增加客流量的方法

Starting a blog these days has become easy with platforms like WordPress. However once it is up and running, the next big challenge you have is to bring more traffic to your blog or website.

如今，使用 WordPress之类的平台来开始博客已变得很容易。 但是，一旦启动并运行，您面临的下一个重大挑战是为博客或网站带来更多流量。

Don’t worry, you don’t need to be a marketing guru to promote your blog. You can easily increase your blog traffic to get more visitors by using some proven best practices.

不用担心，您无需成为营销专家即可推广您的博客。 您可以使用一些行之有效的最佳实践轻松地增加博客流量，以吸引更多访问者。

In this article, we will share some of the easiest and tested tips to increase your blog traffic like an expert marketer.

在本文中，我们将像专家营销人员一样分享一些最简单且经过测试的技巧，以增加您的博客流量。

Unlike other articles on growing blog traffic, we are only going to share tips that we have personally used to increase our website traffic to millions of pageviews every month.

与其他有关博客流量增长的文章不同，我们仅将分享我们个人用来将我们的网站访问量增加到每月数百万浏览量的提示。

We also have done our best to make this the most comprehensive website traffic guide, so you can have a holistic blog traffic strategy for your business.

我们还尽力使本指南成为最全面的网站流量指南，因此您可以为您的企业制定整体博客流量策略。

Ready? Let’s get started.

准备？ 让我们开始吧。

1.创建受众档案以了解您的用户 (1. Create Audience Profiles to Understand Your Users)

Before you start creating content for your blog, it’s important to spend a little time understanding your target audience and what they are looking for.

在开始为博客创建内容之前，一定要花一点时间了解目标受众以及他们所寻找的内容。

You can quickly build an audience framework by answering the following questions:

您可以通过回答以下问题来快速构建受众框架：

• Who is your target audience?
  谁是您的目标受众？
• What problems are they facing that you can help solve?
  他们面临着哪些可以帮助您解决的问题？
• What kind of content are they looking for?
  他们在寻找什么样的内容？
• How would they ideally try to find the answers to their questions?
  他们理想情况下将如何尝试找到问题的答案？

Answering these questions will help you get a clearer picture of your target audience.

回答这些问题将帮助您更清晰地了解目标受众。

You can also expand on this by adding further personalized questions such as:

您还可以通过添加其他个性化问题来扩展此问题，例如：

• How old are they?
  他们几岁？
• What are their occupations?
  他们的职业是什么？
• What is their education level?
  他们的教育水平是多少？
• What is their expertise level in the subject matter of your blog?
  他们在您的博客主题方面的专业水平是多少？

These audience profiles are also known as buyer personas in the eCommerce industry. If you run an online store, then we highly recommend that you check out this detailed guide on how to create a buyer persona with examples and templates.

这些受众档案在电子商务行业中也被称为买方角色。 如果您经营在线商店 ，那么我们强烈建议您查看有关如何使用示例和模板创建买方角色的详细指南。

2.进行关键字研究以计划您的内容策略 (2. Do Keyword Research to Plan Your Content Strategy)

Keyword research is a technique used by content creators and SEO experts. It helps you discover specific words and sentences that users type in Google and other search engines to find the content they are looking for.

关键字研究是内容创建者和SEO专家使用的一种技术。 它可以帮助您发现用户在Google和其他搜索引擎中键入的特定单词和句子，以找到他们想要的内容。

Normally, beginners just rely on their best guesses when creating content. As you can imagine, this strategy is a hit or miss.

通常，初学者在创建内容时仅依靠他们的最佳猜测。 可以想象，这种策略是成功或失败的。

If you use the “best-guess” strategy, then a lot of your articles will likely not do well in search engines. Simply because no one’s looking for the keywords you have used, or there is just too much competition for those keywords.

如果您使用“最佳猜测”策略，那么您的许多文章在搜索引擎中可能效果不佳。 仅仅是因为没有人在寻找您使用过的关键字，或者这些关键字的竞争太激烈了。

By doing proper keyword research, you will unlock the following benefits:

通过进行适当的关键字研究，您将获得以下好处：

• Discover actual search terms people are looking for
  发现人们正在寻找的实际搜索词
• Find unique content ideas for popular search terms
  查找热门搜索字词的独特内容提示
• Learn from your competitors and beat them with better content
  向竞争对手学习，并用更好的内容击败他们
• Create a series of pillar-articles to drive steady traffic to your blog
  创建一系列Struts文章，以稳定地吸引博客访问量

Now the question is how do you actually do keyword research? Luckily, it is not as difficult as you would think.

现在的问题是，您实际上如何进行关键字研究？ 幸运的是，这并不像您想的那样困难。

There are a lot of free and paid tools that can help you do proper keyword research.

有许多免费和付费的工具可以帮助您进行适当的关键字研究。

All you would have to do is enter a keyword, a competitors blog/website URL, or your own URL to find out more keyword ideas.

您所要做的就是输入关键字，竞争对手博客/网站URL或您自己的URL，以查找更多关键字提示。

We have created a detailed guide on how to do keyword research for your WordPress blog with step by step instructions.

