When reading customer testimonials on websites I sometimes wonder how genuine the words are. There is often no way of knowing whether the quote even came from a real person, whether it was unsolicited or how old it is. As a business owner you have to keep these testimonials fresh and remember to request new ones from customers and clients. Despite these problems customer testimonials feature on many sites and can really help to reassure people before they purchase.

在网站上阅读客户评价时，我有时会想知道这些单词的真实性。 通常没有办法知道报价是否来自真实的人，是否是不请自来的或多大的年龄。 作为企业主，您必须保持这些推荐的最新信息，并记住要求客户和客户提供新的推荐。 尽管存在这些问题，但许多站点上的客户推荐还是可以帮助人们放心购买的。

When we launched Perch, just over a year ago, we used Twitter extensively to get the word out and to respond to our potential and new customers. Drew and I have been using Twitter socially since not long after it launched so it made sense to promote Perch that way. As people started to buy and use Perch, they began to post nice things to Twitter and so we added them as favorites for the Perch account on Twitter, over time building up a large list of nice comments from our users.

一年多前，当我们推出Perch时 ，我们广泛使用Twitter宣传并响应我们的潜在客户和新客户。 Drew和我在Twitter推出不久后就一直在社交上使用Twitter，因此以这种方式推广Perch很有意义。 当人们开始购买和使用Perch时，他们开始在Twitter上发布漂亮的东西，因此我们将它们添加为Twitter上Perch帐户的收藏夹，随着时间的流逝，用户会收到大量漂亮的评论 。

When we launched the recent redesign of the Perch website we used the Twitter favorites as a way of putting testimonials on the site. In the footer of the Perch website is one of our Perch birds tweeting a tweet drawn from that list. These display randomly, so as a visitor moves around the site they will see a variety of different testimonials. Each tweet links through to that status on Twitter – so the testimonial is verified as being from an actual person. On Twitter you can see the date it was posted, so it is possible to tell how old this testimonial is. In addition the visitor is able to click through to the grabaperch account or search and see all of the mentions of Perch – not just the ones we really like!

当我们启动Perch网站的最近重新设计时，我们使用了Twitter的最爱作为在网站上发布推荐的一种方式。 在Perch网站的页脚中，有一条我们的Perch鸟鸣叫从该列表中提取的推文。 这些内容是随机显示的，因此当访客在站点中四处移动时，他们会看到各种不同的推荐。 每个推文都链接到Twitter上的该状态-因此，该证明被证实是来自真实的人。 在Twitter上，您可以看到它的发布日期，因此可以判断此证明的历史。 此外，访问者还可以点击进入grapaperch帐户或搜索并查看Perch的所有提及，而不仅仅是我们真正喜欢的提及！

You can get your favorites from the Twitter API. What you should avoid however is having something running on your site that gets the favorites every time someone visits. Instead, use the API to pull back the favorites and store them locally (in MySQL, another database or a text file) and then display your latest or random favorite from that data store. Twitter is often unresponsive or very slow and that will effect your site if you do this in real time.

您可以从Twitter API获得收藏夹。 但是，您应该避免的是，您的网站上正在运行某些东西，每次有人访问时都会获得收藏夹。 而是使用API来拉回收藏夹并将其存储在本地（在MySQL，另一个数据库或文本文件中），然后显示该数据存储区中的最新收藏夹或随机收藏夹。 Twitter通常没有响应，或者响应速度非常慢，如果您实时进行操作，将会影响您的网站。

Using the favorites list to add content to your site gives you a very simple way to add moderated Twitter content to your site. High profile sites have had problems in the past by displaying content based on a hashtag, as then anyone using that hashtag can get their thoughts displayed on your site. By using favorites you keep control and choose what goes into the list. Although you have chosen which Tweets go into your favorites, the visitor can use Twitter to find out more about you and the person providing the testimonial. This is a very open and transparent way to display testimonials and I believe this makes them far more useful to a potential customer or client.

使用收藏夹列表将内容添加到您的站点可以为您提供一种非常简单的方法，可以将经过审核的Twitter内容添加到您的站点。 备受关注的网站过去通过基于主题标签显示内容而出现了问题，因为任何使用该主题标签的人都可以将自己的想法显示在您的网站上。 通过使用收藏夹，您可以控制并选择列表中的内容。 尽管您已经选择了哪些推文添加到收藏夹中，但访问者仍可以使用Twitter来查找有关您和提供推荐人的更多信息。 这是一种非常开放和透明的方式来显示推荐书，我相信这会使它们对潜在的客户或客户更加有用。