作为开发者发布小程序

by Rick West

由里克·韦斯特(Rick West)

如何建立个人品牌作为新开发者 (How to build your personal brand as a new developer)

Since I started publishing on Medium, I’ve noticed that my blog and my social media accounts have seen an increase in traffic. Only a very slight increase, but it’s still very motivating and encouraging.

自从我开始在Medium上发布以来，我注意到我的博客和社交媒体帐户的访问量有所增加。 增长只是很小的一部分，但仍然非常激励和令人鼓舞。

This got me thinking about something that hasn’t crossed my mind until recently. Something that I had been neglecting. My personal brand.

这让我开始思考直到最近才想到的事情。 我一直在忽略的东西。 我的个人品牌。

I’ve got a great job and I’m not looking for work. But I had underestimated the importance of having a positive online presence.

我的工作很好，我不在找工作。 但是我低估了拥有积极的在线形象的重要性。

My naivety was reinforced last week.

上周我的天真得到了加强。

My company was recruiting for several positions and had received a large number of applications. To my surprise, I saw my boss Googling applicant’s names to evaluate their online presence.

我的公司正在招聘几个职位，并收到了大量申请。 令我惊讶的是，我看到了谷歌搜索老板的姓名来评估他们的在线状态。

My boss was using this as a way of looking for positive contributions and information. He wasn’t browsing Facebook trying to find out what the candidate does on a Friday night. He was more interested in:

我的老板将其用作寻找积极贡献和信息的一种方式。 他没有浏览Facebook试图找出候选人在星期五晚上做什么。 他更感兴趣：

• Did the applicant have a blog?申请人有博客吗？
• Any special interests?有特殊兴趣吗？
• Any passion projects outside of work?工作之外还有激情项目吗？

I’m sure at other companies though, this could well be a different story.

我敢肯定，尽管在其他公司，这很可能是另外一个故事。

It got me thinking about my own “personal brand” and inspired me to give my online presence a bit of an overhaul. Here’s some things I did, some observations I made and some easy steps that I believe you should take, too.

这让我开始思考自己的“个人品牌”，并激发了我对在线业务进行一些改革的机会。 我做了一些事情，做了一些观察，我相信您也应该采取一些简单的步骤。

开始和维护博客 (Start and maintain a blog)

If you don’t already own it, try and buy your {yourname}.com domain name. If you can’t get the .com, then the .co.uk or other local TLD will do.

如果您尚未拥有它，请尝试购买您的{yourname} .com域名。 如果您无法获取.com，则.co.uk或其他本地TLD都可以。

Fancy domain names are great if you are trying to build a business. But, if you are building a personal brand then it should be just that — personal.

如果您想开展业务，那么精美的域名非常有用。 但是，如果您要建立个人品牌，那就应该是个人品牌。

Before you say anything or stop reading, blogging is far from dead.

在您说什么或停止阅读之前，博客还远远没有结束。

This isn’t about getting 1,000’s of visitors to your website. This is about developing a personal brand. And ultimately, it’s about what happens when a prospective employer or customer types your name into Google.

这并不是要吸引1,000个访问者访问您的网站。 这是关于发展个人品牌。 最终，这与潜在的雇主或客户将您的名字输入Google时发生的情况有关。

Your actual blog doesn’t need to be anything flashy or expensive. A Wordpress blog with a free theme will be more than enough to get you started. There are other platforms that you could use like Jekyll. Wordpress was so easy for me to set up and get started with that I never felt the need to try anything else.

您实际的博客不需要花哨或昂贵的东西。 带有免费主题的Wordpress博客足以帮助您入门。 您还可以使用其他平台，例如Jekyll。 Wordpress对我来说是如此容易设置和入门，我从未感到有必要尝试其他任何事情。

This isn’t about showing off your design skills or projects. Your blog is about people being able to find you online, see what you’re about, and contact you if needed.

这并不是要炫耀您的设计技能或项目。 您的博客是关于人们能够在线找到您，了解您的身份并在需要时与您联系的博客。

Don’t get too caught up on what to write or spend hours and hours tinkering with your blog. It shouldn’t take any time away from your learning or your family time. Try to post regularly and be consistent with it.

不要太着迷于写什么，或者花费数小时修改博客。 您的学习或家庭时间不应该花费任何时间。 尝试定期发布并保持一致。

Finally, try and remember that all your posts don’t have to be too technical. Even if you are a complete beginner, you will always have 1 day, 1 week or 1 month’s more experience than someone else. Someone will find value in what you have to say.

最后，请记住，您的所有帖子都不必太技术性。 即使您是一个完整的初学者，也将比其他人多拥有1天，1周或1个月的经验。 有人会从您所说的内容中找到价值。

Don’t be afraid to take the opportunity to write about something non-technical. Write about a hobby or interest. Use your blog as a way to show your personality and interests outside of code. Just try not to be too controversial.

