Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.

为您的网站选择正确的域名对于您的成功至关重要。 如果您选择了错误的域名，那么稍后在不损害品牌和搜索排名的情况下可能会很麻烦。

That’s why it’s extremely important that you choose the best domain name from the start.

因此，从一开始就选择最佳域名非常重要。

When first starting out, it can be hard to come up with catchy business name ideas with a perfect domain name.

刚开始时，很难提出一个具有完美域名的醒目公司名称的想法。

In this article, we’ll share all the tools and tips you need to get domain name ideas, choose the best domain name, and register your new domain (for free).

在本文中，我们将分享获取域名思路，选择最佳域名以及注册新域名(免费)所需的所有工具和技巧。

选择最佳域名的14个技巧 (14 Tips for Choosing the Best Domain Name)

When starting a blog, choosing a domain name can be stressful because you don’t want to make a mistake.

创建博客时 ，选择域名可能会很麻烦，因为您不想犯错。

To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.

为简化该过程，我们提供了一个简单的14步框架，您可以使用该框架为您的网站选择最佳域名。

1. Stick with .com坚持使用.com
2. Use keywords in your domain name search在域名搜索中使用关键字
3. Keep your domain name short保持域名简短
4. Make it easy to pronounce and spell易于发音和拼写
5. Keep it unique and brandable保持独特和品牌
6. Avoid hyphens in domain name避免在域名中使用连字符
7. Avoid doubled letters避免字母翻倍
8. Leave room to expand留出扩展空间
9. Research your domain name研究您的域名
10. Use domain generators for clever ideas使用域生成器获得聪明的主意
11. Act quickly before someone else takes it在别人接受之前Swift采取行动
12. Best place to register a domain name域名注册的最佳场所
13. Get free domain with web hosting通过虚拟主机获取免费域名
14. Most popular domain registrars最受欢迎的域名注册商

Let’s take a look at these tips one by one with more details.

让我们详细了解这些技巧。

1.坚持使用.com (1. Stick with .com)

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.

如今，有许多新的域名扩展名可用，从原始的.com，.net和.org到诸如.pizza，.photography甚至是.blog之类的利基扩展名。

We always recommend choosing a .com domain name.

我们始终建议您选择.com域名。

While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension.

尽管使用新的扩展名来巧写博客名称可能很诱人，但.com仍然是最成熟，最可靠的域名扩展名。

Newer domain extensions like .ninja or .photography can be untrustworthy.

诸如.ninja或.photography之类的较新域扩展名可能是不可信的。

Dot-com domains are also the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.

com域名也是最令人难忘的。 许多用户，尤其是那些不懂技术的用户，会在每个域的末尾自动键入“ .com”而无需考虑。

If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com website.

如果您的网站类似于jane.photography，而您的用户不小心输入了jane.photography.com，则他们最终将进入photography.com网站上的错误页面。

It’s smart to avoid that risk by sticking with .com.

坚持使用.com可以避免这种风险，这很明智。

Not to mention, most smartphone keyboards automatically have a .com button.

更不用说，大多数智能手机键盘都会自动具有.com按钮。

2.在域名搜索中使用关键字 (2. Use Keywords in Your Domain Name Search)

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.

关键字在域中起着重要作用。 通过使用域名中的关键字，您可以告诉搜索引擎您的网站简介。 加上优质的内容和良好的用户体验，您域中的关键字可以帮助您在Google中排名更高。

It is very hard to find a good domain with your target keywords, that’s not already taken.

很难用目标关键字找到一个好的域名，这还没有被采用。

You will need to be creative and combine your keywords with other words to make your domain stand out.

您将需要发挥创造力，并将关键字与其他字词结合起来，以使您的域名脱颖而出。

3.保持域名简短 (3. Keep Your Domain Name Short)

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.

尽管关键字很重要，但不要过度使用域长度。 域名要简短且容易记忆。

We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.

我们建议您的域名使用15个字符以内。 较长的域很难让您的用户记住。

Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic.

更不用说，用户还将更倾向于输入域名较长的错字，这可能导致流量丢失。

That’s why it’s a good idea to keep your domain length short.

这就是为什么最好缩短域名长度的原因。

4.使您的域名易于发音和拼写 (4. Make Your Domain Name Easy to Pronounce and Spell)

You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.

在说和写时，您都应该能够轻松共享您的域名。 您永远不会知道何时要求您亲自分享您的域名。

If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.

如果您打算使用域名来创建专业的企业电子邮件地址 ，那么对于任何听众来说，它绝对应该易于理解和拼写。

5.保持独特和品牌 (5. Keep it Unique and Brandable)

Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.

