font-awesome

If you don’t know them, here are some incredible things they’ve achieved:

如果您不了解它们，以下是它们已经取得的一些令人难以置信的成就：

• Font Awesome has a 20% market share among those websites which use third-party Font Scripts on their platform, ranking it second place after Google Fonts在平台上使用第三方字体脚本的网站中，Font Awesome占有20％的市场份额，仅次于Google Fonts
• They were Github’s most popular new open source project in 2012 and are currently in the top 10 projects overall.它们是Github在2012年最受欢迎的新开源项目，目前在总体上排名前10位。
• Font Awesome is on more than 73 million websites. And according to the founder, about 1 in every 3 new website uses Font Awesome.Font Awesome正在超过7300万个网站上。 根据创始人的说法，每3个新网站中就有1个使用Font Awesome。

• And last but not least, by raising $1,076,960, Font Awesome became the highest funded software project on Kickstarter and in the top 3 of Open source projects.

  最后但并非最不重要的一点是，通过筹集1,076,960美元，Font Awesome成为了Kickstarter和开源项目前三名中 资金最高的软件项目。

It seems Dave Gandy and his team have done a few things right along the way.

戴夫·甘迪(Dave Gandy)和他的团队似乎在此过程中做了一些事情。

If we’re realistic, very few (if any) of us will ever hit the virality, renown and success Font Awesome has. So will you get anything useful from reading how they made it?

如果我们很现实，那么很少有人(如果有的话)会遇到Font Awesome的病毒式传播，知名度和成功。 那么阅读它们的制作方法，您会得到有用的东西吗？

Very much indeed!

确实非常！

The good news is that there are some simple and fundamental lessons that you can apply when launching or developing your project to multiply the chances of your idea getting adopted by others.

好消息是，在启动或开发项目时，您可以应用一些简单的基础课程，以增加您的想法被他人采纳的机会。

Today I’m going to show you exactly how Font Awesome has grown to be used by 20% of the web so you can take inspiration from this EXACT strategy to grow your own projects.

今天，我将向您确切演示Font Awesome如何被20％的网络使用，因此您可以从EXACT策略中汲取灵感来发展自己的项目。

Want to see how it works?

想看看它是如何工作的？

Let’s go!

我们走吧！

步骤0：变得独特 (Step 0: Become Unique)

Dave Gandy started Font Awesome as a passion project. But he recognises there are better designers and programmers out there. So, if he wasn’t at the top 1% of designers and programmers, how did he make something that could grow beyond projects lead by much better professionals? Well, he just blended skills at which he was at the top 25%.

戴夫·甘迪(Dave Gandy)开始将Font Awesome作为一个激情项目。 但是他认识到那里有更好的设计师和程序员。 因此，如果他不是设计师和程序员的前1名，那么他如何做出一些可以超越超出由更好的专业人士领导的项目的工作呢？ 好吧，他只是融合了前25％的技能。

Stick with me here.

在这里陪我。

Scott Adams, the author of Dilbert, has a great post where he explains how to develop an amazing career:

迪尔伯特(Dilbert)的作者斯科特·亚当斯(Scott Adams)在一篇出色的文章中解释了如何发展惊人的职业：

“If you want an average successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths:

“如果您想要平均成功的生活，则不需要太多的计划。 摆脱麻烦，上学，然后申请您可能想要的工作。 但是，如果您想要一些非凡的东西，则有两种方法：

1. Become the best at one specific thing.

1.在某件事上变得最好。

2. Become very good (top 25%) at two or more things.

2.在两件事或更多件事上变得非常好(前25％)。

The first strategy is difficult to the point of near impossibility. Few people will ever play in the NBA or make a platinum album. I don’t recommend anyone even try.

第一种策略很难做到几乎不可能。 很少有人会参加NBA比赛或制作白金专辑。 我什至不建议任何人尝试。

The second strategy is fairly easy. Everyone has at least a few areas in which they could be in the top 25% with some effort. In my case, I can draw better than most people, but I’m hardly an artist. And I’m not any funnier than the average standup comedian who never makes it big, but I’m funnier than most people. The magic is that few people can draw well and write jokes. It’s the combination of the two that makes what I do so rare. And when you add in my business background, suddenly I had a topic that few cartoonists could hope to understand without living it.”