不要害怕抓住机会写一些非技术性的文章。 写一个爱好或兴趣。 使用您的博客作为一种在代码之外显示个性和兴趣的方法。 只是不要太有争议。

注册一个Twitter帐户 (Sign up for a Twitter account)

I’m not much of a social media person myself. Yet, while considering my personal brand, I decided to sign up for a Twitter account.

我本人不是社交媒体人。 但是，在考虑自己的品牌时，我决定注册一个Twitter帐户。

Twitter is an easy way to get direct access to many “high profile” members of the coding community. For example, I recently put a tweet out expressing my interest in learning the Slim framework. To my surprise, the first reply was from one of the core contributor’s to the framework. Who better to get some advice and guidance from than him?

Twitter是直接访问编码社区的许多“知名”成员的简便方法。 例如，我最近发布了一条推文，表达了我对学习Slim框架的兴趣。 令我惊讶的是，第一个答复是该框架的核心贡献者之一。 谁比他更好地寻求建议和指导？

As well as being part of a community, it’s a great way to keep up to date with industry news and events. It’s also a great way to break the ice and say a virtual “hello” before bumping into someone at an in-person conference or meet-up.

作为社区的一部分，这是与行业新闻和事件保持同步的好方法。 这也是打破僵局并在面对面的会议或聚会上碰上某人之前虚拟地打个招呼的好方法。

Remember that your tweets are there for the whole world to see. So with that in mind please be helpful, be kind, and try and offer some kind of value. Pointless tweets about what you had for dinner and auntie Madge’s bad back are going to get you swiftly un-followed.

请记住，您的推文在那里，全世界都可以看到。 因此，请牢记这一点，请提供帮助，保持友善并尝试提供某种价值。 关于晚餐吃的东西和Madge姨妈的后背不好发的毫无意义的推文会让您Swift失去关注。

Social media is a great opportunity to build your personal brand so use it correctly to network, and share your enthusiasm and knowledge.

社交媒体是建立您的个人品牌的绝佳机会，因此可以正确地使用它来建立网络，并分享您的热情和知识。

在所有平台上保持一致 (Be consistent across all platforms)

When you think of any brand, no doubt you will associate it with a particular logo, slogan or image. This is exactly the same when evaluating your personal brand.

当您想到任何品牌时，毫无疑问，您会将其与特定的徽标，标语或图像相关联。 在评估您的个人品牌时，这是完全相同的。

Make sure that you have the same profile picture and bio across all platforms. I made the mistake of having a different profile picture on Medium to what I had on Twitter. People didn’t immediately associate the two. Your aim is for people to recognize you and your personal brand no matter what the platform.

确保所有平台上的个人资料图片和个人简历都相同。 我犯了一个错误，即在Medium上拥有与Twitter上不同的个人资料图片。 人们没有立即将两者联系在一起。 您的目标是无论平台如何，人们都可以认出您和您的个人品牌。

您是开发人员 (You ARE a developer)

Even if you’re still learning and new to development, don’t hinder your chances of landing a job. Your blog and social media accounts say something like “aspiring developer” or “developer in training.”

即使您仍在学习并且对开发尚不陌生，也不要阻碍您找到工作的机会。 您的博客和社交媒体帐户说的是“有抱负的开发人员”或“培训中的开发人员”。

What hiring manager is going to be interested in an aspiring developer? It’s a sure fire way to get dismissed at the first cut.

哪个招聘经理会对有抱负的开发人员感兴趣？ 这是肯定会在第一次裁员时被解雇的方法。

Even if you work a regular day job and have been learning to code in the evenings, you’re still a “developer” (who just happens to work a job during the day and write code in the evenings!).

即使您从事日常工作，并在晚上学习编码，您仍然是“开发人员”(他们恰好在白天工作，并在晚上编写代码！)。

There will be plenty of opportunities to explain your level of experience at a later date. But first impressions count, so don’t stumble at the first hurdle.

以后会有很多机会来说明您的经验水平。 但是第一印象很重要，所以不要绊倒第一关。

You are a developer, and looking for a job as a developer, so make sure you refer to yourself as one.

您是一名开发人员，正在寻找作为开发人员的工作，因此请确保将自己称为一个。

无论如何，小辈到底是什么意思？ (What exactly does Junior even mean anyway?)

I realized that on my blog and social media accounts I referred to myself as a “junior” developer. I’m 30. Nothing junior about that!

我意识到在博客和社交媒体帐户上，我称自己为“初级”开发人员。 我30岁。

Seriously though, junior has no meaning. It comes down to an individual’s perception. A junior developer could be someone with little to no work experience. But what if that person has been writing code in their spare time for the past 10 years? Are they junior then? Or someone could have a few years commercial experience yet still not be very good?

严重的是，初中没有任何意义。 这取决于个人的看法。 初级开发人员可能是很少或没有工作经验的人。 但是，如果那个人在过去的10年中一直在业余时间编写代码怎么办？ 他们是大三学生吗？ 还是有人可能有几年的商业经验，但仍然不是很好？

If you’re referring to yourself as a junior developer, stop. It’s not doing you any favors. You are limiting your employment potential. What company or recruiter is going to consider a “junior” when they are advertising for a mid-level developer role?