您的博客域名必须唯一，这样您才能在读者的脑海中脱颖而出。 在您的利基市场中研究其他博客并找出它们正在使用的域名是明智的。

You don’t want to accidentally use a trademark name or get accused of copying another blogger.

您不想意外使用商标名称或被指控复制另一个博客。

You can also choose to pick a domain name that’s more brandable.

您也可以选择选择更具品牌价值的域名。

Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”

品牌商标的名称独特，醒目且令人难忘。 例如，“ Amazon.com”比“ BuyBooksOnline.com”更具品牌烙印。

6.避免在域名中使用连字符 (6. Avoid Hyphens in Domain Name)

Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.

切勿使用连字符创建域名。 连字符可能是您不希望与之关联的垃圾邮件域的标志。

Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.

连字符的域也容易出现错别字。 如果您选择的域名带有连字符号，因为您想要的域名已经被占用，那么如果您的用户忘记输入连字符，您的用户很可能会进入竞争对手的站点。

7.避免双字母 (7. Avoid Double Letters)

It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos, and result in lost traffic.

避免使用字母加倍的域名是个好主意，因为这会增加您输错字的流量。 例如，像Presssetup.com这样的域将更容易出现拼写错误，并导致流量丢失。

Avoiding doubled letters will also make your domain easy to type and more brandable.

避免字母加倍还会使您的域名易于输入且更具品牌影响力。

8.留出扩展空间 (8. Leave Room to Expand)

It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much.

选择与您的行业/利基市场相关的域名是明智的，因为它使用户可以了解您的网站的含义。 但是，您也不想过多地限制长期期权。

For example, a florist might choose a domain name like orchidblog.com, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.

例如，一家花店可能会选择一个诸如orchidblog.com之类的域名，但随后他们可能想要开始撰写有关兰花旁边其他花卉的博客。 在这种情况下，该域可能会阻止您吸引对其他花朵感兴趣的读者。

Properly moving your site to a new domain can be a frustrating process, and it can cause you to lose search rankings if you don’t do it right. That’s why it is important to pick a flexible domain name from the start.

正确地将网站移至新域可能会令人沮丧，如果操作不正确，可能会导致您失去搜索排名。 因此，从一开始就选择灵活的域名非常重要。

9.研究您的域名 (9. Research Your Domain Name)

Before you register a domain name, try to find out if there is already a registered business using the same name.

在注册域名之前，请尝试查找是否已经有使用相同名称的注册企业。

You can perform a trademark search to see if there is already a similar or exact name already trademarked.

您可以执行商标搜索，以查看是否已经有相似或确切的名称已经注册了商标。

You can also perform a Google search and check for the name’s availability on top social media websites like Twitter, Facebook, Instagram, etc.

您还可以执行Google搜索，并在Twitter，Facebook，Instagram等顶级社交媒体网站上检查名称的可用性。

A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money.

相似或匹配的名称不仅会引起混乱，而且可能会产生严重的法律隐患，可能会导致您花费大量金钱。

Once you have your own website up and running, you can learn more about how to trademark and copyright your website name and logo.

建立并运行自己的网站后，您可以了解有关如何为网站名称和徽标添加商标和版权的更多信息。

10.将域名生成器用于聪明的想法 (10. Use Domain Name Generators for Celever Ideas)

Currently, there are more than 360 Million registered domain names. This leads to many people saying that all good domains are already taken.

当前，有超过3.6亿个注册域名。 这导致许多人说所有好的域名都已被占用。

Searching for individual domain name manually can be very time consuming.

手动搜索单个域名可能非常耗时。

This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas.

这是域名生成器的用武之地。这些免费工具自动搜索您定义的关键字，以找到数百种巧妙的域名创意。

We recommend using Nameboy, which is one of the oldest and most popular domain name generator tool online. You can also use IsItWP’s domain generator to find more domain name ideas.

我们建议使用Nameboy ，它是最古老和最受欢迎的在线域名生成器工具之一。 您还可以使用IsItWP的域生成器查找更多的域名建议。

11.在其他人接受之前Swift采取行动 (11. Act Quickly Before Someone Else Takes it)

Each day thousands of new domain names are registered from all parts of the world. If you have found a domain name that you like, then don’t wait too long.

每天都有来自世界各地的数千个新域名被注册。 如果您找到了喜欢的域名，请不要等待太久。

Domain names are like real estate. Thousands of people are actively looking for good brandable domain names that they can register for better rates in the future.

域名就像房地产。 成千上万的人正在积极寻找可品牌化的域名，以便将来可以注册以获得更好的价格。

If you don’t act fast, then someone may go ahead and register your domain idea.

如果您不Swift采取行动，那么有人可能会继续注册您的领域构想。

Since domain names are relatively cheap, we always recommend our readers to act fast. If you change your mind later, then you can simply let it expire.

