Human centered design and design thinking

文章目录

Human centered design and design thinking
- Bio
- Why?
- When was graphical user interafce first developed?
- Pirates of Silicon Valley
- Personal computer being used in other domains
- What they did
- Human centered design
- HCD gives would be innovators two valueable toolkits
- Are you open to all of the different beneficiary and stakeholder groups on whom your innovation depends on success
- Have you explored all the different ways that your innovation can delivery?
- What barriers and opportunties for your innovation exist in the context into which you aim to bring impact:
- Four main issues: set of processes for the different people and players in the domain
- Design thinking
- Open source ventilator designed by Cambridge Team for use in low and middle income countries
- Empathize- put yourself into the customer's shoes
- Empathy mapping to get into your user and customer's shoes
- Sees?
- Define- identify the most valuable problems to solve
- Journey mapping focuses on supporting compleling, effective experiences??
- 3
- 4
- Q
- Typical journey map
- Ideate- generate ideas and scenarios for solving the problems
- Value proposition canvas
- Protitype- bring the idea to life
- Google glass
- - Materials from Motorola
- Test - rapid feedback to engage good ideas and kill bad ones
- Prototype
- Glass
- Venterlators
- What are the benefits of design thinking
- Compare with lean (business more )
- Keep on the communication

Bio

Dr Simon Pulman Jones
Academic
- Cambridge
- LSE
- London business school
Industrial
- Unilever
- Apple
- Google
- BMW
- HSBC
- KELLOGG’S
- Ford
- LOREAL
- Marines
Recent
- UK Health Security Agency
- AstraZeneca

Why?

When was graphical user interafce first developed?

1963
- Ivan
1973
- Xeron
1983
- Apple

Pirates of Silicon Valley

Personal computer being used in other domains

they have the technology
have the social sciensts to aid them for the multi disciplinaries technologies
prototype space

What they did

they took the staff to their domains
formal interactions

Human centered design

multi disciplinary collaborative appraoch
holistic, in context understanding of how life works
- 全面的
in order to support, enhance and change it

HCD gives would be innovators two valueable toolkits

anatomy of the context in which you aim to bring impact
- processes and experiences
  - end to end experience
  - critical contexts
  - Resources at key stage
  - painpoints
  - opportunties for improvement
- Users, beneficiaries, stakeholders
  - profiles of most relevant end-user
  - customer types
  - defining what they need at each stage of
  - Experience
- value propositions
  - necessary attributes of a product or service to make it meaningful
  - and
  - relevant
effective, creative and collaborative processes for developing solutions
- empathize
- defining
- ideate
- prototype
- test
- back to prototype
  - case study
    - Dr Tim Baker
    - my ICU Voice
      - problem
        
        do not have the right approaches to communicate with each other
      - ipad
        choose the ways to communicate with each others
        
        SPJ
        
        Where am I?
        
        Most used
        
        Use keyboard
        
        communicate
        
        my pain
        
        I have a question
        Where a I =?
        
        What time is it?
        
        What day is it?
        
        Why am I here?
        
        Have I got the corn virus?
        
        can I call my familiy?
        
        Communications
        I need something
        
        How
        
        Not good enough, since it does not help the nurses
        
        Updated version to help the nurses
        
        crached the problems
        
        dashboard
        active patients today
        
        surveyed patients today
        
        active patients last week
        
        surveyed patients last week
        
        daily number patients seen
        
        daily number patients surveyed
        
        daily percent of patient statements closed within 2 hours
        
        department summary
        department
        
        surveys
        
        active patients
        
        % patients surveyed
        
        symptom reports
        
        % can not treat
        
        symptom frequencies
        Symptom
        
        number reported
        
        number can not treat
        
        number treated
        
        Good, however, it still needs a time to break through
        Coronavirus ‘tsunami’ pushes Italy’s hospitals to breaking point

Are you open to all of the different beneficiary and stakeholder groups on whom your innovation depends on success

Have you explored all the different ways that your innovation can delivery?

