什么是内联电子商务

什么是电子商务？ (What Is E-commerce?)

E-commerce or e-commerce is a type of commercial transaction via a specially made electronic equipment, such as a computer. It is also conceptualized as the use of electronic communication and digital, applied to business, creating, changing or redefining values between organizations (B2B) or between them and individuals (B2C) or between individuals (C2C), permeating the purchase of goods, products or services, ending with the settlement by means of electronic payment.

电子商务或电子商务是一种通过特殊制造的电子设备(例如计算机)进行的商业交易。 它也被概念化为使用电子通信和数字技术，应用于企业，在组织之间(B2B)或组织与个人之间(B2C)或个人之间(C2C)创造，更改或重新定义价值，渗透到商品，产品的购买中或服务，以电子付款方式结算。

The act of selling or buying over the Internet is in itself a good example of e-commerce. The world market is absorbing the large-scale electronic commerce. Many branches of the economy are now connected to electronic commerce. Its fundamentals are based on security, encryption, currencies and electronic payments. It also involves research, development, marketing, advertising, trading, sales, and support.

通过Internet进行买卖的行为本身就是电子商务的一个很好的例子。 世界市场正在吸收大规模的电子商务。 现在，经济的许多分支机构都与电子商务相关。 其基本原理基于安全性，加密，货币和电子支付。 它还涉及研究，开发，营销，广告，交易，销售和支持。

Through electronic links with customers, suppliers and distributors, e-commerce enhances the communications business efficiently, to expand market share, and maintain long-term viability in the business environment.

通过与客户，供应商和分销商的电子链接，电子商务可以有效地增强通信业务，扩大市场份额，并在商业环境中保持长期生存能力。

At first, online marketing was and still is, carried out with products like CDs, books and other tangible goods and tangible characteristics. However, with advancing technology, a new trend for online marketing begins to be enabled to sell services over the Web, such as package tours, for example. Many tour operators are preparing to address their customers this new way.

最初，在线营销过去和现在都是使用CD，书籍和其他有形商品和有形特征的产品进行的。 但是，随着技术的进步，在线营销的新趋势开始被允许通过Web出售服务，例如旅行团。 许多旅行社正准备以这种新方式与客户打交道。

电子商务方法 (Methods of electronic commerce )

• B2BB2B
• B2CB2C
• C2CC2C
• G2CG2C
• G2BG2B

电子商务的历史 (History of E-commerce)

The significance of electronic commerce has been changing over the past 30 years. Originally, CE meant the facilitation of electronic commerce transactions using technology like Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Both were introduced in the late 70’s, allowing commercial companies sent documents as purchase order and accounts electronically. The growth and acceptance of credit cards, ATM services, customer care (SAC) at the end of the 80 were also forms of CE.

在过去的30年中，电子商务的意义已经发生了变化。 CE最初是指使用电子数据交换(EDI)和电子资金转帐(EFT)等技术促进电子商务交易。 两者都是在70年代后期推出的，允许商业公司以购买订单和电子账户的形式发送文件。 80年代末，信用卡，ATM服务，客户服务(SAC)的增长和接受也是CE的形式。

Although the Internet has become popular worldwide in 1994, only five years after the security protocols and DSL technology was introduced, allowing a continuous connection to the Internet. In late 2000, several U.S. and European companies offered their services through the World Wide Web Since then, people began to associate the term ‘commerce’ with the ability to acquire facilities through the Internet using secure protocols and payment services electronic.

尽管Internet于1994年开始在全球范围内普及，但在引入安全协议和DSL技术仅五年之后，便可以持续连接到Internet。 在2000年末，一些美国和欧洲公司通过万维网提供服务。此后，人们开始将“贸易”一词与使用安全协议和电子支付服务通过Internet获得设施的能力联系起来。

电子商务整合模式 (Integrated Model of E-Commerce )

The Integrated Model of Electronic Commerce has several subdivisions of the EC’s environment and its integration with the business environment. This model emphasizes aspects, value, strategic benefits and contributions to organizational success:

