黑帽seo收徒：黑帽SEO的常见方法以及遇到问题怎么解决

黑)(帽)(s)(e)(o)(收)(徒)(：)(黑)(帽)(S)(E)(O)(的)(常)(见)(方)(法)(以)(及)(遇)(到)(问)(题)(怎)(么)(解)(决)

严)(格)(来)(讲)(，)(s)(e)(o)(技)(术)(没)(有)(所)(谓)(的)(严)(格)(的)(黑)(帽)(与)(白)(帽)(之)(分)(。)(即)(使)(是)(正)(常)(的)(3)(0)(1)(重)(定)(向)(，)(在)(某)(些)(情)(况)(下)(也)(能)(作)(用)(于)(黑)(帽)(s)(e)(o)(技)(术)(。)(我)(们)(能)(判)(定)(一)(个)(人)(是)(真)(正)(的)(好)(人)(还)(是)(坏)(人)(么)(？)(答)(案)(是)(否)(定)(的)(。)(之)(所)(以)(解)(密)(所)(谓)(的)(黑)(帽)(s)(e)(o)(，)(是)(想)(满)(足)(很)(多)(朋)(友)(的)(遐)(想)(。)

一)(说)(到)(网)(站)(作)(弊)(方)(q)(q)(1)(6)(4)(8)(5)(6)(7)(3)(0)(0)(法)(，)(那)(就)(不)(得)(不)(说)(S)(E)(O)(优)(化)(中)(的)(黑)(帽)(S)(E)(O)(了)(，)(黑)(帽)(S)(E)(O)(主)(要)(是)(研)(究)(和)(利)(用)(搜)(索)(引)(擎)(算)(法)(漏)(洞)(，)(其)(手)(法)(不)(符)(合)(主)(流)(搜)(索)(引)(擎)(发)(行)(方)(针)(规)(定)(，)(优)(化)(方)(法)(采)(用)(的)(也)(是)(搜)(索)(引)(擎)(禁)(止)(的)(方)(式)(去)(优)(化)(网)(站)(的)(，)(影)(响)(搜)(索)(引)(擎)(对)(网)(站)(排)(名)(的)(合)(理)(和)(公)(正)(性)(。)(黑)(帽)(S)(E)(O)(行)(为)(通)(常)(也)(就)(是)(一)(般)(人)(们)(所)(讲)(的)(“)(搜)(索)(引)(擎)(作)(弊)(行)(为)(”)(，)(通)(常)(的)(黑)(帽)(S)(E)(O)(是)(利)(用)(和)(放)(大)(搜)(索)(引)(擎)(的)(现)(在)(有)(的)(缺)(陷)(或)(漏)(洞)(而)(获)(取)(更)(多)(的)(用)(户)(访)(问)(流)(量)(。)(简)(单)(的)(说)(，)(黑)(帽)(s)(e)(o)(优)(化)(就)(是)(使)(用)(作)(弊)(手)(段)(或)(有)(可)(疑)(手)(段)(在)(短)(时)(间)(内)(获)(取)(大)(量)(流)(量)(。)(同)(时)(随)(时)(可)(能)(因)(为)(搜)(索)(引)(擎)(算)(法)(的)(改)(变)(而)(面)(临)(惩)(罚)(。)

人)(们)(之)(所)(以)(热)(衷)(于)(S)(E)(O)(作)(弊)(，)(热)(衷)(于)(黑)(帽)(S)(E)(O)(，)(主)(要)(是)(因)(为)(做)(白)(帽)(S)(E)(O)(要)(花)(更)(多)(的)(时)(间)(和)(精)(力)(，)(而)(且)(也)(并)(不)(能)(百)(分)(之)(百)(保)(证)(一)(定)(能)(做)(出)(一)(个)(成)(功)(的)(网)(站)(。)(但)(相)(对)(于)(网)(站)(来)(说)(白)(帽)(S)(E)(O)(却)(更)(加)(的)(安)(全)(，)(一)(旦)(成)(功)(，)(网)(站)(就)(可)(以)(维)(持)(排)(名)(和)(流)(量)(，)(成)(为)(一)(份)(高)(质)(量)(的)(资)(产)(。)

黑)(帽)(S)(E)(O)(的)(特)(点)(就)(是)(周)(期)(短)(，)(见)(效)(快)(，)(实)(施)(成)(本)(低)(。)(往)(往)(有)(很)(多)(S)(E)(O)(e)(r)(太)(过)(于)(急)(功)(近)(利)(，)(为)(了)(追)(求)(一)(时)(的)(排)(名)(，)(喜)(走)(捷)(径)(，)(剑)(走)(偏)(锋)(，)(而)(采)(用)(的)(作)(弊)(方)(法)(。)(而)(搜)(索)(引)(擎)(也)(是)(很)(痛)(恨)(黑)(帽)(S)(E)(O)(的)(，)(因)(为)(这)(种)(网)(站)(作)(弊)(行)(为)(降)(低)(了)(搜)(索)(结)(果)(相)(关)(性)(和)(用)(户)(体)(验)(，)(动)(了)(搜)(索)(引)(擎)(的)(饭)(碗)(，)(属)(于)(必)(须)(严)(厉)(打)(击)(的)(范)(围)(。)(一)(旦)(被)(惩)(罚)(，)(就)(要)(经)(过)(一)(个)(漫)(长)(的)(恢)(复)(过)(程)(。)(所)(以)(做)(黑)(帽)(S)(E)(O)(被)(惩)(罚)(是)(正)(常)(的)(，)(甚)(至)(可)(以)(说)(，)(长)(远)(来)(看)(，)(是)(必)(然)(的)(。)

为)(了)(提)(醒)(大)(家)(因)(为)(误)(操)(作)(进)(入)(黑)(帽)(S)(E)(O)(的)(怪)(圈)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(根)(据)(自)(己)(多)(年)(做)(s)(e)(o)(的)(经)(验)(总)(结)(了)(2)(0)(个)(黑)(帽)(S)(E)(O)(网)(站)(作)(弊)(的)(方)(法)(，)(在)(此)(，)(借)(助)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(博)(客)(的)(平)(台)(跟)(大)(家)(分)(享)(一)(下)(：)

黑)(帽)(s)(e)(o)(收)(徒)(：)(黑)(帽)(S)(E)(O)(的)(常)(见)(方)(法)(以)(及)(遇)(到)(问)(题)(怎)(么)(解)(决)

一)(：)(能)(被)(搜)(索)(引)(擎)(快)(速)(识)(别)(的)(关)(键)(字)(堆)(砌)

关)(键)(字)(堆)(砌)(是)(黑)(帽)(s)(e)(o)(方)(法)(中)(的)(一)(种)(，)(英)(文)(称)(K)(e)(y)(w)(o)(r)(d)(S)(t)(u)(f)(f)(i)(n)(g)(，)(通)(过)(在)(网)(页)(中)(大)(量)(重)(复)(关)(键)(词)(，)(提)(高)(关)(键)(词)(的)(密)(度)(，)(达)(到)(提)(高)(关)(键)(词)(排)(名)(的)(效)(果)(。)(关)(键)(词)(堆)(砌)(是)(比)(较)(低)(级)(的)(一)(种)(手)(法)(，)(短)(时)(间)(内)(可)(以)(获)(得)(很)(不)(错)(的)(排)(名)(。)(可)(目)(前)(来)(说)(，)(这)(种)(手)(法)(已)(经)(是)(过)(去)(时)(了)(，)(搜)(索)(引)(擎)(判)(断)(这)(种)(作)(弊)(行)(为)(的)(算)(法)(已)(经)(相)(当)(成)(熟)(，)(所)(以)(，)(一)(旦)(网)(页)(上)(出)(现)(关)(键)(词)(堆)(砌)(现)(象)(，)(网)(站)(很)(容)(易)(被)(惩)(罚)(。)

网)(站)(s)(e)(o)(作)(弊)(之)(关)(键)(字)(堆)(砌)

关)(键)(字)(堆)(砌)(是)(指)(在)(一)(q)(q)(1)(6)(4)(8)(5)(6)(7)(3)(0)(0)(个)(网)(页)(中)(非)(常)(密)(集)(地)(放)(置)(关)(键)(字)(。)(关)(键)(字)(堆)(砌)(的)(常)(见)(形)(式)(，)(如)(：)(标)(题)(、)(T)(a)(g)(、)(关)(键)(词)(标)(签)(、)(说)(明)(标)(签)(、)(文)(章)(内)(容)(页)(高)(度)(重)(复)(关)(键)(词)(等)(。)

1)(、)(标)(题)(描)(述)(标)(签)(中)(堆)(砌)(关)(键)(词)

众)(所)(周)(知)(，)(标)(题)(是)(S)(E)(O)(中)(比)(较)(重)(要)(的)(一)(个)(部)(分)(，)(很)(多)(人)(将)(大)(量)(的)(关)(键)(地)(都)(堆)(砌)(在)(标)(题)(中)(，)(例)(如)(“)(S)(E)(O)(-)(s)(e)(o)(培)(训)(-)(S)(E)(O)(服)(务)(-)(S)(E)(O)(优)(化)(-)(s)(e)(o)(顾)(问)(-)(S)(E)(O)(教)(程)(-)(S)(E)(O)(排)(名)(”)(，)(这)(种)(写)(法)(算)(是)(堆)(砌)(的)(比)(较)(轻)(微)(的)(，)(有)(的)(人)(甚)(至)(会)(堆)(砌)(几)(十)(个)(类)(似)(的)(关)(键)(词)(，)(如)(果)(将)(这)(种)(文)(字)(都)(放)(入)(标)(题)(中)(，)(则)(就)(形)(成)(了)(对)(S)(E)(O)(这)(个)(词)(的)(堆)(砌)(。)(建)(议)(标)(题)(中)(相)(同)(关)(键)(词)(出)(现)(的)(次)(数)(最)(多)(不)(要)(超)(过)(3)(次)(。)(当)(然)(这)(个)(也)(不)(是)(必)(须)(的)(，)(还)(需)(要)(了)(解)(百)(度)(分)(词)(，)(合)(理)(的)(去)(分)(布)(标)(题)(关)(键)(词)(。)

2)(、)(网)(页)(中)(堆)(砌)(关)(键)(词)

关)(键)(词)(的)(密)(度)(直)(接)(影)(响)(了)(这)(个)(关)(键)(词)(在)(搜)(索)(引)(擎)(中)(的)(排)(名)(，)(关)(键)(词)(密)(度)(越)(高)(，)(则)(说)(明)(这)(个)(关)(键)(词)(在)(该)(网)(页)(中)(的)(重)(要)(性)(越)(大)(，)(所)(以)(S)(E)(O)(行)(业)(内)(有)(个)(名)(词)(叫)(做)(“)(关)(键)(词)(布)(局)(”)(，)(但)(是)(黑)(帽)(s)(e)(o)(人)(员)(，)(只)(为)(了)(提)(高)(关)(键)(词)(的)(密)(度)(，)(而)(在)(网)(页)(中)(将)(关)(键)(词)(乱)(堆)(一)(气)(。)(在)(以)(前)(这)(一)(方)(法)(可)(能)(很)(有)(用)(，)(但)(是)(现)(在)(一)(味)(的)(在)(内)(容)(中)(堆)(砌)(关)(键)(词)(而)(没)(有)(合)(格)(的)(内)(容)(，)(可)(能)(会)(有)(那)(么)(一)(点)(效)(果)(，)(但)(是)(很)(快)(就)(会)(被)(搜)(索)(处)(理)(，)(并)(且)(现)(在)(的)(互)(联)(网)(追)(求)(的)(是)(与)(用)(户)(的)(互)(动)(，)(网)(站)(一)(味)(堆)(砌)(关)(键)(词)(，)(毫)(无)(看)(点)(肯)(定)(是)(不)(利)(于)(用)(户)(体)(验)(，)(伤)(害)(了)(用)(户)(。)

3)(、)(A)(L)(T)(标)(签)(堆)(砌)(关)(键)(词)

在)(A)(L)(T)(标)(签)(的)(关)(键)(字)(堆)(砌)(这)(个)(很)(简)(单)(，)(就)(是)(在)(图)(片)(的)(a)(l)(t)(标)(签)(中)(添)(加)(毫)(无)(关)(系)(的)(关)(键)(词)(或)(添)(加)(很)(多)(的)(关)(键)(词)(。)

二)(：)(桥)(页)

桥)(页)(()(d)(o)(o)(r)(w)(a)(y)(p)(a)(g)(e)(s)())(，)(也)(叫)(门)(页)(、)(跳)(页)(、)(过)(渡)(页)(，)(桥)(页)(通)(常)(是)(针)(对)(特)(定)(的)(关)(键)(字)(词)(组)(或)(短)(语)(，)(用)(软)(件)(自)(动)(生)(成)(大)(量)(低)(质)(量)(包)(含)(关)(键)(词)(的)(网)(页)(，)(然)(后)(从)(这)(些)(网)(页)(做)(自)(动)(转)(向)(到)(主)(页)(。)(目)(的)(是)(希)(望)(这)(些)(以)(不)(同)(关)(键)(词)(为)(目)(标)(的)(桥)(页)(在)(搜)(索)(引)(擎)(中)(得)(到)(好)(的)(排)(名)(。)(当)(用)(户)(点)(击)(搜)(索)(结)(果)(的)(时)(候)(，)(会)(自)(动)(转)(到)(主)(页)(。)(有)(的)(时)(候)(是)(在)(桥)(页)(上)(放)(上)(一)(个)(通)(往)(主)(页)(的)(链)(接)(，)(而)(不)(自)(动)(转)(向)(。)(桥)(页)(包)(括)(多)(个)(链)(接)(()(往)(往)(是)(数)(百)(个)())(，)(对)(访)(问)(者)(用)(处)(极)(小)(或)(无)(用)(，)(不)(包)(含)(有)(价)(值)(的)(内)(容)(。)(桥)(页)(生)(成)(的)(文)(字)(往)(往)(是)(杂)(乱)(无)(章)(的)(，)(没)(有)(什)(么)(逻)(辑)(。)(如)(果)(是)(由)(人)(写)(出)(来)(的)(真)(正)(包)(含)(关)(键)(词)(的)(文)(章)(，)(就)(不)(是)(桥)(页)(了)(。)

网)(站)(s)(e)(o)(作)(弊)(之)(桥)(页)

桥)(页)(的)(惩)(罚)

如)(A)(页)(是)(桥)(页)(，)(B)(页)(是)(网)(站)(。)(如)(果)(访)(问)(A)(页)(那)(么)(弹)(出)(B)(页)(，)(搜)(索)(引)(擎)(会)(根)(据)(用)(户)(停)(留)(在)(A)(页)(的)(时)(间)(来)(判)(断)(A)(页)(是)(不)(是)(桥)(页)(。)(现)(在)(的)(搜)(索)(引)(擎)(越)(来)(越)(智)(能)(了)(。)(搜)(索)(引)(擎)(惩)(罚)(的)(话)(，)(从)(道)(理)(上)(将)(应)(该)(是)(惩)(罚)(A)(页)(。)(如)(果)(惩)(罚)(B)(页)(的)(话)(，)(那)(么)(会)(有)(无)(数)(的)(无)(辜)(网)(站)(会)(遭)(到)(恶)(意)(竞)(争)(对)(手)(的)(桥)(页)(“)(攻)(击)(”)(。)

桥)(页)(是)(以)(前)(时)(常)(涌)(现)(的)(黑)(帽)(方)(法)(之)(一)(，)(当)(做)(优)(化)(的)(时)(候)(，)(桥)(页)(都)(会)(专)(门)(做)(一)(个)(页)(面)(，)(全)(体)(嵌)(入)(关)(键)(词)(，)(并)(且)(关)(键)(词)(全)(部)(加)(粗)(加)(超)(链)(接)(到)(首)(页)(，)(就)(是)(为)(了)(可)(以)(提)(高)(关)(键)(词)(呈)(现)(率)(，)(并)(且)(快)(捷)(的)(剪)(刀)(后)(果)(，)(这)(个)(方)(法)(比)(拟)(快)(，)(但)(是)(搜)(索)(引)(擎)(也)(会)(对)(这)(样)(的)(网)(站)(进)(行)(查)(封)(。)

桥)(页)(代)(码)(如)(下)(：)

<)(h)(t)(m)(l)(>)

<)(h)(e)(a)(d)(>)

<)(t)(i)(t)(l)(e)(>)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(S)(E)(O)(博)(客)(<)(/)(t)(i)(t)(l)(e)(>)

