shopify是什么

Shopify has developed a bit of a reputation as an expensive eCommerce platform. And it’s true that you can find some providers who’d be able to design you a decent-looking store for less.

Shopify在昂贵的电子商务平台上已享有一定声誉。 的确，您可以找到一些供应商，他们可以用更少的钱就为您设计出外观不错的商店。

But here’s what I think: Shopify is well worth the (not considerable) extra expense. Why? Because penny pinching gets you nowhere. As Shopify developers ourselves, choosing an inferior product just because it saves you a few dollars a month is cutting off your nose to spite your face.

但是我的想法是：Shopify值得(不算大笔的)额外费用。 为什么？ 因为一分钱捏你无处可去。 作为Shopify自己开发人员 ，选择劣质产品仅仅是因为它每月可以为您节省几美元，却割断了您的鼻子以掩盖您的脸庞。

比较价格 (Comparing prices)

Why do I think that Shopify is a good deal? Primarily, because when it’s actually compared to other similar platforms, there’s no real discrepancy in price.

为什么我认为Shopify很好？ 主要是因为将它与其他类似平台进行实际比较时，价格没有真正的差异。

There are three different price points available: Basic, Professional and Unlimited, which come in at $29, $79 and $179 each respectively.

共有三种不同的价位：基本价，专业价和无限价，分别为 29 美元， 79 美元和179 美元 。

Volusion vs.Shopify (Volusion vs. Shopify)

By comparison, at $35, $75 and $135, Volusion’s products are slightly more expensive at the basic end and nearly $50 cheaper for its most advanced platform, Premium. Offering an option to purchase annually (which Shopify doesn’t offer), Volusion also allows you to take a further 10% off that price.

相比之下， Volusion的产品在基础端的价格略高一些，分别为 35 美元， 75 美元和135 美元 ，而其最先进的平台Premium则便宜了近50 美元 。 提供年度购买(Shopify不提供)的选项，Volusion还使您可以再减去10％的价格。

And on the face of it, it’s only Volusion’s bandwidth (at 35GB) that’s trumped by Shopify’s unlimited storage. Volusion also earns brownie points by waiving commission rates, which can be between 1 and 2% on Shopify, depending on your payment system.

从表面上看，Shopify的无限存储仅压倒了Volusion的带宽(35GB)。 Volusion还通过免除佣金率来赚取布朗尼积分，根据您的支付系统，佣金率可以在Shopify上介于1％和2％之间。

However, as well as being less impressive aesthetically (more on that in a bit), Volusion’s design templates are markedly more expensive than Shopify. Some Volusion templates cost nearly $1000, while the most expensive Shopify option is just $180.

但是，Volusion的设计模板不仅美学上不那么令人印象深刻(稍有更多)，而且其价格明显比Shopify高。 一些Volusion模板的价格接近1000 美元 ，而最昂贵的Shopify选项仅为180 美元 。

Bigcommerce与Shopify (Bigcommerce vs. Shopify)

On the other hand, with plans at $29, $79 and $199, Bigcommerce is around the same price as Shopify – although, like Volusion, its option to pay annually makes it more expensive by just 95 cents.

在另一方面，与$ 29 $ 79和$ 199计划的Bigcommerce是围绕价格相同Shopify -虽然像Volusion，选择权，每年支付使得仅通过95美分它更昂贵。

Again, Bigcommerce follows Volusion’s lead and forsakes transaction fees – something that makes it financially more attractive than Shopify. Feasibly, if you had a yearly turnover of $100,000, you’d be paying between $500 and $2,000 back to Shopify, depending on the Shopify plan you choose.

同样，Bigcommerce遵循Volusion的领导，并放弃交易费用-这使其在财务上比Shopify更具吸引力。 切实，如果你有$ 100,000年销售额，你会$ 500 $和2,000个回之间支付到Shopify，根据您选择的Shopify计划。

What’s more, the fact that you have to purchase many Shopify features that come ‘out of the box’ free on Bigcommerce ensures that you will spend less honing your site than with Bigcommerce.

更重要的是，您必须在Bigcommerce上免费购买许多“开箱即用”的Shopify功能，从而确保您花费的磨光费用比Bigcommerce少。

Shopify与其他 (Shopify vs. the rest)

With its most advanced plan at just $16.66 a month, Webs is even less expensive, while WooCommerce, a plugin that adapts WordPress for eCommerce stores, is completely free.

Webs的最先进计划每月仅需16.66 美元 ，因此价格甚至更低，而WooCommerce是完全免费的，该插件可将WordPress用于电子商务商店。

So we’ve established that there definitely are a range of cheaper alternatives to Shopify. The platform also has its faults…

因此，我们确定Shopify肯定有一系列更便宜的选择。 该平台也有缺点...

