谷歌play商店

There are many factors that determine the success of a mobile app on the market.

有许多因素决定着市场上移动应用程序的成功。

Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.

除了总体用户体验及其提供的价值外，潜在用户还必须易于找到它。

If you run an Android app, it’s very important that it has high discoverability and we can reach this result by optimizing the release for the Google Play Store and making it stand out among other options available, especially, as we’re talking about more than 3 million apps currently published on the store.

如果您运行的是Android应用程序，那么它具有很高的可发现性就非常重要，我们可以通过优化Google Play商店的发行版并使它在其他可用选项中脱颖而出来达到这一结果，尤其是当我们谈论的不仅仅是目前，该商店已发布了300万个应用。

In this article, we want to share with you the top 11 tips that can help you make your app distinguishable for the Google Play Store algorithm and users alike.

在本文中，我们想与您分享最重要的11个技巧 ，这些技巧可以帮助您区分Google Play商店算法和用户的应用 。

1.选择具有正确的“点击量”的关键字 (1. Select keywords with the right “volume-to-click-through” ratio)

For anyone starting off with ASO, App Store Optimization, it’s a popular mistake finding and using keywords with the highest possible search volume in the app page description.

对于从ASO开始的任何人，App Store Optimization都是一个普遍的错误查找，并在应用程序页面描述中使用具有最大搜索量的关键字。

Looking for popular and most searched words it’s certainly important but not all phrases receive an adequate amount of clicks from users (a factor known as CTR — click-through rate).

寻找流行且搜索最多的词当然很重要，但并非所有短语都获得用户足够的点击次数( 称为CTR(点击率 )) 。

A low-CTR phrase can potentially harm your app listing if you don’t get enough clicks, Play Store might determine that it’s irrelevant to users.

点击率偏低的词组可能会损害您的应用列表，如果您获得的点击次数不足，则Play商店可能会确定它与用户无关。

One of the keys to knowing which keyword you should select is by considering your target users’ search intent.

知道您应该选择哪个关键字的关键之一是考虑目标用户的搜索意图。

Can you expect them to know what your app does?

您可以期望他们知道您的应用程序做什么吗？

Have they used a similar solution before, or are they new to the subject?

他们之前使用过类似的解决方案，还是对这个主题不熟悉？

An example of a well-thought-out user intent strategy is Google Maps’ listing in the Play Store.

一种经过深思熟虑的用户意图策略的示例是Google地图在Play商店中的列表。

Despite the app is very popular, Google decided to go of a descriptive name: Maps — Navigate & Explore.

尽管该应用程序非常受欢迎，但Google还是决定使用一个描述性名称： Maps — Navigate＆Explore 。

By choosing the keywords “Navigate” and “Explore”, Google made sure that anyone searching for a navigation solution without using their brand name will still come across their app.

通过选择关键字“ Navigate”和“ Explore” ，Google确保了搜索不使用品牌名称的导航解决方案的任何人仍然会遇到他们的应用程序。

ASO长尾关键字 (ASO Long-tail keywords)

Given that CTR and user search intent are such important ASO factors, the way to gain more visibility and interactions is to use long-tail phrases, which are more specific and tend to have a higher CTR.

鉴于点击率和用户搜索意图是ASO如此重要的因素 ，获得更多可见性和互动的方法是使用长尾词组 ，这些词组更具体并且往往具有较高的点击率 。

According to an Ahrefs’ study of over 1.9 billion keywords, 29.13% of phrases with over 10,000 monthly searches were made up of three or more words!

根据Ahrefs对超过19亿个关键字的研究，每月搜索量超过10,000个的短语中有29.13％由三个或更多单词组成！

Source: Ahrefs

资料来源： Ahrefs

在哪里可以找到应用程序的关键字和关键字组合？ (Where can you find keywords and keyword combinations for your app?)

Find relevant keywords for your app is quite easy and you can do that by simply making research and analyzing the common keywords used by your competitor.

