When I received “President Trump’s Coronavirus Guidelines for America” yesterday it seemed like a missed opportunity to communicate crucial information. So designer Deron Husak and I did a quick revamp. If you mistook the real card for junk mail and tossed it, we hope you read this version and take the important guidance to heart.

昨天我收到《特朗普总统的美国冠状病毒指南》时，似乎错过了交流重要信息的机会。 因此，设计师Deron Husak和我进行了快速修改。 如果您将真实的卡误认为垃圾邮件并扔掉了，我们希望您阅读此版本并牢记重要的指导。

Here’s what we fixed:

这是我们修复的问题：

• In the original, side 1 is wasted. The president’s name is three times larger than the most critical message, “Slow The Spread.” We replaced the large title with a statement that speaks directly to the issue.

•在原稿中，第一面被浪费了。 总统的名字比最关键的信息“慢传”大三倍。 我们用直接说明问题的声明代替了大标题。

• We removed the White House branding, which, in this highly polarized time, feels like it subtracts as much as adds. The authority of the CDC brand is more important here.

•我们删除了白宫品牌，在这个两极分化的时代，它觉得它减去了增加的数量。 CDC品牌的权威在这里更为重要。

• We replaced the color blue, which is considered in direct marketing to be tranquil (and often associated with financial services), with red (which communicates urgency and first aid).

•我们用红色(传达紧急程度和急救)替换了蓝色，蓝色在直接营销中被认为是安静的(通常与金融服务相关)。

• The white border around the card, front and back, wastes space and shrinks the type. The larger the copy, the easier for those with poor eyesight.

•卡前后前后的白色边框会浪费空间并缩小字体。 副本越大，视力差的人越容易。

• On side 2, the copy has been tweaked to be more concise and, in some cases, more detailed, and the URL is now more prominent.

•在第2面，已对副本进行了调整，使其更加简洁，在某些情况下，更加详细，并且URL现在更加突出。

Design matters — especially at times like this.

设计很重要-尤其是在这样的时候。

Let us know what you think.

让我们知道您的想法。

Download a high resolution JPG of the redesigned postcard.

下载重新设计的明信片的高分辨率JPG。

3/31 UPDATE: We had our concept printed at a nearby FedEx and it turned out great. You can use the above JPG to print your own — simply email it to your print shop and tell them you want it printed on 5x7 cover stock. They can do two per sheet and trim them. The cards should cost about $1 apiece.

3/31更新 ：我们在附近的FedEx上打印了我们的概念，结果非常好。 您可以使用上面的JPG来打印自己的JPG，只需将其通过电子邮件发送到您的打印店，并告诉他们您希望将其打印在5x7的封面上。 他们可以每张纸做两个并修剪它们。 这些卡的价格约为每张1美元。

Here is our printed version compared to the original, for reference:

这是我们的印刷版与原始版相比，以供参考：

Gregor Gilliom, Versatile WordsDeron Husak, Major Interactive

Gregor Gilliom， 多才多艺的话 Deron Husak， 专业互动