第二种策略相当简单。 每个人至少都有一些地方可以通过一些努力进入前25％的区域。 就我而言，我可以画出比大多数人更好的画，但我几乎不是画家。 而且，我比从来没有把它做大的普通脱口秀喜剧演员要有趣，但我比大多数人都有趣。 神奇的是，很少有人能画出好玩的笑话。 两者的结合使我的工作如此罕见。 当您加上我的业务背景时，突然间我遇到了一个很少有漫画家希望活着而不会理解的话题。”

When I read this post, it hit me. That seems to be exactly the strategy Dave Gandy unconsciously followed when he created Font Awesome:

当我阅读这篇文章时，它打动了我。 这似乎正是Dave Gandy创建Font Awesome时不自觉遵循的策略：

“I am very visually oriented. There are plenty of visual designers much better than me. [And even if] I’m also very technically focused [but there are] people that are much better technically than me. But the intersection for me as an individual is something that doesn’t really exist very often and so this was me playing to my strengths.”

“我非常注重视觉。 有很多视觉设计师比我更好。 [即使]我在技术上也很专心[但是有些人]在技术上比我好得多。 但是对于我个人而言，这种交集并不经常出现，因此这就是我在发挥自己的优势。”

So there you have it. What are your 2–3 skills at which you are at the top 25%? Could you combine those to create something that’s uniquely yours?

所以你有它。 在前25％中，您的2–3技能是什么？ 您能否将它们结合起来以创造出属于您自己的独特产品？

If you don’t have them yet, what are 2–3 skills you’d like to develop? Could they blend to support each other even if you’re not at the top 1% of performers?

如果您还没有这些技能，您想发展2–3项技能吗？ 即使您不在表演者的前1％，他们也可以互相支持吗？

In my case, the blend of skills that bear fruit are knowing how to write and get published in other publications, experience and research in open source community building and business, and a pretty deep knowledge of and experience with business strategy.

在我的案例中，结出硕果的技能是知道如何写作和在其他出版物中发表，在开源社区建设和业务方面的经验和研究，以及对业务战略的深刻了解和经验。

Each of them on their own are nothing to write home about, since they’re relatively abundant elsewhere. But it’s hard to find other people who can provide all of these skills put together.

他们每个人自己都没什么可写的，因为他们在其他地方相对丰富。 但是很难找到其他人可以提供所有这些技能。

Takeaways:

外卖：

• Find which 2 or 3 skills you have that you could mix with your own unique flavor, or go develop those skills that would help you contribute to projects you love or to develop those dreams you have.找到您可以结合自己独特风味的2或3种技能，或者发展那些有助于您为自己喜欢的项目做出贡献或实现自己的梦想的技能。
• Develop side projects to hone these skills开发辅助项目以磨练这些技能
• Actively show your side projects to others. Once they offer to pay you money for it, you are onto something people really want.积极向他人展示您的辅助项目。 一旦他们愿意付钱给您，您就可以成为人们真正想要的东西。

步骤1：抓痒，为开源火箭做贡献 (Step 1: Scratch your itch and contribute to an open source rocket)

Let’s come back to Dave Gandy. As he was working out on a different startup, he was searching for a set of icons to use on his website. While there were a few decent sets out there, he didn’t like their camera icons. So he started complaining to one of his co-founders how none of these icons looked similar enough to what he was looking for:

让我们回到戴夫·甘迪。 在为另一家初创公司进行研究时，他正在搜索要在其网站上使用的一组图标。 虽然那里有一些不错的装置，但他不喜欢他们的相机图标。 因此，他开始向他的一位联合创始人抱怨这些图标看上去与他所寻找的东西都不足够相似：

“They were all a pain to use and it was just way too much effort […] so my co-vendor told me to shut up, […] stop bothering him and to just make it myself”.

“使用它们都很痛苦，而且付出了太多的努力[...]，所以我的共同销售商告诉我闭嘴，[...]别再打扰他，只能自己做。”

So he went on to work on this one icon, and decided to make a whole set.

因此，他继续研究这个图标，并决定进行整套设计。

Also, for the previous several months he’d been using Twitter Bootstrap and loved it… except for the PNG sprites:

另外，在过去的几个月中，他一直使用Twitter Bootstrap并喜欢它……除了PNG精灵外：

“They came in only two colors, and I wasn’t crazy about the design. So I decided to make a drop in replacement for Bootstrap’s icons. And since other icon fonts didn’t seem to always play well with screen readers, I wanted to solve that too.”