Shopify如何改善？ (How could Shopify be improved?)

And so there are a number of ways that Shopify could represent better value for money for online entrepreneurs.

因此，Shopify有多种方式可以代表在线企业家更好的物有所值。

降低交易费用 (Drop transaction fees)

Although they were abolished last year, Shopify’s supplementary fees have recently been reintroduced and remain a bone of contention for many users. The percentages (either 0.5%, 1% or 2% depending on whether you’re on the basic, professional or unlimited plan) can deter many ambitious businesses and don’t compare well with competitors.

尽管去年取消了这些费用，但最近又重新引入了Shopify的补充费用，对许多用户来说，它仍然是争论的焦点。 这些百分比(0.5％，1％或2％，取决于您是采用基本计划，专业计划还是无限制计划)会阻止许多雄心勃勃的企业，并且不能与竞争对手很好地比较。

Getting rid of transaction fees, or at least providing ways to circumvent them, would do wonders for making Shopify better value.

摆脱交易费用，或者至少提供规避交易费用的方法，将使Shopify的价值更高。

降低应用的月租费用 (Drop monthly fees for apps)

Likewise, many of the apps that can make Shopify a market leader (more on that in a bit), cost money. You’ll find yourself shelling out between $30-$200 a month, depending on the app.

同样，许多可以使Shopify成为市场领导者的应用程序(稍后会详细介绍)都需要花钱。 您会发现自己每月要花$ 30- $ 200，具体取决于应用程序。

Shopify’s fans maintain that its blank canvas, upon which you can install all the supplementary apps you want, is a great feature and including more apps as standard would drive the price up. Although it’s possible to make your own apps, it’s unfortunately a skill that’s beyond the majority of pop-up shop options.

Shopify的支持者坚持认为，空白画布是一个很棒的功能，您可以在其上安装所需的所有补充应用程序，而按标准添加更多应用程序将推高价格。 尽管可以制作自己的应用程序，但不幸的是，这项技能超出了大多数弹出式商店的选择范围。

But as far as I’m concerned, none of them truly rival Shopify – which comes with a range of exclusive, market-leading features.

但是就我而言，它们都不是Shopify的真正竞争对手-Shopify具有一系列专有的，市场领先的功能。

Shopify的优势 (Shopify’s Advantages)

Here are some things that make Shopify well worth the money:

以下是使Shopify物有所值的一些事情：

移动整合 (Mobile integration)

In 2014, every website needs to be mobile friendly if it’s going to maximise traffic and keep users on board.

2014年，每个网站都必须具有移动友好性，以最大程度地吸引访问量并吸引用户。

However, some providers still don’t enable automatic responsive design for mobile users. Volusion, for instance, requires users to access their shop’s administrative area in order to make the site and its checkout area ready for mobile usage. And Bigcommerce requires a customisation process to make its sites mobile ready. This process isn’t particularly hard, but it’s a little fiddly and is more work than you should have to do.

但是，某些提供商仍然没有为移动用户启用自动响应设计。 例如，Volusion要求用户访问其商店的管理区域，以使该站点及其结帐区域可以移动使用。 而且，Bigcommerce需要自定义流程，以使其网站可移动。 这个过程并不特别困难，但是有点麻烦，而且工作量超出您的本意。

Happily, Shopify is completely compatible on mobile devices, with complete functionality and secure shopping carts while still retaining the design of your desktop site.

令人高兴的是，Shopify在移动设备上完全兼容，具有完整的功能和安全的购物车，同时仍保留桌面站点的设计。

Shopify的美学 (Shopify’s aesthetics)

It goes without saying that your online shop simply has to look good. Thankfully, when it comes to aesthetics Shopify does more for web developers than any other provider.

不用说，您的网上商店必须看起来不错。 值得庆幸的是，在美学方面，Shopify为Web开发人员提供的服务比其他任何提供商都多。

You can choose from around 100 different themes when building a Shopify store – each of which come with a range of colours. Around a third of these themes will be available free of charge, while others will set you back a one-off free of around $150. So while you may have to pay for a design you’re really enamoured with, it’s not a huge cost.

建立Shopify商店时，您可以从大约100个不同的主题中进行选择-每个主题都有各种颜色。 这些主题中大约有三分之一将免费提供，而其他主题将使您一次免费获得约150 美元 。因此，尽管您可能需要为自己真正着迷的设计付费，但这并不是一个大数目。成本。

Unlike other providers, Shopify sub-contracts the design of its themes out to professional designers. Because they know the platform inside out, the themes created by these experts are some of the cleanest, most modern designs available on the market.

