Google mentioned that in the last 21 months, there have been 116 billion downloads of the apps and games that are created by developers, and enjoyed by over 2.5 billion people in more than 190 countries around the world as well. However, Google are trying and planning to create advanced features for improving the productivity and performance of this system. This essay aims to introduce some new features and improvements, which have been made in Google Play in recent months.

谷歌提到，在过去的21个月中，由开发人员创建的应用和游戏下载量已达到1160亿，并且在全球190多个国家/地区拥有超过25亿的用户喜欢。 但是，Google正在尝试并计划创建高级功能以提高该系统的生产率和性能。 本文旨在介绍最近几个月在Google Play中进行的一些新功能和改进。

简介与概述 (Introduction and Overview)

In the last 21 months, there have been 116 billion downloads of the apps and games that are created by developers, and enjoyed by over 2.5 billion people in more than 190 countries around the world as well. That is a tremendous achievement for Google Play indeed. However, Google are trying and planning to create new features for enhancing the performance and productivity of this system. There have been four main categories for demonstrating the new features, which have been created in recent months as follows:

在过去的21个月中，开发人员创建的应用和游戏下载量达到1160亿，全球190多个国家/地区的25亿人也享受了下载。 对于Google Play而言，这确实是一个巨大的成就。 但是，Google正在尝试并计划创建新功能以增强该系统的性能和生产率。 用于演示新功能的主要类别有四个，它们在最近几个月中创建如下：

1. Increasing the number of users增加用户数量
2. Android App Bundle momentumAndroid App Bundle的发展势头
3. Improvements for games游戏改进
4. The new Google Play Console新的Google Play控制台

In this essay, we will consider the new features as mentioned in these categories that have been introduced by Google recently.

在本文中，我们将考虑Google最近引入的这些类别中提到的新功能。

增加用户数量 (Increasing the number of users)

User trust and safety

用户信任与安全

It is clear that Developers can just only be successful on Google Play as long as users trust the platform. That is why Google build some features like Google Play Protect, which scans over 100 billion apps every day. Last year, prevented more than 1.9 billion malware installs from non-play sources. In addition, it is why Google has developed Privacy First policies with strict permission controls, and why Google review every app and game for compliance. However, they know that simply providing a trustworthy platform for your apps and games is not enough. That is why they are also creating new programs and features to help users discover and stay engaged with developer apps and games. So, they have made more progress to help you capture an even wider audience in the last few months.

显然，只要用户信任平台，开发人员就只能在Google Play上取得成功。 这就是为什么Google建立某些功能(例如Google Play Protect)的原因 ，该功能每天扫描超过1000亿个应用程序。 去年，阻止了来自非游戏来源的超过19亿个恶意软件安装。 此外，这就是Google制定具有严格权限控制的Privacy First政策的原因，也是Google审查每个应用程序和游戏的合规性的原因。 但是，他们知道，仅仅为您的应用程序和游戏提供可信赖的平台是不够的。 这就是为什么他们还创建新程序和功能来帮助用户发现开发者应用程序和游戏并与之保持联系的原因。 因此，他们在过去几个月中取得了更大的进步，可以帮助您吸引更多的受众。

Privacy First is a one-stop solution to review all of your current installed applications in order to protect your privacy. This will list apps that have the ability to access your personal information including messages, location, telephone calls, and contacts.

隐私优先是一种一站式解决方案，可检查您当前安装的所有应用程序，以保护您的隐私。 这将列出能够访问您的个人信息(包括消息，位置，电话和联系人)的应用。

Google Play Protect helps you keep your device safe and secure. It runs a safety check on apps from the Google Play Store before you download them. It checks your device for potentially harmful apps from other sources. These harmful apps are sometimes called malware.

