闲谈个人品牌策划以及营销

文/王易见(欢迎翻译和约稿等合作)
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今天看《商务时间》里面讲到明星和品牌的关系，对此深有体会，其实品牌并不局限于一个企业或一个公司，对每个人来讲，他都有个人品牌，这个个人品牌，就是给人的第一印象，是别人认识你的一个窗口，从这个意义上说，个人品牌和企业品牌没有本质差异。而且，个人品牌和企业品牌一样，其目的都是把自己推销出去。

我想用我自己的一些感受来讲讲个人品牌。我觉得个人品牌的建立一定要有一个漫长的过程，就像烧钱一样，烧了钱培养了市场之后才是营销。眼光要放长远一点，只有在资源积累到一定的程度之后，才能开始营销。

我是采用论坛营销和博客营销来推广自己的，因为论坛和博客的人气有粘性。我第一个博客是Tom的，当时只是想贴一些计算机编程技巧上去。但由于大部分日志都是转载的，后来不得不放弃，因为转载的内容并不能如实反映你的计算机水平。

然后开始在新浪写博客，写娱乐话题，后来写教育话题。当时也只是赚取点击率，很多朋友看了我写的文章觉得我文笔很好，主动和我交朋友，很多从这个意义上说，初步效果已经显现出来。

正式开始写IT类博客是2007年初，一个网友给我提了一个建议，说我文笔还可以，为什么不结合自己的专业来发展呢，写写专业方面的东西。我觉得这个主意蛮好的，但当时还是没有个人品牌的概念，也没有想过会从中得到什么利益，仅仅是爱好而已。

坚持写了差不多一年了吧，随着文章越来越多被推荐，我的博客也得到了越来越多的关注，越来越多人通过博客和我交朋结友。现在我和一些新朋友认识不久后，都会把博客拉出来，有的人并没有那么多时间和精力去了解你，但是当他花两分钟大致浏览了你的博客之后，对你会有一个直观的印象。

这里再介绍一个插曲。大四下半期，我开始在学校内网BBS发表了很多原创作品，我在上面发表了各种各样的文章，包括恋爱的，八卦的，愤青类的，IT类的。种类一多，覆盖面就广了，人气也就上来了。后来我在情感区发表了大量的八卦文章，有人说我污染了论坛，有人支持我力挺我，版主给我加了个优秀会员，有很多人开始批评我，说我这样不好那样不好，著名的迅速上升。其实，这就是营销的成功，有唱正调的也一定要有唱反调的，才能形成话题，请记住，被讨论也是一种资源。

我一直以来以写博客为乐趣，最初也没有想到要从博客中获得多少收益或好处，但现在感觉博客给我个人带来的价值越来越大，俨然成了树立个人品牌的一大法宝。我觉得这颇像做互联网，开始有很长一段时间的烧钱历程，后来才是实现盈利。有个成语叫“厚积薄发”，很多事情短期内不一定有成效，但长久坚持下去，必定会有源源不断的收益。

How to construct Personal Brand scheme

Today I watched “Business Time” which discussed the relationship between stars and brand. I have profound taste on it. The brand is not limited in one enterprise or one company. For everybody, he has his own personal brand. What is personal brand? That’s the primary impression to public. That’s one channel for the public to be acquainted with you. So from this kind of meaning, there is no difference between personal brand and enterprise brand. Otherwise, personal brand is just the same as enterprise brand. The aim is to market ourselves to public.

I want to discuss on the topic how to construct personal brand from myself. I consider that person brand is a long process to form. It is just the same as “fire money”. We should cultivate the market then market the market. The eyesight should be more long and far. Just on the basis of resources, you can be successful in market.

I just take use of forum and blog to market myself. Because the popularity has glutinosity. First blog of mine is located in tom. At that time,I just want to put some articles on programming in it. But because many articles are reproduced from others, I have to give up. The reproduction can’t reflect your real ability.

Then I began to write blog in sina. At that time, I choose Entertainment as the main topic, then I transferred to Education. I just want to get popularity from my blog. Many friends think highly of my articles. They made friends with me initiatively. The preliminary effect has been out.

I began to write IT blog at the beginning of 2007. One friend gave me one suggestion. He believe I can combine my articles and my major. If that, my articles will be more professional. That’s one good idea of course. At that time, I still have no personal brand. I have no idea to obtain any profit from it. It is just my hobby but not any others.

I persisted to write for about one year. The articles are more and more. My blog has been pay more and more attention. More and more strangers make friends with me by blog. Now blog is one important channel for the strangers to get information on myself. After they pay a little attention to your blog, they will have a deep impression on you.

Now I want to introduce another event. At the end of my senior year, I began to public my articles on BBS of our university. All kinds of articles are needed, including lovely, interesting, criticizing and so on. The coverage is more and more wide then the popularity raised and raised. I publicized some articles on love in BBS. Some criticized me and some supported me. The BBS master praised me as one excellent member but some others began to look down upon me. So my brand become more and more wide. So that’s the success of market. Do you know, the positive commentary  and passive commentary should be together.

I consider blog as one significant interesting. At first, I didn’t think over that how much I can get from it. But now I feel that I have obtained more and more from my blog. That’s one important weapon to construct my personal brand. One idiom is “bring out your energy after a long accumulation ”. it means for some thing, maybe it is useless for a short time but for a long time it will be more and more valuable .

本博特别推出“IT人也娱乐”专题，这是我自己唱的《痴心绝对》，点击下载

欢迎到这里来为我投票，谢谢，我的作品是《一个IT人在上海》，点此进入