我们已按照分步说明为您的WordPress博客创建了有关如何进行关键字研究的详细指南。

3.制作编辑日历 (3. Make an Editorial Calendar)

Once you have done the keyword research, you’ll likely come up with tons of blog post ideas.

完成关键字研究后，您可能会想到大量的博客文章创意。

Sometimes, the large list of keywords can overwhelm beginners to a point where they simply give up.

有时，大量的关键字可能会使初学者不知所措，以至于他们只是放弃了。

To make sure this doesn’t happen to you, we recommend creating an editorial calendar (a game plan). Remember, no large blog was built in a day.

为确保您不会发生这种情况，我们建议您创建编辑日历(游戏计划)。 请记住，一天之内没有建立大型博客。

It takes time and consistent effort to create a successful blog.

创建成功的博客需要时间和持续的努力。

Creating an editorial calendar will help you create and stick to the plan.

创建编辑日历将帮助您创建并坚持计划。

There are plenty of useful tools that you can use like Asana and Trello to name a few.

您可以使用许多有用的工具，例如Asana和Trello ，仅举几例。

These tools come with a powerful set of features that will help you stay on top of your game.

这些工具具有强大的功能集，可帮助您保持游戏的领先水平。

The goal is to organize, create a bird’s eye view of your strategy, and be more productive.

我们的目标是组织战略，对您的战略产生鸟瞰图，并提高生产力。

Here are some more tips on managing your editorial workflow more efficiently.

这里有一些有关更有效地管理编辑工作流的提示。

• Don’t be too hard on yourself. Start with two articles a week and gradually increase your pace when you can.
  不要对自己太苛刻。 每周从两篇文章开始，然后尽可能地加快步伐。
• Be consistent with your publishing schedule. Make sure you follow your calendar and publish regular content as planned.
  与您的发布时间表保持一致。 确保遵循日历并按计划发布常规内容。
• Add notes, keyword ideas, and outlines to your calendar. This will help you produce better quality content when you sit down to write.
  在您的日历中添加注释，关键字提示和大纲。 当您坐下来写作时，这将帮助您产生质量更高的内容。
• Use colors, tags, categories, and other features in your calendar app to make it more visual and organized.
  在日历应用程序中使用颜色，标签，类别和其他功能，使其更直观，更有条理。

Here are some more tips on managing an editorial calendar for your blog.

以下是管理博客的编辑日历的更多提示。

4.创建全面而有用的内容 (4. Create Comprehensive and Useful Content)

The most important thing that users and search engines look for is good quality content.

用户和搜索引擎所寻找的最重要的内容是高质量的内容。

For a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details. This makes it extremely helpful for users.

对于博客而言，高质量的内容通常是涵盖特定细节的特定主题的综合文章。 这对用户非常有帮助。

These comprehensive articles are known as “pillar articles”. Other experts may refer to them as flagship content or cornerstone articles.

这些综合性文章称为“Struts文章”。 其他专家可能会将其称为旗舰内容或基石文章。

Basically, these are your most important articles. You need choose the most promising keyword and then provide as much information as you could in one long-form article.

基本上，这些是您最重要的文章。 您需要选择最有希望的关键字，然后在一篇长篇文章中提供尽可能多的信息。

You should create as many pillar articles as possible to cover all the important keywords in your industry.

您应该创建尽可能多的Struts文章，以涵盖您行业中的所有重要关键字。

Following are some tips that you should keep in mind when creating pillar content:

以下是创建Struts内容时应牢记的一些技巧：

• Pillar content could be any type of article. For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, and so on.
  Struts内容可以是任何类型的文章。 例如，操作指南，教程，比较文章，意见书，清单等等。
• The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic.
  Struts内容与其他文章之间的区别在于，Struts文章更加全面，并提供了有关该主题的深入信息。
• Your pillar articles are not time-dependent. They are evergreen and always useful. Although we recommend keeping them updated with new information to stay on top of search results.
  您的Struts文章与时间无关。 它们是常绿的，并且总是有用的。 尽管我们建议使用新信息为他们提供最新信息，以使它们始终位于搜索结果之上。

We will cover more tips later in this article that will help you create high-quality pillar articles to get more traffic from search engines.

我们将在本文后面介绍更多技巧，这些技巧将帮助您创建高质量的Struts文章，以从搜索引擎获得更多流量。

5.使您的内容可读 (5. Make Your Content Readable)

As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need.

正如我们前面提到的，搜索引擎和用户喜欢更长而又全面的文章，这些文章提供了他们所需的所有信息。

Now the problem is that humans have a short attention span.

现在的问题是人类的注意力跨度很短。

A slight difficulty in reading or understanding will put off your users, and they will leave without looking at all the useful information that you offered.

稍有阅读或理解上的困难会使您的用户望而却步，他们会离开而不会查看您提供的所有有用信息。

To solve this problem before it happens, you need to make all your content easy to read.

为了在问题发生之前解决该问题，您需要使所有内容都易于阅读。

A good place to start would be to present your article in bite-size sentences using a friendly tone and lots of visuals.

一个好的开始是使用友好的语气和大量的视觉效果，以一口大小的句子展示您的文章。

Following are just some basic tips to make your content more readable and user-friendly.

