app嵌入广告挣钱吗

A game’s success isn’t determined only by how innovative or popular it is, but also by how effectively it can financially support its creator(s). As you’re building your game, you’ll want to strongly consider how to make money. Basically, you’ll typically look at three main ways of monetizing your game:

游戏的成功不仅取决于游戏的创新性或受欢迎程度，还取决于其能够在经济上支持其创作者的效率。 在构建游戏时，您将强烈考虑如何赚钱。 基本上，您通常会研究三种通过游戏获利的主要方式：

1. Paid Download/Pay to Play – Players pay to download your game

   付费下载 /付费玩–玩家付费下载游戏

2. Free – Users play your game completely free, and you make money solely through ads

   免费-用户完全免费玩游戏，而您仅通过广告赚钱

3. In App Purchases (IAP) – Players pay for content or upgrades inside your game

   应用内购买( IAP )–玩家为游戏内的内容或升级付费

Besides the obvious Paid Download and IAP, how else could your game make money? The vast majority of the time, by showing ads. Free games that show ads in a smart way can often make more money than paid games, and they’re much more plentiful – Gartner estimates that 94.5% of all app downloads will be free by 2017. And with a recent study predicting mobile advertising revenue to top $25.8 billion in 2015 – there’re plenty of opportunities for you to cash in.

除了明显的付费下载和IAP ，您的游戏还能赚钱吗？ 绝大多数时间都是通过展示广告来实现的。 以智能方式展示广告的免费游戏通常比付费游戏能赚更多的钱，而且它们的收入要高得多– Gartner估计，到2017年，所有应用下载的免费游戏将达到94.5％。最近一项研究预测，移动广告收入到2015年将达到258亿美元，有很多机会可以兑现。

If you’re considering putting ads into your free or IAP game, it’s important that you evaluate your player landscape. Which percentage of your players are going to pay you money directly and which will never pay you? The vast majority of your users (97.8% according to a Swrve study) will NEVER give you a dime. Advertising allows you to monetize these players, your non-paying user base.

如果您正在考虑将广告投放到免费或IAP游戏中，那么评估玩家的状态就很重要。 哪个百分比的玩家将直接向您付款，而哪个百分比永远不会向您付款？ 您的绝大多数用户(根据Swrve的一项研究为97.8％) 永远不会给您一毛钱。 通过广告，您可以通过非付费用户群通过这些玩家获利。

When showing ads, every time an ad is shown inside your game you’ll make money – essentially you’re paid for impressions. You’ve probably see the term “eCPM” floating around, and this just means Effective Cost Per Mille (thousand views). Basically, it describes how much you’ll get paid for every 1,000 views (impressions) the ads get inside your game.

展示广告时，每次在游戏中展示广告时，您都会获利–本质上，您是为展示次数付费的。 你可能已经看到了术语“ 的eCPM”左右浮动，而这只是结构E ffectiveÇOST P ER 中号伊勒(千次)。 基本上，它描述了广告在游戏中获得的每1000次观看(展示)收入。

The first thing you’ll have to do is to look for a great ad network to partner with (like Unity Ads). Ad networks serve up the ads that you show inside your game and pay you – just integrate their SDK into your game and you’re set. In a future blog post we’ll discuss different ways you can implement ads in your game to maximize your game’s return.

您要做的第一件事就是寻找一个可以与之合作的出色广告网络(例如Unity Ads )。 广告网络会投放您在游戏中展示的广告并向您付款-只需将其SDK集成到游戏中即可。 在以后的博客文章中，我们将讨论在游戏中实施广告以最大程度提高游戏收益的不同方法。

After integrating the ad network, you should always look closely at its fill rate – the percentage of times an ad network successfully provides your player with an ad when one is requested. The higher the network’s fill rate, the less money you’re leaving on the table, because an ad will always be shown when one is requested by your players.

整合广告网络后，您应始终仔细查看其填充率 -广告网络在请求播放器时成功向播放器提供广告的次数的百分比。 网络的填充率越高，您剩下的钱就越少，因为在您的播放器请求广告时，总是会展示该广告。

You’ll also want to keep an eye on your CTR (Click Through Rate). This is the percentage of all your players who clicked on an ad versus all of your players who saw the ad. The more relevant an ad is to your user base, the more people will click on it, and the more money you’ll end up making. So always be careful to work with an ad network that shows the right sort of ads for your audience.

您还需要关注您的点击率 (点击率)。 这是您点击广告的所有播放器与看到广告的所有播放器的百分比。 广告与您的用户群相关性越高，点击它的人就会越多，最终您就会赚到更多的钱。 因此，请务必与能为您的受众群体展示正确广告的广告网络合作。

Next up: Different types of ads and how you can best use them in your game.

下一步：不同类型的广告以及如何在游戏中最好地使用它们。

翻译自: https://blogs.unity3d.com/2015/02/02/ads-monetization-overview/

app嵌入广告挣钱吗