苹果审核规则研究，实时更新

Introduction（资料日期，2015-12-11）

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for hundreds of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your App and speed you through the approval process when you submit it.

We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

app中的内容可能复杂多样，但是我们在appstore中不允许某些特定的内容。记住如下主题会很有帮助：

We have lots of kids downloading lots of Apps. Parental controls work great to protect kids, but you have to do your part too. So know that we're keeping an eye out for the kids.
我们有许多儿童下载app，家长控制对于保护儿童很成功，但是你也必须做自己应做的部分。因此，记住我们要留意儿应用对儿童的影响与保护。
We have over a million Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.
在appstore中，有百万级别的应用。如果你的应用没有提供有用的，独特的，或提供持续性娱乐的功能，或者你的应用是太平淡无奇，你的应用可能不会被接受。
If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
如果你的应用看起来是短期粗劣赶工出来的，或者你是初次向Appstore提交练习app，请做好被拒的心理准备。有很多重要的开发者不希望他们的高质量app混杂于业余制作当中。
We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
我们拒绝含有越界内容和行为的apps。界线在哪儿？好吧，正如Supreme Court Justice曾经说的：“我遇见了就会知道，并且我认为当你过线了，你也应该知道”。（汗。。。。牛掰）
If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
如果你的app被拒了，我们有可供投诉的评审委员会。转向媒体，并诋毁我们，并不会有助于你。
If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.
如果你试图欺骗系统，（例如，企图在审核过程中弄虚作假，窃取用户数据，山寨他人的开发成果，或者操纵rating数据）你的应用将会被移除，并且你将被从开发者计划中永久除名。
This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.
这是一个实时文档，新应用遇到新的问题随时可能会产生新的规则。

Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are, too.

如果这样使得我们看起来像变态的控制狂，好吧，那可能也只是因为我们忠于我们的用户，并且保证他们对我们的产品有高质量的体验。（汗。。。。）

Terms and conditions
Functionality
Metadata
Location
Push Notifications
Game Center
Advertising
Trademarks and trade dress
Media content
User interface
Purchasing and currencies
Scraping and aggregation
Damage or injury
Personal attacks
Violence
Objectionable content
Privacy
Pornography
Religion, culture, and ethnicity
Contests, sweepstakes, lotteries, raffles, and gambling
Charities and contributions
Legal requirements
Wallet
Kids Category
Extensions
HomeKit
HealthKit and Human Subject Research
TestFlight
Apple Pay

1. Terms and conditions

1.1

As a developer of Apps for the App Store you are bound by the terms of theProgram License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.
作为appstore中的app开发者，你受PLA，HIG和其它你与苹果之间的许可证和合同约束。下面的规则和范例有助于你的应用被appstore接受，不要试图修改或者移除条款。

2. Functionality

2.1

Apps that crash will be rejected
崩溃的app会被拒。
2.2

Apps that exhibit bugs will be rejected
有重大bug的app会被拒
2.3

Apps that do not perform as advertised by the developer will be rejected
app表现与开发者宣传不一致会被拒
2.4

Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected
包含与app描述不一致的未归档或隐藏特性的app会被拒
2.5

Apps that use non-public APIs will be rejected
app使用了私有api会被拒。
2.6

Apps that read or write data outside its designated container area will be rejected
app读写沙盒之外数据的会被拒。
2.7

Apps that download code in any way or form will be rejected
以任何形式下载代码的app会被拒。
2.8

Apps that install or launch other executable code will be rejected
安装和或启动其它可执行代码的app会被拒（汗，手机助手是不是有相关功能呀？？？）
2.9

Apps that are "demo", "trial", or "test" versions will be rejected. Beta Apps may only be submitted through TestFlight and must follow the TestFlight guidelines
带有演示，实验，测试版本的app会被拒。beta版app只能通过testflight提交，并要遵从testflight向导。
2.10

iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
iphone上的app必须不经修改就能在ipad上也能运行，以1X和2X的iphone分辨率。
2.11

Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps
和app store一游app重复的会被拒，尤其是有许多类似应用时，例如放屁，打嗝，手电筒，爱经app。
2.12

Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected
不是很有用，有特色的应用，或者只是简单的把多个网址打包成的简单应用，不能提供持续性娱乐价值的应用可能会被拒。
2.13

Apps that are primarily marketing materials or advertisements will be rejected
主要是营销材料和广告的app会被拒。
2.14

Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
用于提供欺诈，伪造功能的app，如果未明确表明会被拒。
2.15

Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)
大于100M的app不会在蜂窝网络环境下下载（appstore自动禁止）。
2.16

Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.
多任务app只能用于特定用途的后台服务：VoIP，音频播放，定位，任务完成（？？？）本地通知等等。
2.17

Apps that browse the web must use the iOS WebKit framework and WebKit Javascript
浏览web的app必须使用IOS WebKit动态库和WebKit javascript。
2.18

Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
鼓动过度消费酒品和非法物品或鼓动未成年消费烟酒的应用会被拒。
2.19

Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
提供不正确诊断或其它不精确设备数据的应用会被拒。
2.20

Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program
向appstore提交多个相似app的多个垃圾版本的开发者会被除名。
2.21

Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBooks Store
只是一首歌或一部电影的app应该被提交至itunes store，只是一本书应被提交至ibook store。
2.22

Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected
肆意用位置或运营商等来限定用户的app会被拒。
2.23

Apps must follow the iOS Data Storage Guidelines or they will be rejected
app必须遵从iOS Data Storage Guidelines，否则会被拒。
2.24

Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of theProgram License Agreement or they will be rejected
允许在Newsstand购买的应用必须遵从Program License Agreement中的目录1，2，3，否则会被拒。
2.25

Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected
与appstore类似的，展示它人应用，并用以促进销售或推广的app会被拒。
2.26

Apps may display and recommend apps other than your own only if the collection is designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or provides significant added value for a specific group of customers, or they will be rejected
可能会展示它人app的应用，除非这个合集被设计用于特定批准的需求（例如健康管理，航空领域或易用性等等）或为某个特定客户群提供重大的增值价值，否则会被拒。
2.27

If your app’s core functionality doesn’t work with the Siri remote it will be rejected. The app may, however, provide enhanced functionality in connection with a game controller or other peripheral
核心功能不服从siri遥控器的app会被拒。尽管这个app可能通过游戏控制者或者其它外围设备提供增强功能。（？？？）

3. Metadata (name, descriptions, ratings, rankings, etc.)

3.1

Apps or metadata that mentions the name of any other mobile platform will be rejected
app或元数据提到任何其它移动平台的名称的，审核会被拒。
3.2

Apps with placeholder text will be rejected
app 含有占位文本的会被拒。（应该是应用缺少内容，例如应用没有Icon文件，运行是默认icon可以，提交是不可以的）
3.3

Apps with names, descriptions, screenshots, or previews not relevant to the content and functionality of the App will be rejected
应用的名称，描述，截屏或者预览与应用的内容和功能不相关的，会被拒。
3.4

App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
app在itunes connect中命名和在设备上的展示名应该类似，以避免造成困扰。
3.5

Small and large App icons should be similar, so as not to cause confusion
app的小Icon和大Icon应该类似，以避免造成困扰。
3.6

Apps with App icons, screenshots, previews, and images displayed when an Apple TV app is in the top shelf of the Apple TV home screen that do not adhere to the 4+ age rating will be rejected
当一个app在Apple TV 的home 屏幕的顶架中，并且带有展示Icon，截屏，预览和画面的，如果不遵从年龄4+级别，会被拒。（汗，这个实在拗口，apple tv没见过啥样，不太明白。。。）
3.7

Apps with Category and Genre selections that are not appropriate for the App content will be rejected
app有不适用于该app内容的类别和样式选择的，会被拒。
3.8

Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
开发者有责任标注合适的分级，不合适的分级可能会被apple修改或删除。
3.9

Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple
开发者有责任标注合适的关键词，不合适的关键词可能会被apple修改或删除。
3.10

Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
开发者如果试图操纵，欺骗用户评论，用虚假手段或付费评论或其它不合适的的方法来获得更高排序的将被除名。
3.11

Apps that recommend that users restart their iOS device prior to installation or launch may be rejected
在安装或启动之前建议用户重启他们的iOS设备的会被拒。
3.12

Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs
应用应该保证在你提交审核时，所有包含的URL可用，例如支持和隐私策略URL。
3.13

Apps with screenshots, previews, and marketing text that do not clearly identify supplemental content or items that must be purchased separately (e.g. using IAP) will be rejected
带有截屏，预览，营销文本的app，如果不能清晰的标识需要分别购买的补充内容和项目的（例如使用IAP支付），将会被拒。
3.14

App previews may only use video screen captures of the app, voice-overs, and textual and design overlays, or the app will be rejected
app预览只能使用app的视频屏幕截图，画外音，文本和设计覆盖，否则会被拒。（不太理解，有人说含有预览不能二次加工的意思）
3.15