Google Play保护可以帮助您保护设备的安全。 在您下载应用之前，它会对Google Play商店中的应用进行安全检查。 它会检查您的设备中是否有其他来源的有害应用程序。 这些有害的应用程序有时称为恶意软件。

Google Play Points

Google Play积分

Basically, Google Play Points is a rewards program, which lets you earn points and rewards with the Google Play Store. So, by using Google Play Points, you can be able to:

基本上， Google Play积分是一种奖励计划，可让您在Google Play商店中获得积分和奖励。 因此，通过使用Google Play积分，您可以：

• Earn points for purchases of digital content, in app items and downloads from the Google Play Store.通过应用项目和从Google Play商店下载数字内容来赚取积分。
• Use points to get discount coupons, in-app items, or Google Play Credit.使用积分获取折扣券，应用内商品或Google Play积分。
• Get more benefits, rewards and points as your level goes up.随着级别的提高，获得更多的好处，奖励和积分。

The user rewards program recently launched in Hong Kong and Taiwan.

最近在香港和台湾推出的用户奖励计划。

Google Play Pass

Google Play通行证

Google Play Pass is a game and apps subscription service by Google for Android devices. It was launched on September 23, 2019 in the US. In July 2020, the service started as planned in other Western countries, including Germany, Australia and Canada. In fact, subscribers can be able to access the included apps and games without ads and in-app purchases with a monthly or yearly subscription. There are over 460 titles ranging from puzzles to podcasts.

Google Play Pass是Google针对Android设备提供的游戏和应用订阅服务。 它于2019年9月23日在美国推出。 2020年7月，该服务按计划在包括德国，澳大利亚和加拿大在内的其他西方国家开始。 实际上，订阅者可以按月或按年订阅，而无需广告和应用内购买即可访问包含的应用和游戏。 从拼图到播客，共有460多种标题。

Teacher Approved

老师批准

Google today is making it easier for families to find quality educational apps with the addition of a new Teacher Approved section to Google Play. This means Teacher Approved feature help parents find kid-friendly apps and games for their families. Google will also include information in the app’s listing about why it was rated highly.

借助Google Play上新增的“教师批准”部分，今天的Google使家庭更加容易找到优质的教育应用。 这意味着教师批准功能可帮助父母为家人找到适合孩子的应用程序和游戏。 谷歌 还将在应用程序列表中包含有关其为什么被高度评价的信息。

Google Play Commerce

Google Play商务

As we know, a major part of reaching users is the ability to transact with them. The Commerce platform reaches over 2 billion people in 150 plus countries with over 180 carriers worldwide. Also, in the past year, they added 60 new local forms of payments in 15 countries. In addition to providing options for various ways to monetize and sell, Google Play Billing gives you the tools to optimize your selling experience and make it effortless. Therefore, users can have a great user experience with this feature.

我们知道，吸引用户的主要部分是与他们进行交易的能力。 Commerce平台覆盖全球150多个国家/地区的20亿人，全球拥有180多家运营商。 此外，在过去的一年中，他们在15个国家/地区增加了60种新的本地付款方式。 除了提供多种货币化和销售方式的选择之外，Google Play结算还为您提供了优化销售体验并使之轻松的工具。 因此，用户可以使用此功能获得良好的用户体验。

Android App Bundle的发展势头 (Android App Bundle momentum)

Fundamentally, the app Bundle is an advanced vision for modern app distribution. By diminishing your app size, the App Bundle has helped thousands of developers increase their install rate particularly in countries where device storage is at a premium. In fact, Google mentioned that over 35% of active installs use the Android App Bundle. This means one in three apps in production on Google Play is currently published with the Android App Bundle. That is about an 800% increase from this time last year and adoption is growing daily. Recently, there have observed an adoption from major developers such as Adobe, eBay, and UC Browser.

从根本上讲，应用程序捆绑包是现代应用程序分发的高级愿景。 通过减小您的应用程序大小，App Bundle帮助成千上万的开发人员提高了安装率，尤其是在设备存储非常昂贵的国家/地区。 实际上，Google提到超过35％的有效安装使用Android App Bundle。 这意味着当前在Android Play 捆绑包中发布了三分之一的Google Play生产应用 。 与去年同期相比，这一数字增长了约800％，并且采用率每天都在增长。 最近，已经观察到Adobe，eBay和UC Browser等主要开发人员的采用。

An Android App Bundle is a file with the .aab file extension, which you upload to Google Play. In fact, App bundles are signed binaries, which organize your app’s code and resources into modules, as indicated in below figure:

Android App Bundle是带有.aab文件扩展名的文件，您可以将其上传到Google Play。 实际上，App捆绑包是签名的二进制文件，可将您的应用程序的代码和资源组织到模块中，如下图所示：

App Bundle Explorer

应用套件资源管理器

In the last few months, Google has rolled out of enhancements in next generation features based on users’ feedback. For instance, the new App Bundle Explorer in the Play Console helps you understand how Play optimizes your app, and lets you download relevant files and assets. You can get an installing for any version you have ever published on Play for testing purposes and you can also download Play signed APKs for pre-installing on real devices.