以下只是使您的内容更具可读性和用户友好性的一些基本技巧。

• Use smaller sentences and paragraphs. This leaves a lot of white space around text making it easier to look and read.
  使用较小的句子和段落。 这在文本周围留有很多空白，使其更易于查看和阅读。
• improve typography by using more readable fonts, large font-size, and plenty of line spacing.改善版式 。
• Check the readability score of your content. Yoast SEO comes with a built-in tool for that, you can also find tons of other online readability checkers
  检查内容的可读性得分。 Yoast SEO附带有一个内置工具，您还可以找到大量其他在线可读性检查器
• Grammarly, it not only checks grammar but actually helps you write better.Grammarly ，它不仅可以检查语法，而且实际上可以帮助您更好地写作。
• Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly-engaging and easier to read.
  使用图像，屏幕截图，视频，信息图表和其他视觉元素。 这些媒体元素使您的文章更具吸引力并且更易于阅读。

6.学习并将SEO基础知识应用到您的网站 (6. Learn and apply the SEO basics to your Website)

SEO is a set of best practices that help you make your website more search engine friendly. You don’t need to be an ‘SEO Guru’ to improve your website.

SEO是一组最佳实践，可帮助您使网站对搜索引擎更友好。 您无需成为“ SEO专家”即可改善您的网站。

Contrary to popular belief, anyone can do SEO for their own websites without hiring an expert. There are plenty of SEO tools and plugins, free advice, and step by step tutorials available that you can use.

与流行的看法相反，任何人都可以在不雇用专家的情况下为自己的网站进行SEO。 您可以使用许多SEO工具和插件 ，免费建议以及分步教程。

We recommend using Yoast SEO plugin for all WordPress websites. It is the most comprehensive SEO and website optimization tool. The free version includes all the SEO features that you will need on your website.

我们建议对所有WordPress网站使用Yoast SEO插件。 它是最全面的SEO和网站优化工具。 免费版本包括您在网站上需要的所有SEO功能。

You can learn all you need to know about SEO, in our complete WordPress SEO guide for beginners. It includes step by step instructions, and it is the exact same SEO setup that we use on our own websites.

在面向初学者的完整WordPress SEO指南中 ，您可以了解关于SEO所需的所有知识。 它包括分步说明，它与我们在自己的网站上使用的SEO设置完全相同。

7.学会写大标题 (7. Learn to Write Great Headlines)

When users find your content in search results or RSS feeds, the first thing they see is your article headline.

当用户在搜索结果或RSS feed中找到您的内容时，他们看到的第一件事就是您的文章标题。

A catchy blog post title stands out and gets more clicks. Whereas a plain and boring headline gets ignored, and users are likely to scroll by it.

醒目的博客文章标题引人注目，获得了更多点击。 普通无聊的标题会被忽略，用户可能会滚动它。

This makes headlines very important.

这使得头条新闻非常重要。

You need to learn how to write better titles for your blog posts that capture user attention and get more clicks.

您需要学习如何为博客文章编写更好的标题，以吸引用户的注意力并获得更多点击。

Luckily, blogging experts have been doing research on headlines for a very long time, and you can benefit from their findings.

幸运的是，博客专家长期以来一直在头条新闻上进行研究，您可以从他们的发现中受益。

These are the basic building blocks of an effective headline:

这些是有效标题的基本组成部分：

• A good headline triggers an emotional response (joy, surprise, shock, curiosity, fear, excitement, greed, and so on).
  一个好的标题会引发情感React(欢乐，惊喜，震惊，好奇，恐惧，兴奋，贪婪等等)。
• It offers users a reward and value
  它为用户提供奖励和价值
• It promotes the content by including target keywords
  它通过包含目标关键字来促进内容

Copywriters use power words to trigger emotional responses. They tell users why the article is valuable or what they will get from clicking on the headline.

撰稿人使用能量词来触发情感React。 他们告诉用户文章为什么有价值，或者单击标题将获得什么。

Lastly, a good headline includes a call to action for users which is often subtle and sometimes implied.

最后，一个好的标题包括对用户的号召性用语，这通常是微妙的，有时是隐含的。

To learn more, we recommend you to check out these headlines that went viral and what you can learn from them.

要了解更多信息，我们建议您查看这些流行的头条新闻以及可以从中学习的内容。

You can also use the following free headline analyzer tools to help create better headlines:

您还可以使用以下免费的标题分析器工具来帮助创建更好的标题：

• CoSchedule Headline AnalyzerCoSchedule标题分析器
• ShareThrough Headline AnalyzerShareThrough标题分析器
• EMV Headline AnalyzerEMV标题分析仪

Our team regularly uses these three tools to create better blog post titles and headlines.

我们的团队定期使用这三种工具来创建更好的博客文章标题和标题。

8.使内部链接成为例行任务 (8. Make Internal Linking a Routine Task)

Now that you have started creating good content, it is important to link to your articles from your existing blog posts. This is called internal linking, and it plays a huge role in SEO.