Apps with previews that display personal information of a real person without permission will be rejected
app带有未被许可的真实人物的私人信息的预览将会被拒。
3.16

App previews may only include music that is licensed for that purpose in all selected territories
app预览只能包含被许可用于该地区和该目的的音乐。
3.17

App previews and screenshots that include content played or streamed via the app (e.g. music, video, and related cover art) that is not licensed for use in the preview or screenshots will be rejected
应用预览和截屏，包含通过该app播放或流处理（例如音乐，视频和相关封面艺术）的内容，如果该内容未被许可用语该预览和截屏，会被拒。

4. Location

4.1

Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
app在收集、传播，或私用位置数据前，没有通知并得到用户同意的，会被拒。
4.2

Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
使用基于位置的api来自动或自发控制车辆、飞行器和其他设备的应用会被拒。
4.3

Apps that use location-based APIs for emergency services will be rejected
使用基于位置的api来提供紧急服务的会被拒
4.4

Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses
位置数据只能在该特性和服务直接相关的情况才能被用于该用户或用于支持被许可的广告用途。

5. Push Notifications

5.1

Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
提供推送通知的app如果未使用apple push notification api会被拒。
5.2

Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
使用apn服务的app，如果没有从apple获取一个推送应用id，会被拒。
5.3

Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected
发送推送通知的app，或者app要求推送通知生效，如果没有先得到用户同意，会被拒。
5.4

Apps that send sensitive personal or confidential information using Push Notifications will be rejected
app用推送通知发送敏感私人或机密信息，会被拒。（难量化，微信推送的信息不保证不私密吧，汗。。。）
5.5

Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
使用推送通知发送未被期许的信息，或仿冒，垃圾信息的，会被拒。
5.6

Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind
app不能使用推送通知来发送广告，促销和任何形式的直接营销信息。
5.7

Apps cannot charge users for use of Push Notifications
app不能对推送使用向用户收费。
5.8

Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected
app的推送通知大量使用网络性能，或apn服务的带宽或使设备负担过重，将会被拒。
5.9

Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected
app传播可能会危害或打断apn服务的正常运转的病毒，文件，计算机编码，程序的，会被拒。

6. Game Center

6.1

Apps that display any Player ID to end users or any third party will be rejected
向终端用户或第三方展示Player ID的应用会被拒。
6.2

Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected
Player ID被用于Game Center条款以外的用途的应用会被拒。
6.3

Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center will be removed from the iOS Developer Program
试图通过Game Center反查，跟踪，描述，关联，发掘，收割，或利用Player ID，别名或其他信息的开发者会被取消IDP身份。
6.4

Game Center information, such as Leaderboard scores, may only be used in Apps approved for use with Game Center
Game Center信息，例如Leaderboard得分，只能通过Game Center用于应用中。
6.5

Apps that use the Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
使用Game Center发送主动消息，欺骗或干扰信息的应用会被拒。
6.6

Apps that excessively use the network capacity or bandwidth of Game Center will be rejected
使用Game Center过度占用网络带宽或容量的应用会被拒。
6.7

Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected
传输病毒，文件，代码或程序，导致破坏或扰乱正常的Game Center操作的应用会被拒。

7. Advertising

7.1

Apps that artificially increase the number of impressions or click-throughs of ads will be rejected
人工增加广告点击和印记数量的app会被拒。
7.2

Apps that contain empty iAd banners will be rejected
包含空iAd广告条的会被拒。
7.3

Apps that are designed predominantly for the display of ads will be rejected
被设计主导功能为展示广告的app会被拒。

8. Content and Intellectual Property Rights

8.1

Apps must comply with all terms and conditions explained in theGuidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List
应用必须遵守Guidelines for Using Apple Trademarks and Copyrights 和Apple Trademark List中描述的所有条款和条件。
8.2

Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected
任何误导或暗示Apple为该应用来源或提供商、或Apple以任何形式认可其质量或功能的应用会被拒。
8.3

Apps that appear confusingly similar to an existing Apple product, interface, or advertising theme will be rejected
外观与现有Apple产品或广告主题类似或混淆的应用会被拒。
8.4

Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected
应用名称中出现错误的Apple产品拼写（如，GPS for IPhone， iTunz）的应用会被拒。
8.5

Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request
应用程序可能无法使用受保护的第三方材料，如商标，版权，专利或违反第三方的使用条款。根据要求，必须提供授权证明才能使用这种材料。
8.6