与其他提供商不同，Shopify将其主题设计分包给专业设计师。 因为他们完全了解平台，所以这些专家创建的主题是市场上最干净，最现代的设计。

Bigcommerce, probably Shopify’s biggest rival, has traditionally been its much uglier sister when it comes to design. And although it’s recently stepped up its approach with the much-improved Bigcommerce Next, it’s still a far way behind.

在设计方面，Bigcommerce可能是Shopify的最大竞争对手，传统上一直是其丑陋得多的姐妹。 而且，尽管它最近通过经过大幅度改进的Bigcommerce Next加强了其方法，但仍然远远落后。

As you can see, the themes are clean, clear and engaging, but they still don’t have the spark and modernity found in these Shopify designs.

如您所见，主题干净，清晰且引人入胜，但它们仍然没有这些Shopify设计中的火花​​和现代感。

完全适应 (Completely adaptable)

Unlike other providers like Bigcommerce, who will only allow you to edit specific parts of web pages, Shopify’s specialist ‘liquid’ code allows webmasters to do as they see fit with their site’s design. You can also make as many changes as you like using HTML and CSS. However, it’s true that Liquid is a completely different way of doing web development and can be a little tough to get your head around at times.

与Bigcommerce之类的其他提供商(仅允许您编辑网页的特定部分)不同，Shopify的专业“流畅”代码允许网站管理员按照他们认为适合其网站设计的方式进行操作。 您还可以使用HTML和CSS进行任意数量的更改。 但是，确实，Liquid是进行Web开发的一种完全不同的方式，有时可能很难掌控一切。

If you’ve plenty of web dev knowledge, you’ll still find it takes time to learn this new language — which isn’t for everyone. But given time to play around with the smallest details, you’ll agree with me that Shopify’s language is one of the most adaptable and extensible out there.

如果您拥有丰富的Web开发知识，您仍然会发现学习这种新语言需要时间-并非所有人都可以。 但是，如果有足够的时间来讨论最小的细节，您会同意我的观点，即Shopify的语言是其中最适应和可扩展的语言之一。

离线支持 (Offline support)

Shopify gained a significant advantage over its rivals when it introduced its very own offline Point of Sale (POS) system in September 2013. That means that bricks and mortar stores can turn an iPad into a cash register and seamlessly link their offline shop with their online space without worrying about logistics and inventories.

Shopify在2013年9月推出自己的离线销售点 (POS)系统时，获得了比竞争对手更大的优势。这意味着实体店可以将iPad变成收银机，并将其离线商店与在线商店无缝链接空间而无需担心物流和库存。

Watch this video to see how it works.

观看此视频以了解其工作原理。

SEO的好处 (SEO benefits)

A few years back, some developers avoided Shopify because its track record with search engine optimisation wasn’t the best. For instance, it prevented webmasters from changing title tags, meta descriptions and image alt tags on a web page — seriously restricting a shop’s ability to get results.

几年前，一些开发人员避免使用Shopify，因为Shopify在搜索引擎优化方面的业绩并不是最好的。 例如，它阻止网站管理员更改网页上的标题标签，元描述和图像替代标签，从而严重限制了商店获得结果的能力。

Nowadays, there are none of those issues. Meta information, alt text tags and URLs can be adapted and optimised as you see fit. And unlike some other cheaper providers, Shopify’s completely clean code means that it’s easier for Google’s ‘spiders’ to crawl your site and rank it for relevant search terms.

如今，这些问题都没有了。 您可以根据需要调整和优化元信息，替代文本标签和URL。 与其他一些便宜的提供商不同，Shopify的代码完全干净，这意味着Google的“蜘蛛侠”可以更轻松地抓取您的网站并对相关搜索词进行排名。

您自己的博客，在您自己的域中 (Your own blog, on your own domain)

You’ll doubtless have noticed that blogging is becoming an increasingly essential part of modern SEO campaigns. Here again, Shopify leads the charge against other paid options.

您无疑会注意到，博客已成为现代SEO活动中越来越重要的部分。 再一次，Shopify领先于其他付费选项。

SEO-wise, Shopify’s blog functionality really sets it apart from other providers because of where its blogs are situated. While the likes of Bigcommerce and Volusion are only able to put blogs on sub domains (as blog.yourcompanyname.com) a Shopify blog will sit on the same domain (as yourcompanyname.com/blog). This means that, generally, you’ll enjoy better rankings on content written on same domain blogs and links to your blog will convey more authority in the eyes of Google.