“它们只有两种颜色，我对设计并不感到疯狂。 因此，我决定放弃使用Bootstrap的图标。 而且由于其他图标字体在屏幕阅读器中似乎并不总是能很好地发挥作用，因此我也想解决这一问题。”

This was one of the best decisions he could make. Solve a problem for a platform that was growing very rapidly.

这是他可以做出的最佳决定之一。 解决一个发展非常Swift的平台的问题。

Of course, you can’t know in advance what is going to grow exponentially, but by being aware of the latest technologies out there, you can get a feel for what’s working and what isn’t. And if you get early on in an Open Source project you can actually solve some of the most salient problems many other people will want solved.

当然，您无法预先知道将以指数方式增长，但是通过了解那里的最新技术，您可以了解什么在起作用，什么没在起作用。 而且，如果您早日参与开放源代码项目，则实际上可以解决许多其他人想要解决的一些最突出的问题。

The next great move they did was making the font free of charge. This made it really smooth for anyone to adopt it and experience it’s awesomeness.

他们所做的下一个重大举措是免费提供字体。 这使任何人都能很顺利地采用它，并体验它的超赞体验。

Why did they do that I hear you ask?

为什么我听到你问的那样做？

Here’s Dave’s take on it:

这是戴夫的看法：

“Personally, I benefit from open source every day in my life. So making Font Awesome open source was an easy decision for me.”

“就个人而言，我每天都受益于开源。 因此，将Font Awesome开源成为我的一个简单决定。”

So following his personal values and giving back made a lot of business sense. It turned out to be an immense advantage for the overall project and gave it exposure to lots of people willing to pay them to work on Font Awesome.

因此，遵循他的个人价值观并回馈社会很有商业意义。 事实证明，这对整个项目来说是一个巨大的优势，它使很多愿意付钱给他们从事Font Awesome工作的人接触到它。

外卖： (Takeaways:)

• Scratch your itch抓痒
• Contribute to cool open projects you like, and solve problems in areas that you think are lacking为您喜欢的酷开放项目做出贡献，并解决您认为缺乏的领域中的问题
• Share your solutions back in open source so that you can benefit from the exposure to the community of the original project. This way you’ll start building your own audience以开放源代码形式共享您的解决方案，以便您可以从原始项目的社区中受益。 这样，您将开始建立自己的受众群体
• Promote on places where the communities are. In case of Font Awesome, they were looking for developers and web designers, so they went to Hacker News.在社区所在的地方推广。 如果使用Font Awesome，他们正在寻找开发人员和网页设计师，因此他们去了Hacker News。

第2步：与用户交谈，找到使其财务可持续的方法 (Step 2: Talk to users to find ways to make it financially sustainable)

Given the great traction Font Awesome experienced, they ended up entering the famous YCombinator. One of the pieces of advice they found most valuable was:

有了Font Awesome的强大牵引力，他们最终进入了著名的YCombinator。 他们发现最有价值的建议之一是：

“Talk to users. There’s no way to know for sure what people want unless you talk to them”.

“与用户交谈。 除非您与他们交谈，否则无法肯定知道他们想要什么。

Simple, right?

简单吧？

So they took the advice and went and asked their visitors to fill out a survey about who they were and how they used Font Awesome. 6,000 people completed the in-depth, 45-minute survey. Once the survey was over, there were two key takeaways from the survey: Users wanted more icons, and they preferred the SVG format.

因此，他们接受了建议，然后去拜访他们的访客，以完成有关他们是谁以及如何使用Font Awesome的调查。 6,000人完成了为期45分钟的深入调查。 调查结束后，有两个主要收获：用户想要更多图标，并且他们更喜欢SVG格式。

Learning that people would pay for more icons and a modernized framework using SVG helped Font Awesome build up to their Kickstarter campaign and start to find a path towards sustainability. And this is never an easy task for an open source project.

通过使用SVG，人们了解到人们将为更多的图标付费，并采用了现代化的框架，这帮助Font Awesome建立了自己的Kickstarter广告系列，并开始寻找通往可持续性的道路。 对于开源项目而言，这绝非易事。

Now they have a series of other paid offers from $60/year to get additional services beyond the open source icons, like a dedicated CDN service (a distributed group of servers to provide fast delivery of Internet content) to get icons to load faster, editable SVGs, even more new icons and new icon packs.

