生产消费是什么设计模式

快消品：快速消费品 (FMCG: Fast-Moving Consumer Goods)

FMCG is an abbreviation of Fast-Moving Consumer Goods which are also known as Consumer Packed Goods (CPG). These consumer packed goods allude to the products that are sold promptly and normally non-durable.

快速消费品是快速消费品的缩写，也称为消费包装品(CPG)。 这些消费包装的商品暗示了Swift销售且通常不耐用的产品。

The examples of FMCG products which are very much unpreserved are meats, fruits, vegetables, dairy products, and baked goods and the products which have soaring revenue rates are pre-packaged foods, soft drinks, processed foods, cosmetics like lip balm, eyeliner, deodorants, soaps, common using products like toilet paper, face towel, shower cap, toilet soaps and the over-the-counter drugs etc.

FMCG产品中很多都没有保存，例如肉类，水果，蔬菜，乳制品和烘焙食品，收益率飙升的产品是预包装食品，软饮料，加工食品，润唇膏，眼线膏等化妆品，除臭剂，肥皂，常用产品如厕纸，面巾，浴帽，洗手皂和非处方药等。

Image source: https://www.vectorstock.com/royalty-free-vector/fmcg-fast-moving-consumer-goods-concept-with-big-vector-27180551

图片来源：https://www.vectorstock.com/royalty-free-vector/fmcg-fast-moving-consumer-goods-concept-with-big-vector-27180551

The life of FMGC products is very small and in general, the products replaced or sold over in very less duration of time typically within a few days, few weeks, and a few months. In FMGC products, even though the margin of revenue profit in comparison to others is small, the collective profit is always better because commonly they sold in a huge quantity. Over the past quarter-century, the expansion of the internet and the growth of the brand community happening have contributed to a great extent of the demand for FMCG products. The product's success of FMCG mainly relies on brand equity, marketing, distribution network and a thorough understanding of customer behavior and their demand.

FMGC产品的使用寿命非常短，通常，在几天，几周和几个月的时间内，更换或销售产品的时间就非常短。 在FMGC产品中，即使与其他产品相比，收入利润的边际很小，但集体利润始终更好，因为通常它们的销售量很大。 在过去的25年中，互联网的发展和品牌社区的增长在很大程度上导致了对快速消费品的需求。 FMCG产品的成功主要取决于品牌资产，营销，分销网络以及对客户行为及其需求的透彻了解。

In the Indian economy, the FMCG industry is the fourth leading sector. The estimation of its size to grow is from US$ 30 billion in 2011 to US$ 75 billion in 2018. The employment it creates is 5% of the overall factory employment in India. The most significant aspect which considered for the growth of this sector is the increasing awareness, access to the products is easier and changing lifestyles.

在印度经济中， 快速消费品行业是第四大主导行业。 其规模的增长估计从2011年的300亿美元增加到2018年的750亿美元。它创造的就业机会是印度工厂总就业人数的5％。 考虑到该行业的增长，最重要的方面是意识的提高，产品的获得变得更加容易以及生活方式的改变。

快消品的特点 (Characteristics of FMCG products)

Following mentioned below are the characteristics of FMGC products,

以下是FMGC产品的特征，

1) From the consumers' perspective:

1)从消费者的角度：

• Regular purchases

  定期购买

• Low cost

  低成本

• No effort in choosing an item

  毫不费力地选择一个项目

• Small period of life

  小生命

• Quick utilization

  快速利用

• Comparison of rates over online purchase by consumer

  消费者在线购买率的比较

2) From the marketers' perspective:

2)从营销人员的角度来看：

• High volumes

  高容量

• Small contribution margin

  贡献率小

• Widespread distribution

  分布广泛

• Soaring inventory revenue

  库存收入飙升

印度顶级快速消费品公司 ( Top Indian FMCG Companies)

• Hindustan Unilever

  印度斯坦联合利华

• Amul

  阿穆尔

• Pidilite Industries

  Pidilite Industries

• Dabur India Ltd.

  达伯印度有限公司

• Emami

  江美

• Britannia

  不列颠尼亚

• Parle Agro

  Parle Agro

• Colgate Palmolive India Ltd.

  高露洁棕榄印度有限公司

• Nirma

  尼尔玛

• Himalaya Healthcare Ltd.

  喜马拉雅医疗保健有限公司

• Haldiram's

  哈迪兰姆

• Bikanervala

  比卡内瓦拉

• Zydus Wellness

  Zydus健康

• CavinKare

  卡文凯

• Marico etc.

  马里科等

翻译自: https://www.includehelp.com/dictionary/fmcg-full-form.aspx

生产消费是什么设计模式