12月份悄然来临，同时也带来寒冬的讯息，还有20几天就是西方传统的“春节”—圣诞节，在圣诞来临之时，各位外贸人是否准备好了祝福语，就像春节时的拜年的祝福词一样，同时，你的销售大战是否也准备好了，笔者相信在圣诞节这个大日子里，不少外贸人都会为自己的商品准备好促销活动了吧，那你的外贸零售的促销语又是如何选择的呢？下面就是笔者为很多外贸人选择好的祝福语与促销语选择上的基本原则。
一、圣诞祝福语
1、Wishing you a song in your heart at Christmas and blessings all year long.
圣诞之际，祝你心中有首快乐的歌，新年快乐！
2、Merry Christmas and happy New Year!
圣诞快乐，恭贺新禧！
3、Wishing you peace, joy and happiness through Christmas and the coming year.
在圣诞和新年来临之际，祝福你平安、快乐、幸福！
4、 Warm greetings and best wishes for Christmas and the New Year!
致以热烈的祝贺和良好的祝福，圣诞快乐，新年快乐。
5、Thinking of you and wishing you a beautiful Christmas season.
美丽的圣诞节之际，谨致我的思念与祝福。
6、 It seems that Christmas time is here once again, and it is time again to bring in the New Year. We wish the merriest of Christmas to you and your loved ones, and we wish you happiness and prosperity in the year ahead.
圣诞节转眼又到，又该迎接新的一年了。我们向你及你的亲人们致以最美好的圣诞祝福，愿你在新的一年里事业兴旺，幸福美满！
7、 A Christmas greeting and good wishes to you who is thought about all the year through. Have a beautiful Christmas and a happy New Year.
始终思念你，捎来圣诞佳节最美好的祝福，祝圣诞吉祥，新年如意。
8、 With all good wishes for a brilliant and happy Christmas season. Hope things are going all right with you.
在这辉煌快乐的圣诞佳节，献上一切美好的祝福！祝一切顺心如意！
9、 Here is wishing you all a Merry Christmas and a New Year bright with joy and success.
祝圣诞快乐，新年充满幸福和成功。
10、 Christmas comes but once a year. But when it comes it brings good cheer.
圣诞节一年只有一次，但每次来临都带来喜悦。
11、A cheery Christmas and the New Year hold lots of happiness for you!
给你特别的祝福，愿圣诞和新年带给你无边的幸福、如意。
12、May you have the best Christmas ever.
愿你度过最美好的圣诞节！
13、 Much joy to you in the up coming year.
May the warmest wishes, happy thoughts and friendly greetings come at Christmas and stay with you all the year through.
让温馨的祝愿、幸福的思念和友好的祝福，在圣诞佳节来到你身边，伴你左右。
14、 At Christmas and always, may peace and love fill your heart, beauty fill your world, and contentment and joy fill your days.
圣诞的祝福，平日的希冀，愿你心境祥和、充满爱意，愿你的世界全是美满，愿你一切称心如意，快乐无比。
15、 May the joy of Christmas be with you throughout the year.
愿圣诞的快乐一年四季常在。
16、Wishing you a sparkling Christmas and bright happy New Year! May the season bring much pleasure to you.
愿你的圣诞光彩夺目，愿你的新年灿烂辉煌！佳节快乐！
17、Wishing you all the blessings of a beautiful Christmas season.
愿你拥有圣诞节所有美好的祝福。
18、 Hope all your Christmas dreams come true!
愿你所有的圣诞梦想都成真！
19、 Hope you enjoy the happiness of Christmas and all the trimmings.
祝你享尽圣诞佳节的快乐和圣诞的礼品。
20、 Warm hearted wishes for an old fashioned Christmas and a happy New Year filled with all your favorite things.
传统佳节之际，献上圣诞的殷殷祝福，祝新年万事如意！
21、 I wish you a gay and merry Christmas. All affection and best wishes to you and yours.
以我所有的爱心与真诚祝你及全家圣诞快乐。
22、 In the season of joy I present my sincere wishes and kind thoughts. May the kind of Christmas outshine all the rest.
在这欢乐的时节给你我最真的祝福和亲切的思念，愿你今年的圣诞比往年更璀璨。
23、 May the glow of Christmas candle fill your heart with peace and pleasure and make your New Year bright. Have a love filled Christmas and New Year!
愿圣诞的烛光带给你祥和与喜悦，祝你的圣诞和新年充满爱。
24、May the bright and festive glow of Christmas candle warm the days all the year through. Hoping you will have a wonderful time enjoying Christmas Day and wishing you a New Year that is happy in every way.
愿明亮喜庆的圣诞烛光温暖一年中的每个日日夜夜，祝你欢欢喜喜度圣诞，高高兴兴过新年！
25、 Christmas time is here. I hope you have a wonderful New Year. May every day hold happy hours for you.
圣诞来临，祝新年快乐，愿你时时刻刻幸福欢乐！
26、 May your Christmas be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
愿你的圣诞充满温馨，祥和，与亲人团聚的快乐，祝圣诞乐陶陶，新年乐无限。
27、 Christmas should be a time of banked-up fines, the scent of flowers and wine, good talk, good memories and loyalties renewed. But if all else is lacking - love will do.
圣诞是这样美好的时光：炉火熊熊，花儿芬芳，醇酒飘香，殷殷祝福，美好回忆，恩爱日新。即便没有一切，只要有爱便足矣。
28、 May the beauty and joy of Christmas remain with you throughout the new year!
愿圣诞美景与欢乐常伴随你！
29、Wishing you every happiness when Christmas is near, and expressing appreciation for your cares and concerns during the year.
圣诞即将来临，祝你快乐幸福，对你一年来的关心和照顾表示衷心的感谢。
30、 Forget, forgive, for who may say that Christmas day may ever come to host or guest again. Touch hands!
愿知道圣诞节会不断来临的人们，忘却和宽恕以往的一切不快，让我们携手共进吧！
31、 A wish for a truly merry Christmas and may the joy of Christmas linger in your heart all the year!
圣诞快乐！愿圣诞的喜悦整年萦绕你心间。
32、 Wishing you a blessed Christmas and a New Year filled with happy surprises.
祝圣诞平安，新年中有意想不到的收获！
33、With the old wish that is ever new, may the greeting do its share toward making your Christmas a pleasant one.
老的祝福，却又常新，原此祝福，使你的圣诞更加愉快圆满。
34、 Christmas is the most human and kindly of season, as the month of June with sunshine and the balmy breath of roses.
圣诞最有人情味，充满仁爱的时节，它如同阳光明媚、玫瑰吐露芬芳的六月。
35、Wishing you a Christmas of happy time and a New Year of happy days.
愿圣诞是你快乐的时节，愿新年是你幸福的日子。

二、外贸促销信怎么写？
1. Emphasize the benefits rather than the features of the product or service.
强调的好处，而不是产品或服务的特点。
2. Use active voice in picturing the reader enjoying the use or performance of the product or service.
使用主动语态描绘读者于使用或性能的产品或服务。
3. Focus on one of the main appeals.
专注于一个主要的诉求。
4. Subordinate the price, unless it is an obvious bargain, by mentioning it after most of the benefits have been listed.
下属的价格，除非它是一个明显的讨价还价后，提到它的好处大部分被列入。
5. Use a promotion piece (eg. An enclosed brochure) to illustrate the details of the product or service.
推广使用一块（如一个封闭的小册子）来说明该产品或服务的细节。
6. Specify the action by providing the ways of obtaining the product.
指定行动提供获得产品的方法。

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