现在您已经开始创建好的内容，从现有博客文章链接到文章很重要。 这称为内部链接，在SEO中起着巨大的作用。

Here is why internal linking is so important:

这就是内部链接如此重要的原因：

• Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals.
  内部链接可帮助Google了解您网站上不同文章的上下文和关系。 然后，它将这些信息用作排名信号。
• Internal links, when placed strategically and in context, can help you increase page views and reduce bounce rate.
  内部链接在策略上和上下文中放置时，可以帮助您增加页面浏览量并降低跳出率。
• It is harder to ask third-party websites to link to your articles. It is way easier to create links on your own site.
  要求第三方网站链接到您的文章比较困难。 在您自己的站点上创建链接更容易。

We recommend making it a habit to link to your older articles from your new articles.

我们建议您养成从新文章链接到旧文章的习惯。

Because internal links play such an important role in SEO, we have even made it part of our pre-publish checklist for our writers.

由于内部链接在SEO中起着如此重要的作用，因此我们甚至已将其作为作者的预发布清单的一部分。

9.开始生成更多反向链接 (9. Start Generating More Backlinks)

A backlink is an incoming link to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings.

反向链接是从外部网站到您的内容的传入链接。 反向链接是Google排名中最具影响力的信号之一。

Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it.

从知名网站和博客获得反向链接非常困难。 不仅仅针对初学者，甚至是经验丰富的博客也为此奋斗。

Here are some tips to get quality backlinks to your website:

以下是一些获得高质量反向链接到您的网站的提示：

• Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link.
  接触您行业中的影响者和知名博客，然后向他们介绍您可能想要链接的网站上的特定内容。
• Write guest posts on other blogs and websites.
  在其他博客和网站上写客座帖子。
• Interview influencers and bloggers on your blog. They will likely want to let their users know to come checkout their interview, and you’ll get a backlink.
  在您的博客上采访影响者和博客作者。 他们可能希望让用户知道来结帐他们的采访，然后您将获得反向链接。
• The easiest way to get a backlink is to add a link to your website on all your social media profiles.
  获得反向链接的最简单方法是在所有社交媒体个人资料上添加指向您网站的链接。

10.添加图像，图表，信息图以创建视觉上有吸引力的内容 (10. Add Images, Charts, Infographs to Create Visually Attractive Content)

In step 5, we mentioned that adding images and charts to your articles makes it more readable.

在第5步中，我们提到向您的文章添加图像和图表使其更具可读性。

Since visual elements are so important, we believe they deserved their own spot on this list.

由于视觉元素非常重要，因此我们认为它们应该在此列表中占据自己的位置。

As human beings, our brain prefers visual elements. We love colors and objects because aesthetics trigger emotional responses in our brains. This makes us more engaged and immersed in our surroundings.

作为人类，我们的大脑更喜欢视觉元素。 我们喜欢颜色和物体，因为美学会触发大脑的情感React。 这使我们更加参与并沉浸在周围的环境中。

People love looking at infographics because they make information engaging and easy to consume.

人们喜欢看信息图表，因为它们使信息具有吸引力并且易于使用。

Images in your blog posts grab user’s attention and help them focus on not just the visual element but also the text around it.

博客文章中的图像吸引了用户的注意力，并帮助他们不仅关注视觉元素，而且关注其周围的文本。

If you’re just starting out, then it’s important to know that you cannot just use any image you see on the internet. Images are protected by copyright and stealing copyrighted material can have serious consequences.

如果您只是刚入门，那么重要的是要知道您不能只使用互联网上看到的任何图像。 图片受版权保护，窃取受版权保护的材料可能会造成严重后果。

Ideally, you want to use your own images, graphics, and photographs, but not all bloggers are graphic designers or photographers.

理想情况下，您希望使用自己的图像，图形和照片，但并非所有博客作者都是图形设计师或摄影师。

Luckily, there are so many great resources to find royalty free images, and there are even tools that you can use to easily create your own graphics. Here are some helpful resources:

幸运的是，有很多很棒的资源可以找到免版税的图像，甚至还有一些工具可用于轻松创建自己的图形。 以下是一些有用的资源：

• 16 best places to find free public domain images查找免费公共领域图像的16个最佳场所
• 16 best tools to create better images for your blog posts16个最佳工具，可为您的博客文章创建更好的图像
• Guide on how to optimize images for blog posts有关如何优化博客文章图像的指南

11.将视频添加到您的文章中 (11. Add Videos to Your Articles)

Videos are the most successful form of content on the internet. Users spend more time on blog posts containing videos than just text and images.

视频是互联网上最成功的内容形式。 用户在包含视频的博客文章上花费的时间更多，而不仅仅是文本和图像。

Adding videos to your articles in WordPress is super easy. However, you should never upload videos to WordPress because it is not optimized to stream videos.

将视频添加到WordPress中的文章非常简单。 但是， 永远不要将视频上传到WordPress，因为它并未经过优化以流式传输视频。

A video hosted on your WordPress hosting server will take up too many resources, and the user experience would be terrible.

在您的WordPress托管服务器上托管的视频将占用太多资源，并且用户体验将非常糟糕。

The best way to add videos to your WordPress site is by uploading them to YouTube and then embedding them in your blog posts.

将视频添加到WordPress网站的最好方法是将视频上传到YouTube，然后将其嵌入到博客文章中。

This gives you even more exposure as YouTube itself is the world’s second largest search engine, and a popular social media platform.

