13.竞品分析报告怎么写？

竞品分析报告主要包括四个方面

方面 解释
商品方面 服务对象+盈利模式
能力方面 列出结构框架（思维导图）+ 梳理业务流程图 + 核心功能罗列
差异方面 列出差异对照表，设计：服务对象，盈利模式，产品结构，业务流程，核心功能
分析结论 总结竞品的优势与不足，从而对后续产品的规划提供重要的信息

总结：编写竞品分析报告是一个深度了解产品的过程（有利于了解对手，制定产品计划）

14.项目规划没有多神秘

产品经理做项目规划时，通常要制定一个多久的规划？
一个月或一个季度（近三个月的计划）

近三个月的计划：接下来三个月里面，我们要做的事情
1、一部分是上季度没完成或进行中的事情
2、接下来计划要做的事情

项目规划书【在线教育行业】

名词 解释
资源建设推进 是为使用题库的老师尽可能设计一些帮助他们快速录入试题的工具
效率与质量评估 是统计老师每人每天录入了多少试题，被质检了几次等
讲师赋能 是为讲课的老师提供更多的课堂互动工具，比如抢答器和计时器等
直播服务基建 是直播平台的基础功能搭建，涉及到大班课功能设计、小班课功能设计等

总结：计划要做的事情讲清楚

15.斗胆“画个小饼儿”给老板

薪酬（可见）+发展(不可见)
老板通常会为员工勾画一个优异的发展前景，一个美好的未来，俗称“画大饼”：并肩作战，全力付出，鼎力前行
总结：“”画饼”（规划）这件事情，对于产品经理来说，是工作启动前期，非常重要的一个环节

16.应用工具简介[流程梳理]

流程图：就是把“步骤”画出来
应用工具介绍：

基于系统 软件工具
微软 visio + Axure
苹果 OmniGraffle + Axure
基于个体设计还是团队协作 软件工具
个人 参考上述三个工具
团队 Process On（可web端设计，云存储，云共享）

总结：考虑系统适配情况和实际工作场景

17.为什么你画的流程图乱糟糟？

解决这件事:不是方法论，不是概念，不是定义，不是绘制规则

为什么要画流程图？
需要先把业务流程说清楚，才能有据可依

如何说清楚？
1、重要节点
例子：我门准备去钓鱼，首先有个钓鱼的想法，然后开始准备渔具，缺少的部分尽快到渔具店购买补齐。然后看下次日天气情况。如果没有雨，可以约上好友，在第二天装备装车出发，最后行驶至目的地，开始钓鱼
节点：想去钓鱼—准备渔具—次日天气情况—约上好友—装备装车—行驶至目的地—开始钓鱼

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想去钓鱼
准备渔具
次日天气情况
约上好友
装备装车
行驶至目的地
开始钓鱼

2、条件判断

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次日天气情况
次日下雨
我们可能要换个时间再去钓鱼
次日无雨
那次日就可以约上朋友准时出发

即

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是
否
想去钓鱼
准备渔具
次日天气情况
约上好友
装备装车
行驶至目的地
开始钓鱼

总结：做到杂而不乱

18.流程图实操演示

总结：只是把所有行为节点按照一定顺序罗列出来

19.应用工具简介【思维导图】

思维导图也叫脑图，用来梳理及展示产品框架结构

适用系统 软件工具
微软 + 苹果 Xmind + Mindjet MindManager
苹果 MindNode
软件工具 易用性
Xmind + Mindjet MindManager 适合绘制复杂的结构框架，包括：基础模板、插入标注、添加备注、引用超级链接、任务信息、新增批注以及复杂的视觉样式处理等
MindNode 讲求快速和便捷，可以在很短的时间里快速的绘制思维导图，以及满足一些基础的图形配置及配色需求（时效性）

总结：工具的选择，要考虑绘制复杂程度

20.思维导图中看不中用？

需求 解释
查看及购买需求 满足用户浏览商品，且对意向商品在线选购并支付
咨询需求 作用商品介绍及答疑等售前服务，货物退换等售后服务
店铺浏览需求 为电商提供虚拟店铺平台，用户一站式选购
储备需求 用于存储意向商品，以备后续购买

四个需求中有交叉的地方



思维导图作用：用来梳理和设计产品框架与层级结构
总结：思维导图好比产品的骨骼结构，决定着产品未来的成长

21.思维导图实操演示

总结：思维导图绘制需要培养我们具有一定的结构化思维

22.设计工具简介【原型设计】

原型图：是产品经理表述产品设计内容的最直接的表现形式，它可以让对方快速的理解一个角色在一个产品中的操作行为路径以及功能分布
两种原型图


原型图绘制工具：
1、FluidUI
2、Flinto
3、JustinMind
4、Mockplus
5、Sketch
6、xiaopiu
7、Prototyping on Paper
8、Tapcase
9、Brisfslive
10、Axure RP
11、Mockingbot：墨刀
12、UIDesigner + UIDPlayer

软件工具 适用性
Mockingbot APP原型
Axure RP Web原型
软件工具 负杂程度
Mockingbot 相对比较简单，交互效果有些类似封装好的函数，不需要负杂编辑，直接调用即可
Axure RP 可以完成几乎所有你能想象到的交互效果，它的绘制要相对复杂很多。它的变量、函数和中继器等，学习成本相对较高

总结：墨刀和Axure就好比美图秀秀和PS的关系，至于使用哪一种，要看具体需求

23.别人画的原型像士兵，我画的原型像摊烂泥

将各表单和间距的线都量出来，以及每个字段的宽度
通常，产品经理都会用高度及宽度的像素条去规范边距，可以很好的规范原型图的绘制，然后去除所有的像素条，一个工整的原型就画好了
去掉像素条，如下图：

还有什么呢？
通常设计原型，有一个设置规范：在绘制原型之前，需要将所有的字体字号和规范，都严格按照规范来

整体设计在规格和样式上会变得非常统一
总结：一个高质量的原型图和可以更好地帮助视觉设计师和研发人员理解产品，避免不必要的误导

24.初级产品经理的原型图怎么画才不被解雇

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原型图绘制不够详细
误导视觉设计师对设计图的绘制
影响交互设计师对交互效果的设计
延误前后端开发进度

初级产品经理如何画原型图？

步骤 规范步骤
制定设计规范 内容的主次呈现 + 层级结构展示 + 提升视觉体验
适当的交互设计 简单用例(可以在项目内审，技术评审时提高听者的理解程度，避免在产品的理解上产生出入)

总结：并不是要自己理解，要让其他人看过之后了解你的产品设计

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