如果您将自己称为初级开发人员，请停止。 它没有帮你任何忙。 您正在限制您的就业潜力。 哪个公司或招聘人员在广告宣传中级开发人员角色时会考虑“初级”？

You don’t want them to say: “Hang on a minute. You meet all the job criteria and have several years experience. But sorry, we aren’t looking for a junior.”

您不希望他们说：“等一下。 您符合所有工作条件，并拥有几年经验。 但是很抱歉，我们不是在寻找初中生。”

如果你有一个利基，强调它 (If you have a niche, emphasize it)

On my blog and social media I was referring to myself as a “web developer.” Yes, I do develop web applications using web technologies. More specifically I am a PHP developer.

在我的博客和社交媒体上，我称自己为“网络开发人员”。 是的，我确实使用Web技术开发Web应用程序。 更具体地说，我是一名PHP开发人员。

My JavaScript skills are nothing special, so I won’t be looking for a JavaScript developer job anytime soon. I only spent about an hour going through a Ruby on Rails tutorial, so that would be a no-no too. So I decided to re-brand myself as a PHP developer. This represents my skill-set and specialty more accurately.

我JavaScript技能没什么特别的，因此我不会在短期内寻找JavaScript开发人员的工作。 我只花了大约一个小时来阅读Ruby on Rails教程，所以这也不是不可能。 因此，我决定将自己重新命名为PHP开发人员。 这更准确地代表了我的技能和专长。

If you want to attract the right opportunities for yourself, you need to consider exactly what you wish to portray.

如果您想为自己吸引合适的机会，则需要仔细考虑您要描绘的内容。

整理您的Github帐户 (Tidy up your Github account)

A colleague and I were browsing my Github account the other week. He was surprised at how active I was outside of work…

前一周，我和一位同事正在浏览我的Github帐户。 他为我在工作之外的活跃程度感到惊讶。

Until he realized that all I had was an account full of half finished, messy, “WIP” (work in progress) projects. This was not exactly impressive. It definitely did not give the impression that I’m a person who delivers and a person who knows how to see a project through to the end.

直到他意识到我所拥有的只是一个半成品，混乱的“ WIP”(在建项目)项目的账目。 这并不完全令人印象深刻。 绝对不会给人以我是一个交付者和一个懂得如何看待项目的印象。

My advice — being active on GitHub is great, but if you are never going to finish those projects, delete them. You need to make sure that any hiring manager or recruiter is seeing the projects that you have completed and the ones that you are proud of — not the ones that you “were meaning to work on but didn’t have time to.”

我的建议-在GitHub上活跃是很棒的，但是如果您永远也不想完成那些项目，请删除它们。 您需要确保任何招聘经理或招聘人员都能看到您已经完成的项目以及您感到自豪的项目，而不是您“有意从​​事但没有时间从事的项目”。

展现你的热情 (Show your passion)

Use your blog, social media, GitHub and online presence to highlight your passion for you craft. Wherever possible, show pride and enthusiasm for what you do.

使用您的博客，社交媒体，GitHub和在线状态来突出您对Craft.io的热情。 只要有可能，就对自己的工作感到自豪和热情。

On that note, I’ll leave you with this, one of my favorite answers from stack-overflow. Choosing between two programmers: passion vs experience.

关于这一点，我将为您解决，这是我从堆栈溢出中最喜欢的答案之一。 在两个程序员之间进行选择： 热情与经验 。

Hire the inexperienced programmer with a passion for the craft. A passionate programmer will learn quickly, care about their work and enjoy doing it. I’ve worked with both types of programmers and I would always hire the passionate type over the experienced.

雇用对这种技术充满热情的经验不足的程序员。 一个充满激情的程序员将快速学习，关心他们的工作并乐于完成。 我曾经和两种类型的程序员一起工作过，而且我总是会聘用热情的类型，而不是经验丰富的类型。

People who don’t care about their work eventually lead to problems in quality as well as in meeting deadlines.

不在乎工作的人最终会导致质量以及按时完成任务。

Since you explicitly state that you have the resources to train someone, this is a no brainer. Hire the passionate programmer.

由于您明确声明自己拥有培训某人的资源，因此这是毫无疑问的。 雇用热情的程序员。

Thank you for reading! :) If you enjoyed it, hit that heart ♡ button below. It will make it so more people see this story here on Medium.

感谢您的阅读！ :)如果喜欢，请点击下面的那颗心♡按钮。 它将使更多的人在Medium上看到这个故事。

I’m always happy to hear from like-minded people, so feel free to say hello on Twitter. Tell me how you are developing your own personal brand!

我总是很高兴听到志同道合的人的消息，因此随时在Twitter上打个招呼。 告诉我您如何发展自己的个人品牌！

翻译自: https://www.freecodecamp.org/news/building-your-personal-brand-as-a-new-web-developer-f6d4150fd217/

作为开发者发布小程序