YouTube本身是世界第二大搜索引擎，并且是受欢迎的社交媒体平台，因此您可以获得更多的曝光机会。

There are many ways to easily create video content for your website. Here are a few that you can start with:

有很多方法可以轻松地为您的网站创建视频内容。 您可以从以下几个开始：

• You can create slideshows of how to tutorials with voice over instructions
  您可以创建有关如何使用配音指导教程的幻灯片演示
• You can create screencasts
  您可以创建截屏视频
• Record interviews with other bloggers and influencers in your industry
  记录与您行业中其他博客作者和影响者的访谈
• Become a vlogger by adding your own videos shot in selfie mode
  通过添加以自拍模式拍摄的视频来成为视频记录器

For video editing, if you are using Mac, then iMovie is perfectly capable of performing basic video edits. Windows users can use free video editing software like Lightworks or Shotcut for basic editing.

对于视频编辑，如果您使用的是Mac，则iMovie完全能够执行基本的视频编辑。 Windows用户可以使用Lightworks或Shotcut等免费视频编辑软件进行基本编辑。

12.利用用户生成的内容 (12. Utilize User-Generated Content)

User-generated content is basically any content generated on your website as a result of user activity. This includes comments, testimonials, guest posts, user reviews, and more.

用户生成的内容基本上是由于用户活动而在您的网站上生成的任何内容。 这包括评论，推荐，来宾帖子，用户评论等。

User-generated content helps you bring more traffic to your website because it gives users multiple opportunities to participate and get involved.

用户生成的内容可帮助您为网站带来更多流量，因为它为用户提供了参与和参与的多种机会。

Users are more likely to return, share, and even purchase from your website when they spend more time on it.

当用户在网站上花费更多时间时，他们更有可能返回，共享甚至从您的网站购买商品。

There are many different kinds of user-generated content that you can add. You need to choose what works best for your blog and start from there.

您可以添加许多不同种类的用户生成的内容。 您需要选择最适合您的博客的内容，然后从那里开始。

For more ideas, see our guide on how to use user-generated content in WordPress to grow your website.

有关更多想法，请参阅我们的指南，了解如何在WordPress中使用用户生成的内容来扩展您的网站。

13.保持您的网站设计干净整洁 (13. Keep Your Website Design Clean and Clutter Free)

There are a lot of great WordPress themes available on the market. The problem is that many beginners want to use a theme with all the bells and whistles. These themes are not always the perfect design for your website.

市场上有很多很棒的WordPress主题。 问题在于，许多初学者都希望使用带有所有铃声的主题。 这些主题并不总是适合您的网站的完美设计。

Bad website design stops your users from spending more time on your blog which decreases your pageviews.

错误的网站设计会阻止您的用户将更多时间花在博客上，从而减少您的综合浏览量。

Whereas a good design helps them discover more content, explore different sections, and spend more time.

好的设计可以帮助他们发现更多内容，探索不同部分并花费更多时间。

We are often asked by users how to choose the best theme? Our answer is to always strive for simplicity.

用户经常问我们如何选择最佳主题 ？ 我们的答案是始终追求简单。

A simple, clean, and functional theme makes a good first impression and offers the best user experience.

简单，干净且实用的主题给人留下了良好的第一印象，并提供了最佳的用户体验。

If you are looking for some theme recommendations, then check out our expert-pick showcases:

如果您正在寻找一些主题建议，请查看我们的专家精选展示：

• Best WordPress themes for writers作家的最佳WordPress主题
• Best free WordPress blog themes最佳免费WordPress博客主题
• Best simple WordPress themes最好的简单WordPress主题

14.优化网站速度以更快地加载页面 (14. Optimize Website Speed to Load Your Pages Faster)

In this era of instant gratification, no one wants to wait for a website to load. If your website is slow, then users will simply leave your website before it even loads.

在这个即时满足的时代，没有人愿意等待网站加载。 如果您的网站运行缓慢，那么用户甚至会在加载之前离开您的网站。

Search engines like Google also consider website speed and page load time as one of the important ranking factors.

像Google这样的搜索引擎也将网站速度和页面加载时间视为重要的排名因素之一。

To make sure that your website loads fast, you need to optimize your WordPress performance. This means you need to use caching, avoid unnecessary bloat, and optimize your images.

为了确保您的网站快速加载，您需要优化WordPress性能。 这意味着您需要使用缓存，避免不必要的膨胀，并优化图像。

We have prepared a step by step WordPress performance optimization guide that will help you speed up your website without hiring a developer.

我们已准备了逐步的WordPress性能优化指南 ，该指南可帮助您加快网站速度，而无需雇用开发人员。

15.立即开始您的电子邮件列表 (15. Start Your Email List Right Away)

Most beginners spend too much of their time bringing new users to their website. However, more than 70% of users leaving your website will never return.

大多数初学者花太多时间将新用户带到他们的网站。 但是，超过70％的用户离开您的网站将永远不会回来。

The trick to growing your blog traffic is NOT to just get new visitors, but you also need to keep existing visitors coming back.

增加博客流量的诀窍不仅是吸引新的访问者，还需要让现有的访问者回头。

How do you make sure that users return to your website?