电子商务的集成模型对EC的环境及其与商业环境的集成进行了细分。 该模型强调方面，价值，战略利益以及对组织成功的贡献：

• Policies and procedures public are related to the legal regulation of industries and markets, and formal rules;公开的政策和程序与行业和市场的法律法规以及正式规则有关；
• Policy and technical standards: Are they related to the aspects of standardization to the compatibility of the components of the technical environment, policies for handling and reporting;政策和技术标准：它们是否与标准化，技术环境各组成部分的兼容性，处理和报告政策等方面有关；
• Public Information Highway: It is the network formed by both the Internet as a global network for online services that have connections with this, and the emphasis is on open access and low cost, and integration between different environments without any restriction, including since the terminals easier access to more sophisticated means of communication for large volumes of information.公共信息高速公路：由互联网作为全球在线服务网络组成的网络与此相关联，并且重点是开放访问和低成本，以及包括终端在内的不同环境之间的不受任何限制的集成更轻松地访问更复杂的通信方式以获取大量信息。
• Generic Applications and Services: are those offered by the environment through their ISPs, online services and suppliers available to all, such as electronic mail, file transfer, virtual rooms, algorithms and encryption software;通用应用程序和服务：是环境通过其ISP，在线服务和所有人均可使用的供应商提供的服务，例如电子邮件，文件传输，虚拟房间，算法和加密软件；
• Applications of Electronic Commerce: Are those developed based on previous layers and meet the needs of an organization or group of them.电子商务的应用程序：是基于先前各层开发并满足组织或其中一组需求的那些。

电子商务公司的优势 (Advantages of e-commerce companies )

Its network of store (s), business is available 24 hours * 7 days a week;

它的商店网络，营业时间为每周7天，每天24小时；

Deductions are higher in the product considering the cost of hiring salespeople and without passing on commissions to them;

考虑到雇用销售人员的成本并且不向其传递佣金，产品的扣除额更高。

You do not need to rent a physical store and invest in decor, displays, safety and sanitation;

您无需租用实体商店，也无需投资于装饰，展示，安全和卫生；

Reduced likelihood of misinterpretation in the circuit with the customer, and even with the supplier;

减少与客户甚至与供应商在电路中产生误解的可能性；

Cost savings associated with the customer and the supplier;

与客户和供应商相关的成本节省；

Short time delivery of orders;

交货时间短；

Easy access to new markets and customers, with reduced financial effort;

轻松进入新市场和客户，减少了财务工作；

The competitive advantage of large corporations to small are lower. An efficient and attractive shopping portal on the Internet does not require a large financial investment. The customer who chooses to give you more confidence and better service;

大公司对小公司的竞争优势较低。 Internet上高效且有吸引力的购物门户不需要大量的财务投资。 选择给您更多信心和更好服务的客户；

Procedures associated with the purchases pretty rapidly, allowing companies to reduce the average time of receipt, improving your cashflow;

与购买相关的程序非常Swift，使公司可以减少平均收货时间，从而改善您的现金流；

Ease of processing data transmitted by the CRM, for example preferences and form of payment from customers, as it allows the anticipation of changing market trends;

易于处理CRM传输的数据，例如客户的偏好和付款方式，因为它可以预测不断变化的市场趋势；

Permanent contact with all entities involved in the process, the interaction is faster, decreasing the costs related to communication.

与过程中涉及的所有实体永久接触，交互速度更快，降低了与沟通相关的成本。

Constant awareness of the client profile, their habits and regularity of consumption;

不断了解客户概况，他们的习惯和消费规律；

Anticipating market trends, continued availability of reports on the products viewed, navigated areas;

预测市场趋势，继续提供所查看产品的报告，导航区域；

Fast dissemination of new products or promotions

快速传播新产品或促销

电子商务的未来 (Future of E-Commerce )

The e-commerce has never suffered a major change, but in recent years seen the arrival of new technologies that are giving “wings to imagination” of many marketers on call, so we have the emergence of new modalities and the e-commerce:

电子商务从未经历过重大变化，但是近年来，新技术的出现使许多营销人员“呼之欲出”，因此，我们有了新的模式和电子商务：

移动商务–移动商务 (M-Commerce – Mobile Commerce )

Mobile Electronic Commerce is increasingly becoming a reality. According to ABI Research U.S., we will close 2010 with 2.4 billion dollars in retail sales via mobile phones. Already there are predictions that by 2012 the mobile will surpass the PC as the main gadget internet access. There is the expectation that everything will be resolved by phone, and retail sales will not be exception.

