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Buying online is always a risk. Anyone anywhere can list something for sale, and there’s often no recourse should a problem arise. Even big marketplaces like Amazon—with tens of thousands of sellers—aren’t immune to counterfeits and scams. Photographers spend billions every year so they’re an obvious target; let’s look at how to safely buy camera gear online—or at least, buy it as safely as possible.

在线购买总是有风险的。 任何地方的任何人都可以列出要出售的物品，并且在出现问题时通常没有追索权。 甚至像亚马逊这样的大型市场(拥有成千上万的卖家) 也无法幸免于假货和诈骗 。 摄影师每年花费数十亿美元，因此很明显他们是目标。 让我们看看如何安全地在线购买相机装备-或至少要尽可能安全地购买。

假冒相机装备有多普遍？ (How Common Is Counterfeit Camera Gear?)

Counterfeit camera gear is, if not common, definitely out there. What way it’s counterfeit depends on what exactly it is.

假冒的摄影器材肯定不常见，即使不是很普遍。 伪造的方式取决于其确切的身份。

Camera accessories are the most likely thing to be counterfeited. It’s estimated that up to a third of SanDisk memory cards sold are fake. That’s a hell of a lot of counterfeit cards. The reason they’re so common is that SanDisk is a soft target: their cards are super popular (we recommend them here on How-To Geek), and people can fake them by simply by slapping a sticker on a cheap generic card. The fakes have even been sold on Amazon.

相机配件是最有可能被仿冒的东西。 据估计， 售出的SanDisk存储卡中多达三分之一是假的 。 那真是很多伪造卡的地狱。 它们如此普遍的原因是SanDisk是一个软目标：它们的卡非常受欢迎( 我们在How-To Geek上推荐它们 )，人们只需在便宜的普通卡上贴上标签即可伪造它们。 这些假货甚至已经在亚马逊上出售 。

Similarly, Canon has had trouble with counterfeiters manufacturing knockoffs of their flash units, and there have been fake Nikon battery grips. These kind of accessories are a gold mine for fakers because the products work and most people won’t be able to tell the difference. If photos write to the memory card in your camera, why would you question its authenticity? It’s only when the cheap chip inside fails that you might realize you’ve been had.

同样， 佳能在制造假冒者生产的闪光灯组件时遇到麻烦 ，而且尼康还冒充了假电池 。 这类配件是造假者的金矿，因为这些产品有效，而且大多数人无法分辨。 如果照片写入相机中的存储卡，为什么还要质疑其真实性？ 只有当内部便宜的芯片发生故障时，您才可能意识到自己已经受够了。

For larger items like cameras and lenses, the problems are a little more subtle. Cameras are expensive and technically difficult to manufacture, so they’re much harder to clone. Instead, scammers will buy a cheaper camera and change the badges, so it looks like the more expensive model. For example, the Nikon D7100 is similar enough to the significantly more expensive D610 that scammers can cheaply change a body panel and flog the 7100 on for a tidy profit.

对于相机和镜头等较大的物品，问题会更加棘手。 相机价格昂贵且在技术上难以制造，因此很难克隆。 相反， 诈骗者会购买便宜的相机并更换徽章，因此看起来更昂贵 。 例如，尼康D7100与价格昂贵得多的D610足够相似，骗子可以廉价地更换车身面板并鞭打7100以获得可观的利润。

You also have to be careful with gray market imports. In the best cases, the seller buys the camera cheaper overseas, somewhat dubiously imports it, and then sells it for a profit at a price that’s still lower than the RRP. You won’t get a warranty, and the camera manufacturer may look at you askance if they need to fix it at any stage, but you will get a brand new camera at a knockdown rate.

您还必须注意灰色市场的进口。 在最佳情况下，卖方会从海外购买便宜的相机，有些怀疑地将其进口，然后以仍低于RRP的价格出售以获取利润。 您将无法获得保修，并且相机制造商可能会询问您是否需要在任何阶段进行修理，但是您将获得价格低廉的全新相机。

In other cases, you’ll end up with a camera that’s been stolen. The sellers will normally change or cover up the serial number on the body so you can’t easily check and, until something goes wrong, you won’t notice.

在其他情况下， 您最终会得到被盗的相机 。 卖家通常会更改或遮盖机身上的序列号，这样您就很难检查，直到出现问题，您才不会注意到。

需要注意什么 (What to Watch Out For)

There are lots of red flags that can tip you off to a fake or otherwise dodgy listing. Some of the major ones are:

有很多危险信号可能会提示您虚假或不可靠的清单 。 一些主要的是：

• A price that’s too good to be true. Cameras are expensive, and if the seller is above board, there’s only so low they can go.价格太高了，难以置信。 相机很昂贵，而且如果卖方不在话下，那就只能买得起了。
• If the camera or gear is offered with no box, no manual, or no warranty, then something is probably up. It might be a genuine gray market import, or there could be something more.如果提供的相机或设备没有包装盒，没有手册或没有保修，则可能是有些问题。 这可能是真正的灰色市场进口，或者可能还有更多。

• If there are lots of bad reviews on the product, bad reviews on the seller’s other products, or good reviews that look fake, that’s cause for concern.