<)(m)(e)(t)(a)( )(n)(a)(m)(e)(=)(”)(d)(e)(s)(c)(r)(i)(p)(t)(i)(o)(n)(”)( )(c)(o)(n)(t)(e)(n)(t)(=)(”)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(S)(E)(O)(博)(客)(”)( )(/)(>)

<)(m)(e)(t)(a)( )(n)(a)(m)(e)(=)(”)(k)(e)(y)(w)(o)(r)(d)(s)(”)( )(c)(o)(n)(t)(e)(n)(t)(=)(”)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(S)(E)(O)(博)(客)(”)( )(/)(>)

<)(m)(e)(t)(a)( )(h)(t)(t)(p)(-)(e)(q)(u)(i)(v)(=)(”)(r)(e)(f)(r)(e)(s)(h)(”)( )(c)(o)(n)(t)(e)(n)(t)(=)(”)(0)(″)(;)( )(r)(u)(l)(=)(”)(h)(t)(t)(p)(:)(/)(/)(w)(w)(w)(.)(x)(m)(i)(n)(s)(e)(o)(.)(c)(o)(m)(”)( )(/)(>)

<)(/)(h)(e)(a)(d)(>)

<)(b)(o)(d)(y)(>)(<)(/)(b)(o)(d)(y)(>)

<)(/)(h)(t)(m)(l)(>)

三)(：)(隐)(藏)(链)(接)(()(黑)(链)())

隐)(藏)(链)(接)(：)(通)(常)(也)(被)(称)(之)(为)(黑)(链)(，)(也)(叫)(暗)(链)(、)(隐)(链)(；)(指)(的)(是)(正)(常)(的)(链)(接)(通)(过)(一)(些)(方)(法)(，)(如)(：)(把)(链)(接)(放)(入)(j)(s)(代)(码)(中)(，)(使)(用)(d)(i)(s)(p)(l)(a)(y)(:)(n)(o)(n)(e)(等)(等)(，)(从)(而)(使)(用)(户)(在)(正)(常)(浏)(览)(网)(页)(的)(时)(候)(无)(法)(看)(到)(这)(个)(链)(接)(。)

隐)(藏)(链)(接)(和)(隐)(藏)(文)(字)(()(h)(i)(d)(d)(e)(n)( )(t)(e)(x)(t)())(相)(似)(，)(但)(是)(区)(别)(是)(把)(关)(键)(词)(放)(在)(链)(接)(里)(面)(，)(而)(这)(个)(链)(接)(也)(是)(用)(户)(所)(看)(不)(到)(的)(。)

新)(手)(站)(长)(在)(跟)(其)(它)(网)(站)(交)(换)(链)(接)(的)(时)(候)(，)(可)(能)(会)(被)(蒙)(蔽)(，)(有)(的)(站)(长)(在)(给)(对)(方)(做)(友)(情)(链)(接)(的)(时)(候)(通)(过)(使)(用)(C)(S)(S)(来)(控)(制)(隐)(藏)(链)(接)(的)(方)(式)(也)(不)(少)(见)(，)(也)(有)(部)(份)(人)(通)(过)(提)(供)(免)(费)(的)(网)(站)(程)(序)(，)(博)(客)(风)(格)(，)(网)(站)(插)(件)(等)(方)(法)(把)(黑)(链)(植)(入)(到)(你)(的)(网)(站)(。)

随)(着)(现)(在)(友)(情)(链)(接)(交)(易)(平)(台)(的)(盛)(行)(，)(不)(少)(无)(良)(的)(“)(黑)(客)(”)(或)(服)(务)(器)(管)(理)(人)(员)(，)(开)(始)(通)(过)(挂)(黑)(链)(的)(方)(式)(为)(自)(己)(谋)(利)(。)(黑)(链)(是)(通)(过)(技)(术)(手)(段)(扫)(描)(F)(T)(P)(和)(服)(务)(器)(的)(弱)(口)(令)(，)(网)(站)(漏)(洞)(，)(获)(取)(对)(方)(网)(站)(的)(管)(理)(权)(限)(，)(然)(后)(黑)(掉)(网)(站)(，)(在)(网)(页)(中)(添)(加)(指)(向)(自)(己)(网)(站)(的)(隐)(形)(锚)(文)(本)(连)(接)(挂)(进)(，)(从)(而)(快)(速)(提)(升)(网)(站)(排)(名)(。)(这)(手)(法)(一)(般)(在)(网)(站)(前)(台)(是)(无)(法)(看)(到)(的)(，)(只)(能)(通)(过)(查)(看)(源)(代)(码)(才)(能)(发)(现)(，)(一)(般)(是)(用)(C)(S)(S)(隐)(藏)(，)(也)(有)(用)(J)(S)(输)(出)(C)(S)(S)(。)

我)(们)(知)(道)(百)(度)(排)(名)(算)(法)(中)(有)(一)(个)(很)(重)(要)(的)(因)(素)(就)(是)(基)(于)(超)(链)(接)(分)(析)(技)(术)(，)(当)(一)(个)(站)(点)(被)(越)(多)(的)(站)(点)(给)(链)(接)(的)(时)(候)(，)(那)(么)(这)(个)(站)(点)(的)(权)(重)(也)(会)(相)(对)(随)(之)(提)(升)(的)(，)(但)(是)(这)(并)(不)(包)(括)(隐)(藏)(链)(接)(这)(种)(手)(段)(所)(带)(来)(的)(链)(接)(数)(量)(，)(因)(为)(隐)(藏)(链)(接)(在)(搜)(索)(引)(擎)(看)(来)(是)(一)(种)(欺)(骗)(手)(段)(，)(所)(以)(必)(定)(会)(影)(响)(一)(个)(站)(点)(的)(权)(重)(正)(常)(传)(递)(。)(搜)(索)(引)(擎)(谷)(歌)(和)(百)(度)(早)(就)(提)(出)(，)(搜)(索)(引)(擎)(是)(不)(欢)(迎)(黑)(链)(的)(，)(隐)(藏)(链)(接)(是)(被)(搜)(索)(引)(擎)(严)(令)(禁)(止)(的)(，)(一)(旦)(发)(现)(，)(惩)(罚)(将)(会)(非)(常)(严)(重)(，)(轻)(则)(降)(低)(网)(页)(权)(重)(，)(严)(重)(甚)(至)(拔)(毛)(K)(站)(。)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(提)(醒)(下)(各)(位)(新)(手)(站)(长)(在)(跟)(对)(方)(交)(换)(友)(情)(链)(接)(成)(功)(后)(，)(也)(要)(看)(下)(对)(方)(网)(站)(给)(您)(交)(换)(链)(接)(对)(应)(的)(H)(T)(M)(L)(源)(代)(码)(是)(否)(正)(常)(。)(假)(如)(说)(你)(的)(网)(站)(当)(前)(做)(了)(隐)(藏)(链)(接)(，)(建)(议)(你)(把)(隐)(蔽)(链)(接)(去)(掉)(，)(以)(免)(搜)(索)(引)(擎)(发)(现)(k)(掉)(你)(的)(网)(站)(。)

四)(：)(隐)(藏)(文)(字)

隐)(藏)(文)(字)(是)(在)(网)(页)(的)(H)(T)(M)(L)(文)(件)(中)(放)(上)(含)(有)(关)(键)(词)(的)(文)(字)(，)(但)(这)(些)(字)(不)(能)(被)(用)(户)(所)(看)(到)(，)(只)(能)(被)(搜)(索)(引)(擎)(看)(到)(，)(这)(个)(很)(黑)(链)(很)(相)(似)(。)

网)(站)(s)(e)(o)(作)(弊)(之)(隐)(藏)(文)(字)

隐)(藏)(文)(字)(的)(方)(法)(可)(以)(有)(几)(种)(形)(式)(，)(比)(如)(：)(颜)(色)(隐)(藏)(：)(通)(过)(将)(文)(字)(与)(背)(景)(设)(置)(为)(相)(同)(颜)(色)(，)(达)(到)(隐)(藏)(的)(效)(果)(；)(D)(I)(V)(隐)(藏)(链)(接)(；)(j)(a)(v)(a)(s)(c)(r)(i)(p)(t)(隐)(藏)(链)(接)(；)(静)(态)(页)(面)(黑)(链)(代)(码)(；)(C)(S)(S)(隐)(藏)(链)(接)(代)(码)(()(挂)(黑)(链)(常)(用)(此)(手)(段)())(；)(小)(字)(号)(隐)(藏)(：)(将)(文)(字)(大)(小)(设)(置)(为)(1)(的)(细)(微)(文)(字)(或)(微)(型)(文)(字)(，)(并)(且)(放)(在)(不)(起)(眼)(的)(角)(落)(，)(用)(户)(很)(难)(察)(觉)(到)(，)(而)(搜)(索)(引)(擎)(却)(可)(以)(正)(常)(读)(取)(到)(。)

隐)(藏)(文)(字)(这)(种)(作)(弊)(方)(式)(，)(通)(常)(是)(某)(些)(黑)(客)(常)(用)(的)(方)(式)(，)(入)(侵)(某)(个)(网)(站)(后)(，)(为)(了)(不)(让)(管)(理)(员)(发)(现)(，)(便)(把)(文)(字)(的)(颜)(色)(和)(网)(页)(的)(s)(e)(o)(关)(键)(字)(排)(名)(优)(化)(颜)(色)(设)(置)(成)(一)(致)(，)(用)(肉)(眼)(无)(法)(看)(出)(，)(只)(让)(搜)(素)(引)(擎)(看)(见)(而)(让)(浏)(览)(者)(看)(不)(见)(。)

隐)(藏)(关)(键)(词)(的)(目)(的)(就)(是)(为)(了)(增)(加)(页)(面)(关)(键)(词)(的)(密)(度)(，)(想)(提)(高)(网)(页)(的)(相)(关)(性)(，)(以)(达)(到)(优)(化)(的)(效)(果)(。)(有)(的)(时)(候)(，)(有)(的)(人)(还)(在)(这)(些)(地)(方)(放)(上)(与)(网)(站)(内)(容)(无)(关)(的)(，)(但)(是)(很)(热)(门)(的)(关)(键)(词)(，)(希)(望)(网)(页)(能)(在)(这)(些)(热)(门)(关)(键)(词)(下)(得)(到)(好)(的)(排)(名)(和)(流)(量)(。)

其)(实)(隐)(藏)(文)(字)(说)(白)(了)(就)(是)(欺)(骗)(搜)(索)(引)(擎)(，)(现)(在)(的)(搜)(索)(引)(擎)(已)(经)(能)(轻)(易)(的)(识)(别)(这)(些)(技)(术)(，)(网)(站)(一)(但)(被)(搜)(索)(引)(擎)(发)(现)(隐)(藏)(堆)(砌)(关)(键)(字)(，)(轻)(则)(降)(权)(重)(，)(重)(则)(网)(站)(直)(接)(被)(K)(或)(被)(屏)(蔽)(。)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(各)(位)(最)(好)(不)(要)(使)(用)(这)(种)(手)(段)(去)(提)(高)(关)(键)(词)(排)(名)(。)

五)(：)(隐)(藏)(页)(面)

隐)(藏)(页)(面)(()(c)(l)(o)(a)(k)(e)(d)(p)(a)(g)(e)())(也)(叫)(斗)(蓬)(法)(或)(障)(眼)(法)(，)(是)(专)(门)(针)(对)(搜)(索)(引)(擎)(在)(爬)(取)(网)(站)(页)(面)(时)(显)(示)(的)(经)(过)(特)(别)(优)(化)(的)(页)(面)(，)(指)(有)(的)(网)(页)(使)(用)(程)(序)(或)(脚)(本)(来)(检)(测)(来)(访)(问)(的)(是)(搜)(索)(引)(擎)(还)(是)(普)(通)(用)(户)(。)(通)(过)(在)(服)(务)(器)(上)(设)(置)(c)(l)(o)(a)(k)(e)(d)(页)(面)(来)(读)(取)(和)(判)(断)(当)(前)(访)(问)(者)(是)(真)(实)(的)(访)(问)(者)(还)(是)(搜)(索)(引)(擎)(蜘)(蛛)(，)(然)(后)(根)(据)(服)(务)(器)(配)(置)(好)(的)(脚)(本)(有)(针)(对)(性)(的)(给)(予)(真)(实)(访)(问)(者)(和)(搜)(索)(引)(擎)(蜘)(蛛)(作)(出)(响)(应)(，)(给)(予)(对)(应)(的)(返)(回)(页)(面)(展)(示)(。)(如)(果)(是)(搜)(索)(引)(擎)(，)(网)(页)(就)(返)(回)(经)(过)(优)(化)(的)(网)(页)(版)(本)(。)(如)(果)(来)(访)(的)(是)(普)(通)(人)(，)(返)(回)(的)(是)(另)(外)(一)(个)(版)(本)(。)

隐)(藏)(页)(面)(也)(是)(一)(种)(障)(眼)(法)(,)(为)(黑)(帽)(s)(e)(o)(技)(术)(之)(一)(，)(这)(种)(手)(法)(意)(图)(蒙)(骗)(搜)(索)(引)(擎)(，)(来)(影)(响)(该)(网)(站)(的)(网)(页)(在)(搜)(索)(引)(擎)(中)(获)(取)(较)(好)(的)(排)(名)(，)(通)(常)(用)(户)(无)(法)(发)(现)(。)(因)(为)(一)(旦)(你)(的)(浏)(览)(器)(去)(看)(这)(个)(网)(页)(，)(无)(论)(是)(在)(页)(面)(上)(还)(是)(在)(H)(T)(M)(L)(源)(文)(件)(中)(，)(你)(所)(得)(到)(的)(都)(已)(经)(是)(与)(搜)(索)(引)(擎)(看)(到)(的)(不)(同)(的)(版)(本)(。)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(最)(简)(单)(检)(测)(的)(方)(法)(是)(，)(看)(一)(下)(这)(个)(网)(页)(的)(快)(照)(。)(隐)(藏)(页)(面)(手)(法)(如)(被)(发)(现)(，)(该)(网)(站)(会)(永)(暂)(从)(搜)(索)(引)(擎)(名)(单)(中)(被)(剔)(除)(。)

六)(：)(网)(页)(劫)(持)

网)(页)(劫)(持)(也)(就)(是)(我)(们)(经)(常)(所)(说)(的)(p)(a)(g)(e)(j)(a)(c)(k)(i)(n)(g)(，)(是)(将)(别)(人)(的)(网)(站)(内)(容)(或)(者)(整)(个)(网)(站)(全)(面)(复)(制)(下)(来)(，)(偷)(梁)(换)(柱)(放)(在)(自)(己)(的)(网)(站)(上)(。)(而)(欺)(骗)(性)(重)(定)(向)(，)(鬼)(域)(与)(其)(类)(似)(。)

这)(种)(黑)(帽)(S)(E)(O)(手)(法)(对)(网)(页)(内)(容)(极)(其)(匮)(乏)(的)(站)(长)(是)(有)(吸)(引)(力)(的)(。)(但)(是)(，)(这)(个)(做)(法)(是)(相)(当)(冒)(险)(的)(，)(更)(是)(为)(人)(所)(不)(齿)(的)(。)(搜)(索)(引)(擎)(的)(专)(利)(技)(术)(能)(从)(多)(个)(因)(素)(上)(来)(判)(断)(这)(个)(被)(复)(制)(的)(网)(页)(或)(网)(站)(不)(是)(原)(创)(，)(而)(不)(予)(以)(收)(录)(。)(这)(种)(做)(法)(已)(经)(被)(g)(o)(o)(g)(l)(e)(左)(侧)(排)(名)(优)(化)(搜)(索)(引)(擎)(从)(多)(个)(方)(面)(来)(判)(断)(重)(复)(网)(页)(是)(不)(是)(原)(创)(，)(所)(以)(这)(种)(网)(页)(劫)(持)(的)(方)(式)(用)(的)(也)(越)(来)(越)(少)(。)

七)(：)(P)(R)(劫)(持)