在过去的几个月中，Google根据用户的反馈推出了下一代功能的增强功能。 例如，Play控制台中新的App Bundle Explorer可帮助您了解Play如何优化您的应用，并允许您下载相关文件和资产。 您可以针对Play上已发布的任何版本进行安装以进行测试，也可以下载Play签名的APK以预安装在真实设备上。

Manage all your app bundles and artifacts in one place and get useful metadata, downloads, and insight into what Google Play generates for dynamic delivery.

在一处管理所有应用程序包和工件，并获得有用的元数据，下载信息，并深入了解Google Play为动态交付生成的内容。

App Bundle for games

适用于游戏的应用程序捆绑

Google has also expanded the App Bundle for games by introducing the Google Play Asset Delivery, which offers free dynamic delivery of game assets. In other words, it allows you to package all your assets alongside your game binary, and let Play manage the asset delivery for you.

Google还通过引入Google Play资产交付扩展了游戏的App Bundle，它提供了免费动态交付的游戏资产。 换句话说，它允许您将所有资产打包到游戏二进制文件中，并让Play为您管理资产交付。

Play Asset Delivery (PAD) brings the benefits of app bundles to games. It allows games larger than 150MB to replace legacy expansion files (OBBs) by publishing a single artifact to Play containing all the resources the game needs. PAD offers flexible delivery modes, auto-updates, compression, and delta patching, and is free to use

Play Asset Delivery(PAD)为游戏带来了App Bundle的好处。 它允许大于150MB的游戏通过将包含游戏所需所有资源的单个工件发布到Play上来替换旧的扩展文件(OBB)。 PAD提供灵活的交付模式，自动更新，压缩和增量修补，并且可以免费使用

Three modes of delivery

三种交付方式

Google Play offers customizable delivery modes, auto update and smart targeting options. These replace the need to use expansion files, which will be deprecated soon. Some early Google adopters like Gameloft are reporting great download performance worldwide as well as substantial growth in the number of users retained. Google is planning to improve the App Bundle; they expect it to become a necessary requirement for all new apps in 2021.

Google Play提供了可自定义的投放模式，自动更新和智能定位选项。 这些取代了使用扩展文件的需要，该文件将很快被弃用。 一些Google早期采用者，例如Gameloft，报告了全球出色的下载性能以及保留的用户数量的大幅增长。 Google计划改进App Bundle； 他们希望它成为2021年所有新应用程序的必要要求。

游戏改进 (Improvements for games)

Pre-registration

预注册

Play Asset Delivery is only one of the many updates we have made to help you improve your games. Besides, they have introduced a new Day-1 auto install feature to pre-registration to help you build excitement before your launch and accelerate early downloads.

Play资产交付只是我们为帮助您改善游戏而进行的众多更新之一。 此外，他们还引入了一项新的Day-1自动安装功能，可以进行预先注册，以帮助您在启动前建立兴奋并加速早期下载。

Android Performance Tuner

Android Performance Tuner

Android Performance Tuner is an advanced tool to help you measure your frame rate performance and graphical fidelity and to optimize between the two. This will help you achieve stable frame rates at scale across the whole Android device ecosystem. As a result, you can be able to deliver higher quality game experiences to more Android users with less effort. Furthermore, there is a new Unity plugin to make it even easier to integrate into Unity games.

Android Performance Tuner是一个高级工具，可帮助您评估帧率性能和图形保真度，并在两者之间进行优化。 这将帮助您在整个Android设备生态系统中大规模实现稳定的帧速率。 因此，您可以毫不费力地为更多的Android用户提供更高质量的游戏体验。 此外，还有一个新的Unity插件 ，可使其更轻松地集成到Unity游戏中。

Native crash symbolication

本机崩溃符号

Native crash symbolication is an another important feature that allows you upload your symbol files. Therefore, your crashes and ANRs are symbolicated in both Android vitals and pre-launch report. This lets you debug your game stability issues more easily.

