Great panel with Brett Green, Jeannine Crooks, Doylee Albee and Joshua Dorkin. This panel was moderated by Dave Taylor.

布雷特·格林(Brett Green)，珍妮妮·克鲁克斯(Jeannine Crooks)，多伊莉·阿尔比(Doylee Albee)和约书亚·多金(Joshua Dorkin)的出色小组。 该小组由Dave Taylor主持。

The panel started with the talk of strategy. As I always stress out, you need to have: Goals Goals Goals. While you are not writing a check to Facebook, Twitter, Linkedin etc, you are still spending time. Time is a valuable asset for your business. You have to analyze the goals for your business, and narrow your audience. You should target the network that is providing you the most results for your blog and your business.

小组首先讨论了战略。 正如我一直强调的那样，您需要：目标目标目标。 当您没有在Facebook，Twitter，Linkedin等上写支票时，您仍在花费时间。 时间是您业务的宝贵资产。 您必须分析业务目标，并缩小受众范围。 您应该定位为您的博客和企业提供最多成果的网络。

Next thing you need to do is be passionate about your product. You have to know what you are talking about. You have to be able to communicate with the audience you are reaching.

接下来需要做的就是对您的产品充满热情。 您必须知道您在说什么。 您必须能够与所覆盖的受众群体进行交流。

One of the key point brought up by Jeannine was about automation. Just because something can be automated doesn’t mean that it should be automated. You shouldn’t run auto-reply campaigns. You should be social. Treat your followers like actual people. Don’t talk at them. Talk to them. I have always stressed that which is why I never run automated reply campaigns. It really sucks when you are saying the same thing to everyone who mentions a specific keyword to you.

Jeannine提出的关键点之一是关于自动化。 仅仅因为某些东西可以自动化并不意味着它应该自动化。 您不应该运行自动回复广告系列。 你应该是社交的。 将您的追随者像真实的人一样对待。 不要跟他们说话。 跟他们说。 我一直强调，这就是为什么我从不进行自动回复活动。 当您对每个向您提及特定关键字的人说同样的话时，确实很烂。

They talked about blogging and its place within social media. Whether blogs will stay or will they go away? Joshua suggested that moving to a third party site solely is not a good option. You should always strive to owning your own content. I am always an advocate of owning your own content and have your blog as the central hub. Think of your blog as the heart that pumps blood to your organs which are these social networks.

他们谈论了博客及其在社交媒体中的地位。 博客会留下还是会消失？ 约书亚(Joshua)建议，仅移至第三方站点不是一个好的选择。 您应该始终努力拥有自己的内容。 我一直主张拥有自己的内容，并以您的博客为中心。 可以将您的博客想像成是向这些社交网络的器官泵血的心脏。

Bottom line is have a strong personality. People relate with people not businesses. Your personality will be the core of your success.

底线是要有坚强的个性。 人与人交往而不是企业。 您的个性将是您成功的核心。

If you would like to see the entire session or any of the other session you may do so at Blog World Expo

如果您想观看整个会议或任何其他会议，可以在Blog World Expo上观看。

翻译自: https://www.wpbeginner.com/events/promoting-your-blog-in-the-age-of-social-media-blogworld-la-2011/