现在，他们还有一系列其他付费服务 ，每年60美元起，以获得除开源图标之外的其他服务，例如专用的CDN服务(分布式组服务器，可快速提供Internet内容)，以使图标加载速度更快，可编辑SVG，更多新图标和新图标包。

And they are also making money by serving ads through Carbon’s service to their millions of website designer and developer visitors.

他们还通过Carbon的服务向数百万网站设计师和开发人员访问者投放广告来获利。

外卖： (Takeaways:)

• Once you get traffic, whether it’s a lot or a little, survey your users to learn who they are, how they use your service or product, and to find what else they’d like or what other challenges they’d like to tackle收到大量流量(无论流量多少)后，请对用户进行调查，以了解他们是谁，他们如何使用您的服务或产品，并找到他们想要的其他东西或他们想要解决的其他挑战

• To get even more ideas to make money from an open source project, here is a useful cheatsheet I like to use from Lars Zimmermann.

  为了从开源项目中获得更多赚钱的想法，我喜欢从Lars Zimmermann 那里获得有用的备忘单。

步骤3：让社区参与 (Step 3: Getting the community involved)

So once Font Awesome found a way to get people to use their service, and found users willing to pay them for it, what’s the point of being open source besides making it easy for people to use it?

因此，一旦Font Awesome找到让人们使用其服务的方法，并发现愿意为之付费的用户，除了让人们易于使用之外，开放源码还有什么意义？

In their case it wasn’t getting people to help them co-develop code or more icons, because they don’t allow for that. But being open helps them get the involvement of people who want to help.

在他们的情况下，没有让人们帮助他们共同开发代码或更多图标，因为他们不允许这样做。 但是开放会帮助他们吸引想要帮助的人的参与。

Little by little they’ve built a community. And sometimes, there are people in this community that spontaneously contribute.

他们一点一点地建立了一个社区。 有时，这个社区中有些人会自发地做出贡献。

There is this story of an Italian guy called Jeremy who took it upon himself to answer lots of issues on GitHub that kept piling up daily and being helpful to the rest of the community.

有个叫杰里米(Jeremy)的意大利人的故事，他亲自回答了GitHub上的许多问题，这些问题每天都在堆积，并为社区其他成员提供帮助。

So Font Awesome gets people to help take care of the community, open issues on what new icons they want, and validate new projects with them.

因此，Font Awesome可以帮助人们照顾社区，就他们想要的新图标打开问题，并与他们一起验证新项目。

When you get substantial traffic (in their case millions of visits per month and hundreds of thousands of users), this kind of customer support can really help a small team focus on more strategic stuff.

当您获得大量流量(每月有数百万的访问量和成千上万的用户)时，这种客户支持可以真正帮助小型团队专注于更具战略意义的工作。

外卖： (Takeaways:)

• Allow people to do what they want. When they happen to be helpful, interact with them, encourage and recognize regularly those good things they do. You might even want to schedule a moment every day or week to scan what’s happening and recognize publicly what good deeds are happening in your community.让人们做自己想做的事。 当他们碰巧对您有帮助时，请与他们互动，鼓励并定期认可他们所做的善事。 您甚至可能希望每天或每周安排一些时间来扫描正在发生的事情，并公开承认社区中正在发生的善行。

步骤4：在需要之前建立部落 (Step 4: Build the tribe before you need it)

People regularly mention Kickstarter as a validation tool for entrepreneurs. But that couldn’t be further from the truth. Your product should be validated way before you even consider creating a crowdfunding campaign.

人们经常将Kickstarter称为企业家的验证工具。 但这离事实还远。 在考虑制作众筹活动之前，应该先对您的产品进行验证。

To make it big in Kickstarter, there is a crazy amount of work that needs to be done before you launch, such as building your story, attracting a community, creating a video, building the right product and so on…

为了在Kickstarter上大放异彩，您需要在发布前完成大量的工作，例如建立故事，吸引社区，创建视频，构建合适的产品等等。

And that has nothing to do with Kickstarter.

这与Kickstarter无关。

Imagine this. You are preparing a birthday party, you take care of the decorations, the activities and so on a week before, and when the date arrives you realize that you forgot to make friends along the way who wanted to attend your party. So the party has started and you frantically stop people in the street or at the market and ask them if they’d like to attend your party… Which is over in four hours and has two people attending!