在SEO方面，Shopify的博客功能确实将其与其他提供商区分开来，因为其博客位于何处。 虽然Bigcommerce和Volusion之类的博客只能将博客放在子域中(如blog.yourcompanyname.com)，但Shopify博客将位于同一个域(与yourcompanyname.com/blog)上。 这意味着，通常来说，在相同域的博客上撰写的内容会获得更好的排名，并且指向博客的链接将在Google眼中传达更多的权威。

The extent to which links to subdomains are devalued remains a topic of much contention in the SEO community, but links to same-domain blogs will be more beneficial to a site than links to content built on a subdomain.

在SEO社区中，与子域的链接的贬值程度仍然是很多争论的话题，但是与同域博客的链接相比，与同域博客建立链接的链接对站点更有利。

庞大而有用的社区 (A huge, helpful community)

There are currently more than 100,000 websites out there being powered by Spotify. That means that when you’re in need of advice there are plenty of people who’ve been there and done that.

目前，有超过100,000个网站由Spotify提供支持。 这意味着，当您需要建议时，有很多人去过那里并且做到了。

The level of support you can get from other Shopify experts dwarfs the help you’ll enjoy with other providers. This help can extend to a lot of things:

您可以从其他Shopify专家那里获得的支持水平使您与其他提供商所享受的帮助相形见war。 此帮助可以扩展到很多方面：

• Helping you out when you’re flummoxed by technical issues • Creating insightful, helpful case studies • Developing advanced, innovative plugins before the rest of the market has caught up

•在遇到技术问题时为您提供帮助•创建有见地，有用的案例研究•在其他市场赶上来之前开发高级，创新的插件

The final point is a crucial one. If you’re a developer that’s always looking for new ways to sell online, you’ll find that you’ll be able to do so quickest with Shopify.

最后一点是至关重要的。 如果您是一个一直在寻找新的在线销售方式的开发人员，那么您会发现使用Shopify可以最快地做到这一点。

When you need to speak to someone at Shopify, that’s really easy too. You can speak to a knowledgeable member of staff 24/7 who’ll be able to help you out, chat live online or browse its huge array of support topics.

当您需要在Shopify与某人交谈时，这也很容易。 您可以与24/7员工的知识渊博的人员交谈，他们将为您提供帮助，在线聊天或浏览其大量支持主题。

很棒的电子商务工具 (Awesome eCommerce tools)

While Shopify shines when it comes to features, this is one area where it can get a little more costly.

虽然Shopify在功能方面令人眼前一亮，但在这方面它可能会增加一些成本。

Compared to Bigcommerce, for instance, Shopify is a little more basic when it comes to ‘out of the box’ eCommerce trickery. You’ll have to pay for some features that are available free of charge on Bigcommerce.

例如，与Bigcommerce相比，Shopify在“开箱即用”的电子商务骗局中更为基础。 您必须付费使用Bigcommerce免费提供的某些功能。

But the costs aren’t particularly substantial – varying from around $10 to $100 a month. And Shopify’s app store is a developer’s paradise that makes up for the initial lack of options.

但是费用并不是特别高-每月大约10到100美元不等。 Shopify的应用程序商店是开发人员的天堂，弥补了最初缺乏选择的麻烦。

With over 600 apps created by like-minded creatives, there’s a smorgasbord of amazing features to be incorporated into a Shopify site. You can choose from some of the following features:

志趣相投的创意者创建了600多个应用程序，将大量惊人的功能集成到Shopify网站中。 您可以从以下某些功能中进行选择：

• Social sharing • Zoom image functions • Facebook integration • Product reviews • Product customisation • Loyalty schemes

•社交共享•缩放图像功能•Facebook集成•产品评论•产品定制•忠诚度计划

Whatever plans you have for a site, Shopify’s community ensures that there is, to borrow a phrase, “an app for that”. Once you’ve gotten to grips with the app store, you’ll find Shopify offers far more innovative features than other providers.

无论您对网站有什么计划，Shopify的社区都会确保有一个借用短语“该应用程序”。 一旦掌握了应用程序商店，您就会发现Shopify提供了比其他提供商更多的创新功能。

In my opinion, the store proves the old adage true: you really do get what you pay for.

在我看来，这家商店证明了一句古老的格言：您确实得到了所付的钱。

你怎么看？ (What do you think?)

Have you built sites using Shopify before? How did you find the platform? Talk to us in the comments below.

您以前是否使用Shopify建立网站？ 您是如何找到平台的？ 在下面的评论中与我们交谈。

翻译自: https://www.sitepoint.com/shopify-isnt-expensive-think/

shopify是什么