Apps that include the ability to download music or video content from third party sources (e.g. YouTube, SoundCloud, Vimeo, etc) without explicit authorization from those sources will be rejected
应用程序如果有从第三方源下载音乐盒视屏的能力（如YouTube，SoundCloud，Vimeo等），并且没有这些源的明确授权的，会被拒。

9. Media content

9.1

Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected
在Music Library中不使用MediaPlayer动态库来访问媒体的app会被拒。（？？？）
使用MediaPlayer框架以外的方法访问Music Library中媒体数据的应用会被拒。
9.2

App user interfaces that mimic any iPod or iTunes interface will be rejected
app用户接口模仿任何iPod或iTunes接口（界面？？）的，会被拒。
9.3

Audio streaming content over a cellular network may not use more than 5MB over 5 minutes
基于蜂窝网络的音频流内容不可以持续使用超过5M或5分钟。
9.4

Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 192 kbps or lower HTTP Live stream
基于蜂窝网络的音频流内容长度超过10分钟的，必须使用Http Live Streaming，并包含一个192kbps基线，或更低的Http Live Stream。

10. User interface

10.1

Apps must comply with all terms and conditions explained in the applicable Apple Human Interface Guidelines:
- iOS Human Interface Guidelines
- OS X Human Interface Guidelines
- Apple TV Human Interface Guidelines
- Apple Watch Human Interface Guidelines
- 应用必须遵守Apple iOS Human Interface Guidelines中的所有条款和条件。
10.2

Apps that look similar to Apps bundled on iOS or Watch OS devices, including the App Store, iTunes Store, and iBooks Store, will be rejected
外观与iPhone自带应用（如：App Store，iTunes Store和iBookstore）相似的应用会被拒。
10.3

Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected
不按照Apple iOS Human Interface Guidelines中的描述正确使用系统控件比如按钮，图标等的应用会被拒。
10.4

Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected
创建多桌面/主屏环境或者模拟多应用小工具体验的应用将会被拒绝。
10.5

Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected
修改标准开关标准功能例如：音量增加／减少，响铃／震动的应用会被拒。
10.6

Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
Apple和我们的用户都对界面报以很高期望，希望设计的应用超级简洁，精致，充满创造力，深思熟虑。做到这些确实会消耗很多精力，但是值得。Apple在这方面要求非常高。如果你的用户界面过于复杂，甚至仅仅是不够好，都可能被拒。
10.7

Watch Apps whose primary function is telling time will be rejected
Watch App如果主要功能是看时间的，会被拒。

11. Purchasing and currencies

11.1

Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected
通过App Store以外的渠道解锁或开启附加属性或功能的应用会被拒。
11.2

Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected
使用In App Purchase API (IAP)以外的系统提供购买内容，功能或服务的应用会被拒。（淘宝，京东等电商如何处理第三方支付的，支付相关几条好像都很难界定，只要是跨平台支付可能都会有xie问题。。。）
11.3

Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected
使用IAP为与应用无关的实体商品或产品和服务付费的应用会被拒。
11.4

Apps that use IAP to purchase credits or other currencies must consume those credits within the App
应用使用IAP购买积分或其他货币，必须在应用中消费。
11.5

Apps that use IAP to purchase credits or other currencies that expire will be rejected
使用IAP购买过期的积分或货币的应用会被拒。
11.6

Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices
使用IAP收费订阅的内容至少要在7天内有效，而且允许用户在所有iOS设备间共享。
11.7

Apps that use IAP to purchase items must assign the correct Purchasability type
用到IAP收费项目的应用必须指定正确的购买类型。
11.8

Apps that use IAP to purchase access to built-in capabilities provided by iOS, watchOS, and tvOS, such as the camera or the gyroscope, or Apple-branded peripherals, such as Apple Pencil or Apple Keyboard, will be rejected
使用IAP向用户收费以获取iOS内建功能（如摄像头，陀螺仪）的应用会被拒。
11.9

Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs, music, books)
包含有时效性的内容盒服务会被拒，除非特定批准的内容（如电影，电视节目，音乐，书籍）。
11.10

Insurance Apps must be free, in legal-compliance in the regions distributed, and cannot use IAP
保险类应用必须免费，遵守发布地区的法律，并且不允许使用IAP。
11.11

In general, the more expensive your App, the more thoroughly we will review it
一般来说，越贵的应用审核就越仔细彻底。
11.12

Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Program License Agreement
提供收费订阅的应用必须使用IAP，Apple将会按照Program License Agreement中约定的70/30的比例与开发者分账。
11.13

Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected
应用中如果提供了IAP以外的收费或订阅机制，如：“购买”按钮，跳转到一个购买电子书的web页面，会被拒。
11.14

Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, video and cloud storage) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will only receive a portion of revenues for content purchased inside the App
应用可以阅读或播放任何在应用以外取得授权的内容（包括指定的杂志，报纸，书籍，音频，音乐和视频），只要在应用中不允许出现获取授权的收费链接或按钮。Apple不会对在应用外订阅或购买授权项目收取任何费用。
11.15

Apps may only use auto-renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage), and media Apps (video, audio, voice), or the App will be rejected
应用只能自动更新订阅的期刊（报纸、杂志），自动更新商业应用（企业、生产力、专业创意、云存储）和媒体应用（视频、音频，声音）将被拒绝。
11.16

Apps may enable additional approved features or functionality when used in combination with specific approved physical products (such as a toy) as long as the additional features and functionality are either completely dependent on such hardware (for example an App that is used to control a telescope) or also available through the App without the physical products, such as by way of reward for achievement or by use of IAP
应用可以用额外的批准的特性或功能结合使用特定物理产品(如玩具)，额外的特性和功能如果完全依赖于这样的硬件(例如一个应用程序，用来控制一个望远镜)，或者此App没有实体产品，如通过奖励成绩就要通过IAP。
11.17

Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions
应用程序可以方便的传输在所销售的州属或联邦法律被批准的虚拟货币。

12. Scraping and aggregation

12.1

Apps that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.) or create rankings using content from Apple sites and services will be rejected
从Apple的页面（如：apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, 等）抓取内容，或利用Apple页面和服务中的内容进行排名的应用会被拒。
12.2

Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed
应用可以使用授权的Apple RSS订阅，例如iTunes Store RSS订阅。
12.3

Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected、
简单的web页面裁剪，内容整合或链接收集应用会被拒。

13. Damage or injury

13.1

Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected
任何怂恿用户做出可能损坏Apple设备的行为的应用会被拒。
13.2

Apps that rapidly drain the device's battery or generate excessive heat will be rejected
快速耗光设备电量或产生大量热量的应用会被拒。
13.3

Apps whose use may result in physical harm may be rejected
使用App的用户会受到人身伤害的，会被拒。

14. Personal attacks

14.1

Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harm's way will be rejected
任何诽谤，攻击，自私或可能把目标个体或群体置于险境的app会被拒。
14.2

Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary
专业的，政治的，讽刺家和幽默家对于攻击性和自私评论的禁令可以豁免。
14.3

Apps that display user generated content must include a method for filtering objectionable material, a mechanism for users to flag offensive content, and the ability to block abusive users from the service
展示用户产生内容的app应该包含过滤令人反感的内容的方法和让用户标记攻击性内容的机制，并且具备阻止用户滥用服务。

15. Violence

15.1

Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected
描述人和动物被杀，残害，枪击，刺伤，虐待，伤害的真实画面的应用，会被拒。
15.2

Apps that depict violence or abuse of children will be rejected
描述暴力和虐待、辱骂儿童的应用会被拒。
15.3

"Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity
在游戏环境中，“敌人”不能指向特定种族、文化、一个真实存在的政府、组织或者任何其它真实存在的实体。
15.4

Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected
涉及武器的真实描述的app，如果被用于鼓励非法或随意使用这类武器的，会被拒。
15.5

Apps that include games of Russian roulette will be rejected
包含Russian roulette游戏的app会被拒。（俄罗斯轮盘赌，很残忍的游戏，正常人想象不到。。。）

16. Objectionable content

16.1

Apps that present excessively objectionable or crude content will be rejected
介绍大量令人不快的或粗鲁内容的app会被拒。
16.2

Apps that are primarily designed to upset or disgust users will be rejected
主要被设计用于使用户心烦意乱或反感厌恶的app会被拒。

17. Privacy

17.1

Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used
应用如果未得到用户的预先许可，或未向用户提供数据将以何种方式，被用于何处的信息，则不能传播这些数据。（不太确定，向用户提供的是数据来源还是数据目标用途，access有出也有入的意思吧？？？）
17.2

Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected
要求用户分享私人信息，例如email地址，生日才能才能提供功能的app会被拒。
17.3

Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age
app只可以使用出生日期（或使用其它年龄分级机制）用于遵从可操作的儿童隐私章程的目的，但是应该包含有益的功能或娱乐价值，不管用户的年龄几何。
17.4

Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children's privacy statutes, and must include a privacy policy
收集，传播或具备分享未成年私人信息（例如名称，地址，email，位置，图片，视频，图像，聊天能力，其它私人数据，用于上述情况的持久ID）的app必须遵守儿童隐私法规，并且要包含隐私策略。
17.5