What barriers and opportunties for your innovation exist in the context into which you aim to bring impact:

ecosystems
processes
resources
experiences

Four main issues: set of processes for the different people and players in the domain

Process and experiences
Networks and relationships
ecosystems and resources
beneficiaries and stakeholders

Design thinking

Emphathize
define
ideate
prototype
test
return to prototype

Open source ventilator designed by Cambridge Team for use in low and middle income countries

open source
ventilator
local clinicians
engineers
manufacturers
fully functioning system for use after the pandemic

Empathize- put yourself into the customer’s shoes

inclusive innovation
cocreation
end-users
their intermediaries
In low and middle countries
developed by Cambridge
- Ethiopia

Empathy mapping to get into your user and customer’s shoes

what does she think and feel?
- what really matters to her?
- what occupies her thinking?
- what worries and aspiration does she have?
Sees?
say and do?
Hear?
pain
Gain

Define- identify the most valuable problems to solve

how?
- collaborative data immersion workshops
- identify where solutions can add most value
Launch the cambridge open ventilator system initiative (OVSI)
- Affortable ventilators for low and middle income countries
manufacturing
- Prodrue
- beko

Journey mapping focuses on supporting compleling, effective experiences??

1
- Number
2
- scenario
- goals and expectations
3
4
5
6
7
8

Q

you have begin, middle, end

	discover	trial (listening)	implement (training)	continued use (services)
Pains
Gains
Key resources (oridycts, channels, people)

Adoption journey mapping exercise
for each phase of the adoption journey
- what pain points or obstables do people face?
- what gains are they looking for so they have their “ideal” experience or outcome?
What channels or resources do they rely on?
Start to discover some potential opportunties on how your deploy the technologies?
Put into the usage stages
There are maybe diffierent stages
Service, product
designing for adoption is critical for innovation success

Typical journey map

cinema
emotional journey

Ideate- generate ideas and scenarios for solving the problems

real tie visualization
seed ideas
concept skeleton
concept storyboard

Value proposition canvas

Value proposition
- gain reliever
- product and service
customer segment
- customer job
- pains
- gains

Protitype- bring the idea to life

How?
Bring ideas to life in the quickest and simplest way that will allow users to provide feedback
paper versions of interactive experiences
storyboards and aniations
low fidelity mock-ups

Google glass

Interesting challenges
new type of experiences

Materials from Motorola

cylinder
modular
earpiece option
headband option
bike attachment
clip on option

Test - rapid feedback to engage good ideas and kill bad ones

photo capture
video capture
life capture
intelligent capture
device in and out of dock

Prototype

tap
actively look at faces and smiles to determine whether should take another photo
Moves their head from left to right it determines whether to a panorama
if no motion or faces are deterted, it goes back to a low power

Glass

discover class enterprise edition
meet on glass
case studies
providers
developers
tech speces
FAQ
Contact us

Venterlators

Prototype
Abilities to iterations
prototypes
pro drive
f1 manufacturing
fast iteration
off the shelf debelopment
prototypes with the domain in the
- 10 k dollars
- to
- 1 k dollars
- that is the power of the human centered design problems to life

What are the benefits of design thinking

focus innovation efforts on the most relevant and valuable problems
easily accessible approach
- enabling effective collaboration across disciplines
- skillsets
- functions
keeps people responsible for developing solutions close to the
- problem they are solving for
does not waste effort developing weak ideas
simple and iterative approach guards against over-complex and over engineered solutions
comments
- you can rapidly cycle through by solving the problem
- solve the problem by it self

Compare with lean (business more )

Build-measure-learn

Keep on the communication

phases
- discovering (only a concept)
- trialling (web based version)
- implement (hardware chip)
- how to use? (the further usages)
type of the domain
- pains (necessity )
- gains (bounces)
- key resources (needed resources for the domain)

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Human centered design and design thinking

Human centered design and design thinking

文章目录

Bio

Why?

When was graphical user interafce first developed?

Pirates of Silicon Valley

Personal computer being used in other domains

What they did

Human centered design

HCD gives would be innovators two valueable toolkits

Are you open to all of the different beneficiary and stakeholder groups on whom your innovation depends on success

Have you explored all the different ways that your innovation can delivery?

What barriers and opportunties for your innovation exist in the context into which you aim to bring impact:

Four main issues: set of processes for the different people and players in the domain

Design thinking

Open source ventilator designed by Cambridge Team for use in low and middle income countries

Empathize- put yourself into the customer’s shoes

Empathy mapping to get into your user and customer’s shoes

Sees?

Define- identify the most valuable problems to solve

Journey mapping focuses on supporting compleling, effective experiences??

3

4

Q

Typical journey map

Ideate- generate ideas and scenarios for solving the problems

Value proposition canvas

Protitype- bring the idea to life

Google glass

Materials from Motorola

Test - rapid feedback to engage good ideas and kill bad ones

Prototype

Glass

Venterlators

What are the benefits of design thinking

Compare with lean (business more )

Keep on the communication

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