  如果产品上有很多不良评论，卖家其他产品上的不良评论，或者看起来是假的良好评论 ，那就值得关注。

• If you’re buying from Amazon and the product is listed as “Fulfilled by Amazon,” this means a third-party seller is using Amazon’s marketplace, and they are doing the packaging and posting, but they aren’t the ones selling it to you. Fulfilled by Amazon products are notorious for being rife with fakes and counterfeits.如果您是从亚马逊购买的，并且该产品被列为“亚马逊提供的商品”，则表示第三方卖家正在使用亚马逊的市场，并且正在进行包装和过帐，但不是将其出售给您。 亚马逊产品充斥着大量假货和假冒产品。
• If the listing is written in bad English, there are some simple misspellings, or the photos don’t look like they came from a multi-million dollar marketing department, it’s another sign that something might be up.如果清单的英文写得不好，可能是一些简单的拼写错误，或者照片看起来好像不是来自数百万美元营销部门的照片，这又是一个迹象，表明事情可能会发生。

从本地或信誉良好的商店购买 (Buy Local or From a Reputable Store)

While it’s tempting to buy all your camera gear from Amazon, it’s something we can’t recommend, at least until they sort out their counterfeit and fake listings problems. In fairness to them, in any of the articles I linked to above where someone bought something fake from Amazon, the company did refund them or otherwise make things right, but it’s just not a hassle you want to deal with.

虽然很想从亚马逊购买所有相机设备，但我们不建议这样做，至少要等到他们解决假冒和伪造商品问题为止。 为了公平起见，在我上面链接的任何文章中，有人从亚马逊购买了假货，公司确实退款了或以其他方式使事情正确，但这并不是您要处理的麻烦。

The best thing to do is buy from a local camera shop. Many of them have online stores, and they’ll happily ship to you. The prices probably won’t be as low as Amazon’s, but you get the peace of mind knowing that you’re not being ripped off. Especially for big-ticket items, the staff in the camera shop may have some latitude to offer discounts, give you free stuff, and otherwise make up the gap between their list price and Amazon’s. The major camera manufacturers also have frequent cash back offers that they’ll be able to advise you on.

最好的办法是从当地的照相馆购买。 他们中的许多人都有在线商店，他们会很乐意为您发货。 价格可能不会像亚马逊那样低，但是您知道自己没有被剥夺，因此可以放心。 尤其是对于大件物品，相机店的工作人员可能有一定的自由度可以提供折扣，为您提供免费的东西，或者弥补标价与亚马逊的差距。 大型相机制造商还经常提供现金返还优惠，以便为您提供建议。

If you want to buy from an online store with a huge selection of even the most niche accessories, then we recommend B&H Photo. They’re one of the largest online photography stores for good reason: they sell everything, ship everywhere, and have good prices. You’ll get a much more consistent experience than buying your camera stuff from Amazon.

如果您想从在线商店购买甚至是大多数利基配件的大量选择，那么我们建议您使用B＆H Photo 。 它们是最大的在线摄影商店之一，这有充分的理由：它们出售所有产品，无处不在，并且价格合理。 与从亚马逊购买相机物品相比，您将获得更加一致的体验。

检查您购买的商品 (Check What You Buy)

Even if you’re certain you bought from a reputable seller—and especially if you aren’t—it’s worth giving any camera gear you buy online a quick once over when it arrives. Google “how to spot a fake [whatever you bought]” and check that yours is genuine. For example, real SanDisk cards have a gray switch and a serial number on the back; some of the fake cards have a yellow switch and no serial number.

即使您确定自己是从信誉良好的卖家那里购买的，尤其是如果不是这样，也值得在购买时Swift给您网上购买的任何相机装备。 Google“如何发现伪造的东西(无论您购买了什么)”，并检查您的商品是否真实。 例如，实际的SanDisk卡背面有一个灰色的开关和一个序列号。 有些假卡的开关是黄色的，没有序列号。

You should also check that any holograms are real and where they should be, that labels are secure, aligned, and properly printed, and that everything that should be in the box—like the manual and warranty card—is.

您还应该检查所有全息图是否真实，应在何处，标签是否牢固，对齐并正确打印，以及包装盒中应包括手册和保修卡在内的所有内容。

For cameras, it’s also worth checking the shutter count. It should be zero (or almost zero) for a brand new camera; if it’s higher, then something is up.

对于相机，也值得检查快门数量 。 对于全新的相机，它应该为零(或几乎为零)； 如果更高，则说明出现了问题。

If you’re ever in doubt, contact the seller and the manufacturer.

如有疑问，请与卖方和制造商联系。

The photography market is worth so much money that it’s an easy target for scammers. They only have to take the smallest fraction of the smallest fraction of 1% of the business to turn a serious profit. This means that you, the consumer, have to be extra vigilant.

摄影市场价值不菲，这对于骗子来说是一个容易的目标。 他们只需花费业务的1％的最小部分中的最小部分即可获利。 这意味着您(消费者)必须格外警惕。

翻译自: https://www.howtogeek.com/401209/how-to-safely-buy-photography-gear-online/

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