Apps that include account registration or access a user’s existing account must include a privacy policy or they will be rejected
包含账号注册或者访问已有账号的App应该包含一个隐私策略，否则会被拒。

18. Pornography

18.1

Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected
含有色情素材，也就是《Webster's Dictionary》中定义的“旨在激发情欲，对性器官或性行为的明确描述或展示，而无关美学或情绪感受”的程序将会被拒。
18.2

Apps that contain user generated content that is frequently pornographic (e.g. "Chat Roulette" Apps) will be rejected
用户产生内容多为色情的应用（比如以前的Chat Roulette应用）将会被拒。

19. Religion, culture, and ethnicity

19.1

Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected
带有对一种宗教，文化或种族进行诽谤，侮辱，狭隘的评论，或以他们为目标的暴力或伤害内容的应用会被拒。
19.2

Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory
应用若包含或引用对一种宗教的文字描述，那么这个引用或翻译必须是精确，无误导性。注释内容可以具有教育性，信息性，但不可以为煽动性。

20. Contests, sweepstakes, lotteries, raffles, and gambling

20.1

Sweepstakes and contests must be sponsored by the developer/company of the App
赌博和竞赛必须是由应用开发者或应用开发公司赞助的。
20.2

Official rules for sweepstakes and contests must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner
应用中必须展示赌博和竞赛的官方条款，并声明Apple不是资助者，并且在任何情况下与此事无关。
20.3

It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize
开发者必须经过法律允许才能上线一款抽奖应用，而且抽奖应用必须具备以下要素：报酬，中奖几率，和奖金。
20.4

Apps that allow a user to directly purchase a raffle ticket in the App will be rejected
直接允许用户在应用中购买彩票或抽奖的应用会被拒。
20.5

Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) or lotteries must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store
app如果提供真钱游戏（如体育博彩，扑克，赌场游戏，赛马）或彩票必须有在应用使用地区的所需的必要的许可和权限，并且必须严格限定在那些位置，并且必须在App Store免费。
20.6

Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected
应用程序使用IAP购买信用或货币以用于真钱游戏的，会被拒。

21. Charities and contributions

21.1

Apps that include the ability to make donations to recognized charitable organizations must be free
含有向已认证的慈善机构捐助功能的应用必须是免费的。
21.2

The collection of charitable donations must be done via a web site in Safari or an SMS
慈善募捐必须通过短信息或通过Safari访问web页面完成。

22. Legal requirements

22.1

Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws
应用必须遵守所有发布地区当地法律。应用开发者有义务了解和遵守各地的法律。
22.2

Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
任何带有虚假，欺诈和带有歧义的内容、或使用的名称和图标与和其他应用类似的应用会被拒。
22.3

Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected
任何召集、推销、鼓动犯罪或有明显鲁莽行为的应用会被拒。
22.4

Apps that enable illegal file sharing will be rejected
非法文件共享应用会被拒。
22.5

Apps that are designed for use as illegal gambling aids, including card counters, will be rejected
任何设计用来非法赌博辅助工具，包括算牌的应用会被拒。
22.6

Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected
提供匿名拨打骚扰电话或匿名发送短消息/彩信功能的应用会被拒。
22.7

Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program
应用以暗中获取用户密码或其他私有数据的开发者会被取消IDP身份。
22.8

Apps that contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected
任何非法律执行部门发布的带有DUI检查点信息，或鼓励且协助酒后驾车的应用会被拒。（汗，导航不都提供提示功能么）
22.9

Apps that calculate medicinal dosages must be submitted by the manufacturer of those medications or recognized institutions such as hospitals, insurance companies, and universities
计算药物剂量的应用程序必须由这些药物或认可机构，如医院，保险公司和大学的制造商提交。
22.10

Apps that use iTunes music previews in an unauthorized manner will be rejected
应用程序未授权使用iTunes音乐预览的，会被拒。

23. Wallet

23.1

Wallet passes can be used to make or receive payments, transmit offers, or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of Wallet credentials
钱包通行证可用于生成或接收付款，传输供应内容（如电影票，机票，优惠劵或奖品）。其他用途可能会导致应用被拒，或被撤销钱包凭证。
23.2

Passes must include valid contact information from the issuer of the pass or the App will be rejected and Wallet credentials may be revoked
通行证必须包含有效的发行信息，否则应用会被拒或应用会被拒绝使用电子钱包。
23.3

Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and Wallet credentials may be revoked
通行证必须有经过注册的实体，有自己名称、商标或品牌，否则应用会被拒或应用会被拒绝使用电子钱包。

24. Kids Category

24.1

Apps in the Kids Category must include a privacy policy and must comply with applicable children's privacy statutes
儿童类别的App应该包含隐私策略，并且应该遵从可用的儿童隐私章程。
24.2

Apps in the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids
儿童类别的应用不能包含行为广告（例如，广告者不能提供app内的用户行为的广告），并且任何app内呈现的任何上下文广告都适用于儿童。（汗，可操作性真不强，任何网络视频或媒介对儿童都可能有诱导性）
24.3

Apps in the Kids Category must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce
儿童类别的app在允许用户链接出app或者从事商业活动前，应该有家长许可或者使用家长管控。
24.4

Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11
儿童类别的app，应该明确适用于5岁以下，6-8岁，或9-11岁。

25. Extensions

25.1

Apps hosting extensions must comply with the App Extension Programming Guide
应用的托管扩展必须遵从App Extension Programming Guide。
25.2

Apps hosting extensions must provide some functionality (help screens, additional settings) or they will be rejected
应用托管扩展必须提供一些功能性（辅助屏幕、其他设置），否则将被拒绝。
25.3

Apps hosting extensions that include marketing, advertising, or in-app purchases in their extension view will be rejected
扩展视图中包含营销、广告或内购的应用托管扩展将会被拒绝。
25.4

Keyboard extensions must provide a method for progressing to the next keyboard
键盘扩展必须提供前往下一个键盘的方法。
25.5

Keyboard extensions must remain functional with no network access or they will be rejected
键盘扩展必须保持离线使用功能，否则将被拒绝。
25.6

Keyboard extensions must provide Number and Decimal keyboard types as described in theApp Extension Programming Guide or they will be rejected
键盘扩展必须提供与App Extension Programming Guide 中描述一致的数字与十进制键盘类型，否则将被拒绝。
25.7

Apps offering Keyboard extensions must have a primary category of Utilities and a privacy policy or they will be rejected
提供键盘扩展的应用必须拥有基本功能分类和隐私策略，否则将被拒绝。
25.8

Apps offering Keyboard extensions may only collect user activity to enhance the functionality of their keyboard extension on the iOS device or they may be rejected
提供键盘扩展的应用只允许收集用户活动用以加强其键盘扩展在iOS设备上的功能性，否则将被拒绝。

26. HomeKit

26.1

Apps using the HomeKit framework must have a primary purpose of providing home automation services
使用HomeKit框架的应用必须以提供家庭自动化服务为主要目的。
26.2

Apps using the HomeKit framework must indicate this usage in their marketing text and they must provide a privacy policy or they will be rejected
使用HomeKit框架的应用必须在其营销文本中说明其用途并且提供隐私策略，否则将被拒绝。
26.3

Apps must not use data gathered from the HomeKit APIs for advertising or other use-based data mining
应用不允许从HomeKit APIs收集数据用以广告宣传或其他基于使用的数据挖掘。
26.4

Apps using data gathered from the HomeKit API for purposes other than improving the user experience or hardware/software performance in providing home automation functionality will be rejected
除改进用户在家庭自动化服务中的硬件或软件体验之外，将HomeKit API所收集的数据作其他用途的应用将会被拒绝。

27. HealthKit and Human Subject Research

27.1

Apps using the HealthKit framework or conducting human subject research for health purposes, such as through the use of ResearchKit, must comply with applicable law for each Territory in which the App is made available, as well as Sections 3.3.28 and 3.3.39 of theiOS Developer Program License Agreement
使用HealthKit框架的应用必须遵守其所在领域的适用法律，以及iOS Developer Program License Agreement中的章节3.3.28和3.39。
27.2

Apps that write false or inaccurate data into HealthKit will be rejected
向HealthKit中写入虚假或错误数据的应用将会被拒绝。
27.3

Apps using the HealthKit framework that store users’ health information in iCloud will be rejected
使用HealthKit框架在iCloud中储存用户健康信息的应用将会被拒绝。（icloud不安全吗？？？）
27.4

Apps may not use or disclose to third parties user data gathered from the HealthKit API or from health-related human subject research for advertising or other use-based data mining purposes other than improving health, or for the purpose of health research
应用通过HealthKit API收集的用户数据，除改善健康、医学、健康管理以及医学研究的目的之外，不允许被应用于广告宣传或其他基于使用的数据挖掘程序，
27.5

