Apple doesn’t want to just sell you one product.

苹果公司不想只向您出售一种产品。

The company’s entire gambit is that its phone works better when paired with its watch, and each additional computer, tablet, or streaming device adds more to the experience. Any one of these products can stand on their own, but they all work better in concert together. It’s an effective sales strategy: A 2017 CNBC survey that found the average American owned more than two Apple devices.

该公司的全部策略是，将手机与手表搭配使用时效果更好，并且每增加一台计算机，平板电脑或流媒体设备，其体验就会更多。 这些产品中的任何一种都可以独立使用，但是它们在协同工作时效果更好。 这是一种有效的销售策略： CNBC在2017年进行的一项调查发现，美国人平均拥有两台以上的苹果设备。

The first gadget, whether that be a phone, a laptop, or a tablet, is the cornerstone to the whole enterprise. Now Apple is trying to get that first device into younger hands.

第一个小工具，是否 电话，笔记本电脑或平板电脑是整个企业的基石。 现在，苹果公司正在尝试将第一款设备投入年轻人手中。

Previously, getting your child — or a grandparent — connected in the Apple ecosystem, meant buying them an iPhone, and doing your best to safeguard that device from being misused. On Tuesday, the company announced a feature called Family Setup, which is specifically catered toward younger and older people who do not yet have iPhones. The new feature allows a user to sync multiple Apple Watches to their iPhone. That means grandma and the kids can all connect to a single iPhone, making it a hub for the entire family.

以前，让您的孩子(或祖父母)在Apple生态系统中建立联系，意味着为他们购买iPhone，并尽力保护该设备免遭滥用。 周二，该公司宣布了一项名为“家庭设置”的功能，该功能专门针对尚未配备iPhone的年轻人和老年人。 这项新功能允许用户将多个Apple Watch同步到他们的iPhone。 这意味着奶奶和孩子们都可以连接到单个iPhone，使其成为整个家庭的集线器。

The iPhone owner now has the ability to track the GPS signal of the watches, approve contacts allowed to text and call, and send money to be used via Apple Pay. These Family Setup watches can also have their own separate Apple IDs and cell service. Family Setup even has a mode called Schooltime, which restricts app usage and silences notifications.

iPhone拥有者现在可以跟踪手表的GPS信号，批准允许发短信和打电话的联系人，并可以通过Apple Pay汇款。 这些Family Setup手表还可以具有自己的单独的Apple ID和手机服务。 家庭设置甚至有一个称为Schooltime的模式，该模式限制了应用程序的使用并使通知静音。

If Apple users were looking for a highly-managed device for their kids that can track location, give the capability to make calls to specified numbers, as well as a few fun extras, that’s now the Apple Watch. The iPhone is no longer the first step toward life in an Apple ecosystem.

如果Apple用户正在为他们的孩子寻找一种高度可管理的设备，可以跟踪位置，则可以拨打指定号码以及一些有趣的功能，现在称为Apple Watch。 iPhone不再是迈向Apple生态系统生活的第一步。

It’s a small step, but an important one. When that kid gets a year or two older, and might be ready to have a phone, the iPhone is the only device that actually works well with the watch. Or maybe they get a first computer, and an iPad complements the device that they already have with iMessage and FaceTime.

这是一个小步骤，但很重要。 当那个孩子长大一到两岁并且可能准备好拥有手机时，iPhone是唯一可以真正与手表配合使用的设备。 或者，也许他们有了第一台计算机，而iPad通过iMe​​ssage和FaceTime补充了他们已经拥有的设备。

That first Apple device then sets up a lifetime in the company’s product line, which is constantly and cyclically being reinvented to replace itself.

然后，第一台Apple设备在公司的产品线中建立了生命周期，并且不断对其进行重新发明以替代自身。

Any Apple device you buy your kid makes it more likely that they’ll get (or want) more Apple products. But an iPhone — or any phone — is a scary first step where parents have little control over what their children do on the device. Buying an Apple Watch locks them into the ecosystem just the same, but offers parents more control than nearly any other offering.

您购买给孩子的任何Apple设备都会使他们更有可能(或想要)更多Apple产品。 但是，iPhone –或任何电话–是令人恐惧的第一步，父母几乎无法控制孩子在设备上的操作。 购买Apple Watch可以将它们同样锁定在生态系统中，但比几乎其他任何产品，都可以为父母提供更多的控制权。

At least, until it’s time to buy them the real deal.

至少，直到是时候购买它们真正的交易了。