Google Adwords关键词即将告别完全精确匹配

People aren’t perfect spellers or typists. In fact, at least 7% of Google searches contain a misspelling. And the longer the query, the greater the likelihood of a typo. But even if what they’ve typed isn’t perfect, people still want to connect with the businesses, products, and services they’re trying to find.

Whether it’s “kid scooters”, “kid’s scooter”, or “kids scooters”, people interested in buying a scooter for their child want to see the most relevant ads despite slight variations in their search query. That’s why starting in late September, we’re applying close variant keyword matching, an intuitive way to connect people with the businesses they’re searching for, to all exact and phrase match keywords.

A successful match

Since it was introduced in 2012, advertisers have seen strong results. In fact, a vast majority of you are already matching to close keyword variations, receiving an average of 7% more exact and phrase match clicks with comparable clickthrough and conversion rates. In addition to increased keyword coverage, these incremental clicks represent valuable opportunities that are missed by "Low search volume" keywords, common for misspellings and abbreviations.

Below are just a few success stories advertisers have shared with us:

Shopify - "We’re passionate about achieving high efficiency, high impact, and high relevance with our customers. Having our keywords match to close variations allows us to do exactly that. Additional matches like "online shopping" to the keyword "online shop" resulted in a 100% increase in relevant clicks across exact and phrase match keywords--with cost per click remaining steady. What's more, we've gained valuable time savings since manually adding misspelled keywords to our campaigns is now unnecessary."

Underground Elephant - “We’re always looking to increase the reach of our clients and ensure their customers can find them when searching online. So, expanding keywords to match close variants across our clients' accounts was a no-brainer. Since implementing this feature with one particular client, we’ve seen exact match keyword clicks in their account increase by 150%, with these additional clicks costing 10% less.”

Stitch America - “In matching common stemming variants such as "custom hats" for "customized hats", we’ve seen five times as many clicks for exact and phrase match keywords. What's more impressive is that this additional traffic costs half as much.”

Reach more customers

Starting in late September, we’re applying close variant keyword matching to all exact and phrase match keywords. Because close variant matching was already the default setting for campaigns, most of you won’t see a change in your keyword matching behavior. For advertisers that opted out, the option to disable close variants will be removed in September. Your exact and phrase match keywords will then begin matching to close keyword variations, allowing you to reach more of your potential customers with the right ad while aiming to lower cost per click and improve clickthrough rate.

Control with less complexity

With this update, you no longer have to build exhaustive lists of misspelled, abbreviated, and other close variations of your keywords to get the coverage you want. Instead, focus on adding negative keywords--including close variants you don’t want to match for--to shape traffic and reduce cost. This can improve your campaigns’ ROI and help deliver a better ad experience for your customers. You can learn more about the benefits of negative keywords in our new keyword white paper.

Keep in mind that the AdWords system prefers to trigger ads using keywords that are identical to search queries, so you can still use misspelled, abbreviated, and other close variations of your keywords. If you find that performance varies significantly between close variants, you can add the better performing ones as separate keywords and adjust their bids accordingly.

Google Adwords关键词即将告别完全精确匹配相关推荐

Google Adwords关键词广告须注意的7个问题
Google Adwords关键词广告须注意的7个问题 Google的Adwords关键词广告不愧为一个特别棒的工具!使用得当的话可以吸引大批高度定向的客户,并让他们疯狂采购你的产品.但另一方面,如果 ...
SEO优化工具之——Google Adwords 关键词工具
Google Adwords 关键词工具: 这是最重要的SEO工具之一,也是我最常用的工具之一. 本工具提供给Google Adwords广告商扩展.挑选关键词时使用的工具.不过不管是否登陆GOOGL ...
2 未匹配到任何借口_拼多多【关键词精确匹配溢价】给你想要的精准流量，让你订单暴增的秘诀...
关键词匹配方式升级啦,开启精确匹配溢价功能,拥有更多精准流量.为帮助商家解决在使用多多搜索时,遇到的关键词流量不精准.流量不可控.点击率低的问题,多多搜索新推出[关键词精确匹配溢价]功能.通过精确匹配 ...
Google AdWords广告的12个技巧
这篇文章要向大家展示在Google AdWords关键词排名广告中创建成功的广告内容的一些技巧.我已经用这些方法对Google的按点击付费广告服务测试了有一段时间了,结果非常成功.这12个技巧可以帮助 ...
Google Adwords目标客户匹配数据表格要求
# 指示: # 目标客户匹配数据文件必须遵循特定的格式指南才能被接受.格式不正确可能会导致上传错误或匹配记录数量较少. # # 未散列(纯文本)格式指南: # 文件必须是 CSV 格式 # 一个用户记 ...
Google Adwords新手快速入门教程
Google全球最大的搜索引擎服务商,2021年最新数据显示Google占全球市场份额的91.38%,每天都有几亿用户在Google上搜索问题和需求,所以在Google搜索上有巨大的展示机会.而Goo ...
google adwords 关键字类型
1.宽泛类型比如你的广告设置得关键字是"women's hats," 那么该类型下,用户搜索输入"buy ladies hats" 或者 "wome ...
谷歌adwords教程_6种增加Google AdWords转化率的方法
谷歌adwords教程 For many businesses, Google AdWords is a vital marketing tool. It's a pay-per-click adve ...
模糊匹配读音_onenote搜索机制详解②：两种搜索模式，模糊与精确匹配
先从纯文本搜索讲起,这是最基本也是最重要的. 从这篇开始,以及接下来连续几篇文章,都会介绍搜索的基础功能.注意,这几篇文章中谈论的都是基本的.正常的搜索功能,暂时不考虑Bug等因素. 在很多软件(例如 ...

Google Adwords关键词即将告别完全精确匹配

Google Adwords关键词即将告别完全精确匹配相关推荐

最新文章

热门文章