想象一下。 您正在准备一个生日派对，一周前要做好装饰，活动等工作，当约会到来时，您会意识到您忘记了想参加派对的朋友。 因此聚会开始了，您疯狂地在街上或市场上拦住人们，问他们是否愿意参加您的聚会……四个小时过去了，有两个人参加！

As Seth Godin says:

正如塞思·戈丁( Seth Godin) 所说 ：

“Build your tribe before you need it, give the tribe something that they want, and make it easy for them to believe it’s actually going to work. Kickstarter looks like a shortcut. It’s not. It’s a maximizer.”

“在需要之前建立您的部落，为部落提供他们想要的东西，并使他们容易相信它确实会起作用。 Kickstarter看起来像捷径。 不是。 这是一个最大化器。”

And that’s the kind of advice Font Awesome followed.

这就是Font Awesome遵循的建议。

In 2014, once they had their tribe they launched a first kickstarter campaign with mainly homemade videos, copy and visuals. This first effort brought in $71,000 from 732 backers, which is pretty good, specially for an open source project.

2014年，他们加入部落后，便发起了首次kickstarter运动 ， 活动主要是自制视频，复制品和视觉效果。 这项第一笔努力从732个支持者那里募集了71,000美元，这是相当不错的，特别是对于一个开源项目。

But the truth?

但是事实呢？

Given the incredibly big and raving tribe of users their service had, they could have probably done way better.

考虑到他们的服务所拥有的用户群之多令人难以置信，他们本来可以做得更好。

I generally recommend to those starting their projects to be frugal on spending. I see many people in startup mode spending themselves to bankruptcy because there is this logo, video or website they have to have.

我通常建议那些开始他们的项目的人节俭。 我看到许多处于启动模式的人都破产了，因为他们必须拥有此徽标，视频或网站。

So the advice goes: “Don’t spend anything unless you have people paying you for your services and justifying this expenditure, or unless the investment can multiply itself and pay more than it costs.”

因此，建议是：“除非您让人们为您的服务付费并证明这笔支出是合理的，否则除非您可以增加自己的投资并付出超出成本的费用，否则请不要花任何钱。”

But once you’ve proven that you have users who love your product, like Gandy did, you should prudently go for it and stop pinching pennies and doing it all yourself:

但是，一旦您证明自己拥有喜欢您产品的用户(就像Gandy一样)，就应该审慎地购买它，不要再花几分钱就自己做：

“Your video is the very first thing people see when visiting your project. But Kickstarter videos are tough to make. We should know. A couple of years ago, we launched the Kickstarter for Black Tie, a multi-weight icon set. We wrote, directed, shot, and edited it ourselves. And it shows. The video quality is off, the whole thing had to be overdubbed because we didn’t know how to do audio, the background music is just terrible, and I am absurdly awkward on camera. It was bad. In spite of that, the campaign did raise a bit over 200% our goal, which was great. But we learned we needed to work with folks who actually know how to make phenomenal videos”, writes Dave Gandy.

“您的视频是人们访问您的项目时首先看到的。 但是，Kickstarter视频很难制作。 我们应该知道。 几年前，我们推出了Kickstarter for Black Tie，这是一种多重量的图标集。 我们自己编写，导演，拍摄和编辑。 它显示了。 视频质量不佳，整个事情都必须配音，因为我们不知道如何做音频，背景音乐简直太糟糕了，而我在相机上也很尴尬。 这不怎么样。 尽管如此，该广告系列确实将我们的目标提高了200％以上，这很棒。 但我们了解到，我们需要与实际上知道如何制作出色视频的人们合作”， Dave Gandy写道 。

So 2 years later, in 2016, they went on to organize a new Kickstarter campaign. This time they hired a professional team. To find the right video producers, they went to Videopixie, a platform where production companies can bid for your business, and looked for people who were more focused on telling their unique story than on the technique. They ended up going for Knox Avenue who delivered a video that explained the benefits of the service and that was hilarious enough to make people want to share it:

因此，两年后的2016年，他们继续组织了一次新的Kickstarter广告系列。 这次他们雇用了一个专业团队。 为了找到合适的视频制作人，他们去了Videopixie，这是一个制作公司可以竞标您的业务的平台，并寻找更专注于讲述自己的故事而不是技巧的人员。 他们最终去了诺克斯大街，后者提供了一段视频，解释了该服务的好处，并且非常有趣，足以使人们想要共享它：

This time around, the video helped the campaign raise $1,076,940 from 35,550 backers, becoming the most funded and backed software and open source project on the platform so far.