您如何确保用户返回您的网站？

You do that by asking them to subscribe to your blog.

您可以通过要求他们订阅您的博客来做到这一点。

Users can subscribe to your website’s social media profiles. However, most social networks limit your reach, and your users can only see some of your content.

用户可以订阅您网站的社交媒体资料。 但是，大多数社交网络都会限制您的访问范围，并且您的用户只能看到您的某些内容。

This is why you need to start building your email list.

这就是为什么您需要开始构建电子邮件列表的原因。

The best thing about your email list is that you own it. No one can limit your reach, and you get direct access to your user’s inboxes.

关于您的电子邮件列表，最好的事情是您拥有它。 没有人可以限制您的访问范围，您可以直接访问用户的收件箱。

Email marketing is the most cost-efficient and highly effective marketing tool at your disposal.

电子邮件营销是您可以使用的最具成本效益和最有效的营销工具。

You are losing potential subscribers each day without an email list.

您每天都在失去潜在的订阅者，而没有电子邮件列表。

For more on this topic, please read our article on why building an email list is so important.

有关此主题的更多信息，请阅读我们的文章， 为什么构建电子邮件列表如此重要 。

Once you have an email list, you can send regular email newsletters to bring more visitors to your blog.

拥有电子邮件列表后，您可以发送常规电子邮件新闻通讯，以吸引更多访问者访问您的博客。

16.自动共享您的博客文章 (16. Automatically Share Your Blog Posts)

When we stress that you should build an email list, we don’t mean that you should stop building a social media following.

当我们强调您应该建立电子邮件列表时，并不意味着您应该停止建立关注的社交媒体。

Quite the opposite, in fact, we want you to continue building a social media following on all the important social platforms, and even find new niche platforms that you can explore.

相反，实际上，我们希望您继续在所有重要的社交平台上建立社交媒体，甚至找到可以探索的新的利基平台。

The problem with social media websites is that you have to regularly post content to keep your profiles active and drive traffic to your blog.

社交媒体网站的问题在于，您必须定期发布内容以保持个人资料的活动状态并吸引博客流量。

If you do that manually, then you’ll soon be spending quite a lot of time on sharing content.

如果您手动执行此操作，那么您很快就会在共享内容上花费大量时间。

This is where IFTTT comes in. It is a free online service that allows you to automatically share your WordPress blog posts on social media websites.

这就是IFTTT的用处 。它是一项免费的在线服务，可让您在社交媒体网站上自动共享WordPress博客文章 。

17.定期在社交媒体上分享您的旧文章 (17. Regularly Share Your Old Articles on Social Media)

If you’re like most blogs, you probably only publish one article a day, this means for the rest of the day, there is no update from you on social media.

如果您像大多数博客一样，每天可能只发表一篇文章，这意味着在一天的剩余时间内，社交媒体上不会有您的最新消息。

On platforms like Twitter, your Tweet will soon disappear, and your users will probably not even see it.

在Twitter之类的平台上，您的Tweet很快就会消失，您的用户甚至可能看不到它。

Wouldn’t it be nice if you could automatically share your old content at regular intervals throughout the day?

如果您可以全天定期自动共享旧内容，那会不会很好？

This will help you get more traffic from social media by increasing your visibility and keeping your profiles more active.

通过增加可见性并保持个人资料的活跃度，这将帮助您从社交媒体获得更多流量。

Luckily, you can automate it with tools like Buffer and Revive Old Posts.

幸运的是，您可以使用Buffer和Revive Old Posts之类的工具将其自动化。

With Buffer, you will have to bulk-upload your updates manually. On the other hand, Revive Old Posts will allow you to automatically share your own old articles.

使用Buffer ，您将必须手动批量上传更新。 另一方面，Revive Old Posts将允许您自动共享您自己的旧文章。

18.探索其他社交网络 (18. Explore Other Social Networks)

There are so many social media websites out there, but most of us spend all of our time on a few top platforms like Facebook and Twitter.

那里有许多社交媒体网站，但是我们大多数人将所有时间都花在Facebook和Twitter等一些顶级平台上。

Obviously, you want to focus on them to drive more traffic to your blog.

显然，您希望专注于它们，以吸引更多流量到您的博客。

However, depending on your blog’s topics you may have more success on other social platforms that are less crowded.

但是，根据博客的主题，您可能会在其他人群较少的社交平台上获得更大的成功。

For example, if your blog is about building businesses, then you may find more engaged users on LinkedIn.

例如，如果您的博客是关于建立业务的，那么您可能会在LinkedIn上找到更多参与的用户。

If you run a lifestyle or fashion blog, then Instagram may be the platform you should focus on.

如果您经营生活方式或时尚博客，则Instagram可能是您应关注的平台。

You can always spend time on Quora to answer user questions which build backlinks and help increase blog traffic.

您总是可以花时间在Quora上回答用户问题，这些问题可以建立反向链接并帮助增加博客流量。

We recommend that you try spending more time on social networks other than the big two. You may find a more passionate audience and a bigger following there.

我们建议您尝试花更多的时间在社交网络上，而不是在前两者上。 您可能会发现更热情的听众和更多的关注者。

19.参与在线社区 (19. Participate in Online Communities)

Online communities are a great source of traffic mainly because they already have engaged users who are interested in the topics that you are discussing on your blogs.

