverage this experience people already have.
4. towering adj.卓越的；高耸的；激烈的【tower：n.塔楼 v.v. (比周围的人或物)高出许多，屹立；胜过，超过；(尤指猎鹰为捕抓猎物俯冲前)高飞，翱翔】
But there were no towering figures energizing the world of industrial design the way that Raymond Loewy and Herbert Bayer had done.
Real Artists Simplify 之 Like a Porsche(保时捷)
5. counter v.对抗，反驳 n.柜台，计数器 adj.反方向的
" Not a Ferrari(法拉利), that’s not right either," Jobs countered.
6. lingo n.行话，术语【 jargon：行话，黑话 】
With his new fluency in industrial design lingo(工业设计术语), Jobs was referring to the angular or curved edge connecting the sides of the computer.
7. dramatically adv.戏剧地；引人注目地
The lastest plaster model would be dramatically unveild, and all the previous attempts would be lined up next to it.
8. lavish vt.浪费；慷慨给予；滥用 adj.浪费的，丰富的，大方的
Jobs lavished similar attention on the title bars atop windows and documents.
9. dwarf n.小矮人，侏儒
… but because the products to be designed were code-named after the seven dwarfs.
10. hallmark n.品质证明，特点 v.给…盖上品质证明印记
From his father Jobs had learned that a hallmark of passionate craftsmanship is making sure that even the ascepts that will remain hidden are done beautifully.
11. engrave v.刻在
The signatures were engraved inside each Macintosh.
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