Facebook Ads look slightly different depending on the results you want. This guide includes recommendations to help make your Facebook Ads look their best wherever they're seen.
Clicks to Website[网站点击]
Clicks to Website: Links
[Send people to important sections of your website.]
引导人们到您网站上的重要位置
Facebook Links，Facebook站内的链接，包括：Desktop News Feed,Mobile News Feed,Rgiht Column
https://www.facebook.com/business/ads-guide/clicks-to-website/links/
Clicks to Website: Instagram Links
[Send people to important sections of your website.]
Instagram Links，Imstagram站内的链接，包括：Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-links/
Clicks to Website: Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
一个广告单元内会有3到5张图片及其链接，引导人们到您的网站上的特定位置
Facebook Carousel，Facebook上的旋转木马，包括：Desktop News Feed,Mobile News Feed,Right Column
https://www.facebook.com/business/ads-guide/clicks-to-website/carousel/
Clicks to Website: Instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Instagram Carousel，Instagram上的旋转木马，包括：Instagram Feed
https://www.facebook.com/business/ads-guide/clicks-to-website/instagram-carousel/
Clicks to Website: Canvas
[Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
Canvas是一种为企业在Facebook上讲述自己的故事，并展示他们的产品的身临其境的移动体验。
Facebook Canvas，画布
Canvas offers different components to tell your story. These components can be combined in different configurations. You can view a full overview of Canvas here: https://canvas.facebook.com/
一个完整的Canvas包括：Header(头部),Photo(照片),Text Block(文本块),Button(按键),Carousel(圆盘传送带),Video(视频),Product Set(产品集合)
https://www.facebook.com/business/ads-guide/clicks-to-website/canvas?tab0=canvas&tab1=carousel
Website Conversions[网站的转换]
Website Conversions: Links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.]
优化您的广告，让人们在网站上采取具体行动，如注册订阅邮件或者购买产品。
Facebook Links
https://www.facebook.com/business/ads-guide/website-conversions/links/?toggle0=Photo
Website Conversions: Instagram Links
[Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.]
Instagram Links
https://www.facebook.com/business/ads-guide/website-conversions/instagram-links/
Website Conversions: Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Facebook Carousel
https://www.facebook.com/business/ads-guide/website-conversions/carousel/?toggle0=Photo
Website Conversions: Instagram Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.]
Instagram Carousel
https://www.facebook.com/business/ads-guide/website-conversions/instagram-carousel/
Website Conversions: Canvas
[Canvas is an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.]
https://www.facebook.com/business/ads-guide/website-conversions/canvas/?tab0=mobile-news-feed
Page Post Engagement[页面帖子互动]
Page Post Engagement: Photo
[You'll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.]
当你提高帖子数量时你会reach到更多的人。互动可以包括帖子的喜欢，评论，分享以及照片的分享数量。
https://www.facebook.com/business/ads-guide/post-engagement/photo/
Page Post Engagement: Video
[When you boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/video/
Page Post Engagement: Text
[When you boost posts you'll reach more people. Engagement can include likes on your post, comments, shares and photo views.]
https://www.facebook.com/business/ads-guide/post-engagement/text/
Page Post Engagement: Instagram
[Get consumers to engage with your Instagram ad. Engagement can include likes and comments on your ad.]
让用户和你的Instagram广告互动。互动可以包括喜欢和评论。
https://www.facebook.com/business/ads-guide/post-engagement/instagram/?toggle0=Photo
Page Likes[页面的喜欢的数量]
[Connect with all the people who matter to your business.]
联系到与你业务相关的人群。
App Install[移动应用下载]
App Installs: Mobile App
[Get people to install your mobile app.]
让人们安装你的移动应用。
https://www.facebook.com/business/ads-guide/app-installs/mobile-app/?toggle0=Photo
App Installs: Instagram Mobile App
[Get people to install your mobile app.]
https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/?toggle0=Photo
App Installs: Instagram Mobile App Carousel
[Showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.C]
https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app-carousel/
App Installs: Desktop App
[Get people to use your desktop app.]
让人们使用你的桌面应用程序
https://www.facebook.com/business/ads-guide/app-installs/desktop-app/?toggle0=Photo
App Engagement[应用互动]
App Engagement: Mobile App
[Get more activity on your mobile app.]
获取移动应用更多的活动
https://www.facebook.com/business/ads-guide/app-engagement/mobile-app/?toggle0=Photo
App Engagement: Instagram Mobile App
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app/
App Engagement: Instagram Mobile App Carousel
[Get more activity on your mobile app.]
https://www.facebook.com/business/ads-guide/app-engagement/instagram-mobile-app-carousel/
App Engagement: Desktop App
[Get more activity on your desktop app.]
https://www.facebook.com/business/ads-guide/app-engagement/desktop-app/?toggle0=Photo
Local Awareness[乡土意识]
[Create ads that reach people near your business. This feature is currently only available in some countries.]
创建一个能够reach到你周围人的广告
https://www.facebook.com/business/ads-guide/local-awareness/
Event Responses[事件响应]
[Promote your Facebook Event to get more responses.]
促进你的Facebook事件，以获得更多的响应。
https://www.facebook.com/business/ads-guide/event-responses/
Offer Claims[订单优惠]
[Promote timely discounts or other deals for people to claim in your store.]
指定折扣或者其他优惠策略来促进人们消费。
Video Views[视频观看次数]
Video Views:Facebook Video
[Tell a story using a video in your ad.]
在你的广告中使用视频来讲述一个故事。
https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/
Video Views:Instagram Video Views
[Tell a story using a video in your ad.]
https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/
Lead Generation[产生线索]
[Optimize your ad to capture leads within Facebook's native platforms.]
获取Facebook的本地平台内的线索来优化您的广告
https://www.facebook.com/business/ads-guide/lead-generation/