P)(R)(劫)(持)(使)(用)(欺)(骗)(手)(段)(获)(得)(工)(具)(条)(上)(比)(较)(高)(的)(P)(R)(显)(示)(。)(方)(式)(是)(利)(用)(3)(0)(1)(和)(3)(0)(2)(定)(向)(的)(功)(能)(。)(从)(域)(名)(A)(使)(用)(3)(0)(1)(或)(3)(0)(2)(转)(向)(到)(域)(名)(B)(，)(而)(域)(名)(B)(的)(P)(R)(值)(较)(高)(，)(域)(名)(A)(在)(P)(R)(更)(新)(后)(，)(也)(会)(显)(示)(域)(名)(B)(的)(P)(R)(值)(。)(最)(简)(单)(的)(就)(是)(先)(做)(3)(0)(1)(或)(3)(0)(2)(跳)(转)(到)(高)(P)(R)(的)(域)(名)(B)(，)(等)(P)(R)(更)(新)(过)(后)(，)(立)(刻)(取)(消)(转)(向)(，)(同)(时)(也)(获)(得)(了)(和)(B)(站)(相)(同)(的)(P)(R)(值)(。)(据)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(做)(s)(e)(o)(的)(经)(验)(来)(看)(，)(这)(个)(做)(假)(的)(P)(R)(显)(示)(值)(至)(少)(维)(持)(到)(下)(一)(次)(P)(R)(更)(新)(，)(一)(般)(有)(两)(三)(个)(月)(或)(更)(长)(的)(时)(间)(()(最)(近)(g)(o)(o)(g)(l)(e)(更)(新)(有)(点)(慢)())(。)(这)(样)(可)(以)(获)(得)(比)(网)(站)(真)(实)(p)(r)(值)(高)(很)(多)(的)(p)(r)(数)(值)(。)

网)(站)(s)(e)(o)(作)(弊)(之)(p)(r)(劫)(持)

那)(么)(如)(何)(检)(查)(是)(否)(是)(p)(r)(劫)(持)(呢)(？)

方)(法)(1)(：)

使)(用)(官)(方)(P)(R)(检)(测)(网)(站)(来)(检)(测)(。)(如)(：)(h)(t)(t)(p)(:)(/)(/)(c)(h)(e)(c)(k)(p)(a)(g)(e)(r)(a)(n)(k)(.)(n)(e)(t)(。)

方)(法)(2)(：)

看)(G)(o)(o)(g)(l)(e)(的)(网)(页)(快)(照)(，)(G)(o)(o)(g)(l)(e)(快)(照)(和)(你)(看)(到)(的)(网)(页)(不)(是)(同)(一)(个)(网)(站)(，)(()(一)(般)(网)(站)(标)(题)(和)(l)(o)(g)(o)(都)(会)(显)(示)(出)(来)())(，)(就)(非)(常)(可)(疑)(了)(，)(网)(页)(快)(照)(里)(面)(的)(那)(个)(网)(站)(就)(是)(P)(R)(劫)(持)(的)(目)(标)(网)(站)(。)(该)(方)(法)(的)(缺)(陷)(：)(只)(要)(该)(网)(站)(劫)(持)(结)(束)(后)(更)(新)(到)(自)(己)(的)(网)(站)(，)(G)(o)(o)(g)(l)(e)(会)(重)(新)(收)(录)(新)(网)(站)(，)(那)(这)(个)(时)(候)(就)(看)(不)(出)(原)(来)(网)(站)(的)(痕)(迹)(，)(那)(就)(无)(法)(确)(认)(P)(R)(是)(否)(劫)(持)(，)(更)(无)(法)(知)(道)(劫)(持)(的)(哪)(个)(网)(站)(了)(。)(该)(方)(法)(只)(适)(用)(于)(劫)(持)(目)(标)(网)(站)(后)(转)(换)(到)(自)(己)(的)(网)(站)(不)(久)(。)

方)(法)(3)(：)

查)(看)(反)(向)(链)(接)(，)(再)(根)(据)(反)(向)(链)(接)(来)(判)(断)(真)(实)(的)(网)(站)(是)(哪)(个)(。)(例)(如)(：)(登)(陆)(g)(o)(o)(g)(l)(e)(，)(在)(搜)(索)(框)(中)(输)(入)(：)(l)(i)(n)(k)(:)(x)(m)(i)(n)(s)(e)(o)(.)(c)(o)(m)(，)(搜)(索)(结)(果)(中)(的)(网)(站)(就)(是)(向)(该)(网)(站)(提)(供)(反)(向)(链)(接)(的)(，)(任)(意)(打)(开)(一)(个)(，)(在)(里)(面)(查)(找)(x)(m)(i)(n)(s)(e)(o)(.)(c)(o)(m)(的)(链)(接)(，)(没)(有)(发)(现)(。)(再)(随)(机)(找)(几)(个)(，)(依)(然)(没)(有)(发)(现)(，)(这)(就)(说)(明)(该)(站)(的)(P)(R)(是)(劫)(持)(的)(()(多)(找)(几)(个)(网)(站)(可)(以)(增)(加)(这)(个)(判)(断)(结)(果)(的)(可)(信)(度)())(。)

确)(定)(了)(该)(网)(站)(是)(P)(R)(劫)(持)(，)(下)(面)(就)(查)(找)(该)(网)(站)(劫)(持)(的)(哪)(个)(网)(站)(的)(P)(R)(，)(可)(以)(这)(样)(做)(：)(看)(l)(i)(n)(k)(出)(来)(的)(结)(果)(中)(哪)(个)(站)(的)(结)(果)(比)(较)(多)(，)(一)(般)(就)(是)(这)(个)(网)(站)(。)(因)(为)(l)(i)(n)(k)(的)(结)(果)(中)(与)(被)(劫)(持)(P)(R)(的)(网)(站)(l)(i)(n)(k)(是)(一)(样)(的)(，)(而)(被)(劫)(持)(P)(R)(的)(网)(站)(内)(页)(链)(接)(到)(主)(域)(名)(的)(比)(较)(多)(，)(所)(以)(一)(般)(结)(果)(比)(较)(多)(的)(那)(个)(站)(就)(是)(被)(劫)(持)(的)(网)(站)(。)

八)(：)(蜘)(蛛)(劫)(持)

蜘)(蛛)(劫)(持)(就)(是)(S)(E)(O)(E)(R)(通)(过)(各)(种)(非)(正)(常)(手)(段)(，)(劫)(持)(搜)(索)(引)(擎)(蜘)(蛛)(()(如)(：)(百)(度)(蜘)(蛛)(、)(谷)(歌)(蜘)(蛛)())(，)(其)(表)(现)(为)(：)(百)(度)(快)(照)(是)(一)(个)(页)(面)(，)(用)(户)(点)(击)(进)(入)(网)(站)(后)(看)(到)(的)(是)(另)(一)(个)(页)(面)(。)(通)(常)(是)(根)(据)(访)(客)(的)(u)(s)(e)(r)(-)(a)(g)(e)(n)(t)(的)(不)(同)(来)(进)(行)(此)(操)(作)(。)

搜)(索)(引)(擎)(蜘)(蛛)(劫)(持)(的)(技)(术)(原)(理)

蜘)(蛛)(劫)(持)(的)(技)(术)(原)(理)(是)(通)(过)(黑)(客)(手)(段)(进)(入)(猎)(取)(站)(点)(，)(在)(其)(中)(一)(文)(件)(夹)(或)(者)(根)(目)(录)(上)(传)(一)(个)(文)(件)(()(快)(照)(文)(件)(，)(给)(搜)(索)(引)(擎)(看)(的)())(来)(达)(到)(劫)(持)(猎)(取)(站)(点)(的)(蜘)(蛛)(，)(进)(入)(目)(标)(站)(点)(。)(大)(家)(都)(知)(道)(网)(站)(流)(量)(中)(很)(大)(一)(部)(分)(是)(来)(自)(于)(蜘)(蛛)(，)(蜘)(蛛)(劫)(持)(的)(目)(的)(就)(是)(劫)(持)(搜)(索)(引)(擎)(蜘)(蛛)(以)(及)(搜)(索)(引)(擎)(流)(量)(导)(入)(目)(标)(网)(站)(。)

蜘)(蛛)(劫)(持)(问)(题)(的)(解)(决)(方)(法)

如)(果)(发)(现)(自)(己)(的)(网)(站)(有)(被)(蜘)(蛛)(劫)(持)(的)(问)(题)(，)(第)(一)(时)(间)(检)(查)(自)(己)(的)(网)(站)(空)(间)(中)(是)(否)(存)(在)(木)(马)(文)(件)(，)(一)(般)(情)(况)(下)(都)(是)(这)(种)(g)(l)(o)(b)(a)(l)(.)(a)(s)(a)(，)(这)(个)(时)(候)(就)(要)(把)(这)(个)(文)(件)(名)(字)(重)(命)(名)(，)(这)(个)(时)(候)(这)(个)(木)(马)(程)(序)(就)(不)(会)(被)(别)(人)(控)(制)(了)(，)(因)(为)(这)(种)(木)(马)(文)(件)(我)(们)(是)(删)(处)(不)(掉)(的)(，)(只)(有)(空)(间)(商)(才)(有)(权)(限)(删)(除)(。)(木)(马)(文)(件)(重)(命)(名)(后)(在)(让)(空)(间)(商)(帮)(忙)(删)(除)(这)(个)(木)(马)(文)(件)(。)

黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(认)(为)(有)(点)(值)(得)(各)(位)(博)(友)(注)(意)(的)(是)(蜘)(蛛)(劫)(持)(和)(前)(面)(说)(的)(隐)(藏)(页)(面)(都)(是)(呈)(现)(给)(搜)(素)(引)(擎)(和)(用)(户)(是)(不)(一)(样)(的)(页)(面)(，)(但)(是)(本)(质)(是)(不)(一)(样)(的)(，)(隐)(藏)(页)(面)(的)(内)(容)(是)(同)(一)(个)(网)(站)(，)(只)(不)(过)(为)(了)(排)(名)(而)(呈)(现)(2)(中)(版)(本)(的)(页)(面)(，)(而)(蜘)(蛛)(劫)(持)(所)(展)(示)(的)(是)(2)(个)(网)(站)(，)(为)(的)(是)(盗)(取)(别)(人)(网)(站)(的)(流)(量)(。)

还)(有)(一)(种)(和)(蜘)(蛛)(劫)(持)(类)(似)(的)(就)(是)(快)(照)(劫)(持)(，)(快)(照)(劫)(持)(就)(别)(人)(是)(在)(你)(不)(工)(作)(的)(时)(候)(进)(入)(你)(的)(网)(站)(的)(，)(一)(般)(是)(凌)(晨)(1)(点)(到)(5)(、)(6)(点)(这)(段)(时)(间)(()(当)(然)(时)(间)(是)(不)(一)(定)(的)())(。)(他)(们)(通)(过)(各)(种)(手)(段)(进)(入)(你)(的)(网)(站)(后)(台)(，)(把)(网)(站)(的)(m)(a)(t)(e)(标)(签)(和)(t)(i)(t)(l)(e)(找)(成)(他)(们)(网)(站)(相)(关)(的)(内)(容)(，)(再)(等)(到)(蜘)(蛛)(抓)(取)(之)(后)(再)(把)(原)(来)(的)(信)(息)(再)(换)(回)(来)(，)(这)(样)(神)(不)(知)(鬼)(不)(觉)(，)(你)(也)(不)(会)(很)(轻)(易)(的)(发)(现)(什)(么)(。)(因)(此)(，)(第)(二)(天)(的)(快)(照)(就)(会)(变)(成)(劫)(持)(者)(的)(网)(站)(，)(这)(就)(导)(致)(了)(你)(的)(快)(照)(被)(劫)(持)(。)(有)(的)(时)(候)(别)(人)(是)(纯)(粹)(的)(快)(照)(劫)(持)(，)(没)(有)(劫)(持)(上)(面)(所)(说)(的)(搜)(索)(引)(擎)(蜘)(蛛)(。)(但)(是)(当)(发)(现)(快)(照)(不)(一)(致)(时)(我)(们)(也)(需)(要)(检)(查)(网)(站)(后)(台)(有)(没)(有)(g)(l)(o)(b)(a)(l)(.)(a)(s)(a)(文)(件)(。)

九)(：)(垃)(圾)(链)(接)

垃)(圾)(链)(接)(是)(指)(为)(达)(到)(快)(速)(的)(关)(键)(词)(排)(名)(目)(的)(，)(在)(各)(大)(论)(坛)(和)(博)(客)(发)(布)(和)(主)(题)(内)(容)(不)(相)(关)(的)(链)(接)(和)(自)(动)(生)(成)(()(采)(集)())(网)(页)(中)(含)(有)(的)(链)(接)(，)(称)(为)(垃)(圾)(链)(接)(。)(这)(种)(方)(式)(相)(信)(大)(家)(以)(前)(都)(或)(多)(或)(少)(有)(干)(过)(，)(所)(有)(搜)(索)(引)(擎)(都)(把)(外)(链)(当)(作)(排)(名)(的)(主)(要)(因)(素)(之)(一)(，)(而)(从)(其)(他)(网)(站)(获)(得)(自)(然)(链)(接)(也)(不)(是)(那)(么)(轻)(松)(的)(事)(情)(，)(所)(以)(垃)(圾)(链)(接)(就)(运)(应)(而)(生)(了)(。)

垃)(圾)(链)(接)(基)(本)(特)(征)(：)

1)(、)(主)(要)(出)(现)(在)(论)(坛)(和)(博)(客)(的)(评)(论)(和)(留)(言)(中)(且)(无)(贡)(献)(值)(。)

2)(、)(自)(动)(生)(成)(()(主)(要)(指)(采)(集)(页)(面)())(的)(页)(面)(产)(生)(的)(链)(接)(。)

3)(、)(页)(面)(内)(容)(和)(T)(i)(t)(l)(e)(以)(及)(描)(述)(严)(重)(不)(符)(的)(网)(页)(输)(出)(链)(接)(。)

4)(、)(自)(动)(评)(论)(和)(顶)(贴)(软)(件)(生)(成)(的)(链)(接)(()(如)(：)(论)(坛)(顶)(贴)(机)(和)(博)(客)(群)(发)(群)(件)(软)(件)())(。)

垃)(圾)(链)(接)(不)(会)(马)(上)(被)(识)(别)(，)(而)(是)(事)(后)(审)(查)(并)(去)(除)(其)(权)(重)(，)(最)(终)(导)(致)(降)(权)(。)(垃)(圾)(链)(接)(在)(未)(识)(别)(之)(前)(会)(被)(计)(入)(关)(键)(词)(排)(名)(权)(重)(。)(现)(在)(搜)(索)(引)(擎)(对)(这)(种)(垃)(圾)(链)(接)(打)(击)(本)(身)(很)(严)(重)(，)(各)(类)(承)(载)(平)(台)(的)(审)(核)(力)(度)(也)(在)(加)(强)(。)(就)(算)(勉)(强)(暂)(时)(通)(过)(，)(以)(后)(被)(搜)(索)(引)(擎)(或)(网)(站)(管)(理)(人)(员)(发)(现)(处)(理)(之)(后)(会)(造)(成)(网)(站)(较)(大)(的)(外)(链)(波)(动)(，)(同)(时)(还)(可)(能)(带)(来)(很)(多)(的)(死)(链)(，)(所)(以)(我)(觉)(得)(对)(自)(己)(的)(网)(站)(而)(言)(，)(这)(种)(黑)(帽)(s)(e)(o)(手)(法)(和)(堆)(砌)(关)(键)(词)(一)(样)(都)(是)(即)(没)(多)(大)(用)(又)(容)(易)(被)(发)(现)(的)(手)(法)(。)(使)(用)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(大)(家)(还)(要)(经)(常)(去)(查)(看)(自)(己)(网)(站)(外)(链)(，)(用)(外)(链)(工)(具)(删)(除)(别)(人)(的)(恶)(意)(投)(放)(外)(链)(。)

十)(：)(网)(站)(镜)(像)

网)(站)(镜)(像)(是)(通)(过)(复)(制)(整)(个)(网)(站)(或)(部)(分)(网)(页)(内)(容)(并)(分)(配)(以)(不)(同)(域)(名)(和)(服)(务)(器)(，)(以)(此)(欺)(骗)(搜)(索)(引)(擎)(对)(同)(一)(站)(点)(或)(同)(一)(页)(面)(进)(行)(多)(次)(索)(引)(的)(行)(为)(，)(这)(既)(是)(为)(什)(么)(有)(的)(网)(站)(注)(明)(禁)(止)(未)(授)(权)(不)(得)(做)(网)(站)(镜)(像)(的)(原)(因)(了)(，)(两)(个)(网)(站)(的)(完)(全)(一)(样)(，)(相)(似)(度)(过)(高)(必)(然)(会)(导)(致)(自)(己)(的)(网)(站)(受)(到)(影)(响)(。)

网)(站)(s)(e)(o)(作)(弊)(之)(网)(站)(镜)(像)

