Following on from Domain Name Goldrush Part 5 – The Mother Of All Drops, Lee updates us on the latest happenings in the dropping domains industry…

在域名Goldrush第5部分–滴滴之母之后 ,Lee向我们介绍了滴滴域名行业的最新动态…

Verisign Inc. have announced the details of a new system that will completely change the way deleting domain names are re-registered. Although the proposal has still to be commented on by the "Registrar Constituency", chances are that by March 20th, we’ll all use this new system if we want to register expiring domain names.

威瑞信公司(Verisign Inc.) 宣布了新系统的详细信息 ,该系统将完全改变删除域名重新注册的方式。 尽管该提议仍需由“注册服务商社群”进行评论,但很可能到3月20日,如果我们要注册即将到期的域名,我们都将使用该新系统。

什么是新系统? (What’s The New System?)

Verisign have adopted the domain back-ordering concept popularized by SnapNames Inc., and they’ve taken it one stage further (back).

威瑞信采用了由SnapNames Inc.推广的域逆序订购概念,并将其进一步发展了一步。

SnapNames relied on a small network of ICANN registrars to attempt to register the expiring domain names that had been back-ordered by SnapNames customers. But subscribers always endured a tense wait to see whether they’d been lucky enough to land their back-ordered names.

SnapNames依靠一个小型的ICANN注册服务商网络来尝试注册由SnapNames客户重新订购的到期域名。 但是,订户总是忍受着紧张的等待,看他们是否幸运地找到了他们的延期交货名称。

Verisign, on the other hand, control the .com registry, so they don’t have to rely on luck, judgment, or even technical prowess. By making adjustments to the registry protocols, they can guarantee that any deleted domain name is redistributed to a party subscribed to their WLS (Waiting List Service). This turns what was once a very useful service into an absolute killer.

另一方面,Verisign可以控制.com注册表,因此他们不必依靠运气,判断力甚至技术能力。 通过调整注册表协议,它们可以保证将任何已删除的域名重新分配给预订其WLS(等待列表服务)的一方。 这使曾经非常有用的服务变成了绝对的杀手。

It should be no surprise to learn that Verisign have actually teamed up with SnapNames to produce this waiting list service, and licensed SnapNames’ Parallel Registryâ„¢ technology in the process. The WLS system will initially run as a year one trial, the last two months of which will be monitored, with the results forwarded to ICANN and others for comment. However, there’s every chance that this system will be in place long after its March 2003 expiry date. So now you can forget the old expiring name buzz-phrases like "domain drops", "name grabbing", and "6.30 AM Goldrush". The new phrases you’ll need to learn (and I’ll be testing you later) are "Waiting List Service (WLS)" and "subscribers".

得知Verisign实际上已与SnapNames联手生产此等待列表服务并在此过程中获得SnapNames的Parallel Registry™技术的许可,这并不奇怪。 WLS系统最初将作为一年试用版运行,将对其进行最后两个月的监控,并将结果转发给ICANN和其他机构以征询意见。 但是,很有可能该系统将在其2003年3月到期日期之后很长时间就可以使用。 因此,现在您可以忘记旧的过期名称流行短语,例如“ domain drop”,“ grabging”和“ 6.30 AM Goldrush”。 您需要学习的新短语(稍后将进行测试)是“等待列表服务(WLS)”和“订户”。

几个常见问题 (A Few Common Questions )

This Verisign proposal has already generated many questions, so let’s look at the most popular ones.

这个Verisign提案已经产生了很多问题,所以让我们看一下最受欢迎的问题。

Where will subscriptions be sold?

订阅将在哪里出售?

WLS subscriptions will be available through ICANN-accredited registrars (and their resellers). So, for instance, when you check a domain name and find that it’s already registered, you’ll be presented with an option to take out a subscription on that name, presuming of course that someone else hasn’t subscribed first. Subscriptions should also be available from deleting name services such as Local WHOIS.

WLS订阅将通过ICANN认可的注册商(及其代理商)提供。 因此,例如,当您检查一个域名并发现它已经注册时,系统会为您提供选择对该域名进行订阅的选项,当然前提是假定其他人没有先订阅。 还可以通过删除名称服务(例如本地WHOIS)获得订阅。

How much will subscriptions cost?

订阅费用多少?

Verisign propose to charge ICANN registrars US$40 per name per year for WLS subscriptions. So retail prices could be anywhere between US$45 and US$100 per name per year. Though this makes a subscription to an existing name much more expensive than the registration of a new name, the price point reflects the industry realization that unregistered names and expiring names are completely different beasts, and must be treated as such. SnapNames proved through their successful SnapBackâ„¢ service that customers are prepared to pay a premium to register expiring domain names.

威瑞信(Verisign)建议向ICANN注册服务商收取每名称每年40美元的WLS订阅费用。 因此,每个名称的零售价每年可能在45美元到100美元之间。 尽管这使注册一个现有名称的费用比注册一个新名称的费用高得多,但价格反映了业界的认识,即未注册的名称和到期的名称是完全不同的野兽,必须如此对待。 SnapNames通过其成功的SnapBack™服务证明,客户准备支付高昂的费用来注册即将到期的域名。

How long will subscriptions last?

订阅将持续多长时间?

Subscriptions will last for one year, but it will be possible to renew them indefinitely.

订阅将持续一年,但可以无限期续订。

Will WLS subscriptions be available for .com, .net, and .org names?

WLS订阅是否可用于.com,.net和.org名称?

.org names will not be included in the test period.

.org名称不会包含在测试期间。

Will WLS subscriptions be transferable between names?