移动电子商务正日益成为现实。 根据美国ABI Research的数据，到2010年，我们将通过手机实现24亿美元的零售额。 已经有预测称，到2012年，移动设备将超过PC，成为主要的小工具互联网访问方式。 期望一切都将通过电话解决，零售也不例外。

T-Commerce –商业电视 (T-Commerce – Commerce Television )

Given the massive presence of television in Brazil and the progress of Ginga, the Interactive Digital TV platform SBTVD soon purchases may be made during the ads and inserts in TV programs. One of the main characteristics of this form of e-commerce is the reduction in time between the announcement and sale, which should further increase the numbers of e-commerce in the country. In 2016 the analogue TV signal (as we know) in Brazil and should be turned off most TVs – are present in more than 90% of Brazilian households – must rely on interactivity that will allow the T-commerce.

鉴于电视在巴西的大量存在以及银河的发展，交互式数字电视平台SBTVD很快可能会在广告和电视节目中插入广告。 这种电子商务形式的主要特征之一是缩短了公告和销售之间的时间，这将进一步增加该国的电子商务数量。 2016年，巴西的模拟电视信号(我们知道)应该关闭，大多数电视(在90％以上的巴西家庭中都已使用)必须依靠互动性来实现T贸易。

SNO(社交网络优化) (SNO (Social Network Optimization) )

Social networks are real time on the Internet fever. And like any good “marketer” can not let this opportunity pass, large networks of e-commerce have begun to use them as a viral marketing tool, directly reaching customers.

社交网络是互联网发烧的实时方式。 就像任何优秀的“营销人员”都不能错过这个机会一样，大型的电子商务网络已开始将其用作病毒式营销工具，直接接触客户。

虚拟私人卖家 (Virtual Private Sellers )

This is still “crawling” in Brazil, but had a great growth in the U.S. in 2009. When a big store decides to burn its stores, is to do in a more private building sites closed down where only a select group of users of your site has opened the possibility of access.

这在巴西仍在“爬行”，但在2009年在美国有了很大的增长。当一家大商店决定烧掉它的商店时，是在一个更私人的建筑工地中关闭，那里只有您的部分用户网站打开了访问的可能性。

虚拟产品 (Virtual Products )

Today is already a reality. Large stores like Scott and Submarine already offer virtual products such as movies, games, software, books and more. Increasingly becomes a practical way to e-commerce for both the buyer (this does not worry about losing a book, or spoil a DVD, because everything is digital and can be downloaded at any time after purchase) and for vendor (This does not need to stock for example). And with the arrival of the Kindle and especially the iPad, we see that this is one of the strengths of e-commerce in coming years.

今天已经成为现实。 像Scott和Submarine这样的大型商店已经提供了虚拟产品，例如电影，游戏，软件，书籍等等。 对于买方(这并不担心丢失书籍或破坏DVD，因为所有内容都是数字的并且可以在购买后随时下载的)而言，越来越成为一种实用的电子商务方式。以库存为例)。 随着Kindle(尤其是iPad)的到来，我们看到这是未来几年电子商务的优势之一。

支付替代技术 (Payment for Alternative Technology )

The e-commerce can not be restricted only in bank bills or credit cards. The more payment options the better. Take the case of PayPal — it is a safe and increasingly used as a payment option. New technologies arise and thereby further increase the scope of e-commerce.

电子商务不仅限于银行帐单或信用卡。 付款方式越多越好。 以贝宝(PayPal)为例-它是一种安全且越来越多地用作付款方式。 出现了新技术，从而进一步扩大了电子商务的范围。

Study: From Wikipedia, the free encyclopedia. The text is available under the Creative Commons.

研究：来自维基百科，免费的百科全书。 该文本可在“ 知识共享”下找到 。

翻译自: https://www.eukhost.com/blog/webhosting/what-is-ecommerce/

什么是内联电子商务