在线社区是重要的流量来源，主要是因为他们已经吸引了对您在博客上讨论的主题感兴趣的用户。

You can find smaller communities on Reddit, LinkedIn groups, Facebook groups, YouTube communities, and more.

您可以在Reddit，LinkedIn组，Facebook组，YouTube社区等上找到较小的社区。

Pro Tip: Don’t just start posting links to your articles. This is called spamming and moderators will instantly block you.

专家提示：不要只是开始发布您文章的链接。 这称为垃圾邮件，主持人会立即阻止您。

You should spend some time building reputation, answering questions, joining discussions, and then only share your website if it is appropriate.

您应该花一些时间来建立声誉，回答问题，加入讨论，然后仅在适当时共享您的网站。

20.建立自己的在线小组 (20. Make Your Own Online Groups)

Another way to build a passionate following around your blog is by starting your own online group. You can use free platforms like Facebook or LinkedIn and invite your users to join in.

建立博客关注者的另一种方法是建立自己的在线小组。 您可以使用Facebook或LinkedIn等免费平台，并邀请您的用户加入。

As your community grows, so will your influence. The active participants in your group will proactively help you promote your blog on their own social media profiles.

随着社区的发展，您的影响力也会随之增加。 小组中的积极参与者将主动帮助您在他们自己的社交媒体个人资料上推广博客。

After some time, this little community can become a major source of traffic for your blog.

一段时间后，这个小社区可以成为您博客的主要流量来源。

21.参与问答网站 (21. Participate in Q & A Websites)

You may have noticed that sometimes years old answers from websites like Stack Exchange, Quora, or TripAdvisor would still outrank more established blogs in search results.

您可能已经注意到，有时来自Stack Exchange，Quora或TripAdvisor之类的网站的旧答案有时仍会在搜索结果中排名超过成熟的博客。

Question and Answer websites are one of the biggest online communities on the internet.

问与答网站是互联网上最大的在线社区之一。

The advantage of answering questions on these platforms is that your answer will remain live for a very long time which means that it can become a regular source of traffic to your blog.

在这些平台上回答问题的好处是，您的答案将在很长一段时间内保持有效，这意味着它可以成为您博客的常规流量来源。

Once again, we will not recommend you to just go there for posting your links. Instead, you should write actual detailed answers with links to your blog posts only if they fit in the context.

再一次，我们不建议您只去那里发布链接。 相反，只有在适合上下文的情况下，才应使用指向博客文章的链接来编写实际的详细答案。

22.在社交媒体上寻找影响者并与之互动 (22. Find and Engage with Influencers on Social Media)

Influencers can help you promote your blog and can significantly boost your website traffic.

有影响力的人可以帮助您推广博客，并可以大大提高您的网站流量。

However, the problem is that most influencers get tons of messages already. Since you are a new blogger, they assume you probably don’t have anything to offer them in return.

但是，问题在于大多数影响者已经收到大量消息。 由于您是新博客作者，因此他们认为您可能没有任何回报。

So how do you get the attention of an influencer? More importantly, how do you get them to promote your blog?

那么，如何吸引有影响力的人呢？ 更重要的是，您如何让他们推广您的博客？

First, you need to start a conversation with them on social media.

首先，您需要在社交媒体上与他们开始对话。

Next, share their content with your own commentary, reply to their threads, leave comments on their blog posts.

接下来，用您自己的评论分享他们的内容，回复他们的话题，在他们的博客文章上发表评论。

Make sure each of your interaction adds value to their discussion.

确保您的每次互动都为他们的讨论增加了价值。

Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.

当用户赞赏他们的努力时，有影响力的人会喜欢它。 他们会注意到并记住您。 建立关系后，您可以向他们寻求建议。

It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.

这听起来像是很多工作，但它可以帮助您建立可互利的终生友谊。

23.使用社交证明获得更多流量 (23. Use Social Proof to Get More Traffic)

Human beings are social animals. We like to know about other people’s experiences as social proof and use it to make our own decisions.

人类是社会动物。 我们喜欢了解他人作为社会证明的经历，并利用它来做出自己的决定。

You need to use this social proof on your website, on your social media profiles, in your tweets, and in emails to promote your blog.

您需要在网站，社交媒体资料，推文和电子邮件中使用此社交证明来推广博客。

Now you may be wondering, what if I am just starting out? How do I leverage social proof on my blog?

现在您可能想知道，如果我刚开始呢？ 如何在博客上利用社交证明？

There are tons of ways to leverage social proof, even on a new blog.

甚至在新博客上，也有无数种方法可以利用社交证明。

• feedback form and ask users to leave you feedback that you can share on your blog.反馈表单，并要求用户留下您可以在您的博客上共享的反馈。
• collect testimonials收集推荐
• Ask users to rate your articles
  要求用户对您的文章进行评分
• Ask users to write reviews
  要求用户撰写评论
• social media counts, email list subscriber counts, and other numbers as social proof.社交媒体计数 ，电子邮件列表订阅者计数以及其他数字作为社交证明。

Don’t worry if your numbers aren’t as big as other successful blogs, they are still powerful social proof.