网)(站)(镜)(像)(可)(以)(起)(到)(分)(流)(作)(用)(：)(当)(一)(个)(网)(站)(的)(流)(量)(过)(高)(，)(服)(务)(器)(不)(能)(承)(受)(的)(时)(候)(，)(那)(么)(这)(时)(候)(就)(能)(起)(到)(给)(服)(务)(器)(减)(压)(分)(流)(的)(作)(用)(。)(同)(时)(如)(果)(不)(能)(对)(主)(站)(作)(正)(常)(访)(问)(()(如)(某)(个)(服)(务)(器)(死)(掉)(或)(出)(了)(意)(外)())(，)(但)(仍)(能)(通)(过)(其)(它)(服)(务)(器)(正)(常)(浏)(览)(。)(但)(是)(这)(种)(手)(法)(容)(易)(被)(搜)(索)(引)(擎)(识)(别)(为)(作)(弊)(手)(法)(，)(导)(致)(自)(己)(的)(站)(点)(受)(到)(影)(响)(。)(来)(回)(的)(切)(换)(比)(较)(麻)(烦)(。)(一)(旦)(自)(己)(的)(网)(站)(被)(镜)(像)(，)(网)(站)(的)(品)(牌)(形)(象)(就)(会)(受)(损)(。)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(大)(家)(千)(万)(别)(把)(所)(有)(的)(域)(名)(都)(指)(向)(一)(个)(站)(，)(或)(者)(绑)(定)(复)(制)(的)(网)(站)(，)(不)(要)(认)(为)(这)(样)(做)(能)(增)(加)(主)(站)(的)(权)(重)(和)(P)(R)(，)(大)(错)(特)(错)(，)(同)(样)(是)(作)(弊)(，)(搜)(索)(引)(擎)(为)(了)(避)(免)(关)(键)(词)(的)(地)(位)(被)(一)(家)(包)(揽)(，)(对)(镜)(像)(网)(站)(的)(处)(分)(是)(十)(分)(之)(狠)(，)(被)(搜)(索)(引)(擎)(识)(别)(后)(，)(不)(仅)(k)(掉)(你)(的)(网)(站)(，)(并)(且)(永)(恒)(封)(掉)(你)(的)(域)(名)(和)(服)(务)(器)(地)(址)(，)(在)(服)(务)(器)(所)(有)(的)(网)(站)(都)(会)(随)(着)(不)(幸)(。)(不)(过)(可)(以)(做)(一)(个)(镜)(像)(站)(后)(禁)(止)(搜)(索)(引)(擎)(访)(问)(就)(可)(以)(为)(主)(机)(服)(务)(器)(分)(流)(同)(时)(防)(止)(主)(机)(服)(务)(器)(出)(现)(问)(题)(打)(不)(开)(。)

黑)(帽)(s)(e)(o)(收)(徒)(：)(黑)(帽)(S)(E)(O)(的)(常)(见)(方)(法)(以)(及)(遇)(到)(问)(题)(怎)(么)(解)(决)

十)(一)(：)(诱)(饵)(替)(换)

诱)(饵)(替)(换)(是)(黑)(帽)(S)(E)(O)(的)(技)(术)(手)(段)(之)(一)(，)(诱)(饵)(替)(换)(利)(用)(了)(搜)(索)(引)(擎)(的)(记)(忆)(特)(性)(，)(我)(们)(经)(常)(在)(搜)(索)(引)(擎)(结)(果)(中)(看)(到)(这)(种)(现)(象)(，)(页)(面)(内)(容)(完)(全)(改)(变)(后)(，)(原)(来)(的)(页)(面)(排)(名)(并)(不)(会)(立)(即)(消)(失)(。)(甚)(至)(在)(搜)(索)(引)(擎)(重)(新)(捉)(取)(页)(面)(新)(内)(容)(后)(，)(也)(不)(会)(立)(即)(消)(失)(，)(而)(是)(维)(持)(一)(段)(时)(间)(。)

这)(是)(由)(于)(搜)(索)(引)(擎)(具)(有)(短)(期)(的)(记)(忆)(特)(性)(，)(再)(加)(上)(诱)(饵)(替)(换)(页)(面)(被)(重)(新)(抓)(取)(就)(需)(要)(一)(段)(时)(间)(，)(所)(以)(诱)(饵)(替)(换)(页)(面)(往)(往)(能)(在)(原)(来)(正)(当)(或)(比)(较)(容)(易)(的)(关)(键)(词)(搜)(索)(中)(保)(持)(一)(段)(时)(间)(的)(排)(名)(。)(有)(的)(人)(为)(了)(延)(长)(该)(页)(面)(排)(名)(存)(在)(的)(时)(间)(，)(甚)(至)(取)(得)(排)(名)(替)(换)(内)(容)(后)(直)(接)(用)(r)(o)(b)(o)(t)(s)(来)(禁)(止)(搜)(索)(引)(擎)(抓)(取)(。)(这)(种)(诱)(饵)(替)(换)(一)(旦)(发)(现)(就)(会)(被)(惩)(罚)(，)(不)(过)(一)(般)(做)(这)(些)(诱)(饵)(链)(接)(的)(人)(是)(有)(准)(备)(的)(，)(大)(不)(了)(在)(弄)(个)(页)(面)(就)(行)(了)(，)(反)(正)(做)(一)(个)(简)(单)(关)(键)(词)(上)(去)(很)(容)(易)(。)

诱)(饵)(替)(换)(指)(的)(是)(作)(弊)(者)(先)(针)(对)(一)(些)(普)(通)(关)(键)(词)(制)(作)(页)(面)(获)(得)(排)(名)(后)(，)(页)(面)(再)(换)(成)(其)(他)(内)(容)(。)(一)(般)(分)(为)(两)(种)(情)(况)(：)

第)(一)(种)(是)(针)(对)(竞)(争)(比)(较)(低)(的)(长)(尾)(关)(键)(词)(制)(作)(页)(面)(，)(获)(得)(排)(名)(但)(和)(点)(击)(后)(，)(把)(页)(面)(全)(部)(换)(成)(与)(热)(门)(关)(键)(词)(相)(关)(的)(商)(业)(价)(值)(更)(高)(的)(内)(容)(。)

第)(二)(种)(是)(针)(对)(普)(通)(用)(户)(正)(当)(的)(关)(键)(词)(制)(作)(内)(容)(，)(获)(得)(排)(名)(后)(再)(把)(页)(面)(换)(成)(非)(法)(、)(成)(人)(、)(赌)(博)(等)(内)(容)(。)(这)(类)(作)(弊)(大)(多)(用)(于)(一)(些)(短)(期)(暴)(利)(行)(业)(，)(从)(介)(绍)(就)(可)(以)(看)(出)(搜)(索)(引)(擎)(再)(次)(更)(新)(后)(任)(何)(排)(名)(将)(不)(复)(存)(在)(。)

十)(二)(：)(文)(章)(内)(容)(采)(集)

说)(到)(内)(容)(采)(集)(相)(信)(大)(家)(都)(是)(太)(熟)(悉)(了)(，)(基)(本)(所)(有)(S)(E)(O)(e)(r)(都)(“)(采)(集)(”)(过)(一)(些)(内)(容)(，)(内)(容)(采)(集)(可)(以)(使)(用)(C)(M)(S)(程)(序)(自)(带)(或)(软)(件)(的)(采)(集)(功)(能)(，)(填)(充)(大)(量)(质)(量)(低)(劣)(的)(网)(站)(内)(容)(和)(垃)(圾)(信)(息)(。)(当)(然)(，)(大)(量)(采)(集)(网)(络)(中)(的)(重)(复)(内)(容)(，)(最)(终)(的)(结)(果)(我)(想)(各)(位)(S)(E)(O)(e)(r)(心)(里)(都)(应)(该)(清)(楚)(。)

网)(络)(文)(章)(内)(容)(采)(集)

常)(见)(的)(应)(用)(手)(法)(有)(：)(利)(用)(采)(集)(器)(软)(件)(和)(伪)(原)(创)(工)(具)(进)(行)(制)(造)(垃)(圾)(。)

1)(、)(采)(集)(器)

一)(些)(采)(集)(器)(具)(有)(的)(内)(容)(采)(集)(和)(数)(据)(导)(入)(功)(能)(能)(将)(您)(采)(集)(的)(任)(何)(网)(页)(数)(据)(发)(布)(到)(远)(程)(服)(务)(器)(，)(业)(界)(对)(采)(集)(内)(容)(都)(是)(嗤)(之)(以)(鼻)(的)(，)(尽)(管)(通)(过)(采)(集)(的)(手)(段)(来)(更)(新)(网)(站)(内)(容)(是)(大)(多)(数)(站)(长)(所)(抵)(制)(的)(，)(但)(每)(时)(每)(刻)(依)(然)(有)(很)(多)(的)(站)(长)(利)(用)(各)(种)(手)(段)(进)(行)(内)(容)(采)(集)(。)

通)(过)(采)(集)(程)(序)(来)(抓)(取)(别)(人)(网)(站)(的)(内)(容)(然)(后)(放)(到)(自)(己)(的)(网)(站)(上)(，)(这)(本)(身)(就)(是)(非)(常)(不)(正)(当)(获)(取)(内)(容)(的)(方)(式)(，)(因)(为)(这)(种)(方)(法)(的)(便)(捷)(性)(成)(为)(很)(多)(网)(站)(更)(新)(内)(容)(的)(手)(段)(和)(渠)(道)(，)(这)(可)(以)(看)(做)(是)(行)(业)(内)(部)(不)(正)(当)(竞)(争)(的)(一)(种)(方)(式)(。)

再)(者)(采)(集)(内)(容)(的)(质)(量)(难)(以)(人)(为)(掌)(控)(是)(采)(集)(受)(到)(抵)(制)(的)(另)(一)(个)(重)(要)(原)(因)(，)(现)(在)(的)(很)(多)(站)(长)(用)(程)(序)(来)(采)(集)(内)(容)(，)(而)(现)(有)(的)(技)(术)(还)(不)(能)(安)(全)(过)(滤)(文)(章)(中)(不)(利)(于)(网)(站)(发)(展)(的)(内)(容)(，)(比)(如)(不)(良)(画)(面)(语)(句)(。)(就)(算)(你)(都)(是)(从)(权)(威)(网)(站)(上)(采)(集)(内)(容)(，)(其)(他)(网)(站)(的)(内)(容)(很)(可)(能)(并)(不)(适)(合)(你)(网)(站)(内)(容)(的)(更)(新)(，)(网)(站)(本)(身)(的)(发)(展)(是)(存)(在)(差)(异)(特)(征)(的)(。)(现)(在)(搜)(索)(引)(擎)(的)(人)(性)(化)(水)(准)(逐)(步)(提)(高)(，)(作)(弊)(的)(手)(段)(极)(易)(遭)(来)(搜)(索)(引)(擎)(的)(不)(友)(好)(，)(轻)(则)(不)(收)(录)(，)(重)(则)(K)(站)(，)(采)(集)(所)(造)(成)(的)(网)(站)(发)(展)(后)(果)(是)(完)(全)(得)(不)(偿)(失)(的)(。)(不)(论)(从)(哪)(个)(方)(面)(看)(，)(采)(集)(内)(容)(都)(不)(能)(使)(网)(站)(生)(存)(长)(久)(，)(对)(网)(站)(的)(长)(久)(运)(营)(也)(是)(不)(可)(取)(的)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(不)(建)(议)(大)(家)(使)(用)(此)(种)(方)(法)(。)

2)(、)(伪)(原)(创)(工)(具)

所)(谓)(伪)(原)(创)(就)(是)(把)(一)(篇)(文)(章)(进)(行)(再)(加)(工)(，)(使)(其)(让)(搜)(索)(引)(擎)(认)(为)(是)(一)(篇)(原)(创)(文)(章)(，)(从)(而)(提)(高)(网)(站)(权)(重)(。)(随)(着)(s)(e)(o)(的)(发)(展)(出)(现)(了)(“)(伪)(原)(创)(”)(这)(个)(产)(物)(，)(被)(众)(多)(S)(E)(O)(e)(r)(痴)(迷)(不)(能)(自)(拔)(，)(到)(现)(在)(还)(有)(很)(多)(站)(长)(在)(操)(作)(站)(群)(，)(少)(则)(几)(百)(站)(点)(多)(则)(上)(千)(如)(此)(庞)(大)(的)(网)(站)(阵)(容)(如)(果)(用)(原)(创)(去)(更)(新)(兼)(职)(就)(是)(无)(底)(洞)(，)(采)(集)(是)(最)(为)(简)(洁)(和)(方)(便)(的)(方)(法)(。)

或)(许)(有)(人)(会)(问)(：)(“)(采)(集)(来)(干)(什)(么)(呢)(？)(”)(很)(简)(单)(，)(当)(然)(是)(获)(得)(大)(量)(的)(内)(容)(信)(息)(，)(然)(后)(自)(己)(整)(合)(出)(质)(量)(较)(高)(的)(伪)(原)(创)(，)(对)(于)(笔)(杆)(子)(不)(行)(的)(人)(，)(这)(方)(法)(可)(比)(在)(那)(干)(想)(好)(上)(千)(万)(倍)(。)(当)(然)(能)(坚)(持)(原)(创)(固)(然)(好)(，)(但)(是)(因)(为)(各)(种)(原)(因)(做)(不)(了)(也)(不)(要)(胡)(乱)(的)(填)(充)(垃)(圾)(内)(容)(。)

我)(们)(知)(道)(，)(搜)(索)(引)(擎)(是)(喜)(欢)(原)(创)(性)(的)(内)(容)(，)(对)(于)(重)(复)(的)(内)(容)(，)(它)(会)(认)(为)(没)(有)(收)(录)(的)(价)(值)(。)(如)(果)(网)(站)(上)(大)(量)(的)(内)(容)(都)(是)(转)(载)(的)(，)(搜)(索)(引)(擎)(就)(会)(觉)(得)(整)(个)(网)(站)(没)(有)(多)(大)(的)(价)(值)(，)(从)(而)(降)(低)(网)(站)(权)(重)(。)(网)(站)(排)(名)(自)(然)(也)(不)(会)(很)(高)(。)(因)(为)(伪)(原)(创)(工)(具)(都)(是)(机)(械)(的)(、)(死)(板)(的)(，)(这)(些)(工)(具)(无)(外)(乎)(替)(换)(词)(语)(，)(比)(如)(同)(义)(词)(，)(甚)(至)(有)(替)(换)(成)(反)(义)(词)(的)(，)(这)(样)(就)(和)(原)(文)(的)(意)(思)(完)(全)(相)(反)(了)(，)(没)(有)(观)(点)(或)(者)(错)(误)(的)(观)(点)(，)(对)(网)(站)(长)(期)(发)(展)(百)(害)(无)(一)(利)(。)

同)(时)(，)(这)(些)(伪)(原)(创)(工)(具)(还)(有)(一)(个)(“)(本)(事)(”)(就)(是)(打)(乱)(文)(章)(的)(段)(落)(、)(句)(式)(，)(使)(文)(章)(看)(起)(来)(前)(言)(不)(搭)(后)(语)(，)(说)(难)(听)(一)(点)(，)(这)(样)(的)(文)(章)(狗)(屁)(不)(通)(的)(，)(只)(给)(搜)(索)(引)(擎)(看)(。)(网)(站)(的)(最)(终)(目)(的)(是)(做)(给)(用)(户)(看)(的)(，)(一)(个)(网)(站)(大)(量)(的)(文)(章)(都)(读)(不)(懂)(，)(句)(子)(不)(通)(，)(你)(自)(己)(看)(到)(别)(人)(的)(网)(站)(这)(样)(子)(，)(也)(一)(定)(会)(马)(上)(单)(击)(屏)(幕)(右)(上)(角)(的)(红)(叉)(叉)(。)(今)(年)(搜)(索)(引)(擎)(对)(内)(容)(的)(重)(视)(程)(度)(，)(相)(信)(大)(家)(也)(是)(有)(目)(共)(睹)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(大)(家)(最)(好)(不)(要)(在)(使)(用)(这)(种)(方)(法)(了)(。)

十)(三)(：)(买)(卖)(链)(接)

外)(部)(高)(质)(量)(单)(向)(链)(接)(对)(网)(站)(的)(推)(荐)(作)(用)(不)(用)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(多)(说)(，)(做)(s)(e)(o)(的)(也)(都)(知)(道)(，)(这)(也)(是)(为)(什)(么)(大)(家)(总)(是)(到)(处)(找)(各)(种)(平)(台)(发)(放)(外)(链)(的)(原)(因)(之)(一)(，)(一)(个)(好)(的)(首)(页)(单)(向)(链)(接)(比)(那)(些)(平)(台)(中)(的)(链)(接)(要)(好)(太)(多)(太)(多)(，)(很)(多)(人)(通)(过)(链)(接)(交)(易)(平)(台)(进)(行)(链)(接)(买)(卖)(，)(也)(就)(是)(购)(买)(的)(高)(p)(r)(的)(外)(部)(链)(接)(或)(友)(情)(链)(接)(。)(这)(一)(种)(作)(弊)(手)(法)(现)(在)(也)(是)(很)(流)(行)(的)(。)