这次，视频帮助竞选活动从35,550名支持者那里筹集了1,076,940美元，成为该平台上资金和支持最多的软件和开源项目。

So an investment of $15,000, which sounded like a lot to spend on a video, helped them raise $1,000,000 more than their previous campaign. That’s more than 66 times more!

因此，一笔15,000美元的投资(听起来在视频上要花很多钱)，帮助他们比之前的竞选活动筹集了100万美元。 超过66倍！

So if you are not a professional communicator, get good professionals to help you with your media efforts. But ONLY once you’ve managed to gather a community that can justify you making this kind of investment.

因此，如果您不是专业的传播者，请聘请优秀的专业人员来帮助您进行媒体工作。 但是，只有在您成功建立了一个可以证明您进行此类投资的理由的社区之后，才能这样做。

If you want to dig into the nitty-gritty details of their Kickstarter campaign, here is the article where Dave Gandy explains it all.

如果你想深入到他们的Kickstarter的活动的细枝末节， 这里是文章，其中戴维·甘迪解释这一切。

外卖 (Takeaways:)

• Find your first free and paying users before you ever consider creating a crowdfunding campaign, they’ll help you find what to offer在您考虑制作众筹活动之前，先找到您的第一个免费用户和付费用户，他们会帮助您找到提供的服务
• If you’ve done the previous step right and you have cash set aside, use it to pay a professional to help you to tell your story. There are just too many things to do during a campaign and, if done well, it will pay for itself如果您已正确完成上一步，并且已预留了现金，请用它来支付专业人员的费用，以帮助您讲述自己的故事。 在竞选期间要做的事情太多了，如果做得好，它会收回成本的
• Once you’ve got a raving tribe that loves your product or service, use crowdfunding as a maximizer to launch your new products and get people to fund it before you create the next big thing一旦拥有喜欢您的产品或服务的狂热部落，就可以使用众筹作为最大化手段来推出您的新产品，并在创建下一件大事之前吸引人们的资金

综上所述 (In Summary)

Font Awesome has become one of the top two font services available with Google Fonts and has become the most successful Software project on Kickstarter. Here are the 5 takeaways you can tailor to your project based on their experience:

Font Awesome已成为Google字体提供的前两种字体服务之一，并且已成为Kickstarter上最成功的软件项目。 以下是您可以根据自己的经验为项目量身定制的5个要点：

1. Find and put in practice your unique blend of skills. No need to be in the top 1% of talent. Be in the top 25% in two or more skills, mix them, and be unique

   找到并实践您独特的技能组合。 无需成为人才的前1％。 在两项或多项技能中名列前25％，将它们混合在一起并保持独特

2. Contribute to other people’s projects or platforms that have already developed their own audiences. Scratch an itch you may have to improve these projects, share it on open source, benefit from the exposure to their audiences and start building your tribe

   为已经建立自己的受众群体的其他人的项目或平台做出贡献 。 从零开始，您可能需要改善这些项目，在开源上共享它，从与他们的观众的接触中受益并开始建立您的部落

3. Once you’ve got your tribe, survey them to learn who they are, their needs, and find services or products valuable enough for them to get paid.

   拥有部落后，请对他们进行调查，以了解他们的身份，需求，并找到足以使他们获得报酬的有价值的服务或产品 。

4. Invite your community to help. Let them do whatever they want, support them with whatever tools they may need, and publicly recognize and promote their work

   邀请您的社区提供帮助 。 让他们做自己想做的事情，用他们可能需要的任何工具为他们提供支持，并公开认可和促进他们的工作

If you’ve done all of this, you’re ready to use a crowdfunding campaign as a maximizer (but not before). Set cash aside to pay professionals videographers, copywriters and graphists who can help you tell your story better than you could.

如果您已完成所有这些操作，则可以将众筹活动用作最大化活动 (但之前没有做过 ) 。 预留现金来支付专业的摄影师，撰稿人和绘图师的费用，这些专业人员可以帮助您更好地讲述自己的故事。

Originally published at boldandopen.com.

最初发布于boldandopen.com 。

翻译自: https://www.freecodecamp.org/news/how-font-awesome-became-the-most-funded-software-project-on-kickstarter-9042897369c6/

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