如果您的人数不如其他成功的博客那么大，请不要担心，它们仍然是有力的社交证明。

24.监控社交媒体 (24. Monitor Social Media)

People are asking questions all the time on social media websites like Twitter. Set up alerts to monitor keywords on social media and then jump into conversations to answer their questions with a link back to a relevant article on your website.

人们一直在诸如Twitter之类的社交媒体网站上提问。 设置警报以监视社交媒体上的关键字，然后跳回到对话中以通过返回指向您网站上相关文章的链接来回答他们的问题。

You can also monitor social media websites for your brand name, links, conversations, and more.

您还可以监视社交媒体网站上的品牌名称，链接，对话等。

There are plenty of tools that you can use for this. Here are some of the best social media monitoring tools that can make it all easy for you.

您可以使用很多工具。 以下是一些最佳的社交媒体监控工具 ，可以让您轻松完成所有工作。

25.跟踪您网站的关键字排名 (25. Track Your Website’s Keyword Rankings)

After you have started creating content and promoting it, you need to track how well each piece content is performing. Furthermore, which keywords is it ranking for.

在开始创建内容并对其进行推广之后，您需要跟踪每个作品的效果。 此外，它为哪些关键字排名。

You can do this with a tool called, Google Search Console. It is a free tool provided by Google that helps you see how your website is doing in Google Search. We have a complete Google Search Console guide that will teach you how to use this immensely powerful tool, like a Pro.

您可以使用称为Google Search Console的工具来执行此操作。 它是Google提供的免费工具，可帮助您查看网站在Google搜索中的运行情况。 我们有完整的Google Search Console指南 ，该指南将教您如何使用此功能强大的工具(如Pro)。

Next, you would want to monitor your competitor websites. Google Search Console will not tell you who is ranking higher than you and why.

接下来，您想监视竞争对手的网站。 Google Search Console不会告诉您谁的排名高于您以及为什么。

For that, you’ll need tools SEMRush and Ahrefs. Using either of these tools, you can get detailed insights into your competitors, their top keywords, and what you need to do to outrank them.

为此，您需要工具SEMRush和Ahrefs 。 使用这两种工具中的任何一种，您都可以详细了解竞争对手，竞争对手的主要关键字以及需要做些什么才能使竞争对手排名更高。

26.跟踪您的网站访问量和用户参与度 (26. Track Your Website Traffic and User Engagement)

Now that you have started getting some traffic, you need to know where your users are coming from, and what they do when they are on your website. Without this data, you cannot evaluate your strategy or plan your next moves.

现在，您已经开始获得一些流量，您需要知道用户来自何处，以及他们在您的网站上时的行为。 没有这些数据，您将无法评估策略或计划下一步行动。

This is where Google Analytics comes in.

这就是Google Analytics(分析)的用武之地。

It tracks your website visitors and helps you see traffic reports, engagement, and other user activity on your website. For instructions, see our step by step tutorial on how to install Google Analytics in WordPress.

它跟踪您的网站访问者，并帮助您查看网站上的点击量报告，参与度和其他用户活动。 有关说明，请参阅有关如何在WordPress中安装Google Analytics(分析)的分步教程。

The biggest advantage of using Google Analytics is that you can see what your users are doing when they visit your website. See our article on how to use Google Analytics to track user engagement on your website.

使用Google Analytics(分析)的最大优点是，您可以在用户访问您的网站时看到他们在做什么。 请参阅我们有关如何使用Google Analytics(分析)跟踪您网站上的用户参与度的文章。

Knowing this data helps you double down on what’s working, and stop doing what’s not.

了解这些数据可以帮助您深入了解有效的方法，并停止执行无效的方法。

27.继续学习在线营销和SEO (27. Continue Learning Online Marketing and SEO)

These tips will help you increase your blog traffic and continue getting more subscribers.

这些技巧将帮助您增加博客流量，并继续吸引更多订阅者。

However as your blog grows, you need to learn more ways to grow your business.

但是，随着博客的增长，您需要了解更多发展业务的方法。

WPBeginner is the largest WordPress resource site. We regularly publish tutorials on online marketing and SEO. We have a YouTube Channel as well, where you can learn more about WordPress, growing your blog, and SEO.

WPBeginner是最大的WordPress资源站点。 我们定期发布有关在线营销和SEO的教程。 我们也有一个YouTube频道 ，您可以在其中了解有关WordPress，发展博客和SEO的更多信息。

OptinMonster Blog is another great resource that you would want to follow. OptinMonster is the best conversion optimization software on the market. Their blog is where they regularly publish articles on how to get more traffic, subscribers, and sales.

OptinMonster博客是您想要关注的另一个重要资源。 OptinMonster是市场上最好的转换优化软件。 他们在博客上定期发布有关如何获得更多流量，订户和销售的文章。

We hope these tips helped you increase your blog traffic. You may also want to see our list of most useful tools to help you further grow your blog.

我们希望这些技巧能帮助您增加博客流量。 您可能还希望查看我们最有用的工具列表， 以帮助您进一步发展博客 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/how-to-increase-your-blog-traffic/

增加客流量的方法