购)(买)(链)(接)(，)(虽)(然)(在)(其)(他)(网)(站)(买)(广)(告)(是)(很)(正)(常)(的)(一)(件)(事)(，)(但)(有)(的)(时)(候)(如)(果)(所)(购)(买)(的)(广)(告)(链)(接)(纯)(粹)(为)(了)(操)(纵)(搜)(索)(引)(擎)(排)(名)(并)(且)(一)(次)(性)(购)(买)(大)(量)(，)(也)(会)(被)(当)(做)(作)(弊)(手)(段)(。)

虽)(然)(这)(样)(的)(连)(接)(搜)(索)(引)(擎)(虽)(然)(很)(少)(查)(，)(但)(是)(这)(样)(做)(的)(人)(自)(己)(心)(里)(很)(清)(楚)(。)(如)(果)(你)(的)(网)(站)(被)(认)(为)(是)(通)(过)(购)(买)(链)(接)(来)(作)(弊)(，)(也)(没)(办)(法)(去)(和)(搜)(索)(引)(擎)(争)(辩)(。)(因)(为)(搜)(索)(引)(擎)(的)(决)(定)(就)(是)(最)(后)(的)(决)(定)(。)(但)(是)(搜)(索)(引)(擎)(很)(难)(判)(断)(哪)(些)(链)(接)(是)(正)(常)(的)(哪)(些)(链)(接)(是)(购)(买)(的)(，)(这)(也)(是)(为)(什)(么)(你)(知)(道)(你)(的)(对)(手)(在)(买)(链)(接)(，)(而)(他)(的)(排)(名)(却)(一)(直)(比)(你)(高)(的)(原)(因)(。)(可)(以)(这)(样)(说)(现)(在)(很)(多)(排)(名)(在)(前)(面)(的)(网)(站)(都)(存)(在)(买)(链)(接)(的)(情)(况)(，)(只)(要)(到)(“)(正)(规)(”)(的)(地)(方)(买)(，)(并)(且)(合)(理)(的)(利)(用)(，)(我)(们)(根)(本)(不)(必)(当)(心)(什)(么)(。)(需)(要)(当)(心)(的)(只)(是)(那)(些)(做)(网)(站)(链)(接)(交)(易)(的)(网)(站)(，)(因)(为)(搜)(索)(引)(擎)(是)(可)(以)(发)(现)(它)(们)(的)(。)

十)(四)(：)(链)(接)(工)(厂)(()(站)(群)(，)(链)(轮)())

链)(接)(工)(厂)(，)(亦)(称)(大)(量)(链)(接)(机)(制)(，)(链)(接)(农)(场)(，)(链)(接)(养)(殖)(场)(;)(指)(由)(大)(量)(网)(页)(交)(叉)(链)(接)(而)(构)(成)(的)(一)(个)(网)(络)(系)(统)(。)(这)(些)(网)(页)(可)(能)(来)(自)(同)(一)(个)(域)(或)(多)(个)(不)(同)(的)(域)(，)(甚)(至)(可)(能)(来)(自)(不)(同)(的)(服)(务)(器)(。)

站)(群)(结)(构)(图)

链)(接)(工)(厂)(简)(单)(的)(理)(解)(可)(以)(为)(一)(个)(相)(互)(链)(接)(的)(一)(群)(网)(站)(，)(不)(顾)(主)(题)(的)(相)(关)(，)(大)(家)(链)(接)(在)(一)(起)(，)(每)(个)(新)(加)(入)(的)(网)(站)(既)(可)(以)(得)(到)(之)(前)(的)(网)(站)(的)(链)(接)(，)(同)(时)(也)(要)(链)(接)(别)(人)(。)(而)(之)(前)(加)(入)(的)(网)(站)(就)(可)(以)(得)(到)(多)(一)(个)(链)(接)(。)(由)(于)(大)(量)(的)(网)(页)(相)(互)(交)(叉)(链)(接)(,)(而)(构)(成)(了)(一)(个)(链)(接)(的)(网)(络)(系)(统)(。)(比)(如)(说)(，)(现)(有)(1)(0)(0)(个)(网)(站)(，)(这)(些)(网)(站)(内)(容)(可)(能)(不)(相)(关)(，)(但)(是)(彼)(此)(互)(相)(链)(接)(，)(形)(成)(一)(个)(网)(状)(结)(构)(。)

一)(个)(站)(点)(加)(入)(这)(样)(一)(个)(“)(链)(接)(工)(厂)(”)(后)(，)(一)(方)(面)(它)(可)(得)(到)(来)(自)(该)(系)(统)(中)(所)(有)(网)(页)(的)(链)(接)(，)(同)(时)(作)(为)(交)(换)(它)(需)(要)(“)(奉)(献)(”)(自)(己)(的)(链)(接)(，)(借)(此)(方)(法)(来)(提)(升)(链)(接)(得)(分)(，)(从)(而)(达)(到)(干)(预)(链)(接)(得)(分)(。)(其)(目)(的)(是)(通)(过)(搜)(索)(引)(擎)(获)(得)(大)(量)(流)(量)(，)(或)(者)(是)(将)(链)(接)(指)(向)(同)(一)(个)(网)(站)(，)(以)(提)(高)(搜)(索)(排)(名)(。)(站)(群)(通)(常)(由)(几)(个)(到)(几)(百)(个)(网)(站)(组)(成)(，)(个)(人)(站)(长)(想)(通)(过)(手)(工)(更)(新)(站)(群)(，)(那)(几)(乎)(是)(不)(可)(能)(的)(任)(务)(。)(所)(以)(一)(般)(都)(是)(通)(过)(站)(群)(软)(件)(来)(完)(成)(。)

其)(中)(最)(为)(突)(出)(的)(就)(是)(博)(客)(链)(轮)(，)(又)(称)(B)(L)(O)(G)(-)(L)(i)(n)(k)(W)(h)(e)(e)(l)(e)(r)(，)(在)(S)(E)(O)(中)(通)(常)(用)(来)(培)(养)(自)(己)(关)(键)(词)(在)(搜)(索)(引)(擎)(中)(的)(排)(名)(。)(当)(然)(，)(在)(庞)(大)(的)(外)(部)(导)(入)(链)(接)(的)(支)(撑)(下)(，)(我)(们)(可)(以)(利)(用)(站)(内)(的)(合)(理)(锚)(文)(本)(分)(布)(来)(进)(行)(恰)(当)(的)(优)(化)(。)

最)(后)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(博)(客)(要)(提)(醒)(一)(下)(各)(位)(站)(长)(，)(加)(入)(链)(接)(工)(厂)(，)(危)(害)(十)(分)(大)(。)(是)(对)(搜)(索)(引)(擎)(十)(分)(不)(友)(好)(的)(一)(种)(做)(法)(，)(加)(入)(链)(接)(工)(厂)(极)(有)(可)(能)(让)(你)(的)(站)(点)(陷)(入)(泥)(潭)(，)(到)(时)(候)(会)(被)(搜)(索)(引)(擎)(降)(权)(或)(者)(被)(K)(掉)(。)(而)(g)(o)(o)(g)(l)(e)(的)(算)(法)(中)(也)(曾)(明)(确)(提)(到)(，)(链)(接)(作)(弊)(的)(网)(站)(，)(自)(己)(本)(身)(也)(算)(作)(弊)(。)

十)(五)(：)(群)(发)(软)(件)

相)(信)(很)(多)(站)(长)(建)(站)(初)(期)(对)(网)(站)(的)(推)(广)(都)(是)(一)(筹)(莫)(展)(，)(想)(把)(站)(做)(好)(做)(大)(，)(但)(又)(耐)(不)(住)(性)(子)(，)(急)(于)(想)(一)(步)(登)(天)(，)(恨)(不)(得)(明)(天)(网)(站)(流)(量)(就)(超)(过)(1)(万)(，)(但)(是)(现)(实)(总)(是)(很)(残)(酷)(的)(。)(一)(开)(始)(急)(于)(收)(录)(，)(好)(容)(易)(收)(录)(了)(又)(开)(始)(着)(急)(没)(流)(量)(，)(想)(尽)(了)(一)(切)(办)(法)(也)(没)(又)(成)(功)(。)(最)(后)(便)(想)(到)(了)(群)(发)(。)

群)(发)(是)(指)(通)(过)(软)(件)(或)(其)(他)(方)(式)(对)(受)(众)(进)(行)(群)(体)(式)(广)(告)(发)(送)(，)(随)(着)(科)(技)(进)(步)(，)(群)(发)(指)(的)(已)(不)(再)(是)(单)(纯)(意)(义)(上)(的)(短)(信)(群)(发)(，)(它)(还)(包)(括)(了)(Q)(Q)(群)(发)(，)(e)(m)(a)(i)(l)(群)(发)(，)(博)(客)(群)(发)(等)(等)(，)(甚)(至)(网)(页)(群)(发)(都)(已)(普)(遍)(存)(在)(。)(现)(在)(很)(多)(群)(发)(人)(的)(目)(的)(不)(是)(为)(了)(s)(e)(o)(优)(化)(，)(完)(全)(是)(为)(了)(把)(产)(品)(和)(企)(业)(信)(息)(展)(示)(给)(用)(户)(。)(当)(然)(这)(种)(强)(制)(性)(营)(销)(尽)(管)(受)(消)(费)(者)(反)(感)(，)(但)(不)(得)(不)(说)(带)(来)(的)(效)(果)(也)(是)(很)(大)(的)(。)

群)(发)(软)(件)(主)(要)(作)(用)(为)(发)(布)(推)(广)(企)(业)(或)(个)(人)(信)(息)(。)(目)(前)(群)(发)(软)(件)(主)(要)(有)(：)(博)(客)(群)(发)(软)(件)(、)(邮)(件)(群)(发)(软)(件)(、)(论)(坛)(群)(发)(软)(件)(、)(Q)(Q)(群)(发)(软)(件)(、)(企)(业)(Q)(Q)(群)(发)(软)(件)(、)(微)(博)(群)(发)(、)(微)(信)(群)(发)(、)(阿)(里)(旺)(旺)(群)(发)(软)(件)(、)(阿)(里)(巴)(巴)(群)(发)(软)(件)(、)(引)(擎)(登)(陆)(群)(发)(软)(件)(、)(供)(求)(信)(息)(群)(发)(软)(件)(、)(留)(言)(板)(群)(发)(软)(件)(、)(短)(信)(群)(发)(软)(件)(、)(外)(链)(群)(发)(软)(件)(等)(等)(。)(如)(想)(了)(解)(相)(关)(的)(软)(件)(可)(查)(看)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(博)(客)(的)(软)(件)(下)(载)(栏)(目)(去)(了)(解)(。)

1)(、)(博)(客)(群)(发)

博)(客)(群)(发)(通)(俗)(点)(说)(就)(是)(在)(各)(大)(门)(户)(网)(站)(批)(量)(创)(建)(博)(客)(，)(编)(写)(软)(文)(或)(者)(转)(载)(主)(站)(文)(章)(，)(而)(各)(个)(博)(客)(之)(间)(又)(互)(相)(友)(情)(链)(接)(，)(最)(终)(到)(达)(提)(升)(网)(站)(的)(知)(名)(度)(、)(增)(加)(外)(链)(、)(提)(高)(流)(量)(等)(目)(标)(。)(博)(客)(群)(发)(推)(广)(并)(不)(是)(注)(册)(一)(堆)(博)(客)(就)(完)(了)(，)(这)(些)(博)(客)(需)(要)(“)(养)(”)(，)(每)(天)(都)(需)(要)(更)(新)(文)(章)(，)(贵)(在)(坚)(持)(。)(好)(多)(朋)(友)(可)(能)(有)(所)(误)(解)(，)(以)(为)(博)(客)(群)(发)(推)(广)(效)( )(果)(来)(得)(快)(，)(和)(你)(说)(吧)(，)(刚)(建)(立)(博)(客)(效)(果)(不)(会)(马)(上)(突)(显)(，)(需)(要)(大)(量)(文)(章)(的)(积)(累)(和)(长)(时)(间)(的)(坚)(持)(。)

2)(、)(论)(坛)(群)(发)(软)(件)

可)(对)(在)(线)(的)(千)(万)(论)(坛)(网)(站)(直)(接)(发)(送)(帖)(子)(，)(绕)(过)(验)(证)(直)(接)(发)(送)(带)(链)(接)(的)(图)(片)(或)(文)(字)(广)(告)(。)(论)(坛)(群)(发)(软)(件)(迎)(合)(了)(论)(坛)(在)(线)(人)(数)(远)(大)(于)(邮)(件)(在)(线)(人)(数)(且)(交)(互)(及)(时)(等)(特)(点)(。)(比)(较)(有)(效)(的)(一)(种)(网)(络)(推)(广)(方)(式)(，)(优)(点)(比)(较)(省)(时)(省)(力)(，)(阅)(读)(人)(数)(远)(大)(于)(邮)(件)(，)(缺)(点)(就)(是)(不)(长)(久)(，)(并)(且)(容)(易)(被)(封)(帖)(。)(但)(是)(只)(要)(平)(台)(访)(问)(量)(够)(大)(，)(发)(的)(帖)(子)(够)(多)(，)(就)(算)(存)(在)(时)(间)(短)(，)(带)(来)(的)(访)(问)(量)(也)(是)(可)(观)(的)(。)

3)(、)(微)(博)(群)(发)

微)(博)(群)(发)(，)(通)(常)(是)(指)(的)(利)(用)(现)(有)(的)(微)(博)(资)(源)(进)(行)(评)(论)(或)(通)(过)(粉)(丝)(积)(累)(达)(到)(营)(销)(目)(的)(，)(今)(年)(才)(出)(现)(的)(微)(博)(营)(销)(，)(如)(今)(火)(得)(一)(塌)(糊)(涂)(，)(很)(多)(大)(企)(业)(或)(公)(司)(，)(以)(及)(社)(会)(有)(重)(大)(影)(响)(力)(的)(人)(物)(都)(通)(过)(微)(博)(进)(行)(推)(销)(。)(微)(博)(群)(发)(的)(一)(个)(最)(大)(的)(优)(势)(，)(就)(是)(表)(现)(亲)(和)(零)(距)(离)(，)(能)(迅)(速)(发)(布)(资)(讯)(兵)(被)(粉)(丝)(接)(受)(。)(因)(此)(，)(微)(博)(营)(销)(将)(不)(可)(避)(免)(地)(成)(为)(营)(销)(趋)(势)(。)

4)(、)(Q)(Q)(群)(发)

Q)(Q)(作)(为)(国)(内)(使)(用)(最)(广)(泛)(，)(人)(群)(范)(围)(最)(广)(的)(即)(时)(通)(讯)(工)(具)(，)(已)(经)(无)(法)(离)(开)(人)(们)(的)(生)(活)(。)(广)(告)(宣)(传)(商)(今)(年)(越)(来)(越)(看)(重)(Q)(Q)(在)(群)(发)(营)(销)(界)(，)(投)(入)(大)(笔)(经)(费)(用)(于)(Q)(Q)(群)(发)(广)(告)(宣)(传)(，)(而)(且)(效)(果)(也)(出)(奇)(的)(好)(。)(Q)(Q)(群)(发)(不)(仅)(仅)(能)(充)(分)(利)(用)(Q)(Q)(用)(户)(群)(广)(泛)(的)(，)(活)(跃)(度)(高)(的)(优)(势)(，)(而)(且)(群)(发)(费)(用)(极)(低)(，)(越)(来)(越)(受)(到)(中)(小)(企)(业)(或)(个)(人)(的)(青)(睐)(。)

5)(、)(邮)(件)(群)(发)

群)(发)(邮)(件)(是)(个)(人)(或)(者)(组)(织)(，)(通)(过)(对)(邮)(件)(地)(址)(的)(收)(集)(，)(并)(且)(使)(用)(邮)(件)(群)(发)(器)(，)(大)(量)(发)(送)(邮)(件)(的)(过)(程)(。)(发)(送)(过)(程)(是)(取)(得)(了)(邮)(件)(接)(受)(者)(的)(许)(可)(，)(将)(是)(合)(法)(的)(邮)(件)(营)(销)(。)(否)(则)(则)(被)(视)(为)(垃)(圾)(邮)(件)(。)