查找与您的应用相关的关键字非常容易，您可以通过简单地研究和分析竞争对手使用的常见关键字来做到这一点。

For better work, use an App Store Optimization keyword planning tool which can help you find the most relevant keywords with other useful information like the rank, the usage by other apps or websites, the researches made by users, etc…

为了更好地工作，请使用App Store Optimization关键字计划工具 ，该工具可以帮助您找到最相关的关键字以及其他有用信息，例如排名，其他应用程序或网站的使用情况，用户的研究结果等…

Here are some tools:

这里有一些工具：

  • KeywordKeg

    关键字桶

  • AppFollow

    应用关注

  • KeywordTool

    关键字工具

2.结合您的品牌名称和所选关键字，以使标题醒目 (2. Make a catchy Title by combining your Brand name and the keywords you selected)

The title of an app in Google Play Store is an important ASO on-metadata factor to keep in mind.

Google Play商店中应用程序的标题是一个重要的ASO元数据因素 ，请牢记。

Google allows developers to include 50 characters in the App Title (NEW: link), so use them wisely.

Google允许开发人员在“应用程序标题” (NEW： 链接 )中包含50个字符 ，因此请明智地使用它们。

Keep your brand name short, easy to spell and easy to memorize for your users.

为您的用户保持品牌名称简短，容易拼写和易于记忆。

Include your most relevant keywords alongside your brand name.

在品牌名称旁边添加最相关的关键字。

Remember that you can add one title in each language to localize your app

请记住，您可以使用每种语言添加一个标题来本地化您的应用

Don’t ignore localizing your app title — the mobile world is global, and the demand for your app can arise from the countries that you have never expected.

不要忽略对应用程序标题的本地化-移动世界是全球性的，对应用程序的需求可能来自您从未期望过的国家/地区。

A quick tip:

快速提示：

Try adding emoji to your app title to grab the attention of the users when they browse or search the Play Store.

尝试在应用标题中添加表情符号，以吸引用户浏览或搜索Play商店时的注意力。

The perfect title should look like one of these:

完美的标题应如下所示：

  • Brand — Keyword

    品牌—关键字

  • Brand: Keyword

    品牌：关键字

  • Keyword — Brand

    关键字-品牌

  • Keyword: Brand

    关键字：品牌

3.请勿在简短说明中用关键字来夸大其词 (3. Don’t overdo it with keywords in your short description)

The Short Description and Long Description differ by the way they can affect the users’ interest.

简短描述和详细描述的不同之处在于它们会影响用户的兴趣 。

In short description, keywords are not so relevant and you have a limit of 80 characters so it’s very difficult to insert many keyword and create a catchy phrase at the same time

简而言之，关键字不那么相关，并且您最多只能输入80个字符，因此很难同时插入多个关键字并创建一个吸引人的短语

You have only a couple of seconds to catch your prospect’s attention, make a good first impression, and sell your app’s story.

您只有几秒钟的时间就能吸引潜在客户的注意力 ，给您留下良好的第一印象，并出售您应用的故事。

Naturally, you can mention a keyword or two, just make sure they don’t disrupt the message you’re trying to convey.

自然地， 您可以提及一个或两个关键字 ，只需确保它们不会干扰您尝试传达的信息即可。

Instagram does a great job at this with their claim:

Instagram在这方面做得很好，声称：

“Bringing you closer to the people and things you love”

“使您与您所爱的人和事物更接近”

Source: Google Play Store

资料来源： Google Play商店

4.在详细说明中使用关键字 (4. Use keywords in your long description)

Unlike the iOS App Store,

与iOS App Store不同 ，

Google Play examines the long description of your app page and looking for relevant keywords

Google Play会检查您的应用页面的详细说明，并寻找相关的关键字

Here’s where you should focus your efforts and mention the terms you want to be found for and for certain industries is very important and significantly affects their app ranking.

在这里，您应该集中精力并提到要为某些行业找到的术语非常重要，并且会严重影响其应用排名。

The marketing agency AppMasters noticed a spike for two keywords after having ASO-optimized the long description. The first keyword’s position went up from number 13 to 8, and the second — from 11 to 8.This means that the app reached the top 10 search results for both phrases!

营销机构AppMasters 在ASO优化了详细说明后 注意到两个关键字激增 。 第一个关键字的排名从13上升到8，第二个从11上升到8。这意味着该应用程序在两个词组中均排在前10位！

Tips for a great and optimized description on Google Play:

有关在Google Play上进行精彩，优化的说明的提示：