WLS订阅可以在名称之间转移吗?

Verisign say that subscribers will be able to change the name tied to their subscription up to three times during the one year subscription period. So in other words, a single subscription could be used to try to grab four different names.

威瑞信(Verisign)表示,在一年的订购期内,订户将最多可以更改三次与订购相关的名称。 因此,换句话说,可以使用单个订阅来尝试获取四个不同的名称。

Will WLS subscriptions be transferable between parties?

WLS订阅可以在各方之间转移吗?

Verisign aren’t planning to introduce any kind of official transfer mechanism during the one-year test period, though such a system would seem to be a necessity going forward.

威瑞信计划在一年的测试期间不打算引入任何形式的官方转让机制,尽管这种系统似乎是未来必不可少的。

Will there be a WHOIS for WLS?

WLS是否会有WHOIS?

As with registrations themselves, the registrars will be the exclusive holders of customer information on WLS orders. Accordingly, whether there is WHOIS-like information associated with a WLS subscription will depend on the policy of the registrar who holds that particular subscription.

与注册本身一样,注册服务商将是WLS订单上客户信息的专有所有者。 因此,是否存在与WLS订阅相关的类似WHOIS的信息将取决于持有该特定订阅的注册服务商的政策。

What will happen to names that aren’t subscribed to when they’re deleted?

删除后未订阅的名称会发生​​什么?

Names to which no-one has taken out a subscription will be deleted in the normal manner, and will be available for re-registration by any party. Registrars will be charged the usual wholesale price of $6 on these names.

没有人订阅的名称将以常规方式删除,并且任何一方均可重新注册。 这些名称的注册商通常需要支付$ 6的批发价。

What will become of SnapNames?

SnapNames将变成什么?

SnapNames will continue to offer SnapBackâ„¢ subscriptions on .org domain names. They also have other numerous projects lined up in 2002, including Parallel Registries for other TLDs.

SnapNames将继续在.org域名上提供SnapBack™订阅。 他们在2002年还安排了其他众多项目,包括其他TLD的并行注册。

谁赢? 谁输了? (Who Wins? Who Loses?)

It would be hard to identify a sector in the domain name industry that generates as much heat and light as does that of expiring domains. This only serves to demonstrate how much of a need there is for a real solution to end the chaos that currently exists.

很难确定域名行业中产生的热量和光与即将到期的域一样多的行业。 这仅是为了证明需要一种真正的解决方案来解决当前存在的混乱问题的需求。

It’s likely that this proposed system will be good for the Verisign registry. Making US$40 on every domain name that’s deleted with a subscription in place sounds like great business, especially when you bear in mind that Verisign make only US$6 on each standard registration.

拟议的系统很可能对Verisign注册中心有用。 对于每个通过订购就被删除的域名,每个域名可赚40美元听起来真是棒极了,尤其是当您记住Verisign在每个标准注册中仅赚6美元时。

This system is also likely to benefit the average consumer, primarily because it attempts to introduce a degree of certainty and transparency into what is currently a horribly complicated system that’s understood by relatively few. Under the current system, the typical consumer hasn’t the slightest hope of registering a name that’s considered "valuable" by any objective measure. Being put on a waiting list is a concept that customers can understand.

该系统还可能使普通消费者受益,这主要是因为它试图在目前很少有人能理解的极其复杂的系统中引入一定程度的确定性和透明度。 在当前的系统下,典型的消费者几乎没有希望注册任何客观度量都认为“有价值”的名称。 被列入候补名单是客户可以理解的概念。

What I’m not sure about is whether this system really benefits registrars. Certainly in the respect that it will eliminate the hammering of the registration system during domain drops, all ICANN registrars will be positively affected. The big question, though, is how much revenue registrars and their resellers can make from this new system.

我不确定的是该系统是否真的使注册服务商受益。 当然,这将消除域名删除过程中对注册系统的影响,所有ICANN注册服务商都将受到积极影响。 不过,最大的问题是,注册商及其转销商可以从这个新系统中获得多少收入。

As a comparison, let’s take a look at the current domain registration pricing model. ICANN registrars pay the Verisign registry $6 to register domain names. Several ICANN registrars have said, "Let’s be the cheapest service out there," and have priced their registration services accordingly. As a result, they’ve made much less than a dollar a name in some cases. If they use the same business model to sell WLS subscriptions, we could easily see retail prices at US$45 or less. This is great for the consumer, and it’s no problem for Verisign, as they’re guaranteed US$40 no matter what the retail price is. But for all the ICANN registrars stuck in the middle, it means no better margin than they currently make on new registrations.

作为比较,让我们看一下当前的域名注册定价模型。 ICANN注册服务商向Verisign注册管理机构支付6美元以注册域名。 几个ICANN注册服务机构表示:“让我们成为那里最便宜的服务”,并据此对他们的注册服务进行定价。 结果,在某些情况下,他们的名字还不到一美元。 如果他们使用相同的商业模式来销售WLS订阅,我们很容易看到零售价为45美元或更低。 这对消费者来说非常好,对于Verisign来说也没有问题,因为无论零售价如何,他们都可以得到40美元的保证。 但是,对于所有陷入困境的ICANN注册服务商而言,这意味着没有比他们目前在新注册中获得的利润更高的利润了。

…but that’s not all! Check out Lee’s next instalment on the evolving expiring domains industry in Part 7: WLS Gets ICANN Approval.

…但还不是全部! 在第7部分中查看Lee的下一篇有关不断发展的过期域名行业的文章:WLS获得ICANN批准 。

翻译自: https://www.sitepoint.com/goldrush-6-snap-back-future/

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