以)(电)(子)(邮)(件)(为)(主)(要)(的)(网)(站)(推)(广)(手)(段)(，)(常)(用)(的)(方)(法)(包)(括)(电)(子)(刊)(物)(、)(会)(员)(通)(讯)(、)(专)(业)(服)(务)(商)(的)(电)(子)(邮)(件)(广)(告)(等)(。)( )(基)(于)(用)(户)(许)(可)(的)(E)(m)(a)(i)(l)(营)(销)(与)(滥)(发)(邮)(件)(（)(S)(p)(a)(m)(）)(不)(同)(，)(许)(可)(营)(销)(比)(传)(统)(的)(推)(广)(方)(式)(或)(未)(经)(许)(可)(的)(E)(m)(a)(i)(l)(营)(销)(更)(大)(优)(势)(，)(可)(以)(减)(少)(广)(告)(对)(用)(户)(的)(滋)(扰)(、)(增)(加)(潜)(定)(位)(的)(准)(确)(度)(、)(提)(高)(品)(牌)(忠)(诚)(度)(等)(。)

6)(、)(短)(信)(群)(发)

手)(机)(短)(信)(广)(告)(（)(俗)(称)(短)(信)(群)(发)(）)(是)(通)(过)(发)(送)(短)(信)(息)(的)(形)(式)(将)(企)(业)(产)(品)(、)(服)(务)(等)(信)(息)(传)(递)(给)(手)(机)(用)(户)(，)(从)(而)(达)(到)(广)(告)(的)(目)(的)(。)(手)(机)(短)(信)(广)(告)(的)(宗)(旨)(是)(为)(企)(业)(发)(展)(、)(节)(约)(开)(支)(、)(提)(高)(效)(益)(而)(产)(生)(的)(，)(它)(将)(“)(打)(折)(信)(息)(”)(“)(促)(销)(活)(动)(”)(“)(新)(品)(发)(布)(”)(等)(相)(关)(信)(息)(发)(布)(到)(目)(标)(客)(户)(的)(手)(机)(上)(，)(为)(企)(业)(树)(立)(品)(牌)(形)(象)(或)(占)(有)(市)(场)(创)(造)(了)(无)(限)(商)(机)(，)(也)(能)(为)(企)(业)(大)(幅)(降)(低)(广)(告)(开)(支)(。)

7)(、)(外)(链)(群)(发)

利)(用)(脚)(本)(或)(软)(件)(工)(具)(在)(网)(络)(上)(各)(个)(平)(台)(进)(行)(大)(批)(量)(的)(外)(部)(链)(接)(群)(发)(、)(建)(立)(。)(吸)(引)(搜)(索)(引)(擎)(对)(该)(网)(站)(的)(关)(注)(及)(关)(键)(词)(排)(名)(、)(权)(重)(的)(提)(升)(。)(随)(着)(现)(在)(算)(法)(的)(不)(断)(更)(新)(，)(现)(在)(外)(链)(群)(发)(的)(效)(果)(完)(全)(不)(如)(以)(前)(了)(。)(当)(然)(，)(现)(今)(各)(大)(搜)(索)(引)(擎)(对)(群)(发)(早)(就)(有)(了)(针)(对)(性)(的)(检)(测)(与)(评)(判)(标)(准)(，)(也)(会)(进)(行)(处)(罚)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(不)(建)(议)(大)(家)(再)(使)(用)(此)(方)(法)(。)(并)(且)(还)(要)(提)(防)(别)(人)(对)(你)(的)(网)(站)(使)(用)(。)

当)(然)(群)(发)(的)(方)(式)(还)(有)(很)(多)(，)(我)(就)(不)(一)(一)(例)(举)(了)(。)

十)(六)(：)(蜘)(蛛)(陷)(阱)

蜘)(蛛)(陷)(阱)(是)(阻)(止)(蜘)(蛛)(程)(序)(爬)(行)(网)(站)(的)(障)(碍)(物)(，)(通)(常)(是)(那)(些)(显)(示)(网)(页)(的)(技)(术)(方)(法)(，)(目)(前)(很)(多)(浏)(览)(器)(在)(设)(计)(的)(时)(候)(考)(虑)(过)(这)(些)(因)(素)(，)(所)(以)(可)(能)(网)(页)(界)(面)(看)(起)(来)(非)(常)(正)(常)(，)(但)(这)(些)(蜘)(蛛)(陷)(阱)(会)(对)(蜘)(蛛)(程)(序)(造)(成)(障)(碍)(。)

如)(果)(消)(除)(这)(些)(蜘)(蛛)(陷)(阱)(，)(可)(以)(使)(蜘)(蛛)(程)(序)(收)(录)(更)(多)(的)(网)(页)(。)(蜘)(蛛)(陷)(阱)(也)(是)(以)(前)(常)(常)(使)(用)(的)(黑)(帽)(方)(式)(之)(一)(，)(就)(是)(用)(一)(些)(动)(态)(网)(站)(代)(码)(中)(，)(写)(一)(个)(无)(线)(循)(环)(的)(页)(面)(，)(使)(得)(蜘)(蛛)(爬)(进)(去)(后)(在)(这)(个)(无)(穷)(循)(环)(中)(轮)(回)(收)(录)(，)(这)(样)(虽)(然)(会)(使)(得)(网)(站)(疾)(速)(进)(步)(排)(名)(，)(但)(也)(会)(随)(时)(给)(我)(们)(网)(站)(带)(来)(k)(站)(的)(影)(响)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(大)(家)(最)(好)(不)(要)(使)(用)(。)(特)(别)(是)(搜)(索)(引)(擎)(频)(繁)(调)(整)(算)(法)(的)(时)(期)(。)

搜)(索)(引)(擎)(蜘)(蛛)(抓)(取)(结)(构)(原)(理)

在)(此)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(也)(简)(单)(为)(大)(家)(介)(绍)(几)(种)(易)(导)(致)(蜘)(蛛)(陷)(阱)(的)(建)(站)(技)(术)(：)

1)(、)(F)(l)(a)(s)(h)(动)(画)

有)(得)(网)(站)(喜)(欢)(在)(首)(页)(放)(一)(个)(F)(l)(a)(s)(h)(动)(画)(片)(头)(、)(用)(户)(访)(问)(网)(站)(看)(完)(片)(头)(后)(被)(转)(向)(得)(真)(正)(得)(H)(T)(M)(L)(版)(本)(得)(文)(字)(网)(站)(首)(页)(。)(但)(搜)(索)(引)(擎)(不)(能)(读)(取)(F)(l)(a)(s)(h)(、)(一)(般)(也)(没)(办)(法)(从)(F)(l)(a)(s)(h)(I)(n)(t)(r)(o)(跟)(踪)(到)(H)(T)(M)(L)(版)(本)(页)(面)(。)(如)(果)(F)(l)(a)(s)(h)(效)(果)(是)(必)(需)(得)(、)(至)(少)(也)(需)(要)(在)(首)(页)(加)(上)(一)(个)(通)(往)(H)(T)(M)(L)(版)(本)(得)(链)(接)(。)(这)(个)(链)(接)(应)(该)(是)(在)(F)(l)(a)(s)(h)(文)(件)(之)(外)(得)(H)(T)(M)(L)(代)(码)(中)(、)(搜)(索)(引)(擎)(跟)(踪)(这)(个)(链)(接)(可)(以)(抓)(取)(后)(面)(得)(H)(T)(M)(L)(版)(本)(页)(面)(。)

2)(、)(S)(e)(s)(s)(i)(o)(n)( )(I)(D)

有)(些)(网)(站)(使)(用)(S)(e)(s)(s)(i)(o)(n)( )(I)(D)(跟)(踪)(用)(户)(访)(问)(、)(每)(个)(用)(户)(访)(问)(网)(站)(时)(都)(会)(生)(成)(独)(特)(唯)(一)(得)(S)(e)(s)(s)(i)(o)(n)(I)(D)(、)(加)(在)(U)(R)(L)(中)(。)(搜)(索)(引)(擎)(蜘)(蛛)(的)(每)(一)(次)(访)(问)(也)(会)(被)(当)(成)(一)(个)(新)(得)(用)(户)(、)(U)(R)(L)(中)(会)(加)(上)(一)(个)(不)(同)(得)(S)(e)(s)(s)(i)(o)(n)(I)(D)(，)(这)(样)(搜)(索)(引)(擎)(蜘)(蛛)(每)(次)(来)(访)(问)(时)(所)(得)(到)(得)(同)(一)(个)(页)(面)(得)(U)(R)(L)(将)(不)(一)(样)(、)(后)(面)(带)(着)(一)(个)(不)(一)(样)(得)(S)(e)(s)(s)(i)(o)(n)(I)(D)(。)(这)(也)(是)(最)(常)(见)(得)(蜘)(蛛)(陷)(进)(之)(一)(。)(这)(样)(就)(会)(产)(生)(了)(同)(一)(个)(页)(面)(但)(U)(R)(L)(不)(同)(的)(情)(况)(，)(但)(这)(种)(方)(法)(会)(产)(生)(复)(制)(内)(容)(页)(面)(，)(造)(成)(了)(高)(度)(重)(复)(的)(内)(容)(页)(。)

3)(、)(框)(架)(结)(构)

对)(搜)(索)(引)(擎)(来)(说)(、)(方)(位)(一)(个)(使)(用)(框)(架)(得)(网)(址)(所)(专)(区)(得)(H)(T)(M)(L)(只)(包)(含)(其)(他)(H)(T)(M)(L)(文)(件)(得)(代)(码)(、)(并)(不)(包)(含)(任)(何)(文)(字)(信)(息)(、)(搜)(索)(引)(擎)(根)(本)(无)(法)(判)(断)(这)(个)(网)(址)(得)(内)(容)(是)(什)(么)(。)(虽)(然)(蜘)(蛛)(可)(以)(跟)(踪)(框)(架)(中)(所)(调)(用)(得)(其)(他)(H)(T)(M)(L)(文)(件)(、)(但)(是)(这)(些)(文)(件)(经)(常)(是)(不)(完)(整)(得)(页)(面)(、)(比)(如)(没)(有)(导)(航)(只)(是)(正)(文)(。)(搜)(索)(引)(擎)(也)(无)(法)(判)(断)(框)(架)(中)(的)(页)(面)(内)(容)(应)(该)(数)(属)(于)(主)(框)(架)(、)(还)(是)(属)(于)(框)(架)(调)(用)(文)(件)(。)

4)(、)(动)(态)(U)(R)(L)

动)(态)(U)(R)(L)(指)(得)(是)(数)(据)(库)(驱)(动)(得)(网)(址)(所)(生)(成)(得)(、)(带)(有)(问)(号)(、)(等)(号)(及)(参)(数)(得)(网)(址)(。)(一)(般)(来)(说)(动)(态)(U)(R)(L)(不)(利)(于)(搜)(索)(引)(擎)(蜘)(蛛)(爬)(行)(、)(应)(该)(尽)(量)(避)(免)(。)(有)(的)(u)(r)(l)(会)(造)(成)(蜘)(蛛)(的)(死)(循)(环)(。)

5)(、)(J)(S)(链)(接)

由)(于)(J)(a)(v)(a)(s)(c)(r)(i)(p)(t)(可)(以)(创)(造)(出)(很)(多)(吸)(引)(人)(得)(视)(觉)(效)(果)(、)(有)(些)(网)(址)(喜)(欢)(使)(用)(J)(a)(v)(a)(s)(c)(r)(i)(p)(t)(脚)(本)(生)(成)(导)(航)(系)(统)(。)(这)(也)(是)(比)(较)(严)(重)(得)(蜘)(蛛)(陷)(阱)(之)(一)(。)(虽)(然)(搜)(索)(引)(擎)(都)(在)(尝)(试)(解)(析)(J)(S)(脚)(本)(、)(不)(过)(我)(们)(不)(能)(寄)(希)(望)(于)(搜)(索)(引)(擎)(自)(己)(去)(克)(服)(困)(难)(、)(而)(要)(让)(搜)(索)(引)(擎)(跟)(踪)(爬)(行)(链)(接)(得)(工)(作)(尽)(量)(简)(单)(容)(易)(。)

6)(、)(要)(求)(登)(录)

有)(些)(网)(站)(内)(容)(放)(在)(需)(要)(用)(户)(登)(录)(之)(后)(才)(能)(看)(到)(得)(会)(员)(区)(域)(、)(这)(部)(分)(内)(容)(搜)(索)(引)(擎)(无)(法)(看)(到)(。)(蜘)(蛛)(不)(能)(填)(写)(用)(户)(名)(、)(密)(码)(、)(也)(不)(会)(注)(册)(。)

7)(、)(强)(制)(使)(用)(C)(o)(o)(k)(i)(e)(s)

有)(些)(网)(站)(为)(了)(实)(现)(某)(种)(功)(能)(、)(如)(记)(住)(用)(户)(登)(录)(信)(息)(、)(跟)(踪)(用)(户)(访)(问)(路)(径)(等)(、)(强)(制)(用)(户)(使)(用)(C)(o)(o)(k)(i)(e)(s)(、)(用)(户)(浏)(览)(器)(如)(果)(没)(有)(启)(用)(C)(o)(o)(k)(i)(e)(s)(、)(页)(面)(显)(示)(不)(正)(常)(。)(搜)(索)(引)(擎)(蜘)(蛛)(就)(相)(当)(于)(一)(个)(禁)(用)(C)(o)(o)(k)(i)(e)(s)(得)(浏)(览)(器)(、)(强)(制)(使)(用)(C)(o)(o)(k)(i)(e)(s)(只)(能)(造)(成)(搜)(索)(引)(擎)(蜘)(蛛)(无)(法)(正)(常)(访)(问)(。)

十)(七)(：)(虚)(伪)(链)(接)

大)(家)(都)(知)(道)(蜘)(蛛)(都)(是)(依)(照)(连)(接)(地)(址)(去)(发)(行)(的)(，)(对)(于)(虚)(假)(连)(接)(蜘)(蛛)(是)(很)(厌)(恶)(的)(，)(好)(比)(说)(一)(个)(页)(面)(，)(当)(蜘)(蛛)(进)(去)(后)(，)(里)(面)(除)(了)(关)(键)(词)(别)(的)(内)(容)(什)(么)(都)(没)(有)(，)(又)(比)(如)(你)(是)(做)(网)(上)(食)(品)(店)(的)(，)(你)(为)(了)(吸)(引)(人)(进)(你)(的)(网)(站)(，)(外)(链)(锚)(文)(本)(用)(淘)(宝)(啊)(、)(最)(新)(电)(影)(啊)(等)(词)(来)(吸)(引)(人)(，)(总)(而)(言)(之)(，)(反)(正)(链)(接)(文)(不)(对)(题)(带)(有)(一)(定)(的)(欺)(骗)(性)(质)(的)(都)(可)(以)(说)(是)(虚)(伪)(链)(接)(。)

这)(样)(一)(来)(蜘)(蛛)(也)(就)(会)(被)(逼)(迫)(爬)(行)(并)(且)(收)(录)(，)(固)(然)(蜘)(蛛)(无)(奈)(辨)(认)(你)(的)(网)(站)(是)(否)(是)(虚)(假)(连)(接)(，)(但)(是)(搜)(索)(引)(擎)(一)(旦)(发)(现)(，)(你)(的)(网)(站)(也)(会)(被)(k)(掉)(，)(并)(且)(这)(样)(做)(对)(用)(户)(体)(验)(非)(常)(不)(好)(。)(如)(果)(你)(的)(网)(站)(不)(是)(为)(短)(期)(性)(盈)(利)(的)(网)(站)(，)(完)(全)(不)(必)(这)(么)(做)(。)

十)(八)(：)(欺)(骗)(点)(击)(链)(接)

当)(用)(户)(打)(开)(一)(个)(网)(站)(，)(该)(网)(站)(声)(称)(其)(网)(站)(已)(移)(至)(新)(域)(名)(下)(，)(并)(请)(用)(户)(点)(击)(新)(域)(名)(链)(接)(进)(入)(网)(站)(。)(但)(当)(用)(户)(进)(去)(后)(才)(发)(现)(，)(这)(个)(链)(接)(是)(一)(个)(“)(会)(员)(”)(链)(接)(或)(与)(原)(网)(站)(毫)(不)(相)(干)(的)(网)(站)(。)(这)(也)(属)(欺)(骗)(性)(重)(定)(向)(行)(为)(。)

还)(有)(一)(种)(就)(是)(黑)(客)(们)(可)(以)(利)(用)(“)(肉)(鸡)(”)(设)(备)(诱)(导)(用)(户)(点)(击)(欺)(骗)(性)(链)(接)(，)(进)(行)(D)(N)(S)(高)(速)(缓)(存)(毒)(害)(攻)(击)(，)(或)(是)(对)(其)(他)(操)(作)(系)(统)(发)(起)(攻)(击)(。)

十)(九)(：)(弹)(窗)(广)(告)