本机崩溃符号化是另一个重要功能，可让您上载符号文件。 因此，您的崩溃和ANR在Android生命周期和发布前的报告中均得到了象征。 这使您可以更轻松地调试游戏稳定性问题。

新的Google Play控制台 (The new Google Play Console)

In recent months, Google has made a considerable update to Google Play console. Currently, there are over 900000 individual monthly Console users, including developers of all sizes, from one-person shops to companies with literally hundreds of Console users. Last year, they decided to redesign Play Console from the ground up. Now, they released the Beta version for the Play Console. Google designed the new Play Console to be more useful. So, now you can be able to:

最近几个月，Google对Google Play控制台进行了相当大的更新。 当前，每月有超过90万个个人Console用户，包括各种规模的开发人员，从单人商店到拥有数百名Console用户的公司。 去年，他们决定彻底重新设计Play控制台。 现在，他们发布了Play控制台的Beta版。 Google设计了新的Play控制台，使其更加实用。 因此，现在您可以：

• More easily find, discover, and understand significant features.更容易找到，发现和理解重要功能。
• Get new guidance on policy changes, release status, advice, and user feedback.获取有关策略更改，发布状态，建议和用户反馈的新指南。
• Better understand performance insights with new acquisition reports.通过新的收购报告更好地了解绩效见解。
• Inspect each of your app bundles and understand how Google Play optimizes artifacts for your users.检查您的每个应用程序捆绑，并了解Google Play如何为您的用户优化工件。
• Safely enable everyone on your team to use our features with new user management options.安全地使您团队中的每个人都能通过新的用户管理选项使用我们的功能。

Some new improvements and features for Google Play Console as follows:

Google Play控制台的一些新改进和功能如下：

1. Clearer and easier to use.更清晰易用。
2. Updated navigation.更新了导航。
3. Responsive design.响应式设计。
4. New releases overview: in this feature you can see information about your internal, closed and open testing tracks as well as your production tracks all in one place.新版本概述：在此功能中，您可以在一处查看有关内部，关闭和打开的测试轨道以及生产轨道的信息。
5. Managed publishing: this feature make it easier to review a summary of your updates and control when they are published on Google Play.托管发布：此功能可让您更轻松地查看更新摘要并控制更新在Google Play上的发布时间。
6. Update status: by using this feature you can see the updates status of all your apps at a glance.更新状态：通过使用此功能，您可以一目了然地查看所有应用程序的更新状态。
7. Policy status and app content: the new policy status and app content sections make it easier for you to provide all the information Google Play needs to confirm your apps are compliant with policies.政策状态和应用内容：新的政策状态和应用内容部分可让您更轻松地提供Google Play所需的所有信息，以确认您的应用符合政策。
8. New inbox: they are adding an inbox to make sure you never miss any important messages, suggestions or milestones from Google Play.新的收件箱：他们正在添加收件箱，以确保您不会错过Google Play上的任何重要消息，建议或里程碑。
9. New education pages: every feature in the Console now has an education page that tells you what the feature is, how it can help you and the best practices for using it.新的教育页面：控制台中的每个功能现在都具有一个教育页面，该页面告诉您该功能是什么，如何为您提供帮助以及使用它的最佳实践。
10. Console-wide unified search feature.控制台范围内的统一搜索功能。
11. Improved acquisition reports: this feature make it easy to monitor your performance trends. So, you can easily track the positive impact of your team’s work.改进的购置报告：此功能使监视绩效趋势变得容易。 因此，您可以轻松地跟踪团队工作的积极影响。
12. Different access for different users in your team for having a better team management.团队中不同用户的不同访问权限，以实现更好的团队管理。

结论 (In conclusion)

Although Google has had a tremendous achievements in developing Play in recent years, they are trying to develop and improve advanced features on Play. This article discussed some new improvements and features that have been accomplished in recent months.

尽管Google近年来在开发Play方面取得了巨大成就，但他们仍在尝试开发和改进Play的高级功能。 本文讨论了最近几个月完成的一些新改进和功能。