html & email template

1. inline style
2. build tools

https://templates.mailchimp.com/getting-started/html-email-basics/

HTML Email Basics

This reference assumes you’re a front-end web designer with an intermediate working knowledge of HTML and CSS. You’re comfortable coding in and using HTML tables for structure, and working in coding standards that were state-of-the-art in 1999. Feel free to crank up a little TLC or Goo Goo Dolls to get into the spirit of things.

Best Practices: Design

There are a few things to keep in mind when designing HTML email campaigns.

• Emails should be 600-800 pixels maximum width. This will make them behave better within the preview-pane size provided by many clients.
• Design for simplicity. Use grid-based layers and avoid complicated elements that require HTML floats or positioning.
• Assume images will be initially blocked by email clients, or that certain images—background images, for example—will completely fail to load.
• Don’t design an email that’s essentially one large, sliced-up image. While these kinds of emails look pretty, they perform poorly.
• Use basic, cross-platform fonts such as Arial, Verdana, Georgia, and Times New Roman.
• Avoid elements that require Flash or JavaScript. If you need motion in an email, a .gif is your best bet.
• Don’t forget about the mobile experience! Is your email readable at arm’s length on a small screen? Will the images slow its load time on a mobile device? Are your links easy to press with a thumb?

Best Practices: Development

Much like with design, there are best practices to follow when coding HTML email.

• Code all structure using the table element. For more complicated layouts, you should nest tables to build complex structures.
• Use element attributes (such as cellpadding, valign, and width) to set table dimensions. This forces a box-model structure.
• Keep your CSS simple. Avoid compound style declarations (IE: “font:#000 12px Arial, Helvetica, sans-serif;”), shorthand code (IE: #000 instead of #000000), CSS layout properties (IE: slot, position, clear, visibility, etc.), complex selectors (IE: descendant, child or sibling selectors, and pseudo-elements)
• Inline all CSS before sending. (Mailchimp will do this for you automatically.)
• Use only absolute links for images, and host those images on a reliable server. (Mailchimp provides free image hosting.)
• Don’t bother with JavaScript or Flash—those technologies are largely unsupported by email clients.
• Account for mobile-friendliness, if possible. Use media queries to increase text sizes on small screens, provide thumb-sized (~46x46px) hit areas for links. Make an email responsive if the design allows for it.
• Test, test, test. Create email accounts across various services, and send emails to yourself. Do this in conjunction with services such as Litmus.

https://litmus.com/

html email templates responsive

https://colorlib.com/wp/responsive-html-email-templates/
https://designseer.com/best-responsive-html-email-templates/
https://speckyboy.com/free-responsive-email-templates/

https://litmus.com/resources/free-responsive-email-templates

https://elements.envato.com/web-templates/email-templates

https://foundation.zurb.com/emails/getting-started.html

https://htmlemail.io/

https://stripo.email/templates/

online GUI tools

http://digith.com/transaction/transaction/digith_template_builder/index.html

html email template github

https://github.com/topics/email-template

https://github.com/leemunroe/responsive-html-email-template

https://github.com/leemunroe/responsive-html-email-template/blob/master/email.html

https://github.com/mailchimp/Email-Blueprints

https://github.com/charlesmudy/Responsive-HTML-Email-Template

https://github.com/charlesmudy/responsive-html-email-template/blob/master/index.html

https://gist.github.com/Dragoneel/7cde92b5bdf16972fcfb

https://github.com/mailgun/transactional-email-templates

https://github.com/konsav/email-templates

Tutorials

html email basics

https://templates.mailchimp.com/

https://templates.mailchimp.com/getting-started/html-email-basics/

how to email client render email page?

https://stackoverflow.com/questions/1018078/testing-html-email-rendering

https://group-mail.com/html-email/tips-to-create-html-email-that-works-with-all-email-clients-part-1/

https://www.templatemonster.com/blog/render-emails-perfectly-different-email-clients/

https://litmus.com/blog/why-do-email-clients-render-emails-differently

https://mailchimp.com/resources/why-clients-render-email-differently/

https://mailtrap.io/blog/2018-08-30-building-email-template

table & css & email template

https://css-tricks.com/complete-guide-table-element/

https://css-tricks.com/accessible-simple-responsive-tables/

https://css-tricks.com/almanac/properties/t/table-layout/