弹)(窗)(广)(告)(是)(在)(网)(站)(中)(加)(入)(弹)(窗)(，)(通)(过)(采)(用)(标)(签)(或)(者)(J)(a)(v)(a)(s)(c)(r)(i)(p)(t)(实)(现)(，)(指)(打)(开)(网)(站)(后)(自)(动)(弹)(出)(的)(广)(告)(，)(无)(论)(点)(击)(还)(是)(不)(点)(击)(都)(会)(出)(现)(在)(用)(户)(的)(面)(前)(。)

不)(管)(是)(导)(出)(到)(外)(部)(网)(站)(还)(是)(内)(部)(链)(接)(，)(对)(搜)(索)(引)(擎)(而)(言)(都)(是)(不)(友)(好)(的)(，)(有)(网)(站)(的)(朋)(友)(应)(该)(都)(知)(道)(，)(给)(客)(户)(做)(短)(期)(广)(告)(时)(候)(就)(加)(入)(了)(弹)(窗)(，)(由)(于)(种)(种)(原)(因)(，)(关)(键)(词)(排)(名)(会)(掉)(好)(多)(页)(，)(所)(以)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(建)(议)(各)(位)(站)(长)(，)(如)(果)(你)(的)(是)(新)(站)(，)(尤)(其)(是)(P)(R)(、)(权)(重)(比)(较)(低)(的)(站)(，)(一)(定)(要)(注)(意)(，)(千)(万)(别)(做)(弹)(窗)(。)

拒)(绝)(弹)(窗)(广)(告)

目)(前)(采)(用)(弹)(窗)(广)(告)(的)(在)(游)(戏)(行)(业)(中)(主)(要)(体)(现)(在)(w)(e)(b)(游)(戏)(上)(面)(，)(从)(追)(求)(流)(量)(的)(角)(度)(讲)(，)(M)(P)(3)(弹)(窗)(是)(目)(前)(利)(用)(最)(多)(的)(。)(曾)(经)(论)(坛)(回)(帖)(中)(利)(用)(过)(，)(后)(来)(转)(嫁)(到)(博)(客)(中)(，)(0)(9)(年)(的)(时)(候)(新)(浪)(博)(文)(中)(加)(载)(m)(p)(3)(弹)(窗)(也)(算)(是)(比)(较)(流)(行)(的)(。)

一)(般)(弹)(窗)(广)(告)(之)(中)(都)(具)(有)(强)(制)(性)(，)(并)(且)(可)(能)(包)(含)(挂)(马)(病)(毒)(，)(木)(马)(病)(毒)(。)(用)(户)(一)(般)(都)(对)(这)(种)(强)(迫)(式)(的)(广)(告)(形)(式)(很)(厌)(恶)(，)(而)(且)(现)(在)(大)(多)(数)(浏)(览)(器)(会)(提)(供)(一)(些)(插)(件)(来)(屏)(蔽)(弹)(出)(广)(告)(。)

弹)(窗)(广)(告)(对)(百)(度)(S)(E)(O)(优)(化)(是)(一)(个)(致)(命)(的)(伤)(害)(，)(同)(时)(也)(看)(得)(出)(对)(用)(户)(体)(验)(不)(够)(友)(好)(。)(如)(果)(大)(家)(对)(自)(己)(的)(网)(站)(想)(往)(正)(规)(站)(发)(展)(做)(大)(做)(强)(就)(不)(要)(图)(眼)(前)(的)(利)(益)(，)(也)(去)(做)(做)(弹)(窗)(广)(告)(害)(了)(自)(己)(的)(网)(站)(。)

如)(果)(网)(站)(要)(长)(期)(的)(发)(展)(，)(就)(要)(细)(微)(之)(处)(见)(真)(情)(，)(如)(果)(打)(开)(一)(个)(网)(站)(，)(弹)(窗)(网)(页)(漫)(天)(飞)(，)(让)(你)(第)(一)(印)(象)(就)(是)(垃)(圾)(站)(一)(个)(，)(那)(么)(你)(留)(住)(的)(用)(户)(群)(就)(少)(的)(可)(怜)(了)(，)(更)(不)(用)(说)(你)(的)(流)(量)(了)(，)(没)(有)(了)(固)(定)(的)(访)(问)(群)(，)(你)(的)(流)(量)(也)(就)(是)(引)(擎)(收)(录)(的)(那)(些)(了)(，)(不)(利)(于)(网)(站)(的)(发)(展)(。)(并)(且)(现)(在)(百)(度)(对)(弹)(窗)(之)(类)(也)(表)(现)(得)(比)(较)(反)(感)(，)(比)(如)(今)(年)(推)(出)(的)(石)(榴)(算)(法)(。)

二)(十)(：)(刷)(站)

1)(、)(刷)(百)(度)(排)(名)

最)(近)(这)(段)(时)(间)(各)(大)(站)(长)(讨)(论)(平)(台)(随)(处)(可)(见)(各)(种)(类)(似)(的)(广)(告)(，)(一)(种)(叫)(做)(“)(快)(速)(刷)(百)(度)(排)(名)(”)(的)(广)(告)(很)(是)(泛)(滥)(。)(如)(“)(三)(天)(排)(名)(进)(前)(三)(”)(、)(“)(2)(4)(小)(时)(关)(键)(词)(上)(首)(页)(”)(、)(“)(6)(小)(时)(进)(百)(度)(首)(页)(”)(、)(“)(8)(小)(时)(前)(三)(”)(、)(“)(无)(需)(更)(新)(文)(章)(，)(动)(动)(鼠)(标)(就)(能)(排)(名)(”)(等)(的)(服)(务)(，)(根)(据)(百)(度)(指)(数)(收)(费)(几)(百)(到)(几)(千)(不)(等)(。)(目)(前)(刷)(百)(度)(排)(名)(的)(主)(要)(方)(式)(可)(以)(说)(是)(两)(大)(类)(，)(一)(个)(就)(是)(手)(工)(刷)(，)(一)(个)(则)(是)(软)(件)(刷)(。)

网)(站)(排)(名)(s)(e)(o)(该)(如)(何)(做)(？)

百)(度)(刷)(排)(名)(的)(原)(理)(：)(一)(个)(基)(于)(用)(户)(点)(击)(的)(原)(理)(，)(百)(度)(认)(为)(质)(量)(高)(的)(网)(站)(必)(然)(是)(用)(户)(最)(喜)(欢)(点)(击)(的)(网)(站)(，)(搜)(索)(一)(个)(关)(键)(词)(，)(一)(个)(网)(站)(点)(击)(的)(次)(数)(越)(多)(，)(说)(明)(这)(个)(网)(站)(是)(更)(受)(用)(户)(欢)(迎)(的)(。)(通)(过)(不)(同)(的)(i)(p)(使)(用)(百)(度)(查)(询)(某)(一)(关)(键)(词)(，)(点)(击)(你)(要)(刷)(的)(网)(站)(，)(当)(一)(个)(网)(站)(点)(击)(的)(次)(数)(越)(多)(，)(那)(么)(百)(度)(就)(会)(认)(为)(这)(个)(网)(站)(是)(对)(用)(户)(最)(有)(帮)(助)(的)(网)(站)(，)(会)(在)(短)(时)(间)(内)(将)(其)(排)(名)(提)(前)(。)(从)(而)(通)(过)(欺)(骗)(百)(度)(的)(方)(式)(刷)(排)(名)(。)(刷)(百)(度)(排)(名)(的)(核)(心)(技)(术)(就)(是)(模)(仿)(大)(量)(真)(实)(I)(P)(搜)(索)(某)(个)(关)(键)(词)(并)(直)(接)(点)(击)(目)(标)(网)(站)(，)(一)(般)(是)(通)(过)(a)(d)(s)(l)(换)(i)(p)(或)(者)(是)(换)(代)(理)(i)(p)(的)(方)(式)(刷)(排)(名)(。)

百)(度)(又)(是)(如)(何)(判)(断)(刷)(排)(名)(作)(弊)(的)(呢)(？)

（)(1)(）)(、)(搜)(索)(和)(地)(域)(不)(相)(干)(的)(词)(。)(比)(如)(广)(东)(的)(I)(p)(搜)(索)(“)(上)(海)(S)(E)(O)(公)(司)(”)(，)(那)(就)(肯)(定)(有)(问)(题)(了)(。)(并)(且)(对)(于)(地)(域)(类)(词)(语)(，)(不)(同)(区)(域)(搜)(索)(出)(的)(结)(果)(也)(不)(一)(样)(，)(也)(会)(造)(成)(刷)(排)(名)(是)(没)(法)(刷)(的)(。)

（)(2)(）)(、)(I)(p)(过)(多)(集)(中)(在)(同)(一)(区)(域)(或)(者)(是)(同)(一)(i)(p)(段)(。)(如)(果)(是)(用)(a)(d)(s)(l)(拨)(号)(换)(i)(p)(的)(话)(，)(尽)(管)(i)(p)(能)(切)(换)(成)(不)(同)(的)(i)(p)(，)(但)(是)(始)(终)(都)(是)(在)(同)(一)(i)(p)(段)(内)(，)(并)(且)(i)(p)(所)(在)(地)(是)(不)(变)(的)(。)(如)(果)(点)(击)(某)(网)(站)(的)(i)(p)(过)(多)(集)(中)(在)(同)(一)(区)(域)(，)(也)(很)(有)(可)(能)(触)(发)(百)(度)(的)(人)(工)(审)(核)(。)

（)(3)(）)(、)(不)(点)(击)(排)(名)(在)(前)(面)(的)(网)(站)(，)(而)(直)(接)(点)(击)(某)(一)(特)(定)(排)(名)(的)(网)(站)(。)(由)(于)(是)(刷)(排)(名)(，)(软)(件)(一)(般)(会)(通)(过)(定)(位)(或)(者)(是)(查)(找)(的)(方)(式)(，)(直)(接)(跳)(转)(到)(某)(一)(页)(中)(，)(点)(击)(某)(个)(特)(定)(的)(网)(站)(。)(这)(就)(和)(普)(通)(用)(户)(的)(浏)(览)(习)(惯)(方)(式)(大)(相)(径)(庭)(了)(。)(一)(般)(很)(少)(有)(人)(会)(不)(点)(击)(前)(面)(的)(网)(站)(链)(接)(，)(而)(直)(接)(跳)(过)(去)(点)(击)(排)(名)(稍)(靠)(后)(的)(网)(站)(，)(因)(此)(这)(也)(很)(有)(可)(能)(被)(百)(度)(发)(现)(。)

2)(、)(刷)(百)(度)(下)(拉)(框)(()(相)(关)(搜)(索)())

百)(度)(下)(拉)(的)(官)(方)(正)(式)(叫)(法)(是)(百)(度)(推)(荐)(词)(()(B)(a)(i)(d)(u)( )(S)(u)(g)(g)(e)(s)(t)(W)(o)(r)(d)())(，)(民)(间)(又)(称)(之)(为)(百)(度)(联)(想)(词)(或)(百)(度)(下)(拉)(菜)(单)(。)(是)(百)(度)(为)(了)(方)(便)(广)(大)(网)(民)(搜)(索)(，)(提)(高)(输)(入)(效)(率)(而)(推)(出)(的)(一)(项)(服)(务)(。)

百)(度)(下)(拉)(的)(作)(用)(：)(大)(部)(分)(人)(在)(搜)(索)(某)(一)(个)(关)(键)(词)(的)(时)(候)(，)(其)(实)(他)(并)(不)(知)(道)(该)(如)(何)(组)(织)(语)(言)(以)(便)(更)(加)(精)(确)(的)(达)(到)(搜)(索)(目)(的)(，)(下)(拉)(框)(就)(为)(他)(提)(供)(了)(便)(捷)(。)(如)(果)(搜)(索)(词)(比)(较)(长)(的)(话)(、)(这)(样)(子)(也)(节)(约)(了)(时)(间)(，)(所)(以)(下)(拉)(框)(是)(很)(便)(捷)(的)(。)

制)(造)(虚)(假)(搜)(索)(是)(由)(于)(百)(度)(、)(g)(o)(o)(g)(l)(e)(都)(提)(供)(了)(相)(关)(关)(键)(字)(的)(功)(能)(，)(于)(是)(有)(人)(就)(自)(己)(发)(明)(一)(些)(与)(热)(门)(关)(键)(字)(相)(关)(的)(关)(键)(字)(，)(比)(如)(说)(“)(土)(豆)(网)(”)(热)(门)(，)(他)(就)(发)(明)(一)(个)(“)(挖)(土)(豆)(”)(的)(关)(键)(词)(，)(预)(先)(自)(己)(先)(建)(立)(好)(相)(应)(的)(页)(面)(，)(通)(过)(搜)(索)(这)(个)(新)(的)(关)(键)(词)(能)(排)(到)(第)(一)(。)(然)(后)(通)(过)(软)(件)(在)(搜)(索)(引)(擎)(里)(不)(断)(地)(搜)(索)(这)(个)(关)(键)(字)(，)(于)(是)(这)(个)(关)(键)(词)(就)(出)(现)(在)(了)(相)(关)(搜)(索)(的)(位)(置)(，)(吸)(引)(用)(户)(点)(击)(搜)(索)(。)

黑)(帽)(s)(e)(o)(收)(徒)(：)(黑)(帽)(S)(E)(O)(的)(常)(见)(方)(法)(以)(及)(遇)(到)(问)(题)(怎)(么)(解)(决)

相)(关)(搜)(索)(是)(搜)(索)(引)(擎)(用)(户)(体)(验)(的)(一)(个)(部)(分)(。)(刷)(一)(些)(自)(造)(生)(僻)(的)(关)(键)(词)(出)(来)(,)(影)(响)(用)(户)(体)(验)(，)(明)(白)(人)(一)(看)(就)(知)(道)(是)(刷)(出)(来)(的)(，)(如)(果)(刷)(新)(量)(太)(高)(，)(百)(度)(人)(工)(核)(查)(时)(被)(发)(现)(，)(将)(会)(封)(锁)(关)(键)(字)(，)(重)(者)(K)(站)(。)

3)(、)(刷)(百)(度)(分)(享)

通)(过)(百)(度)(分)(享)(按)(钮)(，)(您)(网)(站)(上)(的)(网)(页)(将)(更)(容)(易)(被)(百)(度)(搜)(索)(引)(擎)(所)(发)(现)(，)(从)(而)(有)(机)(会)(从)(百)(度)(搜)(索)(带)(回)(更)(多)(的)(流)(量)(。)(可)(以)(在)(搜)(索)(结)(果)(中)(，)(出)(现)(百)(度)(大)(拇)(指)(，)(就)(算)(排)(名)(不)(在)(第)(一)(，)(也)(会)(引)(导)(用)(户)(注)(意)(您)(的)(网)(站)(。)

百)(度)(分)(享)(的)(官)(方)(说)(法)(：)

（)(1)(）)(、)(用)(户)(将)(网)(站)(内)(容)(分)(享)(到)(第)(三)(方)(网)(站)(，)(第)(三)(方)(网)(站)(的)(用)(户)(点)(击)(专)(有)(的)(分)(享)(链)(接)(，)(从)(第)(三)(方)(网)(站)(带)(来)(社)(会)(化)(流)(量)(。)

（)(2)(）)(、)(使)(用)(了)(百)(度)(分)(享)(的)(网)(页)(可)(以)(更)(快)(地)(被)(百)(度)(爬)(虫)(发)(现)(，)(从)(而)(帮)(助)(网)(站)(的)(内)(容)(更)(快)(地)(被)(百)(度)(抓)(取)(。)

（)(3)(）)(、)(使)(用)(了)(百)(度)(分)(享)(的)(网)(页)(被)(用)(户)(分)(享)(后)(，)(可)(以)(使)(该)(网)(页)(被)(分)(享)(的)(次)(数)(展)(示)(在)(百)(度)(的)(搜)(索)(结)(果)(页)(中)(，)(辅)(助)(用)(户)(判)(断)(网)(页)(质)(量)(。)

搜)(索)(引)(擎)(本)(身)(的)(运)(营)(指)(导)(方)(针)(就)(是)(不)(断)(的)(提)(高)(S)(E)(O)(的)(质)(量)(，)(提)(供)(访)(客)(更)(具)(价)(值)(的)(信)(息)(，)(并)(且)(它)(希)(望)(所)(有)(的)(站)(点)(都)(可)(以)(遵)(循)(其)(制)(定)(的)(游)(戏)(规)(则)(走)(。)(作)(为)(国)(内)(最)(大)(的)(搜)(索)(引)(擎)(百)(度)(推)(出)(这)(一)(分)(享)(工)(具)(的)(初)(衷)(是)(为)(了)(提)(供)(给)(他)(们)(可)(以)(一)(个)(更)(加)(有)(价)(值)(的)(搜)(索)(结)(果)(。)(我)(们)(假)(设)(其)(对)(我)(们)(的)(排)(名)(有)(一)(定)(的)(作)(用)(，)(而)(你)(采)(用)(刷)(的)(方)(法)(来)(提)(供)(这)(一)(数)(值)(，)(这)(种)(行)(为)(无)(异)(于)(购)(买)(链)(接)(，)(如)(果)(你)(的)(站)(点)(采)(用)(此)(种)(做)(法)(，)(将)(有)(可)(能)(面)(临)(搜)(索)(引)(擎)(的)(惩)(罚)(。)