由于域名相对便宜，因此我们始终建议读者尽快采取行动。 如果您以后改变主意，则只需使其过期即可。

最好的购买域名的地方 (Best Places to Buy a Domain Name)

There are hundreds of domain registrars on the web. It’s important to choose carefully because it can be difficult to move your domain later on.

网上有数百个域名注册商 。 谨慎选择非常重要，因为以后可能很难移动您的域。

Just like with web hosting, pricing for domain registrations can vary anywhere from $9 to $24. You can even get it for free*.

就像网络托管一样 ，域名注册的价格从9美元到24美元不等。 您甚至可以免费获得它*。

Let’s take a look at how you can easily buy a domain name.

让我们来看看如何轻松地购买域名。

使用虚拟主机免费注册域名 (Free Domain Registration with Web Hosting)

Majority of web hosting companies also offer domain registration as a service. Some of those companies offer free domain registration with new hosting accounts.

大多数网络托管公司还提供域名注册服务。 其中一些公司提供了使用新托管帐户的免费域名注册。

If you’re starting a new website, then it’s a smart idea to take advantage of this offer and get your domain name for free.

如果您要启动一个新网站 ，那么利用此优惠并免费获取域名是一个明智的主意。

Below are the two WordPress hosting companies that are offering our users over 60% off web hosting, free SSL certificate, and a free domain name:

以下是两家WordPress托管公司，它们为我们的用户提供60％以上的网络托管，免费SSL证书和免费域名：

Bluehost is one of the oldest and largest brand name when it comes to web hosting. They’re an official “WordPress” recommended hosting provider.

在网络托管方面， Bluehost是最古老，规模最大的品牌之一。 他们是官方“ WordPress”推荐的托管服务提供商。

iPage powers over 1 million websites and is the most budget-friendly web hosting provider on the web. $1.99 / month for web hosting, and you get a free domain name.

iPage为超过一百万个网站提供支持，并且是网络上最节省预算的网络托管提供商。 每月$ 1.99的网络托管费用，您将获得一个免费域名。

It’s important to keep in mind that most hosts offer free domain registrations for 1 year only. After the first year, your domain registration will renew at usually around $14 per year.

重要的是要记住，大多数主机只提供一年的免费域名注册。 第一年后，您的域名注册通常每年需要大约$ 14。

A lot of users take advantage of the free domain for the first year because you would have to pay for the domain name regardless, why not get it for free.

许多用户在第一年就享受免费域名的优势，因为无论如何，您都必须为域名付费，为什么不免费获取它。

最受欢迎的域名注册商 (Most Popular Domain Registrars)

If you just want to register a domain name without purchasing hosting, then you can do that by purchasing it from a domain name registrar.

如果您只想注册一个域名而不购买主机，则可以从域名注册商处购买。

Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.

Domain.com是市场上最好的域名注册商之一。 他们提供了所有顶级域名，以及智能搜索功能，高级域名和所有必要的工具来管理您的域名。

Domain.com is offering WPBeginner readers a 25% discount, and our domain.com coupon should be automatically applied on your purchase.

Domain.com为WPBeginner读者提供25％的折扣，我们的domain.com优惠券应自动应用于您的购买。

GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.

GoDaddy是全球最大的域名注册商。 他们为超过1400万客户管理着超过6300万个域名。

They also offer web hosting plans as well. If you use our GoDaddy coupon code, then you can get a free domain name.

他们还提供网络托管计划。 如果您使用我们的GoDaddy优惠券代码 ，则可以获得免费域名。

Related: 7 Best GoDaddy alternatives that are cheaper and more reliable.

相关： 7个最好的GoDaddy替代品 ，更便宜，更可靠。

最后的想法 (Final Thoughts)

If you are starting a blog for the first time, then you may find our ultimate guide on how to start a WordPress blog helpful because it walks you through everything step by step.

如果您是第一次创建博客，那么您可能会发现有关如何启动WordPress博客的最终指南会有所帮助，因为它会逐步引导您完成所有操作。

You may also want to check out our WordPress and Blogging Coupons page to find the best deal on other web tools and services.

您可能还想查看我们的WordPress和Blogging Coupons页面，以找到其他Web工具和服务上的最佳优惠 。

For more domain name ideas, you can see our post on the 14 best free domain name generators.

有关更多域名的想法，请参见我们关于14种最佳免费域名生成器的文章 。

That’s all. We hope this article helped you understand how to choose a perfect domain name for your blog or business.

就这样。 我们希望本文能帮助您了解如何为您的博客或公司选择一个完美的域名。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/tips-and-tools-to-pick-the-best-domain-for-your-blog/