Apps that share user data acquired via the HealthKit API with third parties without user consent will be rejected
未经用户授权与第三方分享通过HealthKit API收集的用户数据的应用将会被拒绝。
27.6

Apps using the HealthKit framework must indicate integration with the Health app in their marketing text and must clearly identify the HealthKit functionality in the app’s user interface
使用HealthKit框架的应用必须在营销文本中说明其与健康应用的整合，同时必须清楚地解释HealthKit在应用的用户界面中的功能。
27.7

Apps using the HealthKit framework or conducting human subject research must provide a privacy policy or they will be rejected
使用HealthKit框架的应用必须提供隐私策略，否则将被拒绝。
27.8

Apps that provide diagnoses, treatment advice, or control hardware designed to diagnose or treat medical conditions that do not provide written regulatory approval upon request will be rejected
提供诊断、治疗建议或者控制为提供诊断或处理医疗状况而设计的硬件的应用，若不能提供书面的监管部门批准，将会被拒绝。
27.9

Apps conducting health-related human subject research must obtain consent from participants or, in the case of minors, their parent or guardian. Such consent must include the (a) nature, purpose, and duration of the research; (b) procedures, risks, and benefits to the participant; (c) information about confidentiality and handling of data (including any sharing with third parties); (d) a point of contact for participant questions; and (e) the withdrawal process
应用程序进行与健康相关的人类主体研究必须获得参与者的同意，或者在未成年人的情况下，他们的父母或监护人。这种同意必须包括（一）研究的性质、目的和持续时间；（二）对参与者的程序、风险和收益；（三）信息的机密性盒数据的处理（包括任何与第三方分享情况）；（四）参与者问题的联络方式；（五）撤回程序
27.10

Apps conducting health-related human subject research must secure approval from an independent ethics review board. Proof of such approval must be provided upon request.
应用程序进行与健康相关的人类主题研究必须寻求一个独立到的审查委员会的批准。并在申请前提供此批准的证据。

28. TestFlight

28.1

Apps may only use TestFlight to beta test apps intended for public distribution and must comply with the full App Review Guidelines
应用只能使用TestFlight针对公开发行进行beta测试，并且必须遵守完整的应用审核准则。
28.2

Apps using TestFlight must be submitted for review whenever a build contains material changes to content or functionality
当版本中包含内容或功能的材料变化时，使用TestFlight的应用必须被提交以供审核。
28.3

Apps using TestFlight may not be distributed to testers in exchange for compensation of any kind
使用TestFlight的应用不允许被发放给测试员以换取任何形式的补偿。

29. Apple Pay

29.1

Apps using Apple Pay must provide all material purchase information to the user prior to sale of any good or service or they will be rejected; Apps using Apple Pay to offer recurring payments must, at a minimum, disclose the length of the renewal term and the fact that it will continue until canceled, what will be provided during each period, the charges that will be billed to the customer, and how to cancel.
使用Apple Pay的应用程序必须在出售任何商品或者服务之前为用户提供所有材料的购买信息，否则将会被拒绝。使用Apple Pay的应用程序提供多次付款的，至少要披露再次支付的时间长度，和这种状态将持续到取消为止的事实和在每一个时期，提供什么，和将产生的费用，以及如何取消。
29.2

Apps using Apple Pay must use Apple Pay branding and user interface elements correctly and as described in the Apple Pay Identity Guidelines or they will be rejected
使用Apple Pay的应用程序必须正确使用 Apple Pay Human Interface Guidelines 中的Apple Pay标识和用户界面元素，否则将会被拒绝。
29.3

Apps using Apple Pay as a purchasing mechanism may not offer goods or services that violate the law of any territory in which the good or service will be delivered and may not be used for any illegal purpose
使用Apple Pay的应用程序不能提供触犯商品或服务交付地区的区域法律的商品或者服务，也不能用作任何非法目的。
29.4

Apps using Apple Pay must provide a privacy policy or they will be rejected
使用Apple Pay的应用程序必须提供隐私政策，否则将会被拒绝。
29.5

Apps using Apple Pay may only share user data acquired via Apple Pay with third parties when provided to facilitate or improve delivery of goods and services or to comply with legal requirements
只有为了促进或提高商品和服务的交付，或者依照法律要求，使用Apple Pay的应用程序才能与第三方分享通过Apple Pay获得的数据。

Living document

This document represents our best efforts to share how we review Apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your Apps. It is a living document that will evolve as we are presented with new Apps and situations, and we'll update it periodically to reflect these changes.

Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.