黑)(帽)(s)(e)(o)(收)(徒)(：)(黑)(帽)(S)(E)(O)(的)(常)(见)(方)(法)(以)(及)(遇)(到)(问)(题)(怎)(么)(解)(决)

如)(果)(只)(是)(单)(纯)(的)(分)(享)(，)(造)(成)(网)(站)(的)(跳)(出)(率)(高)(，)(这)(样)(的)(分)(享)(应)(该)(算)(是)(做)(弊)(，)(因)(为)(软)(件)(刷)(都)(是)(自)(动)(定)(时)(换)(I)(P)(进)(入)(网)(站)(分)(享)(之)(后)(关)(闭)(页)(面)(，)(所)(以)(不)(仅)(造)(成)(P)(V)(过)(低)(而)(且)(跳)(出)(率)(很)(高)(。)(因)(为)(半)(夜)(1)(2)(点)(-)(早)(上)(8)(点)(的)(时)(间)(段)(自)(然)(I)(P)(很)(少)(，)(但)(软)(件)(刷)(分)(享)(的)(I)(P)(很)(多)(，)(造)(成)(了)(每)(天)(早)(上)(一)(打)(开)(统)(计)(，)(看)(到)(网)(站)(的)(跳)(出)(率)(都)(在)(9)(0)(%)(以)(上)(。)(使)(用)(不)(正)(规)(的)(手)(段)(来)(刷)(高)(百)(度)(分)(享)(小)(拇)(指)(的)(分)(享)(次)(数)(可)(以)(说)(弊)(大)(于)(利)(，)(而)(对)(于)(一)(个)(站)(点)(如)(果)(你)(想)(要)(累)(积)(你)(的)(用)(户)(群)(，)(站)(在)(用)(户)(的)(角)(度)(来)(建)(设)(站)(点)(才)(是)(真)(正)(的)(成)(功)(之)(道)(，)(切)(勿)(使)(用)(这)(些)(旁)(门)(左)(道)(来)(投)(机)(取)(巧)(。)

4)(、)(刷)(网)(站)(流)(量)

通)(常)(说)(网)(站)(流)(量)(是)(指)(网)(站)(的)(访)(问)(量)(，)(是)(用)(来)(描)(述)(访)(问)(一)(个)(网)(站)(的)(用)(户)(数)(量)(以)(及)(用)(户)(所)(浏)(览)(的)(页)(面)(数)(量)(等)(指)(标)(，)(常)(用)(的)(统)(计)(指)(标)(包)(括)(网)(站)(的)(独)(立)(用)(户)(数)(量)(、)(总)(用)(户)(数)(量)(()(含)(重)(复)(访)(问)(者)())(、)(页)(面)(浏)(览)(数)(量)(、)(每)(个)(用)(户)(的)(页)(面)(浏)(览)(数)(量)(、)(用)(户)(在)(网)(站)(的)(平)(均)(停)(留)(时)(间)(等)(。)

刷)(网)(站)(流)(量)(()(a)(l)(e)(x)(a)(流)(量)(和)(I)(P)(流)(量)())(对)(网)(站)(排)(名)(的)(危)(害)

()(1)())(、)(流)(量)(大)(起)(大)(落)(存)(作)(弊)(嫌)(疑)

由)(于)(平)(台)(刷)(流)(量)(的)(速)(度)(是)(非)(常)(快)(的)(，)(一)(天)(的)(I)(P)(量)(就)(有)(上)(万)(，)(一)(个)(网)(站)(流)(量)(每)(天)(上)(百)(就)(已)(经)(是)(很)(不)(错)(的)(网)(站)(了)(，)(一)(个)(新)(站)(流)(量)(突)(然)(间)(由)(原)(来)(的)(一)(天)(不)(到)(1)(0)(个)(增)(加)(到)(一)(天)(上)(万)(，)(其)(作)(弊)(嫌)(疑)(相)(当)(明)(显)(。)

()(2)())(、)(重)(复)(I)(P)(严)(重)(引)(起)(注)(意)

由)(于)(同)(一)(个)(刷)(I)(P)(平)(台)(的)(用)(户)(也)(就)(几)(千)(个)(人)(，)(长)(久)(互)(刷)(I)(P)(重)(复)(严)(重)(，)(很)(容)(易)(引)(起)(搜)(索)(引)(擎)(和)(a)(l)(e)(x)(a)(的)(注)(意)(。)

()(3)())(、)(页)(面)(浏)(览)(时)(间)(太)(短)

由)(于)(使)(用)(软)(件)(平)(台)(刷)(I)(P)(，)(软)(件)(打)(开)(页)(面)(以)(后)(就)(要)(立)(即)(关)(闭)(，)(否)(则)(浏)(览)(器)(无)(法)(承)(受)(同)(时)(打)(开)(太)(多)(的)(页)(面)(，)(所)(以)(页)(面)(浏)(览)(时)(间)(是)(很)(短)(的)(，)(而)(且)(即)(便)(是)(真)(的)(是)(网)(民)(自)(然)(浏)(览)(的)(话)(，)(一)(个)(网)(站)(浏)(览)(的)(时)(间)(过)(短)(也)(从)(一)(个)(侧)(面)(证)(明)(该)(网)(站)(可)(读)(性)(不)(强)(，)(用)(户)(体)(验)(不)(好)(，)(不)(能)(留)(住)(客)(户)(。)

()(4)())(、)(流)(量)(不)(均)(匀)

尤)(其)(对)(一)(个)(新)(网)(站)(，)(刚)(开)(始)(的)(时)(候)(没)(有)(流)(量)(，)(一)(天)(每)(个)(时)(间)(段)(内)(I)(P)(访)(问)(量)(几)(乎)(是)(零)(。)(当)(你)(打)(开)(软)(件)(刷)(流)(量)(的)(时)(候)(，)(I)(P)(访)(问)(量)(瞬)(间)(增)(加)(到)(几)(十)(，)(几)(百)(甚)(至)(上)(万)(，)(严)(重)(的)(I)(P)(访)(问)(不)(均)(匀)(，)(被)(搜)(索)(引)(擎)(和)(a)(l)(e)(x)(a)(降)(权)(也)(是)(情)(理)(之)(中)(了)(。)

()(5)())(、)(外)(链)(和)(流)(量)(严)(重)(不)(平)(衡)

一)(般)(情)(况)(下)(，)(一)(个)(新)(网)(站)(在)(几)(乎)(没)(有)(高)(质)(量)(外)(链)(的)(前)(提)(下)(，)(流)(量)(上)(千)(甚)(至)(上)(万)(，)(即)(便)(是)(一)(个)(网)(站)(高)(手)(都)(不)(能)(够)(做)(到)(，)(更)(何)(况)(一)(个)(新)(的)(草)(根)(站)(长)(。)(想)(要)(骗)(过)(搜)(索)(引)(擎)(和)(a)(l)(e)(x)(a)(这)(样)(的)(专)(业)(团)(队)(就)(更)(是)(痴)(人)(说)(梦)(了)(。)(当)(然)(这)(个)(说)(法)(也)(是)(比)(较)(极)(端)(的)(。)(如)(果)(是)(合)(理)(的)(刷)(流)(量)(也)(不)(会)(带)(来)(搜)(索)(引)(擎)(的)(惩)(罚)(，)(对)(网)(站)(排)(名)(确)(实)(有)(一)(定)(好)(处)(，)(不)(过)(这)(仅)(仅)(是)(为)(了)(s)(e)(o)(而)(s)(e)(o)(，)(网)(站)(带)(来)(的)(流)(量)(都)(是)(子)(虚)(乌)(有)(，)(不)(过)(等)(你)(排)(名)(上)(去)(了)(，)(同)(样)(是)(可)(以)(获)(得)(更)(多)(有)(效)(流)(量)(，)(这)(和)(购)(买)(链)(接)(是)(一)(个)(意)(思)(。)

S)(E)(O)(思)(维)(感)(悟)(：)

要)(想)(做)(好)(白)(帽)(S)(E)(O)(就)(必)(须)(要)(先)(了)(解)(黑)(帽)(S)(E)(O)(都)(包)(括)(了)(哪)(些)(手)(法)(，)(避)(免)(无)(意)(中)(就)(使)(用)(了)(黑)(帽)(S)(E)(O)(手)(法)(，)(有)(些)(黑)(帽)(S)(E)(O)(手)(法)(风)(险)(更)(大)(，)(近)(乎)(杀)(无)(赦)(。)(只)(要)(被)(发)(现)(网)(站)(一)(定)(会)(被)(惩)(罚)(或)(者)(删)(除)(。)(有)(的)(黑)(帽)(手)(法)(风)(险)(要)(低)(一)(点)(，)(搜)(索)(引)(擎)(还)(会)(考)(虑)(网)(站)(的)(其)(它)(因)(素)(，)(惩)(罚)(比)(较)(轻)(微)(，)(也)(有)(恢)(复)(的)(可)(能)(。)(所)(以)(这)(就)(需)(要)(我)(们)(合)(理)(的)(利)(用)(黑)(帽)(S)(E)(O)(，)(或)(从)(黑)(帽)(S)(E)(O)(中)(学)(习)(新)(的)(优)(化)(方)(法)(，)(希)(望)(大)(家)(也)(能)(够)(发)(散)(思)(维)(、)(活)(学)(活)(用)(，)(始)(终)(以)(提)(升)(网)(站)(质)(量)(和)(用)(户)(体)(验)(为)(最)(终)(目)(标)(。)

最)(后)(黑)(帽)(s)(e)(o)(收)(徒)(q)(q)(1)(6)(4)(8)( )(5)(6)(7)( )(3)(0)(0)(s)(e)(o)(还)(有)(再)(提)(醒)(一)(下)(大)(家)(：)(虽)(说)(黑)(帽)(S)(E)(O)(有)(黑)(帽)(S)(E)(O)(的)(好)(，)(但)(白)(帽)(S)(E)(O)(也)(是)(一)(样)(，)(对)(一)(个)(正)(常)(的)(商)(业)(网)(站)(和)(大)(部)(分)(个)(人)(网)(站)(来)(说)(，)(做)(好)(内)(容)(，)(正)(常)(优)(化)(，)(关)(注)(用)(户)(体)(验)(，)(才)(是)(通)(往)(成)(功)(之)(路)(。)

百)(度)(提)(交)(t)(o)(k)(e)(n)(在)(什)(么)(位)(置)(？)

百)(度)(主)(送)(推)(送)(是)(在)(百)(度)(站)(长)(工)(具)(改)(版)(升)(级)(之)(后)(推)(出)(的)(一)(款)(帮)(助)(站)(长)(快)(速)(向)(百)(度)(提)(交)(链)(接)(的)(工)(具)(，)(有)(助)(于)(让)(百)(度)(快)(速)(发)(现)(新)(链)(接)(，)(促)(进)(网)(站)(收)(录)(。)(它)(是)(所)(有)(提)(交)(方)(式)(里)(面)(最)(为)(快)(速)(的)(一)(种)(，)(建)(议)(站)(长)(将)(站)(点)(当)(天)(新)(产)(出)(链)(接)(立)(即)(通)(过)(此)(方)(式)(推)(送)(给)(百)(度)(，)(以)(保)(证)(新)(链)(接)(可)(以)(及)(时)(被)(百)(度)(收)(录)(。)

百)(度)(主)(动)(推)(送)(还)(能)(在)(原)(创)(保)(护)(中)(发)(挥)(巨)(大)(的)(作)(用)(，)(大)(多)(时)(候)(小)(站)(的)(原)(创)(内)(容)(很)(容)(易)(被)(大)(站)(抢)(去)(，)(明)(明)(是)(原)(创)(内)(容)(，)(反)(倒)(被)(判)(定)(为)(非)(原)(创)(，)(那)(么)(就)(可)(以)(用)(百)(度)(主)(动)(推)(送)(工)(具)(来)(做)(原)(创)(绑)(定)(。)

进)(入)(百)(度)(站)(长)(平)(台)(，)(登)(陆)(自)(己)(的)(账)(号)(后)(在)(导)(航)(找)(到)(链)(接)(提)(交)(按)(钮)(，)(然)(后)(打)(开)(这)(个)(页)(面)(。)

在)(下)(方)(的)(推)(送)(接)(口)(地)(址)(处)(即)(可)(找)(到)(T)(o)(k)(e)(n)(。)(（)(红)(框)(）)

j)(s)(代)(码)(根)(据)(网)(站)(地)(址)(（)(显)(示)(/)(跳)(转)(）)(不)(同)(的)(广)(告)(代)(码)

如)(果)(您)(利)(用)(小)(旋)(风)(蜘)(蛛)(池)(站)(群)(程)(序)(做)(了)(多)(个)(网)(站)(，)(且)(需)(要)(根)(据)(网)(站)(的)(地)(址)(跳)(转)(不)(同)(的)(广)(告)(，)(本)(文)(非)(常)(适)(合)(您)(。)

本)(文)(介)(绍)(如)(何)(实)(现)(根)(据)(不)(同)(的)(网)(站)(地)(址)(显)(示)(不)(同)(的)(广)(告)(。)(利)(用)(以)(下)(的)(j)(s)(代)(码)(可)(以)(实)(现)(每)(个)(网)(站)(显)(示)(不)(同)(的)(广)(告)(。)

首)(先)(是)(获)(取)(当)(前)(u)(r)(l)(地)(址)(，)(并)(且)(判)(断)(是)(否)(指)(定)(的)(u)(r)(l)(，)(然)(后)(进)(行)(广)(告)(的)(显)(示)(。)

代)(码)(很)(简)(单)(，)(用)(j)(s)(实)(现)(即)(可)(。)(站)(群)(后)(台)(如)(图)(设)(置)(即)(可)(。)

蜘)(蛛)(池)(广)(告)(.)(j)(p)(g)

j)(s)(代)(码)(如)(下)(：)

J)(a)(v)(a)(S)(c)(r)(i)(p)(t)

v)(a)(r)( )(r)(=)(l)(o)(c)(a)(t)(i)(o)(n)(.)(h)(r)(e)(f)(;)

/)(/)(跳)(转)(到)(不)(同)(的)(地)(址)(，)(可)(以)(写)(多)(几)(个)(。)

i)(f)(()(r)(.)(i)(n)(d)(e)(x)(O)(f)(()(")(这)(里)(写)(网)(站)(地)(址)(")())(>)(-)(1)( )())({)

)( )(l)(o)(c)(a)(t)(i)(o)(n)(.)(h)(r)(e)(f)(=)(")(h)(t)(t)(p)(:)(/)(/)(w)(w)(w)(.)(X)(X)(X)(.)(c)(n)(/)(")(;)

})

/)(/)(如)(需)(要)(多)(个)(u)(r)(l)(跳)(转)(到)(同)(一)(个)(地)(址)

i)(f)(()(r)(.)(i)(n)(d)(e)(x)(O)(f)(()(")(网)(站)(地)(址)(1)(")())(>)(-)(1)( )(o)(r)( )(r)(.)(i)(n)(d)(e)(x)(O)(f)(()(")(网)(站)(地)(址)(2)(")())(>)(-)(1)( )(o)(r)( )(r)(.)(i)(n)(d)(e)(x)(O)(f)(()(")(网)(站)(地)(址)(3)(")())(>)(-)(1)())({)

)( )(l)(o)(c)(a)(t)(i)(o)(n)(.)(h)(r)(e)(f)(=)(")(h)(t)(t)(p)(:)(/)(/)(w)(w)(w)(.)(X)(X)(X)(.)(c)(n)(/)(")(;)

})

如)(不)(想)(代)(码)(那)(么)(暴)(露)(，)(可)(用)(j)(s)( )(p)(a)(c)(k)(e)(r)( )(工)(具)(压)(缩)(一)(下)(。)(在)(线)(压)(缩)(工)(具)(：)(h)(t)(t)(p)(:)(/)(/)(t)(o)(o)(l)(.)(c)(h)(i)(n)(a)(z)(.)(c)(o)(m)(/)(j)(s)(.)(a)(s)(p)(x)

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